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CANADA`s BUSINESS RESOURCE FOR WOMEN

VOLUME 1 | Issue 3

Manjit Minhas A mompreneur who recognizes the value in letting go of the little things in order to make room for success.

PUTTING YOURSELF FIRST How the “SELF FIRST” mantra can help keep your head above water

SOCIAL MEDIA R.O.I. Are you monetizing your social media or leaving money on the table?

ASK A MOMPRENEUR Mompreneurs from across the country weigh in on entrepreneurship


bring you the

2017 Mompreneur® Awards Recognizing Canada’s most inspiring, creative, and successful mompreneurs from coast to coast, and naming Canada’s next Mompreneur® of the Year, an honour that comes with a prize package valued at over $30,000! Nominations open in November, be sure to review guidelines and regulations to see how YOU can be in the running!

Creative • Successful • Inspiring Find out more at

themompreneur.com/award


IN THIS ISSUE A Good Thing Brewing Manjit Minhas tells us about her life lessons while balancing being a successful entrepreneur, and star on Dragon’s Den, with motherhood.

20

Social Media R.O.I

26

Are you monetizing your social media or leaving money on the table?

Putting Your “Self First” These tips will help busy mompreneurs keep their head above water even on the craziest of days.

The Magic of the Gold Card Why understanding the “superpower” of money mindset is so important.

30 38

Cover Photo: Janet Pliszka

MOMPRENEUR MAGAZINE VOLUME 1 | ISSUE 3 3


DEPARTMENTS Ask A Mompreneur Discover what a group of mompreneurs reveal about entrepreneurship

Events A review of past Mompreneurs® events, and a look at what’s to come for 2016

Mompreneur® Profiles Mompreneur® members Ruthie Burd, Tanya Vakil Fernandes, Christina (Storey) St Clair, Stephanie Birt, Colleen Dyck and Lisa van Reeuwyk discuss their roles as moms and successful business owners

Phones for Business When it comes to finding a smartphone for business, one size does not fit all. Discover the latest in smartphones and what they can do for your business

Mompreneur® Approved A closer look at tried and tested products for everyday life

Mompreneur® Stages ®

Our Mompreneur Stages provide advice and guidance, to better plan every stage of your business

8 10 12 18 34 41

The Final Say Lori Joyce, Co-Founder of Cupcakes & Other Good Stuff tells us what her children may say, twenty years from now, about their childhood experiences and her role as mom and entrepreneur

Publisher Mompreneur Showcase Group Inc. Editor Maria Locker Design & Production The Advertising Company Contributors Agnes Schaffer, Christina (Storey) St Clair, Clement Chu, Colleen Dyck, Dana MacIntyre, Danette Harkness, Elaine Verrier, Janet Pliszka, Karen Bivand, Jennifer Fitzpatrick, Kathy Smart, Laurie Goodman, Leigh Fowler, Lori Joyce, Lisa van Reeuwyk, Marit van den Berg, Patrick Cruickshank, Post Photography, Ron Comeau, Ruthie Burd, Sherri Lojzer, Stephanie Birt, Steve Dutcheshen, Susan Brady, Trina Koster, Tanya Vakil Fernandes, Theresa Brereton Advertising Sales Grace Moores

Healthy Living Cool off with some homemade white tea grape popsicles and learn smart eating tips to help you eat healthy, even when dining out

Volume 1, Issue 3

48 50

Administration / Circulation The Advertising Company www.adco121.com Mompreneur Magazine is published 4 times a year by Mompreneur Showcase Group Inc. ©2016 Milton, Ontario, Canada www.themompreneur.com 1-877-247-8849 magazine@themompreneur.com Printed in Canada ISSN 2369-7083

4 MOMPRENEUR MAGAZINE VOLUME 1 | ISSUE 3


CONTRIBUTORS

Sherri Lojzer is a business and leadership coach, and founder of MindWave Coaching. She offers insights to anyone who is evaluating goals, or a major business or personal change.

Susan Brady is “The Make Six Figures Working From Home Coach”, and founder of Susan Brady International, a company committed to the growth, empowerment and personal mastery of women entrepreneurs around the globe.

Elaine Verrier is a mother of two, a graphics designer, a brand partner with Nerium International, and an on-air operator in the TV industry.

Leigh Fowler is an Online Content Marketing and Community Engagement Strategist who helps heart-centered entrepreneurs amplify their impact, community, reach, credibility and ultimately their bottom line, with creative content strategies that feel good.

Patrick Cruikshank is the TruShield Insurance expert on cyber risk insurance and protection for small businesses that offer professional services.

Danette Harkness has been supporting small business owners at Coast Capital Savings since 2004. As a Small Business Banking Manager and a mother of two young children herself, she knows

are unable to help themselves.

humour – it takes to balance parenting and a career.

Kathy Smart is a best-selling author, registered nutritionist, holistic chef, media go-to glutenfree darling and the founder and owner of Live The Smart Way. Known as North America’s Gluten-Free Expert™, she has been featured around the world as the leading expert in gluten-free living.

Sara Clarke is a Business Consultant, Senior Bookkeeper, Author, and Speaker. She is co-owner of Martin Clarke & Associates along with her husband, and is also the licensed owner for Mompreneurs® in London and Southwestern Ontario. Sara is the proud mom of four boys.

MOMPRENEUR MAGAZINE VOLUME 1 | ISSUE 3 5


Watch Out World, Se r i ous B usi n es s W om en Are On T h e Move!

MompreneursÂŽ is one of Canada's fastest growing organizations dedicated to the support, education, and promotion of women entrepreneurs across the country. With over 17,000 members and subscribers from East to West, and an online community over 80,000 strong, we are your go-to resource for business success, connections, advice, and just about everything in between. Whether you're in the planning stages, or you're decades in, we are here to help you. Whether you have little ones at home, big ones off on their own, or you don't have any at all (or furry ones!), as a fellow female entrepreneur we are here to welcome you and help you reach your goals for success. We are your business family, ready to make things happen and shake things up. Find out more about becoming a MompreneurÂŽ Member, the beneďŹ ts of being part of our national network, and why the rumours you're hearing aren't just rumours... mompreneurs really are taking over the world, one amazing business at a time.

Find out more at

themompreneur.com/membership themompreneur.


LETTER FROM THE EDITOR

When Life Hands You Lemons… … well, we all know what we’re supposed to do, right? I can safely say that life as a mompreneur has thrown me a few lemons, including ones that I never saw coming. Over the last couple of months I’ve taken one of life’s biggest challenges and tried my very best to make the best lemonade possible out of it. No one wants to hear the words ‘you have cancer’ thrown their way, or that they have not one but two primary cancers to deal with; I know I certainly didn’t. The problem is I wasn’t given a choice, and though it may sound a bit clichéd, I honestly think that my experiences as a mompreneur, along with of course an amazing support system of family and friends, helped me get through what I now know to be some of the toughest moments in my life thus far. Being a mompreneur is not just a ‘way of life’ for me, it’s who I am; it’s everything I embody. I’ve gone through the highs and lows of motherhood, and entrepreneurship, and truly feel I am a stronger, more determined, and more resilient person because of my experiences; I’m a better person because of them. Why do we put ourselves in the position to go through such extremes in life? Why not just work for someone else, somewhere else, for some other purpose? Why bother making lemonade in the first place, when it takes so much hard work to make something sweet out of something so sour? Sometimes, you just have to do what has to be done, no matter how hard it will be. Life doesn’t ‘get easier’ along the way – it just continues to get more complicated, more deliciously robust. Whether it’s at home, at work, with clients, or with our loved ones, it’s up to each of us to make the most of this life we’re so graciously given... best thing you can do is drink up and enjoy it all while you can.

Maria Locker, Editor Founder & CEO Mompreneur Showcase Group Inc. Hodgkins Lymphoma free and clear, Thyroid Cancer still to go

MOMPRENEUR MAGAZINE VOLUME 1 | ISSUE 3 7


ASK A MOMPRENEUR

ASK A MOMPRENEUR®

“WOULD YOU STILL RUN YOUR BUSINESS AND BE AN ENTREPRENEUR IF YOU WOKE UP TOMORROW WITH MILLIONS IN YOUR BANK ACCOUNT?” A focus group of 50 women answered:

YES

NO

94%

6%

JODIE PAPPAS The answer is yes, it’s in my blood. I cannot imagine a world of not waking up every day and going through my to-do list of what tasks and goals I need to accomplish in order to grow my business(es). I have three daughters and each day they see me working hard at all of my passions and I can only trust that I am inspiring them to follow their dreams and passions in life, wherever they may take them. Having said all of this, I would certainly take a wonderful family holiday to celebrate and enjoy our millionaire windfall! ANGELA CROCKER No. I’d become a philanthropist and angel investor. Having the means to support my favourite causes and emerging entrepreneurs would be a dream come true.

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ASK A MOMPRENEUR

A DRAGON WEIGHS IN When you start out, that’s the dream - to have $1 million in your bank account. Any successful entrepreneur will tell you when you get there, it’s really not about the money anymore. It becomes about the challenges and the creative process, and so many other things aside from money. MANJIT MINHAS

SHERI COPPLESTONE Absolutely! Winning millions just means I can travel farther and help more people who couldn’t necessarily afford me, in places I might not be able to normally be. Being a millionaire doesn’t mean I would stop working, it means I get to run my business even better, with literally no restraints!

KATY TAKAOKA Yes, but I’d travel the world and work from all the SODFHV,­YHGUHDPHGRIOLYLQJLQRUYLVLWLQJ7KHEHQH´W of being virtual!

ALISON WAWRZYNIAK

Without a doubt! To pursue one’s passion and not have to struggle to make ends meet is ultimately the goal.

KRISTA WAKEFIELD-TRYON Absolutely! My business is my passion and it’s amazing WR WKLQN RI WKH LQ´QLWH SRVVLELOLWLHV LI PRQH\ ZDVQ­W D FRQFHUQ , ZRXOG GH´QLWHO\ VSHQG PRUH WLPH KHOSLQJ other businesses as an investor and volunteering my time with charitable causes that are important to me. Money = Freedom! MOMPRENEUR MAGAZINE VOLUME 1 | ISSUE 3 9


ON THE SCENE Our dedicated Mompreneurs® team works hard to offer uniquely different online and in-person events for members to attend. Whether you're looking to make new connections, learn something valuable for your business, or gain advice from fellow members, we continue to offer something for everyone. Here is a glimpse of some of our members 'on the scene' attending various Mompreneur® events, including: Mompreneurs® Momentum Enterprise of Canada's in-person educational "Momentum" Breaksfasts, Luncheons, and Workshops, held in Guelph, Kitchener, London, Milton, Mississauga, Sarnia, and Vancouver, featuring Elite and Elite+ Mompreneur® members Alyssa Light, Amanda Drexler, Angela Kafadar, Angie Wagenaar, Darlene Gudrie Butts, Deborah Hilton, Elaine Tan Comeau, Heba Ahmed Malki, Irene Szabo, Janet Benedict, Joyelle Brandt, Katy Takaoka, Kelly Farrell, Laurie Goodman, Leonora Gregory-Collura, Lisa Bogue, Lisa van Reeuwyk, Liz Lermitte, Melissa Romol, Nicole Christen, Nikkie Price, Sacha Pinto, Sandy Kimpel, Sara Clarke, Stacey Aarssen, Susan Brady, Tanya Vakil Fernandes, Tessa Kampen, Vicki Sydor, and Yvonne Weld Achieve & Lead Women's Conference, sponsored by Coast Capital Savings and organized by Elaine Tan Comeau, Mompreneurs® Vancouver UPS Canada's Women's Leadership Development event, celebrating 10 years of programming aimed at connecting and mentoring women in traditionally male-dominated sectors. Mompreneurs® Business Expo sponsored by Kate Childerhose (Edward Jones), and Susan Brady, held in London, Ontario; organized by Sara Clarke, Mompreneurs® London & Southwestern Ontario. Welcoming Deborah Hilton, new licensed owner of Mompreneurs® Milton & Halton Region.


MOMPRENEUR EVENTS

UPCOMING EVENTS We have regular events to help motivate you and keep your business thriving and successful! Find out what events are coming up next by visiting themompreneur.com/events for: In person casual or formal networking events Online Webinars and tweet chats Small Business Week events and Business Expos Educational workshops and conferences


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WKH WKUHH RI XV ZH­UH DEOH WR ZRUN VLGHE\ VLGH WR UXQ RXU EXVLQHVV DQG UDLVH WKH NLGV LQ D QRQWUDGLWLRQDO EXW VXFFHVVIXOO\ KDUPRQLRXV ZD\WKDWMXVWZRUNVIRUXV0\KXVEDQGLVIURP 0HOERXUQH $XVWUDOLD ¨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¨LW­VDZLQZLQ MOMPRENEUR MAGAZINE VOLUME 1 | ISSUE 3 17


TECHNOLOGY

FINDING A PHONE THAT WORKS BEST FOR YOUR BUSINESS By Clement Chu

:KHQ LW FRPHV WR ´QGLQJ D VPDUWSKRQH IRU \RXU EXVLQHVV RQH VL]H GRHV QRW ´W DOO 7R PDNH WKH process easier, weâ&#x20AC;&#x2122;ve laid out the latest smartphones, and what their specs mean for your business:

POWER & AMPLE STORAGE

IF IMAGES DRIVE YOUR BUSINESS

SAMSUNG GALAXY S7 EDGE

LG G5

7KH 6DPVXQJ *DOD[\ 6 (GJH LV FXUUHQWO\ RQH of the most powerful mobile devices on the market, featuring a 5.5â&#x20AC;? display with an innovative HGJH ZKLFK DOORZV \RX WR VHH QRWL´FDWLRQV HYHQ when your phone is lying face-down. It also has a lightning-fast processor, and a better battery OLIH7KH6(GJH­V*%LQWHUQDOPHPRU\FDQEH paired with an additional 200GB via a memory card, so you can store all the documents you need.

If your business is built on capturing great photos on the move, the LG G5 is the perfect smartphone for you. It gives you a full day of power on a single FKDUJH SOXV WKH ÂľH[LELOLW\ WR SXUFKDVH DQ H[WUD battery for emergencies. With 32GB of internal VWRUDJH DQG XS WR 7% RI H[SDQGDEOH VWRUDJH youâ&#x20AC;&#x2122;ll have plenty of space to store apps, photos, DQG´OHV

7KH6(GJHDOVRFRPHVSUHORDGHGZLWK0LFURVRIW ([FHO0LFURVRIW:RUGDQG0LFURVRIW3RZHU3RLQW and is rated both water and dust resistance, so youâ&#x20AC;&#x2122;re always ready when work gets messy.

18 MOMPRENEUR MAGAZINE VOLUME 1 | ISSUE 3

Youâ&#x20AC;&#x2122;ll also want to take advantage of the enhanced camera features like the dual cameras on the back of the phone, which enables you to zoom back and transition to panoramic view seamlessly, which is great for real estate agents, contractors or designers looking to capture a wide photo in a single shot.


TECHNOLOGY

FOR THE TRAVELLING OFFICE

WHEN SECURITY IS PARAMOUNT

NEXUS 6P

BLACKBERRY PRIV

TKH 1H[XV 3 LV WKH SHUIHFW VPDUWSKRQH IRU EXVLQHVV RZQHUV ZKR ORYH *RRJOH $QGURLG DUH looking to keep costs low, and want to receive the ODWHVW $QGURLG XSGDWHV ´UVW %XLOW HVSHFLDOO\ IRU entrepreneurs who use their phone more than their ODSWRS WKH 3 IHDWXUHV D « :+4' VFUHHQ WKDW­V great for reviewing documents with clients.

Handle a lot of sensitive information? Then the %ODFN%HUU\ 35,9 LV WKH VPDUWSKRQH IRU \RX 7KH ´UVWHYHU $QGURLGSRZHUHG %ODFN%HUU\ RIIHUV multiple layers of hardware and software protection, LQFOXGLQJ ),36  FRPSOLDQW GLVN HQFU\SWLRQ IRU airtight security.

<RX­OO DOVR WDNH VWXQQLQJ SKRWRV ZLWK WKH 03 DQG 03FDPHUDVZKLFKDUHFRPSOLPHQWHGE\*% of internal storage. Front-facing stereo speakers will make conference calls a breeze.

$ORQJZLWKDODUJH«WRXFKVFUHHQGLVSOD\WKH35,9 DOVRIHDWXUHVDVOLGHRXWSK\VLFDO4:(57<NH\ERDUG thatâ&#x20AC;&#x2122;s not just for typingâ&#x20AC;&#x201D;itâ&#x20AC;&#x2122;s touch-enabled and can be used as a trackpad, making it indispensable for HGLWLQJORQJHPDLOVDQGGRFXPHQWVRQWKHµ\

:KHWKHU\RXQHHGDVPDUWSKRQHZLWKH[WUDVWRUDJHDJUHDWFDPHUDRUDOLWWOHELWRIHYHU\WKLQJ WKHVHGHYLFHVFDQLPSURYH\RXUEXVLQHVV©ZLWKRXWKXUWLQJ\RXUEXGJHW9LVLWEXVLQHVVWHOXVFRPWR SDLUWKHSHUIHFWVPDUWSKRQHDQGPRQWKO\SODQRQ&DQDGD­VODUJHVW*/7(QHWZRUN &OHPHQW&KXLVD6HQLRU:LUHOHVV3URGXFW0DQDJHUDQGLVSDVVLRQDWHDERXWVPDOOEXVLQHVVHVDQGHQVXULQJ7(/86%XVLQHVVFXVWRPHUVKDYHWKHEHVW wireless solutions they need to keep working even when theyâ&#x20AC;&#x2122;re on-the-go. Clem is highly committed to giving back to the community, and is founder RIWKH&DQDGLDQ&KLQHVH<RXWK$WKOHWLF$VVRFLDWLRQ

Your business is unique, just like you. Join the UPS Small Business Program and get the 1-on-1 attention you deserve from our UPS Small Business Ambassadors. Plus, save 30% on shipping! Visit themompreneur.com/member-discounts to get started.

MOMPRENEUR MAGAZINE VOLUME 1 | ISSUE 3 19


COVER STORY

20 MOMPRENEUR MAGAZINE VOLUME 1 | ISSUE 3


COVER STORY

A GOOD THING BREWING Manjit Minhas on Beer, Babies, and Being a Mompreneur Here’s the thing… you don’t get to become co-founder of the 10th largest brewery in the world, or become an investor on Canada’s most beloved entrepreneurial television series, by letting mommy guilt rule your days. Being a successful mompreneur is all about letting go of the little things, and trusting the people you’ve built into your family and business network, in order to see the accomplishments you aspire to. Manjit Minhas knows a thing or two about embracing the mompreneur lifestyle, the ups and downs of entrepreneurship, and the determination that it takes to be successful in all aspects of life. Born and raised in Calgary, Alberta, she has built a multi-million dollar empire from the ground up, and is now investing in some of the country’s most promising entrepreneurs. We got up close and personal with Manjit to learn about what drives her, where she is headed, and her tips for fellow mompreneurs.

Janet Pliszka

MOMPRENEUR MAGAZINE VOLUME 1 | ISSUE 3 21


COVER STORY

Steve Dutcheshen

REAL-WORLD LIFE LESSONS Manjit and her brother Ravinder entered their teenage years watching their father succeed as an entrepreneur in the liquor industry. They were often found sitting in meetings, and helping PDNHGHFLVLRQVH[SHULHQFLQJ´UVWKDQGWKHW\SH of lessons you canâ&#x20AC;&#x2122;t learn in a text book. More WKDQ DQ\WKLQJ 0DQMLW DWWHVWV WR WKH FRQ´GHQFH gained by watching a parent in entrepreneurship, and learning the ropes as you go, stating, â&#x20AC;&#x153;There are things you canâ&#x20AC;&#x2122;t be taught, no matter what degree program you do, no matter what school you attend â&#x20AC;&#x201C; things like negotiating with people, learning how to manage money, signing a lease, and buying a property are all life lessons that you gain by just being thrown into the real world.â&#x20AC;? Itâ&#x20AC;&#x2122;s no wonder then, at the ripe age of 19, Manjit became the co-founder and co-owner of the Minhas Breweries and Distillery alongside her brother, while simultaneously earning her degree in Petroleum Engineering. Together, they EHFDPH WKH ´UVW VXFFHVVIXO FRPSDQ\ WR HQWHU the Canadian beer industry in many decades. Today, Minhas Breweries and Distillery has over 90 brands of beers, spirits, liqueurs and 22 MOMPRENEUR MAGAZINE VOLUME 1 | ISSUE 3

wines, with products being sold in 5 Canadian provinces, as well as 45 states throughout the USA and 16 other countries. To date, her companies have sold over 6 billion pints of beer, and last year alone saw revenues in excess of $155 million. Add to that Manjitâ&#x20AC;&#x2122;s newest role as an investor on CBCâ&#x20AC;&#x2122;s hit series Dragonâ&#x20AC;&#x2122;s Den, and it leaves you wondering just how one woman can do so much!

BALANCE COMES FROM BEING FULLY PRESENT WHEN AT WORK AND AT HOME Manjit was already a successful entrepreneur with 10 years of experience in the brewing industry before she became a wife and a mother. She had overcome the innate sense of needing to do everything yourself, as many entrepreneurs starting out will attest to. Now, at the age of 36 and as a mom to two young girls, Manjit recognizes that, in terms of any kind of â&#x20AC;&#x2DC;balanceâ&#x20AC;&#x2122; between work and life, itâ&#x20AC;&#x2122;s not only an unrealistic expectation, but it actually doesnâ&#x20AC;&#x2122;t exist. In any given day where a person is awake for 18 hours, Manjit recognizes that itâ&#x20AC;&#x2122;s not going to be 9 hours of play and 9 hours of work. Instead, she believes


COVER STORY

Janet Pliszka

that itâ&#x20AC;&#x2122;s all about being happy with whatever decision you make, and being fully present in that decision to see it through. â&#x20AC;&#x153;If Iâ&#x20AC;&#x2122;m at work, Iâ&#x20AC;&#x2122;m there 100% - and same with when Iâ&#x20AC;&#x2122;m at home. I canâ&#x20AC;&#x2122;t regret whatever meeting I didnâ&#x20AC;&#x2122;t sit in on at work because I stayed home, or a decision I didnâ&#x20AC;&#x2122;t get to make at home because I was at work. Thatâ&#x20AC;&#x2122;s how Iâ&#x20AC;&#x2122;m the best and most productive person in both aspects of my life.â&#x20AC;?

â&#x20AC;&#x153;Motherhood is a test in macro managing and letting go, and when youâ&#x20AC;&#x2122;re there, making every minute count.â&#x20AC;? 0DQMLWUHÂľHFWVÂŞ$VPRPVDQGDVHQWUHSUHQHXUV weâ&#x20AC;&#x2122;re so used to doing everything ourselves â&#x20AC;&#x201C; but you canâ&#x20AC;&#x2122;t micro-manage everything, or you will go insane.â&#x20AC;? So how does she let go of the little things and give up control? She says the trick is recognizing that everyone supporting you will do things differently than you do. Sometimes it wonâ&#x20AC;&#x2122;t be done to the level that you probably would have done, but in order to have some sanity and some time for yourself and have a life, you canâ&#x20AC;&#x2122;t do it all. You have to let go. â&#x20AC;&#x153;With my daughters, Iâ&#x20AC;&#x2122;m there for the big things and structured things of course, but when it comes to what I think are minor things like eating

Janet Pliszka

lunch or what time they should be going to sleep, no matter who the girls are with, whatever they decide I have to know that theyâ&#x20AC;&#x2122;re looking out for the best of my child â&#x20AC;&#x201C; they donâ&#x20AC;&#x2122;t need me to step in.â&#x20AC;? Manjit learned this early on with the ELUWK RI KHU ´UVW GDXJKWHU 6KH IRXQG WKDW VKH loved being at home and being a mom, but after a few weeks she was going a bit stir crazy, and really wanted to get back to work. â&#x20AC;?I felt out of the loop, people werenâ&#x20AC;&#x2122;t keeping me updated, I didnâ&#x20AC;&#x2122;t know what was going on with this or that. I was so used to being mentally challenged as an entrepreneur; every day was different. I craved getting out of the house and doing something, and ultimately I felt that in order to be happy and be a good mom, I needed to both.â&#x20AC;? These days, as school-aged children, Manjitâ&#x20AC;&#x2122;s daughters know what she does, and they travel with her; they know everyone at the brewery. She believes itâ&#x20AC;&#x2122;s absolutely important for them to be a part of all that she is involved with, but at the same time, important for them to know that when she is there as â&#x20AC;&#x2DC;momâ&#x20AC;&#x2122;, she is focused on her children fully, and when sheâ&#x20AC;&#x2122;s not there, itâ&#x20AC;&#x2122;s okay if someone else is. She fully believes that children EHQH´WIURPJHWWLQJGLIIHUHQWSRLQWVRIYLHZRQ life from the people surrounding them.

MOMPRENEUR MAGAZINE VOLUME 1 | ISSUE 3 23


COVER STORY

Janet Pliszka

WHY BEING A MOMPRENEUR FITS So how does one really relate to being a mompreneur? It can be said that everyone views the term and the lifestyle differently, but IRU0DQMLWEHLQJDPRPWDNHV´UVWSODFHÂŞ0RP FRPHV ´UVW IRU PH EHFDXVH LW­V D UROH WKDW DEVROXWHO\ GH´QHV PH ¨ EXW HQWUHSUHQHXU LV D close second. Being a mompreneur describes me to a tee; if I could throw wife in there too, sure I would!â&#x20AC;? No matter what Manjit looks at, whether itâ&#x20AC;&#x2122;s an investment on Dragonâ&#x20AC;&#x2122;s Den, or whether itâ&#x20AC;&#x2122;s a decision within Minhas Brewery, or even when travelling on vacation with her family; she insists that she looks at everything as both a mom and an entrepreneur â&#x20AC;&#x201C; there is no separating the two. â&#x20AC;&#x153;In my brain, both sides are always working.â&#x20AC;? She particularly loves when people are surprised that she has young children, because she cringes at any stereotypes of what a mom should or shouldnâ&#x20AC;&#x2122;t be. â&#x20AC;&#x153;I think that we can all be different and have a personal life with our spouses, and be a mom, and still have a social life with friends, and family, and a career â&#x20AC;&#x201C; no matter what, itâ&#x20AC;&#x2122;s whatever makes you happy. I take time for each one of those things in my life.â&#x20AC;?

24 MOMPRENEUR MAGAZINE VOLUME 1 | ISSUE 3

â&#x20AC;&#x153;In my case, the term â&#x20AC;&#x2DC;mompreneurâ&#x20AC;&#x2122; truly describes me to a tee! I think we CAN have it all â&#x20AC;&#x201C; why not?â&#x20AC;? One thing Manjit is clear on is letting go of any guilt on either side of the coin â&#x20AC;&#x201C; you have to believe that whatever youâ&#x20AC;&#x2122;re doing and however youâ&#x20AC;&#x2122;re spending your time is of course for your children LQWKHORQJUXQEXWXOWLPDWHO\IRU\RXUEHQH´W<RX KDYH WR FRPH ´UVW EHFDXVH LI \RX­UH QRW KDSS\ neither one of those sides of you â&#x20AC;&#x201C; being a mom RUEHLQJDQHQWUHSUHQHXU¨ZLOOEHQH´W

THE LIFE OF A DRAGON After so many years of running a successful business, Manjit felt it was time to give back to RWKHU HQWUHSUHQHXUV ORRNLQJ WR IXO´OO WKHLU RZQ dreams. When the opportunity to become an investor on Dragonâ&#x20AC;&#x2122;s Den became available, she knew the hit television series was a great platform to accomplish this feat, while also bringing recognition to the company sheâ&#x20AC;&#x2122;s worked so hard to build. Her father had told her early on in life that there would never be a â&#x20AC;&#x2DC;right timeâ&#x20AC;&#x2122; to do things, but that it was important to make decisions based


COVER STORY

Steve Dutcheshen

on what feels right in a particular moment. 0DQMLW KHVLWDWHG ZKHQ VKH ZDV ´UVW JLYHQ WKH opportunity to star on the show â&#x20AC;&#x201C; after all, her children are still very young, and her business is growing, unlike the majority of the other Dragons in their 50â&#x20AC;&#x2122;s or 60â&#x20AC;&#x2122;s, enjoying a much different stage of life. It became a family decision, one that both her husband and her brother were on board with, ensuring that her home life and business life would be prepared for what lay ahead.

Image Courtesy of CBC

accomplished, entrepreneurs. They are the most successful in the long term, because a passionate entrepreneur actually enjoys what they do and doesnâ&#x20AC;&#x2122;t mind working day in and day out, often for many years, before they see any success. â&#x20AC;&#x153;We can see that, sitting there as investors. When an entrepreneur is talking about their business, I can see if they have that passion or not.â&#x20AC;?

â&#x20AC;&#x153;Some of the best products and businesses come from passionate entrepreneurs.â&#x20AC;?

Overall, Manjit says that her experience on Dragonâ&#x20AC;&#x2122;s Den has been a great one for the whole family, not just for herself. Since her start on the show, Manjit has also closed the most ever deals of any Dragon throughout the showâ&#x20AC;&#x2122;s 10 year history, and already more than half of those investments have shown great success. As she puts it, â&#x20AC;&#x153;Iâ&#x20AC;&#x2122;m a shareholder now, and making some money in some industries that I never otherwise would have had the opportunity to explore, industries that Iâ&#x20AC;&#x2122;ve always loved but have never had the time, inclination or experience to get involved with before the show.â&#x20AC;?

Ultimately, Manjit believes that entrepreneurship means being â&#x20AC;&#x2DC;in itâ&#x20AC;&#x2122; for the long run. Itâ&#x20AC;&#x2122;s about working hard every day out, loving it, and seeing things from different angles. Itâ&#x20AC;&#x2122;s about ´QGLQJ VRPHWKLQJ WKDW UHDOO\ LQVSLUHV \RX DQG that you can see yourself doing for a very long time to come. Thereâ&#x20AC;&#x2122;s no denying it â&#x20AC;&#x201C; Manjit is D PRPSUHQHXU ZKR GH´QLWHO\ SUDFWLFHV ZKDW she preaches. As for those of us watching her inspirational success story continue to unfold, we canâ&#x20AC;&#x2122;t wait to see what the years ahead will bring.

If thereâ&#x20AC;&#x2122;s anything Manjit has learned since becoming a Dragon, itâ&#x20AC;&#x2122;s the fact that passion is at the heart of the most ambitious, and ultimately

minhasbrewery.com

MOMPRENEUR MAGAZINE VOLUME 1 | ISSUE 3 25


FEATURE STORY

SOCIAL MEDIA R.O.I Are you monetizing your social media or leaving money on the table? By Leigh Fowler

At the end of the day weâ&#x20AC;&#x2122;re in business to make an impact, inspire others and yes, ultimately make money. So â&#x20AC;&#x201C; is what you are doing with your social media marketing working, or not? And if it is working â&#x20AC;&#x201C; do you really know, or are you just guessing? Many solo-preneurs are operating in the mindset of â&#x20AC;&#x153;I have to be on social mediaâ&#x20AC;? or â&#x20AC;&#x153;Iâ&#x20AC;&#x2122;m on all the platforms â&#x20AC;&#x201C; now what?â&#x20AC;? instead of looking at how they can use social media as a way to enhance all of their sales efforts.

Â&#x2021;

Increase visibility and awareness

Â&#x2021;

Conduct product research

Â&#x2021;

Connect with and build an online community around their brand

Â&#x2021;

Grow email lists

Â&#x2021;

Increase sales

If you think youâ&#x20AC;&#x2122;re leaving money on the WDEOH\RXSUREDEO\DUH7R´QGRXW\RX must ask yourself: Â&#x2021;

Why are you marketing online?

Â&#x2021;

What is the purpose behind your efforts?

After working for twenty years in the Â&#x2021; publishing and marketing industry, the top ´YH UHDVRQV ,­YH VHHQ SHRSOH XVH VRFLDO Â&#x2021; media and online content marketing are as follows:

26 MOMRENEUR MAGAZINE VOLUME 1 | ISSUE 3

What results are you trying to attract into your business? How can you make it easier for people to know, like and trust you so that they ultimately buy from you?


FEATURE STORY

Good social media marketing content strategies begin with the end in mind...

MOMPRENEUR MAGAZINE VOLUME 1 | ISSUE 3 27


FEATURE STORY Here are some of the ways Iâ&#x20AC;&#x2122;ve seen real-world entrepreneurs (including myself!) monetize their social media but also miss out on some golden opportunities.

IS YOUR WEBSITE READY TO RECEIVE? YOU CAN DO ALL THE SOCIAL MEDIA IN THE WORLD, but if your website is not ready to receive, youâ&#x20AC;&#x2122;re wasting your time and money! For example, if you use social media to send a lot RIWUDI´FWR\RXUZHEVLWHKRZDUH\RXFDSWXULQJ your leads? How many inquiries are you getting versus the number of people visiting your site? Are you capturing their email address somehow? $UH\RXJXLGLQJWKHPWR´OORXWDIRUPRUUHDFK out to you for more information? There are simple ways to do these things by adding call-to-actions into your website content, along with setting up systems to do this automatically so that you can attract and capture more leads for your business while you focus on other things!

ARE YOU STAYING TOP OF MIND? THEY SAY THAT IT TAKES AT LEAST 7 TOUCH POINTS before someone is ready to spend money with you â&#x20AC;&#x201C; some people say 17! If your website is touch point #1, then you still have at least 6 more to go! Not everybody who visits your website is ready to work with you â&#x20AC;&#x201C; so what are you doing about that? Having a system in place so that you donâ&#x20AC;&#x2122;t miss out on your new leads is the key here. Most people do this by creating a content strategy that website visitors will trade their email address in exchange for access to particular content. The R.O.I on email marketing is probably the highest when it comes to social media marketing. Imagine corresponding regularly with someone who has already connected with your brand

28 MOMPRENEUR MAGAZINE VOLUME 1 | ISSUE 3

online! An email marketing content strategy that is purposeful and strategic in nature will help you build up your know, like and trust factor, ultimately helping you stay top of mind for when your website visitors are ready to work with you.

ARE YOU REPURPOSING YOUR CONTENT? BECAUSE EACH PLATFORM HAS A UNIQUE DELIVERY STYLE or format that is most effective, repurposing your content for different audiences is a strategy that can save you time and money. If you plan ahead, you can create content that can actually go a long way in making an impact while making room in your budget for other things! For example, video content can be transcribed into a blog post; key list items from blog posts can be translated into tweets; great quotes from blog posts can be posted on images and shared through Instagram.

ARE YOU ATTRACTING THE WRONG KIND OF BUSINESS? AS ENTREPRENEURS WE ARE CONSTANTLY EVOLVING â&#x20AC;&#x201C; but are our websites keeping up? I can tell you, itâ&#x20AC;&#x2122;s the worst feeling in the world when someone calls you, excited to hire you, and you have to turn them away because you no longer offer that product or service. True Story â&#x20AC;&#x201C; this happened to me. I had just taken some services off the shelf and hadnâ&#x20AC;&#x2122;t updated my website. Someone was literally ready to work with me, yet I was no longer doing that particular service. So believe it or not, a large percentage of people who are interested in working with you will check in with your website before doing business. In addition to that, if we are not sending out consistent messages about our business, it may confuse potential buyers about what we


FEATURE STORY do and the value we provide. Itâ&#x20AC;&#x2122;s important to make sure you have a content strategy to keep your marketing focused so that itâ&#x20AC;&#x2122;s designed to attract your ideal clients.

ARE YOUR LISTENING TOOLS SET UP? SOCIAL MEDIA MARKETING IS NOT ABOUT A ONE-WAY CONVERSATION. You need to have systems to create content and you need systems to respond to your content. So often, entrepreneurs worry about creating content and posting everyday, but they forget to loop back and engage. )RU H[DPSOH LI SHRSOH ´OO RXW D IRUP RQ \RXU website or comment on your blog post â&#x20AC;&#x201C; are \RXU QRWL´FDWLRQV VHW XS VR \RX HQJDJH LQ D timely manner or are you ignoring potential FXVWRPHUV",­YHKDGFOLHQWV´QGRXWPRQWKVODWHU that potential customers were trying to connect with them through a social media platform but unfortunately, they had totally missed the QRWL´FDWLRQEHFDXVHLWZDVQ­WRQWKHLUUDGDUDQG they lost business because of this. There are a bunch of ways for you to make sure this does not happen to you â&#x20AC;&#x201C; itâ&#x20AC;&#x2122;s all about having a system (or several of them) in place that you can depend on to help you connect with those interested in engaging with your business.

ARE YOU WATCHING YOUR NUMBERS? THE NUMBERS DONâ&#x20AC;&#x2122;T LIE. One of my clients took a look at her metrics and website analytics only to ´QGRXWWKDWWKHWZRVRFLDOPHGLDSODWIRUPVVKH was spending the most time on were NOT the ones VHQGLQJKHUZHEVLWHWUDI´F,QVWHDGLWZDVDQRWKHU social media account that she hadnâ&#x20AC;&#x2122;t updated in a year which was continuing to send her effortless WUDI´FDQGXOWLPDWHO\OHDGVWRKHUZHEVLWH

which ones to watch will help you make informed decisions about where you are spending your time and your energy when it comes to marketing your business online. Ultimately you can ditch whatâ&#x20AC;&#x2122;s not working, and optimize what is!

ARE YOU MAKING OFFERS? I LIKE TO FOLLOW AN 80/20 RULE WITH MY CONTENT MARKETING STRATEGY. Eighty percent of the time I am providing helpful information for my online community â&#x20AC;&#x201C; inspiring them, guiding them to knowledge or training insights they may require and ultimately supporting them with content that meets their needs. The other twenty percent of my content is set up around making an offer or clearly being transparent about the ways I help people, or how to work with me to access the value I provide. The question is, are you using social media to ask for the business that results in a clear Yes or 1RDQVZHU",I\RX­UHQRWWKHQWKHUHLVGH´QLWHO\ an opportunity for you to monetize your social media with clarity and guidance. Make it easy for people to work with you!

ARE YOU AUTOMATING? THERE ARE SO MANY TOOLS now to automate pieces of your marketing and sales efforts so that you have more time to grow and build your business; there really is no excuse not to explore your options and ability to streamline your approach and reach more people! You may be outsourcing pieces of your marketing that can now be done with a quick set-up and a few button clicks. You may be sitting on a gold mine, and with a few tweaks and updates you can start monetizing your social media efforts and enhance your bottom line!

Checking in with your numbers and knowing

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FEATURE STORY

PUTTING YOUR “SELF FIRST” By Elaine Verrier

All words and thoughts have power, and it’s important to keep a positive mindset

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FEATURE STORY

Mompreneurs do everything for everyone, yet often we forget to take care of ourselves physically, mentally, emotionally and spiritually. Many mompreneurs, like me, put on the illusion of a happy life, when the reality is that we are actually drowning in stress. I am not pretending to be an expert. Iâ&#x20AC;&#x2122;m simply a mom who works a lot and ultimately overworks, in order to get everything done for my family. At one time in my life, it was normal to be working my television graphics job from 4:00am until 2:00pm, where Iâ&#x20AC;&#x2122;d then rush home, pick up the kids, tidy up, prepare dinner, and so on. Many times, Iâ&#x20AC;&#x2122;d rush to my other jobs until 10:00pm, only to start working again at 4:00am the next day. I was running on pure adrenaline, with zero sleep, and massive eye baggage. Yes, I looked like a zombie! ,QRQHRIP\ORFDOPRPJURXSV,­PXQRI´FLDOO\ known as the â&#x20AC;&#x153;laundry basket momâ&#x20AC;?. I had vented to this group one day, about my husbandâ&#x20AC;&#x2122;s passing comment that itâ&#x20AC;&#x2122;s my job to do the laundry. His comment had made me furious, and though it was amusing to hear how the other moms in the group would have responded, in truth it was a wake-up call for me. I had allowed my husband and my family to expect so much of me, including an expectation that laundry was my job. I thought I was helping by taking on so much, when in fact, I was robbing my husband and my children of having someone who was present, as opposed to being dazed, running late and chaotic. It was a much needed reminder that I needed to start putting myself first.

I am a huge fan of self-help, counselling, daily reminders and affirmations to help ensure I remain a grateful, half-full attitude type of person. â&#x20AC;&#x153;Self firstâ&#x20AC;? is my mantra, and Iâ&#x20AC;&#x2122;d like to share tips that have helped me to keep my head above water even on the craziest of days.

BE POSITIVE If you tell yourself that youâ&#x20AC;&#x2122;re going to have a bad day, you will. All words and thoughts have power, and itâ&#x20AC;&#x2122;s important to keep a positive mindset: Â&#x2021; Avoid watching brain -melting, attitude crushing shows like the news and reality television. Instead, try watching, reading and

learning

from

people

who

are

successful and motivating. Â&#x2021; Use transition moments such as time spent driving in the car, walking the dog, or folding laundry as learning opportunities; motivational recordings and books on disc are a great way to help your mind shift into a positive outlook. Fun music is also a great stress reliever, and can give you more zing when doing chores! Â&#x2021; Use â&#x20AC;&#x153;Wâ&#x20AC;? words like â&#x20AC;&#x2DC;would youâ&#x20AC;&#x2122; or â&#x20AC;&#x2DC;will youâ&#x20AC;&#x2122; instead of â&#x20AC;&#x2DC;could youâ&#x20AC;&#x2122; or â&#x20AC;&#x2DC;can youâ&#x20AC;&#x2122;; frustrations are greatly reduced when requests are worded in a certain way. This simple technique has worked wonders with my husband!

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It’s important to surround ourselves with only those who lift us up FEED YOUR BODY & YOUR MIND We all know that eating well and exercising are good daily habits to live by. If you’re not taking care of yourself both body and mind, it can catch up to you, making it harder to take care of anyone else. Start off by making small changes in your daily habits which will make a difference: Buy local and organic. Eat healthier and avoid junk food. Like all of us who are rushing around from errand to errand, I still hit up fast food places once in a while but it’s not the norm. My mom always taught me that too much of a good thing is a bad thing – moderation is key. Drink more water. Take your weight and divide it in half; each day you should try to drink that amount of water in ounces. A simple and helpful habit to start is to drink a cup of water when you wake up and just before bedtime. I like to add fresh lemon juice which helps alkaline the body. Did you know disease cannot survive in an alkaline state? Use social media to feed your mind. Many of us spend way too much time on social media so why not put it to good use? Connect with and follow positive mindset or entrepreneurial accounts on Instagram, Facebook, Pinterest, or 7ZLWWHU7KHSRVLWLYHLQµXHQFHVZLOOVKRZXSRQ\RXUIHHGVDQGZLOO help motivate your mind to stay on track each day. It’s so easy to cave in to the negative, skeptic world we are living in. Daily positive UHPLQGHUVRUDI´UPDWLRQVDUHQHHGHGWRKHOSWKHEUDLQVLOHQFHWKH naysayers. Sleep 8 hours every night. What’s the point of having a successful business, money in the bank, fancy clothes, a big house, and all the electronic gadgets the world can offer when we are not able to be conscious and present with those we love? How can we be true to those we love the most when we’re too tired to fully listen or care? Sleeping properly ensures that you are resetting your body and mind for a successful day ahead. Being well rested allows us to offer our best self for our own personal wellbeing and our loved ones. 32 MOMRENEUR MAGAZINE VOLUME 1 | ISSUE 3


FEATURE STORY

FIND SUPPORT You know that old saying, “birds of a feather, stick together”; so who are you allowing to be in your personal space? Are they people who want to make a difference or are they Negative Nelly’s whose sole purpose is to drain and suck the life out of you? It’s important to surround ourselves with only those who lift us up. Fellow entrepreneurs are a great source of inspiration and support. They understand the daily struggles you yourself are going through, and it can be helpful to chat weekly to celebrate each other’s wins and help keep up motivation. Having a network of mompreneurs who support one another can translate into support for your own business. When we shop local and buy products or services from a fellow mompreneur, it creates a circle of giving, and encourages everyone to shop from each other and support one another. Use statements to ask for support. Take a step back and rethink how you are asking for help. In the past, I used to ask unintentionally loaded and attacking questions to my husband like, “why did you do that?”, or I’d push him by asking, “don’t you know?”, which made him feel like he could do nothing right. Now, I try to use statements to get my point across, such as, “I would like”, “I feel”, or “I think”. It’s been quite effective compared to my former way of using attacking phrases. Get rid of the martyr syndrome. It’s not our job to take on all the world’s problems, plus all the work for our business and our family life. A great thing to try is to make a list of all that you do in a single day, and cut it in half. Call a family meeting, and let your loved ones know that mom needs help, and it would mean a lot if everyone chipped in. It’s been a huge weight off

my shoulders, and I highly recommend it! Dedicate 2 hours each day on money making activities. As a mompreneur juggling life for all, it’s up to us to stick to our goals and set aside this time. Make a dream board and place it in a prominent area in your home to constantly remind you just why you’re working so hard. Having a visual display will guide daily decisions that will help us reach our goals. Stop making excuses. Too many people like to blame others for the things that aren’t going right in their own lives. It can be easy to fall into the habit of neglecting your loved ones, even while you’re so busy doing everything for them. Become a role model and show your children that being a mompreneur is manageable and can be a rewarding career choice. Ask for help. I used to think it was a sign of weakness but now, I round up the troops and ask others to chip in where it’s needed. Getting stuff done with others as a team at work, home, school or with the children creates an amazing support network which is much needed by everyone. 0\ELJJHVWWLSEH\RQGDOOWKHVHªVHOI´UVW«WLSVLVWR eat dinner together as a family without distractions. This is one of the most important activities we do together as a family. We turn off the television and music, set up the table together and chat about our day. Before we eat, one of us will say “3 things to be thankful for” and “3 things to pray for”. In our busy world, it is so important to have this precious bonding time together each night. I’m still a “work in progress” and am doing my best to be accountable for my behaviour in business, family, and life. Cheers to all of you for going for it on all levels – mommas unite!

MOMPRENEUR MAGAZINE VOLUME 1 | ISSUE 3 33


MOMPRENEUR APPROVED

MOMPRENEUR APPROVED FOR LIFE

As a mompreneur, we know the decision to purchase or invest in a product or service can be difficult. We also know being able to tap into a network of comsumers who have already gone through that process can make the choice easier and extend the expectation of a much more positive outcome. Here are some products we have already put to the test.

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The Five Hour Workday by Stephan Aarstol Writing from his perspective as the founder and CEO of Tower Paddle Boards, Aarstol explains how his decision to lead his company through a five-hour workday as an experiment resulted in a more sensible, productive, and healthy workday for his staff, and overall produced incredible results for his company. A great read for leaders and solo-preneurs looking to manage their time more effectively and successfully. fivehourworkday.com

The Nest by Cynthia D'Aprix Sweeney Completely worth all of the hype it's getting, The Nest is a delicious novel that deftly unravels the complicated lives of the Plumb family. The best part? Reading about the crazy intricacies of other people's lives makes you feel pretty awesome about your own! harpercollins.ca

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MOMPRENEUR APPROVED

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Nanoblocks Take model building a step further for your kids or yourself! Nanoblocks are a superior building experience with greater challenge, sophistication and detail than any other construction set. Build models with incredible detail and realism, with bricks as small as 4mmx5mm. Ideal for ages 12+. toysrus.ca

The Nutracelle team has revolutionized the weight loss industry with scientifically proven products made to burn fat and reduce hunger and cravings. You can bake with them, or enjoy a delicious shake and feel like you are cheating while you reduce hunger naturally! Available in 4 delicious flavours, and proudly made in Canada. nutracelle.com

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The Red Card Blue Card Game Parenting can be tough, and knowing how and when to give appropriate consequences to children isn't always clear cut. This game allows both parents and children to anticipate reasonable rewards and consequences for various behaviours. Now also available as an app! redcardbluecardgame.ca

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Yogini's Garden Handmade Soaps Created from a blend of all natural ingredients including a base of olive oil, coconut oil, castor oil and palm oil, Yogini's Garden Handmade Soaps not only cleanse beautifully, but also create a rich lather, leaving your skin soft. yoginis-garden.com

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MOMPRENEUR APPROVED

MOMPRENEUR APPROVED FOR LIFE

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Business Cards from moo.com You only have one chance to make a good first impression! Moo.com makes it easy to create beautiful, expertly crafted business stationary and promotional materials for every entrepreneur, by offering plenty of options for unique styles, card thickness, and design elements. moo.com

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CoreChair This is no ordinary office chair! CoreChair pivots fluidly in all directions up to 14 degrees creating â&#x20AC;&#x2DC;active sittingâ&#x20AC;&#x2122;. Lean, tilt, rotate, swirl and swivel; even if you're working from a seated position all day, you can give yourself a gentle stretch or a vigorous workout to awaken your muscles and stimulate your circulation and metabolism! corechair.com

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Kangen Water

Tillie

People everywhere are discovering the life-changing power of Kangen Water! Make your own healthy, alkaline, antioxidant drinking water which is rich in minerals, purged of impurities, right in your own home. compasslifescienceproducts.com

Tillie isn't just a headband; it's a brand on a mission to inspire. Made from 100% microfibre polyester, the Tillie can be worn 12 different ways while it retains its shape, wicks away moisture, and offers UV protection. Inspirational sayings and fun styles are available for both women and men. tillieshop.com

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Boxer Hard Root Beer

TaLii Microfiber Towels

Minhas Brewery's Boxer Hard Root Beer is batch-brewed with the best 2-row malted barley in the world and real cane sugar, and is infused with vanilla bean, nutmeg, cinnamon, chocolate, sarsaparilla root, and licorice root. minhasbrewery.com

TaLii Towels hold 5 times more water, dry 70% faster, and are 75% thinner than regular towels. Use these super-towels for travelling, swimming, camping, boating, the beach, the gym, the cottage, yoga, and everything in between! taliitowels.com

MOMPRENEUR MAGAZINE VOLUME 1 | ISSUE 3 37


FINANCE

The Magic of the Gold Card Understanding the ‘superpower’ of money mindset By Sara Clarke

38 MOMPRENEUR MAGAZINE VOLUME 1 | ISSUE 3


FINANCE

I can still recall the first time I witnessed my mom using her ‘magic gold card’. I was 7 years old, standing at the checkout of the grocery store with my mom. As the cashier told her the amount due, my mom whipped out a beautiful, shiny, plastic gold card and handed it to the cashier. She signed her name, and we were free to go. I remember thinking, ‘WOW! My mom has a superpower!’ How did she do that? There was no exchange of money for our cartful of groceries, just a wave of my mom’s magical gold card! I remember thinking to myself, ‘Okay Sara, you just need to learn how to sign her name, and the magic of the gold card can be yours too!’ As I grew older, my mom taught me all about money and finances. She told me that magic gold cards were not magic at all, that you got a bill every month and had to pay it. Her words were like my kryptonite. I couldn’t believe that this ‘superpower’ I had envisioned inheriting one day, wasn’t a superpower at all! At least, that’s what I thought at the time… Fast forward 25 years; as a mom to four boys, I began noticing that my own children were now looking at me and my beautiful, magical,

black card. I started to wonder if they too thought that I had a purchasing ‘superpower’? I asked them what their thoughts were about my credit cards and it was exactly what I thought when I was younger; this reoccurring thought pattern had to change. I told them that I would become their credit card. They could make purchases through me, but they would have to pay off the purchase within 21 days. If they didn’t pay the amount in full within the 21 days, then there would be a 20% interest charge added onto the total amount charged. They were ecstatic – until day 22! I remember one son purchased a $50.00 item, and he had $20.00 owing on day 22. I told him his new balance owing was now $30.00 because I had to add a $10.00 interest charge. He was not happy. My son called me a con-artist, a ‘ripper offer’, and informed me that I was stealing from him. I explained that this was the way credit card companies worked; they don’t pardon a purchase, and they certainly don’t forgive you for paying late. I explained that, in fact, if you don’t pay your credit card bill monthly, it could affect your credit score, which in turn affects your buying power in the future. At this moment I knew that I was being a bit harsh, and the look in his eyes told me so.

MOMPRENEUR MAGAZINE VOLUME 1 | ISSUE 3 39


FINANCE

The lesson had been learned, but there was still some fundamental teachings to learn in the long-term. I decided to share these 5 important tips with my sons: 1.

If you want to spend money, you must earn it or receive it as a gift.

2. There is a stronger sense of accomplishment when you earn money, not when you spend money.

Partnering with you to help build stronger communities. At TELUS we are committed to helping your business and community grow by: Q

3. Always save 25% of every dollar you receive, including money you receive on your birthday. Q

4. Credit cards are not evil, nor are they magical. You need to respect them and use them to your advantage. Q

5. Remember the feeling when you make a purchase. This will help you recognize when you are purchasing something you probably don’t truly want or need.

I learned that I truly do have a ‘superpower’. I can shape the reality my children have on money, prior to them entering the ‘real world of finances.’ Maybe then my sons will shape the way their own children will view finances as well. Maybe, just maybe, I changed the future history of the money mindset for my family’s generations to come.

Q

Giving Where We Live. Contributing over $400 million and 6.2 million hours to local communities since 2000 Offering advice, knowledge and a place where you can connect with other business owners, at telustalksbusiness.com Making it easy for you to find the right solutions, with business trained advisors Helping Canadian Small Business by supporting organizations such as Mompreneurs®

Talk to us about your business at telus.com/mompreneurs

© 2016 TELUS Corporation.

40 MOMPRENEUR MAGAZINE VOLUME 1 | ISSUE 3


MOMPRENEUR STAGES

STAGES The path to entrepreneurial success isn’t paved anew every time someone starts a business – it’s built on the passion and drive of one person’s vision; often matched with the advice and wisdom from those who have ‘been there’ and have learned the do’s and don’ts along the way. Mompreneur ® Stages is featured in every issue of Mompreneur® Magazine, featuring helpful advice from real members and industry experts, at every stage of your business:

Stage 1: Planning Stage 2: Start-Up Stage 3: Emerging

(3-5 years in business)

Stage 4: Established

(5+ years in business)

Stage 5: Moving On

(retiring / franchising / selling/ closing)

Looking for something specific to get answers on? Let us know your feedback – email magazine@themompreneur.com with your questions, comments, and requests!

MOMPRENEUR MAGAZINE VOLUME 1 | ISSUE 3 41


Youâ&#x20AC;&#x2122;ve got enough to worry about.

You deserve peace of mind when it comes to your business.

Get home-based business insurance starting at $29 per month. Call 1.844.429.9486 or visit us at TruShieldinsurance.ca/moms @trushieldins and TM Northbridge Financial Corporation, licensed by Northbridge General Insurance Corporation (insurer of TruShield Insurance policies). [3547-010 ed01E | 04-2016]

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STAGES PLANNING

FINANCIAL TIPS FOR TURNING YOUR HOBBY INTO A BUSINESS By Danette Harkness

Senior Manager, Small Business Banking for Coast Capital Savings

Many mompreneurs develop their business ideas from hobbies or personal pursuits. This is great because when you work at something you love, it doesnâ&#x20AC;&#x2122;t feel like work! However, to successfully make that transition from favourite pastime to small business, careful planning is needed. Every day our dedicated business banking experts help emerging entrepreneurs â&#x20AC;&#x201C; and mompreneurs â&#x20AC;&#x201C; turn their labour of love into a livelihood. Here are our top tips for mastering the transition.

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STAGES START UP

BUILDING CREDIBILITY FOR YOUR SMALL BUSINESS

By Karen Bivand

As a small business start-up, establishing credibility with potential customers is not just important; itâ&#x20AC;&#x2122;s everything! You need for potential customers to view your company as trustworthy, knowledgeable and professional. It doesnâ&#x20AC;&#x2122;t happen overnight; you need to take a strategic approach. Here are four tips that will help you build the credibility that you need to take your business to the next level.

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44 MOMRENEUR MAGAZINE VOLUME 1 | ISSUE 3

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STAGES EMERGING

GROWTH BRINGS NEW RISKS

By Patrick Cruikshank

Watching your business grow is a rewarding experience. While growth can open doors to new opportunities, it can also open doors to new risks. Your insurance needs will evolve as your business and your exposure to risk grow. Here are some of the risks you might face as your business grows and the types of insurance coverage that you should consider.

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MOMPRENEUR MAGAZINE VOLUME 1 | ISSUE 3 45


STAGES ESTABLISHED

KEEPING YOUR DIRECT SALES BUSINESS FIRED UP! By Susan Brady

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46 MOMRENEUR MAGAZINE VOLUME 1 | ISSUE 3

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STAGES MOVING ON

DEALING WITH THE SALE OR CLOSURE OF A BUSINESS

By Sherri Lojzer

Whether youâ&#x20AC;&#x2122;re selling a business or closing it down, the decision and the process can both be tough. (QWUHSUHQHXUV DQG VPDOO EXVLQHVVZRPHQ RIWHQ HTXDWH D EXVLQHVV WKH\­YH ERUQ DQG QXUWXUHG WR WKDW RI D FKLOG 7KHUH DUH ORWV RI UHDVRQV ZK\ D EXVLQHVV ZRPDQ PLJKW EH GHDOLQJ ZLWK WKH VDOH RUFORVXUHRIDEXVLQHVV)URPVRPHWKLQJDVEODFN DQGZKLWHDVODFNRISUR´WVWRMXVWUHFRJQL]LQJLW­V QRWZKDWIXHOV\RXU´UHDQ\PRUHEXVLQHVVHVFORVH RUVHOOIRUDOONLQGVRIUHDVRQV 1R PDWWHU ZKDW WKH UHDVRQ \RX FDQ H[SHFW LW WR EHHPRWLRQDODQGFKDOOHQJLQJ6HOOLQJRUFORVLQJD EXVLQHVVLVQ­WXQFKDUWHGWHUULWRU\WKRXJKVRWKHVH DUH VRPH WKLQJV WKDW FDQ KHOS PDNH WKH SURFHVV PRUHPDQDJHDEOH

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MOMPRENEUR MAGAZINE VOLUME 1 | ISSUE 3 47


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MOMPRENEUR MAGAZINE VOLUME 1 | ISSUE 3 49


FINAL SAY

What do you hope your children will say 20 years from now about their childhood experiences and having you as a role model? "Frankly, this is an easy question for me to answer. In 20 years my two boys will be 25 and 26 years old, and if their childhood experiences mirrored mine, then I would absolutely claim that I succeeded as a parent. I would wish that Maxi and Lex could answer this question, well firstly by responding with a smile in their eyes and then with joyful repartee, that included words like happy, authentic, celebratory, liberal, family, fun and forgiving in their response. As their Mama, I do hope to instill 4 important character traits into my boys by being, doing, and teaching - bravery, humility, tolerance and tenacity.â&#x20AC;?

LORI JOYCE, Co-Founder Cupcakes & Other Good Stuff Photo by Post Photography 50 MOMPRENEUR MAGAZINE VOLUME 1 | ISSUE 3


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Mompreneur Magazine Volume 1 | Issue 3  

Canada's Business Resource for Women

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