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With all these changes, what happens when customers like the “old” fleye better than the new version?
process to dye the wood in dark blue, green or purple – all without covering the natural wood grain structure.
Will some previous styles be discontinued in your new collection?
That’s a great question. Every optician probably asks himself the
Naturally, that’s the way it has to be. It’s much like in a garden where
same thing before changing his store layout. But I have yet to meet
you can’t just keep planting new seeds, but you also need to weed
an optician who’s regretted a remodel in hindsight. Of course there
out some withered flowers. For the current collection, we wanted
will be customers who would have liked to keep things as they
to emphasize a clear form language with character-oriented models
were. But I’m also convinced that the new positive energy within
that represent a certain type of wearer. That led to a departure from
the company will shine through our products and the corporate
certain shapes.
identity all the way to the customers. And I’m sure most customers
How many new models are you introducing?
will welcome the changes. We will continue working with all our
This season, there will be 50 new models across our various product
passion to win the customer’s trust again and again with our inno-
families. The main focus will be on our Carbon Collection and the
vative and expressive designs and high standards on a quality and
Contemporary Acetate Collection. The majority of the line-up will be unisex frames and there’s an equal number of gender-specific frames for men and women. And 15 new styles are sunglasses. 130
service level.
Thank you and good luck.