Bringing Out Genius Love Advice from the Real Housewives of New Jersey
Moms In Business Magazine â€˘ March 2011 â€˘ PAGE
PAGE • March, 2011 • Moms In Business Magazine
Tuesday March 8th 6pm - 8pm
MJ Christensen Diamonds 10400 S. Eastern
MJ HONORS DESIGNER JUDITH CONWAY, PIONEER FOR WOMEN IN JEWELRY INDUSTRY International Women’s Day is a day when women are recognized around the world for their achievements without regard to divisions, whether national, ethnic, linguistic, cultural, economic, or political. To mark this occasion, MJ will host an intimate trunk show and slide presentation highlighting Judith’s personal journey in the world of fine jewelry and the evolution of bridal trends. Please join us for hors d’oeuvres and a celebratory champagne toast as we recognize Judith’s life-long achievements. FEATURING: Guest speaker Gina Robison-Billups, founder of National Association For Moms in Business (NAFMIB) a 501C3 who believes that “When you lift up one mom, you lift up a family. When you lift up a family, you lift up an entire community.” Art displayed by local artist Jennifer Main as well as a sampling of sweets by CupKates of Las Vegas. One lucky attendee will receive a Judith Conway platinum and diamond Dew Drop pendant. Raffle ticket sales and a portion of the evening’s proceeds will benefit NAFMIB.
SPECIAL THANKS TO OUR SPONSORS
RSVP to firstname.lastname@example.org or call: 702-617-8818 For More Info.
Moms In Business Magazine • March 2011 • PAGE
PAGE • March, 2011 • Moms In Business Magazine
Moms In Business Magazine • March 2011 • PAGE
PAGE • March, 2011 • Moms In Business Magazine
About Our Contributors
from the Founder/CEO, Gina Robison-Billups
Moms Vote Matters
Jayne L. Black
Important Tips and Briefs
Jayne Black is the current Mrs. Wisconsin United States 2010 and a Legislative/Organization & Association Outreach Specialist for Plan Administrators, Inc. (PAi), a company that has been in the retirement administration industry for over twenty six years.
Welcome to the New 112th Congress
Featured events, conferences and more
From FIRED to HIRED
Ultimate Expression of Love
An Interview with Tory Johnson; Good Morning America’s Career Expert Only One Reason to Save
Starting them Young and Creating Good Habits for Life
Opportunity Is Knocking At Your Door
This Month’s Poll
AND WE HAVE THE KEY TO YOUR SUCCESS!
Which social network site do you most use to receive information?
Market Your Business Without Money $10,000+ in Cash and Business Growth Tools
Greatest Sales Stories Every Told
Members get access to our one-of-a-kind. . .highlight six of our nation’s top executive women
Jayne speaks and writes from the perspective of someone not just talking the talk, but from someone who has a very personal experience with her topic. Jayne has worked to influence legislators to make working on the problem of retirement security a priority. Jayne is an accomplished speaker, author on several monthly women and retirement blogs and has been a talk show guest speaking on the topic of “Can a Woman’s Income Last a Lifetime?” www. FinanciallyFit.Blogerty.com.
Annette Yen Annette Yen and her daughters have worked together in their home-based business from the beginning. You can learn more about them at their website: www.KidsPartyBusiness.com. Find out more tips for raising your kids to be entrepreneurs at www.ShowKidstheMoney.com.
There’s More. . . 28
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Attention All Moms In Business Magazine Readers
Now Accepting Article Submissions for the National Association of Moms In Business Magazine. For guidelines and submission information visit the NAFMIB Writer’s Guidelines
A Message from Secretary Solis (Dept. of Labor)
On The Cover
Tory Johnson Moms In Business Magazine • March 2011 • PAGE
From The Founder
Gina Robison-Billups; NAFMIB Founder, CEO
Shouting Out with Love! This will be a very short message from me because I accidentally (stupidly) nearly cut my finger off this week and have a bandaged hand, which makes it nearly impossible to type.
arch Is Women’s History Month, a month of truly reflecting on the Women that make a difference in our lives and businesses. Thinking about all these women prompted me to do a Shout-Out wth love and thanks to many of the women that I have worked with and love doing business with. These women are inspirational and awesome, and I really can’t tell you how sometimes they have gone above and beyond “just business” to support us. Thanks and Love to: Luwana Mastweller, Vast Array Advertising Design Julie Reiser, Made In USA Barbara Kasoff, President and Co-Founder of Women Impacting Public Policy Lisa Hammond, author, entrepreneur, trailblazer Carolyn Stephens, Maven and Entrepreneur Extraordinaire! Pam Howatt, DiVine Enterprises Kelly Welter, Serl, Keefer & Welter CPAs Gina Russo, Trenchant Insurance Barbara Trznadel, NAFMIB CPPO Beth Galofaro, Asst. VP at Nevada Federal Credit Union Elaine Starling, Starling Media Kathleen Bellucci, Smart Money Matters and co-host of Moms Making a Million Radio Janice Marie Wilson, author – The Goodness Experience Jennifer Miller, MJ Christensen Jewelers Cynthia Cameron, VP of HR at Hooters Casino Diane Carlson, CEO of 1-2-1 Philanthropic Services Helen Robinson, CARE.org Tanya Hiple, WBEC-West Brenda Prinzavalli, Balanced Organizing Solutions It is said that when you give great service, your clients will spread the word. So this March, send some love and support to another Mom in Business and spread the words about how fabulous she really is. Have a happy and prosperous month! Gina
PAGE • March, 2011 • Moms In Business Magazine
Moms In Business Magazine • March 2011 • PAGE
ABC show episodes have been downloaded to iPad app since April. It would take someone 1,000 years to watch them all.
Counterfeit Detergent? We’ve all heard of fake Rolex watches, Gucci handbags, Tiffany jewelry or Windows operating systems coming out of China, but fake laundry detergent? (Tide detergent, to be specific). Last September in Seattle, the U.S. Customs and Border Protection (CBP) seized 5,000 boxes of the counterfeit laundry detergent from a ship that had arrived from China. It is estimated that shipment would have generated a $4,000 profit. It turns out that there is a 300-400% profit in counterfeit detergent, and the ones getting the fake products are the mom-and-pop groceries or outdoor markets. Counterfeiting costs American businesses $200 billion to $250 billion annually, according to the International Anti-Counterfeiting Coalition). Authorities use the same techniques used to search for terrorist weapons after 9/11 also detect counterfeit detergent. The boxes of detergent are now stored in a warehouse through the end of the investigation after which they may end up in a landfill.
Quote of the Month: “The most important thing you will ever do is become who you were meant to be. Blossom into yourself.” ~ Lisa Hammond
It’s just not true Email warnings that all cellphone numbers will “go public this month” have been circulating since the summer telling customers they will start receiving unwanted telemarketing calls unless they are registered with the national Do Not Call list. It definitely sounds legitimate with a real web address and phone number to the DNC; however, there is not a need to register because most telemarketers use automated dialers, which are prohibited by the federal government in calling cell phones without the consumer’s consent.
Missing Mr. Goodwrench
Rebranding for the new generation As of Feb 1, General Motors will be retiring their classic and iconic symbol of quality parts and service used since the mid-1970s. GM says Mr. Goodwrench will be replaced by brand-specific labels like “Chevrolet Certified Service”
Funding Opportunities for women over
who are seeking new job skills, training or education but have limited financial resources through their Women’s Scholarship Program. To learn more visit aapr.org/womensscholarship or call 202-434-2110. Applications will be accepted from Feb 1 through Mar 31.
PAGE 10 • March, 2011 • Moms In Business Magazine
The MultiGenerational Home is coming to America A Pew Research Center Study found that in 2008, 16 percent of the population
lived in households of two adult generations or with grandchildren. In 1980, it was 12 percent (28 million).
We Want Your Information! Do you have
news worthy, cutting edge information that our thousands of Moms in Business magazine readers should know about?
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MOOOVING TECH TO GREEN The tech giant, Hewlett Packard, is looking into situating some of its data centers near dairy farms, so that it can use energy from methanerich cow manure. HP says 10,000 cows can power 1000 servers. It’s just an idea sketched out on paper by a research team; no demonstration project has yet been planned. “ But there are some practical problems, one of which is connecting a data center to the cows”.
Moms In Business Magazine • March 2011 • PAGE 11
Moms Vote Matters MomsVoteMatters.com
Moms Vote Matters is a program for moms in business to learn, influence, communicate, and engage in community and national policies that effect their families and their businesses
Welcome to the New 112th Congress
Powered by Women Impacting Public Policy (WIPP)
The National Association for Moms in Business (nafmib) joins Women Impacting Public Policy (WIPP) in welcoming the 112th Congress and its 107 new members. The Senate welcomes one new woman: Senator Kelly Ayotte (R-NH) who previously served as New Hampshire’s Attorney General. However, the total number of women in the Senate will remain at 17, the same number as in the 111th Congress. The House welcomes 13 new Congresswomen including: Sandy Adams (R-FL), Karen Bass (D-CA), Diane Lynn Black (R-TN), Ann Marie Buerkle (R-NY), Renee Elmers (R-NC), Colleen Hanabusa (D-HA), Vicky Hartzler (R-MO), Nan Hayworth (R-NY), Jaime Herrera (R-WA), Kristi Lynn Noem (R-SD), Martha Roby (R-AL), Terri Sewell (D-AL), and Frederica Wilson (D-FL). There are now a total of 73 women Members in the 112th Congress, a decrease of four from the 111th Congress. We would also like to share a summary of the congressional January highlights and the State of the Union Address regarding small business. You may see WIPP’s detailed report at Instant Impact Legislative Update – January 31, 2011. 1) Support for the Repeal of the 1099 Reporting Requirement Grows in Congress Legislation has been introduced in both the House and the Senate to repeal the 1099 reporting requirement that was part of the healthcare reform act effective in 2012. The 1099 provision requires business owners to report to the Internal Revenue Service every supplier paid more than $600 a year. The provision was originally put in place with the claim that it would generate an estimated $17 PAGE 12 • March, 2011 • Moms In Business Magazine
Moms Vote Matters
billion in federal tax revenue. The IRS has stated that it could not enforce the new requirement. (more) President Obama, in his State of the Union address, referred to the 1099 reporting requirement as a “flaw in the legislation that has placed an unnecessary bookkeeping burden on small businesses.” WIPP has been very vocal and active in supporting the 1099 repeal. WIPP is now reaching out to members to urge co sponsorship of this important legislation. 2) $30 Billion Small Business Lending Fund Set to Begin The $30 billion Small Business Lending Fund (SBLF), which became law in September 2010, is gearing up to begin releasing funds to community banks across the country within the next two months. The SBLF, which is run by the Department of Treasury, will encourage lending to small businesses by providing capital to qualified community banks with assets of $10 billion or less. The more small business loans a participating community bank makes, the cheaper the capital becomes to participating banks. If a community bank increases its small business loans by 10%, its repayment rate to the Treasury will drop to 1%. Community banks have until March 31 to apply to participate in the SBLF. 3) Sens. Landrieu, Snowe Seek Recommendations from SBA to Eliminate Programs On Tuesday, Chair Mary L. Landrieu (D-LA) and Senator Olympia J. Snowe (R-ME), of the Senate Small Business Committee, sent a letter to SBA Administrator Karen Mills requesting recommendations for programs within the SBA that could be eliminated or substantially reduced, without undermining the agency’s ability to serve the needs of small business owners.
4) How Did Small Business Fare in The State of the Union? All in all, pretty well. The State of the Union address by President Obama contained not only an acknowledgement of the importance of small businesses for the health of our economy, but also singled out some small businesses who were guests of the First Lady. The President called for the repeal of the 1099 reporting requirement. He called for a review of regulations that adversely impact business growth and operation. He urged Congress to examine overhauling the tax code and called for lower corporate tax rates. Read the entire report at: Instant Impact Legislative Update – January 31, 2011.
Barbara Trznadel, Chief Public Policy Officer of the National Association For Moms In Business (NAFMIB) Moms In Business Magazine • March 2011 • PAGE 13
March 8, 2011 MJ Christensen Diamonds to Honor Designer Judith Conway
MJ Christensen Diamonds will honor bridal designer Judith Conway during an evening celebration of the 100th Anniversary of International Women’s Day, March 8th, 6 p.m.8 p.m. in Henderson, Nevada. “Judith Conway paved the way for women in the jewelry industry.” said MJ Christensen’s Darlene Miller in a statement. “Raising three children on her own (one of them being blind), traveling the road as one of the very first female traveling salespersons in our industry, certainly demonstrates the ‘can-do’ attitude of this beautiful lady.” The festivities will feature a display by local artist Jennifer Maine and a sampling of sweets by Cupkates by Kate’s Katie Thompson. A portion of the event’s proceeds will benefit the National Association for Moms in Business (NAFMIB.ORG, www.MIBN.org)
March 9, 2011 CARE Conference & International Women’s Day Celebration Join us March 8-10 in Washington, D.C. The CARE Conference will be held March 810, 2011, in conjunction with the 100th Celebration of International Women\’s Day and CARE’s 65th anniversary! Join us as we recognize the work of women worldwide who have made a difference during the past century, and speak out on behalf of women and girls who need advocates like you
March 10-12, 2011
Tired of wondering where your next client or customer is going to come from
-- or staying up all night because this brilliant business idea of yours just won’t go away? Whether you’re sick of doing all you know to do to make your business profitable (and still coming up short) or just tired of WAITING to (finally) take the leap, you’ve got to meet Tory Johnson (www.toryjohnson.com) . Today Tory is the weekly Good Morning America (http://abcnews.go.com/gma/jobclub) workplace contributor, a New York Times best-selling author, and a millionaire business owner, but she hasn’t always been. Far from it, in fact. With the all-new Spark & Hustle National Tour (http://sparkandhustle.com), Tory’s goal is simple: Provide current and aspiring small business owners with the practical strategies, real-world solutions and support that’s absolutely critical to their success. The 2011 Spark & Hustle National Tour Schedule:. Los Angeles: February 3 - 5. Tulsa: February 10 - 12 New York: March 10 - 12 Dallas: March 24 - 26 Chicago: April 7 - 9 Boston: May 12 - 14 Orlando: May 19 - May 21 Atlanta: July 21 - 23 PAGE 14 • March, 2011 • Moms In Business Magazine
Get a $150 the Discount on onferences! C e tl s u H & Spark s 28 for detail Go to page
March - April 2011 Calendar Of Events Sun
March, 2011 2
MJ Christensen Diamonds to Honor Designer Judith Conway
Putting Your Business in Order: Build Your Team
CARE Conference & International Women’s Day Celebration
New York, NYSpark & Hustle -CARE Conference & International Women’s Day Celebration
Putting Your Business in Order: Increasing Profitability
April, 2011 Wed
New York, NYSpark & Hustle
New York, NYSpark & Hustle
Chicago, Spark & Chicago, Spark & Chicago, Spark Hustle Hustle & Hustle
-Moms Making a Million Radio Show
14 -Moms Making a Million Radio Show
21 -Moms Making a Million Radio Show
28 -Moms Making a Million Radio Show
Visit MIBN.org to view the entire NAFMIB Calendar of Events Moms In Business Magazine • March 2011 • PAGE 15
From Fired to Hired
By Gina Robison-Billups
An Interview with Tory Johnson,
Good Morning America’s Career Expert, Founder of Women For Hire and Spark & Hustle and mother of 13-year-old twins, Jake and Emma.
PAGE 16 • March, 2011 • Moms In Business Magazine
get them jobs, but I created a forum for them to make it happen. I’m equally happy of helping so many women start and grow their small businesses, all of which have enabled them to make more money. I’m a New York Times bestselling author and I’ve spent the last six years as the workplace contributor on ABC’s Good Morning America, where I’m proud to serve our viewers with their career challenges.
GRB: What’s on the horizon for you and your business? TORY: In the next decade,
GRB: What is Women For Hire? TORY: Women For Hire produces high-caliber career expos for professional women and offers a wide range of online services at our website, www.WomenForHire.com .
Spark & Hustle, which I founded in 2010, is a series of threeday conferences held in eight cities, designed for current and aspiring women entrepreneurs and small business owners. SparkandHustle.com.
GRB: Why did you go into this business? TORY: After I was suddenly fired from a corporate
through Spark & Hustle, I will guide thousands of more women create or ramp up their own small businesses. I’m bullish on entrepreneurship as the smartest way to secure your financial future. And I’m so eager to work with women to make it possible for them to realize their dreams by turning ideas into reality into cash.
GRB: How do you manage it all? TORY: I don’t view my “work” and my “life” separately. I make
no distinction between home and office. It takes some juggling but it’s all about quality — giving everything the quality it requires. I have a phenomenally rock-solid relationship with my kids and my husband — even though it feels as though I’m always working. None of us would have it any other way. What works for me may not work for you – and vice versa. Do what works best for you. There are no right and wrong paths or protocols when it comes to managing your life. It’s not about balance — it’s about two distinct things. It’s about the whole of your life — and being passionate and productive and happy with all of its many moving parts.
communications position at NBC News — a job I loved and thought I could have had forever — I decided that I wanted to take control of my work life and start my own businesses. Career expos were a dime a dozen in 1999 but no one seemed to be doing any that catered specifically to women. I decided to create a niche business and I found that many recruiters from Fortune 500 companies, non-profits and governmental agencies wanted a forum like Women For Hire to reach women. GRB: What advice do you have for other moms in business?
GRB: What has been the single hardest part of being in business? How did you deal with that? TORY: I think about everything and I wear many hats to
cover all aspects of the business. Recruiting, marketing, sales, budgets — you name it. I deal with it by hiring good people and by planning my time with great precision so I pack a lot into each day.
GRB: What’s your greatest achievement (or what are you most proud of?)
TORY: Forge your own path. Make your own money. It
kills me to see women hurt by divorce when they’ve never worked — or haven’t worked in years. They have to start over financially and it’s extremely difficult – not impossible, but challenging. Very challenging. So if you always have a way to make your own money — even a side gig — you’ll keep your mind sharp and your finances protected. That’s not only a win for you, but it’s a huge win for your kids too.
TORY: I have helped connect thousands or smart and savvy women job seekers with terrific employers. I didn’t
Moms In Business Magazine • March 2011 • PAGE 17
By Jayne L. Black
Ultimate Expression of Love Only One Reason to Save
I once knew a beautiful woman named Margaret. She truly loved life. She had the greatest sense of humor and loved spending time with others.
Like many women, Margaret loved to shop, cook, golf and take vacations. Her favorite holiday was Christmas—and she made that holiday magical for her family. But then hard times set in. After 25 years of marriage, Margaret and her husband divorced. Then she developed some health problems that limited her ability to travel. Finances got tight, and she no longer had the means to do all the things she used to love. Her kids felt burdened, trying to help their mother financially. Because of all the things Margaret valued in her life, the one thing she hadn’t valued was saving. Margaret spent the last several years of her life living on $750 a month, plus $165 in food stamps. Her rent alone was $550, and the medical bills continued to stack up. That meant no more golf, no more traveling, no more lavish Christmas parties. She couldn’t even visit her children who lived out of state. Margaret felt that the worst part of her life was living without choices and without dignity. Not surprisingly, she spent the end of her life in depression.
PAGE 18 • March, 2011 • Moms In Business Magazine
On December 5, 2010, Margaret passed away, alone. One of the only things she left behind was a box of pictures from her younger years. Pictures of when she was happy…when she had choices. This lovely woman was my mother. But she could be your mother too. One in five women live in poverty during retirement. That’s less than $10,000 per year. Margaret could even be you or your sister, if you don’t do something today to start saving for retirement. Don’t think you can put it off. Don’t fool yourself into thinking the future will take care of itself. Because it won’t!
Dignity can be bought, but only you can make that happen. You see, the only reason to save is because you are worth it.
Moms In Business Magazine • March 2011 • PAGE 19
By Annette Yen
– Starting them Young and Creating Good Habits for Life
been working from home since my youngest daughter was born. It’s been a great adventure and I’m so blessed to be able to stay home with my kids and bring some income to the family budget. I love it. The key to making this work for our family has been having our daughters work with me in my businesses from the beginning. Now I know, that sounds impossible. And obviously a newborn can’t stick labels on my mailing etc. But as soon as my kids could walk and talk I started training them to be little entrepreneurs and helpers, beginning first with helping me around the house so that I could get the business work done. Here are a few quick steps you can take with your little ones to start them on the road to success in helping you with your business and even toward helping them get their own home business started when they’re older. 1. While they’re still in your arms, use a sling or a backpack to carry baby with you while you work. Talk about what you’re doing and how they can help you when they’re older. The key at this age is have them WITH you as much as possible and then use nap time to get those things done that might be impossible to do with a young one strapped to you. 2. When your little ones can walk, have them help you with some simple tasks…filling up the dog food, folding
PAGE 20 • March, 2011 • Moms In Business Magazine
washcloths, snapping beans. Always talk about how much help they are to you and how much you’ll love it when they’re ready to do this job all by themselves. Before you know it they’ll be saying, “I can do it mom!” 3. Praise them often for their efforts. They may not put the fork on the right side of the plate but it’s there and it helped. Let them know it! Make simple jobs easy for them. Put items in drawers that they can reach. For instance, a two or three year old can easily set the table with silverware, but it would
really help them if they had a placemat to tell them where each piece goes and if the flatware was in a drawer at their level. You can easily make a vinyl placemat a silverware map with a sharpie. Just draw each piece on there and use the placemats at every meal letting your child set the table. 4. Let them work the business with you. In the beginning that might just be having them sit in the high chair or booster seat at the table while you work the computer and they put paperclips in Dixie cups. Or buy some tape and construction paper and have them tape away … it’s cheap and you’re using items that they’ll be using in the future to really help you with your business. As soon as they’re ready, have them put the stickers and postage stamps on your mailings, strap the packing tape on your boxes (it doesn’t have to be perfect!) sort and/or file your papers, etc. Again, the key when they’re young is working with them and encouraging them. 5. Let them work independently when they’re ready. Kids are often ready to take on bigger responsibilities before you think they are. A 10 year old can easily handle the checkbook and just imagine how great it will be for his math skills too – plus the bank checks his work! Involve your young kids in your business from the beginning. You’ll be amazed at how the investment of time (and maybe some frustration) in the early days will pay off greatly down the road when your children can handle huge parts of your business without you because they’ve been well trained.
Moms In Business Magazine • March 2011 • PAGE 21
Opportunity is Knocking at Your Door And We Have Your Key to Success
The Challenge All Moms In Business Face
Women own over 9 million
businesses, yet they receive the least amount of financing from traditional sources such as banks and venture capital firms. Women traditionally own smaller types of businesses that don’t need financial assistance of $250,000 or more, and so financing options are limited. Finding capital through private investors is more challenging than ever before. According to Capital Factory, “Gap shave formed in the traditional funding path for early stage companies. 22 PAGE 22 • March, 2011 • Moms In Business Magazine
MEMBERS Many venture capitalists are moving towards bigger funds that invest larger amounts of money in lower risk companies that have already proven their model. Angel investors are banding together into syndicates that look more and more like venture capitalists.” Business loans can also be difficult to obtain. Most businesses are created with loans which rely on good credit histories and collateral that women (and mothers in particular) may have a hard time supplying due to divorce, medical expenses, and just the high cost of raising children. Women often use their credit cards or borrow from family members in order to start a business, which can make their own finances uncomfortable. Now is probably the best time to start a business or expand your current business. Most people look at the current economic condition and see the losses they have from last year (job loss, income loss, business loss), but losses can be doors to opportunities - you just have to open your eyes and your mind. During times like these labor and supply costs are lower, there is less competition, and all budgets are being re-examined. People are open to new ways of doing things that will help them to reduce costs or to find more customers. We want to help women whose minds are open to new ways of building their business with their participation in this new format of generating cash and business tools - the Moms In Business $10,000+ Grant Competition. The National Association For Moms In Business is giving you the opportunity to create your dreams and give you the support you need to grow your business. NAFMIB has partnered with peerbackers.com to produce this incredible program, offering you the FIRST Crowdfunding Business Grant in the Nation!
Moms In Business $10,000+ Grant Competition In addition to the cash raised in the grant competition, the grand prize grant winner receives access to our network of mentors,
Now You Can Get Cash & More for Your Business The “CrowdFunding” platform is a way to raise money by attracting many small donations from a large group (friends, family, professional contacts) to meet a funding goal. “Backers” give contributions in exchange for rewards or perks offered by the entrepreneur (rewards can be any product, service or experience to which the entrepreneur has access). Why we are doing a CrowdFunding grant? After years of doing grants for moms in business we found two troubling things about the traditional grant method. First, out of all the great businesses we had the honor to review, we could only have one winner. This was a real bummer. Secondly, once we gave the money, we found that often the great person and business we read on paper had no “hustle” behind it. They looked great on paper, but that didn’t mean they would succeed. This too was a real bummer...and totally deflated our desire to do it again. We found a solution! As Tory Johnson, the founder of Spark & Hustle (see her interview in Moms In Business Magazine March 2011 issue), taught us. You can have a great idea and great intentions, but if you don’t have hustle, you don’t have a business. A great idea on paper doesn’t show the hustle behind the idea. That’s where our partnership with peerbackers.com comes into play. By doing a crowdfunding grant we solve the two main challenges with grants: 1. Everyone can be a winner of cash -- not just a selected few. 2. You have to have hustle to get your grant money. And if you’ve got that, chances are you are going to have great results with this grant and with your business.
service providers, business growth tools and more... totaling Over $10,000 in free stuff!
We are doing more than supporting winning ideas. . . Continued on Page 24 Moms In Business Magazine • March 2011 • PAGE 23
Continued from Page 23
. . .We are supporting winning people.
A letter from one of our previous grant winners:
Dear Moms In Business, I need to update you on how the grant winnings have been helping me. I utilized Image Words and the PR Newswire and got some awesome exposure. I also have been working with Certify to Success and I met with Balance Organizing Solutions. All the tools have been wonderful and were items I never thought I would use until I had this opportunity. My new website is up and I have already outlined my 2009 marketing plan and am working to get all my materials ready. Image Words Publicity & Writing even landed an interview with Channel 13 for my husband!! (He does mortgages and a news anchor came to our office to interview him about rebuilding your credit after foreclosures and reverse mortgages). It has been wonderful working with women that I can relate to and not feel intimidated about not having experience in their field. Thank you, Gina Russo, Trenchant Insurance 2008 Grant Winner (under former grant format)
Get Your Key to Creating Your Dreams Apply Now!
Read the complete details about the Moms In Business $10,000+ Grant Competition at: MomsBusinessGrant.com
PAGE 24 • March, 2011 • Moms In Business Magazine
Current Poll Which social network site do you most use to receive information? □ □ □ □ □
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Moms In Business Magazine • March 2011 • PAGE 25
Our Programs are a benefit to members of the National Association For Moms In Business (NAFMIB). To view NAFMIB membership details & benefits Click Here
Market Your Business Without Money! As a business person, Money and Marketing are the two things at the top of your mind at all times. How do you grow your business without breaking the bank? Creativity, Ingenuity, and Resources are the answer, and that’s why Marketing Your Business Without Money was created. We are here to give you answers and insights, tools and tips, with a whole curriculum available to you for free. The Market Without Money program is full of resources such as teleclasses, workbooks, ebooks and more to help you get more bang for your marketing buck. Here is some of the great information you are able to access through the Market Without Money program: u u u u u u
Low Cost Marketing for Small Business How Writing a Column Can Boost Your Business Sales Free PR Strategies from a Million Dollar Business Marketing 2 Moms - The Complete Manual Sales Is Simple: How To Increase Your Sales Results The Success Secrets of “The Connectors”
Visit Market Your Business Without Money and utilize the amazing MarketWithoutMoney.com Follow us on twitter at http://twitter.com/MarketingCheap
PAGE 26 • March, 2011 • Moms In Business Magazine
available for you at:
The Greatest Sales Stories Ever Told! Members get access to our one-of-a-kind exclusive information kit. We highlight six of our nation’s top executive women who are willing and able to help you get your foot in the door resulting in thousands of dollars in new sales!
This incredible information system retails for $594 to nonmembers, but for members, it’s free. You’ll get information never-before delivered by these executive women, and the secrets to working successfully are all at your fingertips. System Includes: How To Sell Your Product or Service to Nestle A very enlightening and interesting meeting with Karen Blackwell, Supplier Diversity Director for Nestle USA. She has some great advice and information to help you think innovatively before approaching Nestle. This really is great information no matter who you are targeting! How To Sell To Dell Hali White is a senior program manager in Dell Inc.’s Global Supplier Diversity team. In this role, Hali is responsible for Dell’s supplier development program, compliance training and council and community outreach.
Director of Supplier Diversity for MGM Mirage. She gave us insights and a step-by-step training of what we need to become a supplier of MGM Mirage properties around the country. If you sell products or services that you feel could be used by hotels, casinos, theme parks, luxury resorts and more, then you must listen to this teleconference. How To Sell To Catalog Companies Lisa Hammond is the founder and CEO of Femail Creations a $10 million dollar a year national catalog company that reaches 1 million homes. She has seen it all in the last 13 years of business, and she shares her tips on how you can get your product sold by national catalog companies.
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How To Sell To Sams Club Amy Zettlemoyer-Lazar is Senior Director of Packaging & Supplier Diversity for Sams Club and Co-Manager of the Sustainability Value Network for Walmart Stores Inc. The Packaging Department has direct responsibility for Direct Import Packaging and structural development of House Brands Packaging, and also provides guidance to National Brand suppliers for Sams Club. How To Sell To...The World’s Largest Casino Operator We had the pleasure of interviewing Kenyatta Lewis, Moms In Business Magazine • March 2011 • PAGE 27
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Attention All Moms In Business Magazine Readers ...and future readers
Moms In Business has an Exclusive Offer for you: $150 Discount to the Spark & Hustle National Conferences
The National Association For Moms In Business (mibn.org) has partnered with Tory Johnson, Good Morning America’s Career Expert and author, on her 2011 Business Conference Series “Spark & Hustle” to provide s $150 Moms In Business Discount to subscribers of Moms In Business Magazine (a free magazine).
ith the all-new Spark & Hustle National Tour (http://sparkandhustle.com), Tory’s goal is simple: Provide current and aspiring small business owners with the practical strategies, real-world solutions and support that are absolutely critical to their success. Her mission: To help YOU create the shortest possible path between your passion and the profit you seek. Our economy is in a state of unprecedented change, which has impacted businesses of all sizes and in all industries. The Spark & Hustle National Tour promises to embrace that reality by giving you ONLY those business-building strategies that are proven to (still) work today, and to offer you access ONLY to those experts who are currently in the DO-ing of their business, not simply the TEACHing of their business. We’ll teach you how to avoid business errors that can have a devastating impact on your bottom-line, how to (quickly) identify and leverage new opportunities, how to solve challenges inherent in a recessionary economy and how to strengthen your packaging, pricing, and promotional efforts for income increase. Subscribers of Moms In Business Magazine receive a $150 Discount to the Spark & Hustle Conferences. To receive the $150 discount code, please 1. Subscribe for a free subscription or 2. Update your current free subscription to Moms In Business Magazine. New Register or Update Your FREE Moms In Business subscription and receive your $150 Discount Code. Subscribe at MIBN.org Upcoming Conference Dates Are: New York: March 10 - 12 Dallas: March 24 - 26 Chicago: April 7 - 9 Boston: May 12 - 14 Orlando: May 19 - May 21 Atlanta: July 21 - 23
PAGE 28 • March, 2011 • Moms In Business Magazine
File Your Taxes for Free at DOL’s One Stop Career Centers
A Message from Secretary Solis (Dept. of Labor): Tax season can be a stressful and confusing time for many working families. Stressful because preparing one’s own taxes can be challenging, and professional tax preparation is often a costly option. Confusing because it is not always clear what resources are available for those working on their returns. Filing your taxes can be free and simple when you access the IRS Free File system through a computer at your local One Stop Career Center. Fortunately, for low and moderate-income families, there is a resource. The Free File program allows an estimated 70 percent of all taxpayers to file their returns for free online. This public-private partnership between the Internal Revenue Service and a number of tax software companies is available to millions. What is more, some companies offer their software in both English and Spanish. We at the U.S. Department of Labor know that while online filing is appealing to many, there are those who do not have access to home computers. Everyone should know that computers at One Stop Career Centers are available for those who wish to file their taxes online. Free online filing allows low to moderate income workers make sure they take advantage of tax credits, such as the Earned Income Tax Credit that are available to them. It also speeds the refund process when compared to traditional paper filing. Free File also offers a secure way for users to file their tax returns. All information is stored on the servers of the participating tax software companies. Nothing is ever saved to a computer’s hard-drive. From Dr. Gabriela D. Lemus; Senior Advisor and Director, Office of Public Engagement, U.S. Department of Labor, Washington, DC 20210. 202-693-6459 (Office) http://social.dol.gov/blog/file-your-taxes-for-free-at-one-stop-career-centers/ Founder Gina Robison-Billups Editor Design/Layout Eugenia Martini-Jarrett Eugenia@MIBN.org Advertising: Gina Robison-Billups Gina@MIBN.org Published by NAFMIB, the National Association for Moms In Business. The Leading National Association Representing Executive, Entrepreneur and CEO Moms MIBN.org, NAFMIB.org Copyright 2011, © International Association For Moms In Business. See www.MIBN.org for full copyright page All Rights Reserved
Moms In Business Magazine • March 2011 • PAGE 29