BARTKRESA DESIGN IS KNOWN FOR DELIVERING ONE-OF-A-KIND PROJECTION DESIGNS. WITH OVER 20 YEARS INDUSTRY EXPERIENCE, THE FIRM’S FOUNDER AND MASTER PROJECTION DESIGNER, BART KRESA, INTRODUCES THIS ISSUE’S REPORT.
technology used to perfect the implementation of their ideas: saturated colours that pop, visual transitions that flow and lead the viewer more deeply into the experience. The ultimate objective is to take your audience somewhere that they’ve never been before. A symbiosis of technology and design is the key to great projections. For Warner Brothers International Television’s 2012 Upfront’s Party in Burbank, California in 2012, the Bartkresa design team employed 12 Christie’s Roadie HD+35K, Roadster S+20K, and Roadster HD18K projector models in tandem with 14 Watchout servers to transform WB’s well-known ‘New York’ lot, designed in the 1930s for those classic American gangster movies. The cobblestoned, urban American neighbourhood lined with brick brownstones became a neon-laced cocktail hour environment inspired by Tokyo’s Shinjuku district - that later transforms into an Afro-Asian world of Voodoo-laced debauchery. This intricately designed architectural projection covering 12 two-to-three-story buildings also included the animated capture of
a live-dancer projected in real time as a seductive goat-headed goddess nearly covering the height of one of the buildings. All of the projections were designed and choreographed to establish the event’s environment and narrative flow. Large-scale projections like this take time (WB was nearly two months in the planning) and an obsessive attention to detail, along with the right technical support. I’ve been fortunate to enjoy a long and sometimes collaborative relationship with Christie Digital projectors and Watchout servers, and they’ve become my go-to building blocks. But there are other large-scale projection manufacturers out there producing quality product as well. Different designers and projects have different needs. The key is to find the right tools for creating that seamless relationship between creativity and technology for you and your team. As a former professional musician, I have a great appreciation for creating live, singular experiences shared by members of an audience in a specific time and place. Unique and dynamic large-scale projections can create a sense of wonder,
Published on Jan 15, 2014