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V I N TA G E PA S S I O N

SHE WEARS VINTAGE SPE A K I NG VIN TA G E

T O

B R U S S ELS -BAS ED

D E A L E R

MI M I

LEM

photo S T E FAN D ON GU S

When it comes to Brussels-based Mimi Lem, She Wears Vintage is not just an apt title for this story. It’s also the story of her life, since a large part of her everyday experience revolves around her specialty online eyewear store I-wearvintage.com which she has been running for four years now. Mimi, who goes by the legal name Myriam Lemaire, also lives right down the street from the humongous sculpture known as Atomium – a reminder that the tiny things in life can make a great difference, like rare vintage eyewear. Large on style, and focused on the details – welcome to the world of Mimi Lem.

Mimi, thanks for having us over at your home base in Brussels. How did

I am like a private detective, so my sources are a secret (laughs).

you initially develop a taste for vintage eyewear?

Got it. The whole process from building your stock to selling frames

The first contact was when my father used to take me to the

online must be more complex than one might imagine. Can you provide a

Brussels flea market.

rough outline to outsiders?

So your parents have had an influence on you?

Once I find my treasures, I have to clean and adjust them. Then I

Sure. I grew up in a family of artists and designers, so my passion

move on to taking pictures, and performing all the measurements.

for beautiful things began at an early age. I also loved to hunt for

Then I have to come up with the most precise description possible,

treasures in flea markets all around the world. I began to sell clothes

because people on the web can’t see the glasses directly. What is your philosophy?

and accessories. Later on you decided to focus on vintage eyewear only. What was the

My products have to be from what I call “new old stock”, and from

motivation?

quality brands with special designs that are in line with current

In 2006 I bought a lot of cazal glasses without even knowing

trends. What do you mean by “new old stock”?

what treasures I scored there. I only realized the potential afterward and decided to focus on eyewear because it’s cool, luxurious

Vintage, never been worn, mint condition. So there are no used glasses in your line-up?

and lightweight. In 2014 I built up my own online-store. As a vintage dealer, you’re highly dependent on a great network for obtaining these treasures. Would you mind to share these sources with us?

No. In which markets do you sell your frames? All over the world?

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Profile for Monday Publishing GmbH

SPECTR Issue 22  

MASUNAGA Designed By Kenzo Takada: A Japanese Design Alliance | HOFFMANN NATURAL EYEWEAR Turns 40: The Masters Of Horn | REIZ Philosophy Tal...

SPECTR Issue 22  

MASUNAGA Designed By Kenzo Takada: A Japanese Design Alliance | HOFFMANN NATURAL EYEWEAR Turns 40: The Masters Of Horn | REIZ Philosophy Tal...

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