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Volume 10, Issue 6


“Why is it that in an age of cheap long-distance rates, discount airlines, and the Internet, when we can create community anywhere, we don’t often know the people who live next door?” ~ Peter Lovenheim, In The Neighborhood (2010) IN THIS ISSUE:

 Choose your own Shareholder Day!

Abundance Launches Basics: Every Day Low Prices on a Select Group of Products! by Monique Marollo

 New Shareholder Deals: Exclusively for shareholders!

 New Everyday Low Prices on Basics for everyone!

 Celebrating Coops, Fair Trade, and the right to choose Non-Genetically Modified Food …4-7

 Annual Meeting & Report...8-9

 Focus on Our Employees, Suppliers…10-11

 How to Survive the Holidays...12

 Kookery’s “I Loaf You” suggests how to use some Basics ingredients...13

Buying natural and organic products just got more affordable!

Abundance is pleased to announce our new “Basics” program, every day low benefit from lower prices on the items prices on a select group of products. they buy most often. Examples of Consistent with our “Ends” vision state- these products include bulk brown rice, sugar and spaghetti, vitamins, housement, we are committed to providing hold items such as laundry soap, and safe, healthful, nutritious food and more. Please see page 3 for a product other products at reasonable prices. listing, or pick up a flyer in the store. We have therefore strategically selected and dropped prices on over 40 Also see our store display , and while of our top selling staple items an aver- shopping look for the “B” emblem on our shelves indicating a “Basic” prodage of 12%. uct offering these savings.  Abundance "Basics" allows folks to

Announcing Two (2) New Shareholder Benefits

Find us on Facebook! AbundanceCoopMarket

Natural Thanksgiving Turkeys will once again be available on a pre-order basis this year. Please check at the Customer Service Desk for ordering information and deadlines. 252


by Amy Degus

their own discount day, now our owners can do just that. Starting this month, U-pick your own Shareholder Day to receive 10% off. This replaces our past practice of giving owners 10% off on the 10th (and in prior years, quarterly shareholder weekends). *As before, this discount Beginning this October, for National Co will be allowed only once per month, -op Month, Abundance shareholders and discounts do not apply to sale can start enjoying two new benefits: items, or periodicals. 1.) Choose your own Shareholder Day When our cashiers ask your share(for your 10% discount day on total holder status at check out, simply tell purchases once a month*); him or her you’d like to use take your and 2.) Shareholder Deals, new sale prices exclusively for shareholders.

10% Shareholder Day today, to get your discount.

First, since many of our owners have asked if they can be able to choose

Also starting October 1, 2010, new monthly sales called Shareholder Continued on page 3 . . .

Before recycling this printed newsletter, why not re-use it by passing it on to a friend or co-worker? Thanks.

About Us The Genesee Co-op Natural Foodstore, Inc. (GCNF) doing business as Abundance Cooperative Market is Rochester’s first and only cooperatively-owned retail grocer. Our store evolved from the old Genesee Coop Food store on Monroe Avenue. Since 2001, the new Co-op store offers a variety of choices for all consumers— both herbivores (vegetarians and vegans) and carnivores alike! In a world of increasingly artificial, engineered, unhealthful and processed foods, natural food coops nationwide are providing access to safe, healthful and nutritious food to those looking . Abundance is Rochester’s only natural foods cooperative. When choosing products to sell, priority is given to organic foods and products local, organic, independent, minimally processed & packaged, non-genetically modified, socially responsible, fair trade, non-animal tested, and other selection criteria. We support a sustainable food system, both locally and globally. Our “Ends”

Policies support these shared values. Currently our Co-op currently has over 1,400 shareholders, and is still growing strong! But you don't have to be a member to shop here. Anyone may shop at Abundance and benefit from our everyday low prices on “Basics” as well as our bi-weekly Co+Op sale specials (Please pick up a current sales flyer, and quarterly coupon books for extra savings in the store). Purchasing a co-op share (cost $100) is optional, and affords extra benefits and discounts. See our Shareholder Application for more details. Abundance is active member of the National Cooperative Grocer’s Association (NCGA) with 115+ other food co-ops nationwide. Co+op = Stronger Together! Thank you for choosing Abundance—your locallygrown community-owned Co-op! For more information about us, please visit our website at

Staff Directory

Revised October 1, 2010

2010 2010-11 Board of Directors

Richard Rowley Anna Summer Grohens General Manager: Jim DeLuca Ext. 111 Center Store Department: Administrative: Kathy Peters, Merchandising Manager, Stuart Bartram, Financial Manager, Ext.110 Ext. 107 Nazareno Runfola, Grocery & Amy Degus, Advertising Coordinator & Supplements Buyer, Ext. 106 Newsletter Editor Ext. 115 Emily Sniezyk, Refrigerated & Frozen Foods Monique Marollo, POS & Website Buyer, Ext. 108 Coordinator, Ext 113 Barbara Kastner, Health, Beauty & Richard Rowley, Financial Assistant General Merchandise Buyer, Ext. 105 Richard Sauvain, IT Coordinator Harold Copp Jason Seitz Front End Co-Management Team: Front Office Ext. 101 Fresh Produce Department: Keara Hartson Nicole Rapone Eileen Perkins, Manager Ext 104 Kate Sherman Daniel Tomaz Dave Daunce, Assistant Buyer Denis Panico, Assistant Customer Service/Cashiers: Customer Service Desk Ext. 102 Deli & Cheese: Peter Cayer Joelle Cort Jill Hitchcock, Manager Ext. 112 Maria Judd Bobby Maville Jazz Robinson, Assistant

Melissa Marquez, President 461-2230 x11

Lisa Beach (315) 719-7231

Daryl Odhner, Vice President 889-8015

Peter House, Secretary

Philippa Proudfoot 256-2353

Beth Garver Beha, Treasurer, 672-5096

Amie Senise Bohn Kenneth Neese

Vic Vinkey 271-8723

Welcome new board members! Contact information provided for co-op related communications only. Thank you.

Co+Op = Stronger Together

The Rutabaga Rap, our bi-monthly newsletter, is published for the benefit of all our customers. Printed on sustainably managed Eucalyptus paper, our current circulation is approx. 850 copies per issue. It is also viewable on our website at Advertising and articles are welcome, space permitting. Items will be edited for length, content and style. Acceptance of an item does not imply endorsement. Our complete editorial policy, current ad rates, publication schedule, and deadlines are available on our website. We will be accepting advertising orders in advance for 2011 in November. Deadline for the next issue (December/January): November 15th, 2010. Questions? Contact Tel. 585-454-2667 Ext. 115. Publisher: Amy Degus. Contributors to this issue are: Jim DeLuca, Elizabeth Henderson, Margaret Merriman, Monique Marollo, Brenda Reeb, Ken Rich, Richard Rowley, and all of our buying staff. Photography by: Amy Degus, Jim DeLuca, Margaret Merriman, Ira Srole. Duplication by: Pittsford Printing.

The Rutabaga Rap




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Check out our new “Basics” display in the store. These products have been strategically selected and priced at lower margins (average 12% savings) — New everyday low prices for everyone! Pick up a flyer (shown at right) in the store for product descriptions, and look for the “B” shelf tags while shopping.

2 New Benefits for Shareholders . . . Continued from Front Cover

Deals, provides significant savings, currently averaging up to 32% off our regular prices, exclusively for shareholders. The regular shelf price applies to non-shareholders purchasing the same item. Please note that Shareholder Deals (for owners) prices last one month, while our Co+Op Deals (for everyone) are sale specials that change every two weeks. Combined with our new Basics everyday low price program (announced herein), there are several great ways shopping at Abundance is now more attractive. If you’ve been thinking about buying a share, now is an opportune time to become a shareholder. Purchase a share ($100 cost) and start enjoying all the benefits of ownership right away! Just ask at the Customer Service Desk and fill out an application.

Example of new shelf sale sign identifying items on sale for Abundance shareholders only.

We thank Kathy Peters, Monique Marollo, and our other staff who did the actual work to bring these new sale programs to fruition. As always, if you have questions, comments or suggestions, please let us know. The Rutabaga Rap




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GM Musings by Jim DeLuca, General Manager

We seem to be flying into fall at this point after a luscious, warm and sunny summer. I ride my Schwinn Jaguar bike to work a lot and often found myself on Broadway rolling into a flock of sparrows that would shriek, fly up into my path, and let me feel like I am flying too . October is National Co-op Month, Fair Trade Month and Non-GMO Month. With quite a bit of economic food politics rolled into a short period, Abundance will be aligning with all three.

We hope to enroll at least 30 new shareholders in October, so if you know anyone that might be interested, please let them know of our new programs. For everyone, we have rolled out our new “Basics” program which features everyday low prices on about 40 items. We are doing this to make eating healthy a bit more affordable for lots of people including those who may not fit in the traditional natural foods demographic of above average incomes and educations. These products are identified with the letter “B” under the item, next to the shelf price tag. Also for Co-op month, consistent with Cooperative Principle #6—that is “Cooperation among Cooperatives”, (see Cooperative principles on next page) , we will be supporting the Howard Bowers Fund, which provides funding to community groups who need training and development to start up new co-ops. There are currently more than 200 groups across the country trying to open a food co-op; more than anytime since the 1970’s. Therefore, on Sunday, October 24, Abundance will donate 1% of our gross sales receipts. For more info on Howard Bowers and the Fund please visit the Coop Development Foundation’s website at

Photo by Ira Srole

To celebrate Co-op Month, we are changing from our Shareholder Day on the 10th to allow people to choose their own. While the big monthly shopping event on the 10th has been fun, it limited access to many shareholders and was also difficult for staff. Until our point of sale system receives the software upgrade needed to automatically track everyone’s U-Pick day, we will be logging the program manually. On any day of the month that you want to do your big shopping, you can tell the cashier at the beginning of checking out. You will be presented with Finally, patronage dividend checks will be ready in Decema book to sign and date that you are taking your 10% off ber for all shareholders who spent at least $200 between day. Hopefully by November or December the software July 1, 2009 and June 30, 2010. will be ready. Please also see We hope that the switch from “10% on the 10th” to “UJim DeLuca, came to financials and Pick Shareholder Day” will make it easier for our currently Year in Review on Abundance Cooperative Market as Genactive shareholder/shoppers, bring in some of our 500 or pages 8-9. eral Manager in January, 2009. He brings so less active shopper/shareholders in to shop with us at over 35 years of Thanks to all who least once a month, and make the decision to become a experience managing make Abundance cooperatives, restaunew shareholder a more attractive one for more people. such a wonderful rants and other businesses. He and his Also for Co-op Month, to enhance the value of ownership, place.  wife Donna live in the we are starting “Shareholder Deals” which will add a limHighland Park neighborhood. ited number of products that are sale priced for owners only.

Ellwanger Barry Nursery School “A Green Alternative” 4 E. Henrietta Road, Rochester NY 14620 1st floor 3rd Presbyterian Church

- Open Enrollment - Flexible Parent Participation - Child Centered, Ages 3-5

Call 461-4250, or visit online at The Rutabaga Rap




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There are 29,000 cooperative businesses in the U.S., owned by 130 million people – one quarter of the population – and sustaining more than 2M jobs.

Seven Cooperative Principles Cooperatives around the world generally operate according to the same core principles and values, adopted by the International Cooperative Alliance, a global membership association of co-ops and co-op support organizations. In 1995 the ICA established the following seven Principles that define co-ops as part of the Statement on the Cooperative Identity:

The sector has combined revenue of almost $653B – this works out at $12.5 billion per week.

1. Voluntary and Open Membership


Cooperatives are voluntary organizations, open to all persons able to use their services and willing to accept the responsibilities of membership, without gender, social, racial, political or religious discrimination.

October is also Non-GMO Month More than 580 natural food stores nation-

2. Democratic Member Control

wide will take part in the first ever Non-GMO Month in October, celebrating consumers’ right to choose food and products that do not contain genetically modified organisms (GMOs). Organized by the non-profit NonGMO Project, the event coincides with the launch of the “Non-GMO Project Verified” seal on retail products.

Cooperatives are democratic organizations controlled by their members— those who buy the goods or use the services of the cooperative—who actively participate in setting their policies and making decisions. 3. Member Economic Participation Members contribute equally to, and democratically control, the capital of their cooperative. This benefits members in proportion to the business they conduct with the cooperative rather than on the capital invested.

The process of genetic modification, which takes place in a laboratory, typically merges DNA from different species, creating combinations of plant, animal, bacteria and viral genes that cannot occur in nature or in traditional crossbreeding. Virtually all commercial GMOs are bred to withstand direct application of herbicide and/or to produce an insecticide. None of the GMO traits currently on the market offer increase yield, drought tolerance, enhanced nutrition, or any other consumer benefit.

4. Autonomy and Independence Cooperatives are autonomous, self-help organizations controlled by their members. If they enter to agreements with other organizations, including governments, or raise capital from external sources, they do so on terms that ensure democratic control by their members and maintain their cooperative autonomy. 5. Education, Training and Information Cooperatives provide education and training for their members, elected representatives, managers, and employees so they can contribute effectively to the development of their co-operatives. They inform the public particularly young people and opinion leaders - about the nature and benefits of co-operation.

Studies, meanwhile, increasingly show a correlation between consumption of GMOs and an array of health risks.

6. Cooperation among Cooperatives Cooperatives serve their members most effectively and strengthen the cooperative movement by working together through local, national, regional and international structures.

Abundance is a retail member of the NonGMO Project. Look for the seal and eat organic to avoid consuming GMOs.

7. Concern for Community


While focusing on member needs, cooperatives work for the sustainable development of their communities through policies approved by their members.


The Rutabaga Rap




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Our W Fall Harvest: Local “Peasants” Put Farms to Bed for the Winter by Elizabeth Henderson

In these parts, the fall is often the most beautiful time of the year and the busiest for local farmers. In the welcome coolness of the crystal clear days we enjoy in September and October, farmers and their helpers bring in the heavy crops – digging leeks and potatoes, carrots, beets and other root crops like turnips, parsnips, and rutabagas. On crop farms, combines roll across the fields, cutting and sifting soy beans, grains and field corn, leaving the residues to hold the soil through the winter’s blasts. On vegetable farms, farmers use disks or plows to turn under crop residues and then seed beds with cover crops to protect the soil and add organic matter. Crops that overwinter – hardy leeks, strawberries, carrots, garlic – get a thick blanket of mulch. On livestock farms, fall chores include tightening up and insulating quarters for animals, as well as farmers’ own homes, and making sure ample feed supplies are on hand to get through what could be a snowy winter. Many farmers do not sit down to complete their financial records until late fall to find out whether they made money or not for all the work of that season. The Rutabaga Rap




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The Canadian ETC. Group has just released an important study about our food supply –Who Will Feed Us? You can find a copy on their website – The authors compare the industrial food system with the peasant food web, and point out that peasants feed over 70% of the world’s people. We don’t have “peasants” in this country – if you call someone a peasant, it is almost like using a dirty word. But the methods used by the local organic farmers you value come from the wisdom of peasant agriculture. Rotations, cover cropping, recycling nutrients, composting – peasants in India and Europe taught these methods to the great gurus of organic agriculture who taught them to us! Who Will Feed Us? concludes: “Together, these peasants make up almost half the world’s peoples and they grow at least 70% of the world’s food. Better than anyone else, they feed the hungry.” We need to pay more attention to this peasant agriculture. The family-scale farmers in our foodshed are the closest we come to having peasants who can feed us!  Elizabeth Henderson, of Peacework Farm and the Genesee Valley Organic CSA group, serves on the Board of NOFA-NY. An Abundance shareholder and organic farmer for over 25 years, she is a leader in the organic farming movement. Her most recent book Sharing the available for sale at Abundance.

World Supporting Equal Exchange Small Farmer Cooperatives: October Coffee Purchases To Help Support Soil Fertility Project by Nicholas Reid, Equal Exchange

Equal Exchange has credited food co-ops with building Fair Trade coffee and making the alternative trade system possible, by keeping farmers organized in developing countries, and connecting them to consumers through food coops. Every October, while we observe Coop and Fair Trade Month, we can consider the values and successes of these two movements that are so intrinsically connected. This October 2010, Equal Exchange would like to push that appreciation even further by asking co-ops to support these farmers’ current efforts to adapt, innovate and invest in the future of high-quality, organic coffee. Because declining yields from soil exhaustion and global warming are threatening specialty coffee production, and the livelihoods of thousands of farming communities that rely on it, supporting the collaboration of these co-ops at this time is crucial to the continued future of organic coffee.

gling to compete, and scrambling to maintain healthy, productive farms and soil. Traditional fertilizer techniques in composting and mulching are falling short. Global warming, which disproportionately affects higher altitudes and subtropical regions where the majority of our coffee and cacao farmers operate, is exacerbating the problem. Changing weather, rainfall and temperature patterns threaten coffee cultivation (and traditional agriculture, in general) around the world. The future of specialty coffee is imperiled at best; and organic production is threatened even further. We at Equal Exchange believe it is our responsibility to support our farmer partners as they invest in modern, sustainable agricultural methods and adapt to climate change. We know we cannot rely on Monsanto or Cargill to solve these problems. With that in mind, we have partnered with agronomists at CESMACH (Campsinos Ecológicos de la Sierra Madre de Chiapas), a Mexican coffee cooperative, on a soil fertility project.

The first round of the project took place during Summer 2010. It involved taking soil samples to analyze the nuThe history of commercial farming in trients and obtain an overview of the both Latin America and the United soil deficiencies. The next round of States is filled with short-sightedness, the project (to be funded through cofenvironmental destruction and an fee sales at food co-ops this October) ever-increasing reliance on chemical will explore the potential to produce and technological inputs. Specialty organic fertilizer to meet the specific coffee grown by small-scale farmers is needs of each community, using loinherently a more sustainable form of cally available, low-cost inputs. agriculture than large scale plantaThe short-term goal is to develop tions, but it, too, has felt the pressure of the corporate race to the scientific guidelines for composting and other bottom. Still, small farmers are strug- alternative agricultural techniques that individual farmers can use. Long The Rutabaga Rap


term, the hope is to develop more centralized services for soil improvement and progressive agriculture, such as a facility to manufacture fertilizers. The impact on small-scale, organic coffee production is exciting, for the potential ability to grow more food and products to sell locally and abroad, and develop scalable models benefitting our partners around the world. Your Equal Exchange coffee purchases at Abundance (and other food co-ops) during the month of October 2010 will help to fund these sustainable advances in agriculture, literally making the earth richer and securing organic coffee production for the long term. Examples of visionary collaborations like these are what make cooperative Fair Trade so inspiring. Your purchases have the potential to produce something incredibly powerful: to make farming communities stronger, and to build a healthier planet. Buy a pound of excellent Equal Exchange coffee, and make a direct investment in a brighter future!!! For more information visit http://  In honor of the co-ops that make these transactions possible, Equal Exchange is raising money with our co-op partners to invest in this inspiring initiative that epitomizes the value of co-operatives. For each product sold to co-ops in the month of October, Equal Exchange will donate 20 cents (up to $10,000) to the second phase of a soil fertility project in southern Mexico, spearheaded by the CESMACH cooperative. We hope that our efforts will not only result in higher yields and income for the co-op members, but will also create healthier ecosystems in coffee farming communities, and will build a sustainable model for soil rehabilitation for all the coops with which we work. Thank you. OCTOBER/NOVEMBER 2010


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Annual Report and an 9th Annual Shareholders’ Meeting & Election of Board Members Held by Amy Degus

The 9th annual meeting of Abundance Shareholders and Election of Board Members took place Sunday September 12, 2010 at Cornell Cooperative Extension on Highland Avenue. A traditional, Abundance-style potluck dinner preceded the meeting and election. Approximately 50 shareholders brought to the table various home cooked appetizers, entrées, deserts and even wine. One particular dish said to be a big hit this year was Dave Hill’s freshly cut kernel corn with blue cheese spooned over a variety of tomatoes including zebra tomatoes. A spread of artisan cheeses that included Yancey’s Fancy Bergenost triple cream from Corfu, NY was also popular.

rent sales levels have reached a plateau at our current location, and the idea that a move may be necessary to allow for the desired growth (in addition to other factors being considered). With regard to any move, it was stressed that keeping Abundance in the City of Rochester (as opposed to the suburbs) is high priority.

Board President Melissa Marquez presided over the meeting. Discussion between the Board, General Manager and individual Shareholders included the Co-op’s policy on living wage. The Board has directed the General Manager to come up with a living wage plan by January, however, it may not actually be implemented until sometime in the future. After the meeting one shareholder commented that it seemed apparent that our management has been doing its research on the matter, looking at other Co-ops and businesses that have migrated to living wage policies. “It’s clear that we’d do it if we could support it.” said one shareholder. “It’s not like we’re holding back or begrudge it”, noting the current estimate of $90,000 more [gross profit] per year is needed to pay all staff a living wage.


This discussion was related to the subject of a possible relocation of the store, the possibility that that our curThe Rutabaga Rap




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Jim DeLuca presented the General Manager’s Report, preliminary 20092010 fiscal year financials, and shareholder dividends with staff bonuses were announced. A copy of the financials with comparisons to two prior years appears below. Note: figures aren’t final until our accountant finContinued on page 14 . . .

d Year in Review nd General Manager’s Report & Year in Review While the economy collapsed starting in September of 2008, it did not hit Abundance until the following Spring. The economy was the biggest external event affecting the Co-op this past fiscal year (July 1, 2009 - June 30, 2010). As a result of that and other less tangible events, overall sales were up only about 3% over last fiscal year, down from the almost 12% increase last year over year. We certainly did better than many, many organizations, and we can thank our owners and our community for continuing to shop here in spite of more difficult financial conditions.

by Jim DeLuca

at 62 Marshall Street on Earth Day in April 2010, and had a vocal action of support for staff by several shareholders who wished to bring the Living Wage process into more prominence. They brought cake and balloons to celebrate the staff. Product-wise, we added our private label “Abundance brand” supplement line which has been selling very well. Our manufacturer is of the highest quality, and because there is no commercial name brand label, they are less expensive, and offer a good value. We reorganized the bulk foods/ products area to allow for a wider floor space, ease of shopping. We did have to eliminate a few of the slow moving products.

We began a review of our product mix in our initial attempt to perform category management. We look at item movement reports, how specific items fit in our overall mix, which items to sell and then select appropriate items to discontinue. This process is helpful to the store because it frees up cash from slow moving inventory that can be used The staff managed the sales decline more effectively. We completed the well, helping us earn both a respectreview of the Juice section and now able gross profit and a net profit. With almost all juice products comes those earnings, we will be distributing straight off the delivery truck onto both staff bonuses and shareholder the sales floor which saves stocking patronage dividends equally as we did last year. The amounts will be just time and warehouse space. We slightly less because the net profit was hope that as we continue to move through the store, you will be kind down slightly. and understand that we are doing We celebrated our ninth anniversary this for the good of the Co-op. Plus, if we make errors in judgment we can always reinstate products, so let us know of you want something to come back.

tuted a bag surcharge in addition to paying a nickel refund for each reusable bag customers bring to shop. The bag policies have been successful. We made a foray into conventional produce in an attempt to provide more affordable items. It was somewhat controversial for us to sell anything but organic. As the months passed, sales tapered off and we now only carry a limited amount of nonorganic, mainly local. Our front end Customer Service department has been restructured since the manager suffered a disabling back

injury off-the-job. We went to a comanager model which seems to be We also installed a newer phone sys- working well. We will be evaluating the tem with voicemail but continue to effectiveness of the new system in Nohave an actual human being answer- vember; so if you have any comments ing our phones. We signed up for Sir- please let me know. ius satellite radio so we would be in legal compliance with playing music in Thanks to our Board members who a public place. If you don’t like what is have provided the vision and support needed for me to do a good job, our playing while shopping, ask the Customer Service Manager to change it to staff that get the job done, shareholders who care, and everyone who something you prefer. shops here. This mix is what makes With a view to sustainability, we instiAbundance great! The Rutabaga Rap




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Focus on Our Employees Harold Copp joined us as a full time Center Store employee in early June. Harold discovered Abundance through his son, Jeffrey when Jeffrey volunteered here. Harold stays very busy as the owner of a small clothing company, 678 Clothing, silk screening and sewing women's one-of-akind dresses and shirts and men's shirts. He sells them through Slim Goodies on South Avenue Harold also sits on the board of directors of Four Walls Art Gallery on Elton Street. The gallery highlights local, emerging and mid career artists through exhibits, educational programs and youth outreach. He also takes time to teach his craft at the gallery through the city of Rochester's Summer of Youth Opportunity Program. "It's very rewarding, seeing kids interested and involved in silk screening," Harold expressed. This was a huge career change that came about after working 24 years in management for a large bakery conglomerate. "It is time that I do the things I love doing." . Another of Harold's projects is to bring to fruition the idea of a skateboard park in Rochester. He's been instrumental in fundraising and expects to see Roc City Skate Park off the ground, so to speak, next summer. The park will be located in the heart of downtown under the Fredrick Douglass, Susan B. Anthony Memorial Bridge on the east side of the Genesee River, The Roc City Park will be a world class public cement skate park. A model of the park is on display at KRUDCO. Way to go Harold! Another fun fact about Harold is that he loves Niagara Falls and has visited the American side well over a hundred times. “I especially love it in the winter when everything is iced. It’s truly is magical.” Welcome, Harold!

The Rutabaga Rap




by Margaret Merriman

Jazz Robinson has been making those delicious soups, sandwiches and juices in our deli since early June. Energetic and quick to smile, Jazz has a passion for food and enjoys her job at Abundance. “I really like the people I work with, everyone’s so welcoming and friendly.” She is a very busy person, besides her full time job and raising her 4 year old daughter, Luna, Jazz publishes the food zine EAT which you can buy right here at Abundance, located by the cookbooks. Not only does she publish the zine along with her business partner, each cover is handmade, screen printed, and each edition is filled with articles, recipes, and reviews written by Jazz and her friends. She also spins wool into yarn, plays the mandolin, percussion and keyboards, and finds time to study Buddhism, physics, geometry, art and film. Wow! Some dreams for the future include owning her home, opening a bakery and a community kitchen. She has lived in Seattle and Portland and loves the Northwest but plans to stay in Rochester. Her neighborhood, near ArtWalk, suits her interests and her family. For relaxation, Jazz plays fetch with her cat, Fabrizio Totoro Ravanelli, or ‘Breezy’ to Luna. Jazz’s favorite animal is an elephant, and piece of music is Un Sospiro, an etude by Franz Liszt. When asked about anything else unusual about her she replied “I never sleep Margaret Merriman is a longtime Abundance in, I’m up early everyshareholder and volunday.” Well, that exteer. She currently works plains her high level of as a mobile notary signactivity! Welcome, ing Agent, and lives in Jazz, we appreciate the Corn Hill with her husband Ira Srole. your zest for life. 

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Spotlight on Our Suppliers Featured Supplier: Sugarbush Hollow Maple Syrup Farm Location: Springwater, New York

Maple syrup is typically celebrated in the early spring when the sap starts to run. When Fall comes around, I like it all over again. The cooler air makes me want a bigger breakfast and heavier baked goods. Waffles topped with maple pear sauce sounds like a good idea. Or I revisit a whole foods baking cookbook for muffin recipes that call for syrup instead of sugar. Sugarbush Hollow Maple Syrup Farm is located in Springwater, NY. The 220 acre farm has 110 forested acres of second generation maple trees. Sugarbush is family owned and operated. Chuck Winship and his siblings Bruce Winship and Nan Miller share the wide range of duties needed in a maple syrup enterprise. During the busy spring season Chuck Winship’s children and grandchildren also help out. The business requires manual labor, knowledge of forestry and engineering, and marketing skills. It’s a good family business because the work is so varied everyone can find tasks to enjoy. Outdoors, of course, there are the trees to care for. Tree thinning and pruning ensure a healthy tree canopy that will produce a sweater sap. Year-round trail maintenance makes it easier to monitor taps on their 2,000 maple trees during the sap runs in spring. Indoor work includes packaging and marketing the various maple products. The sugaring process itself requires labor and specialized equipment. Sugarbush has a state of the art facility. Sap trickles into the sugar shack on tubing placed at a 10% grade. Twenty-nine

by Brenda Reeb

miles of plastic tubing connect all of the trees to the stainless steel storage container insides the sugar shack. Vacuum pumps aid the flow of sap into the tanks. Once inside the tanks, the sap is processed into syrup with heat and air pressure, and ultraviolet sanitizers. Sap is processed within two hours of its arrival into the sugar shack. While Vermont is the run-away producer of syrup with over 3.2 million taps, New York produces the second largest syrup crop with nearly 2 million taps. Maine is third with 1.5 million. Sugarbush Hollow maintains about 2,500 taps for a total average yield of 1,200 gallons of syrup. Nationwide the 2010 season boasted quality but not quantity. In most states sap began to run before taps were in place. Then a warm spell abruptly ended the season about two weeks early. Production in New York in 2010 was down 29% from 2009. Given the relative scarcity this season, stock up while you can at Abundance with syrup products from Sugarbush Hollow. A recent check of the shelves showed several of their maple products in stock. Grades A and B syrup is available, Brenda Reeb has shopped in along with a great food co-ops since 1988, and is product called maan Abundance shareholder. ple cream. Try that She lives in the Neighborhood one on toast or of the Arts and works as a muffins. librarian and writer. Editors Note: We would like to thank Brenda Reeb for

her years of wonderful volunteerism. While we’re sad that she is “retiring” from writing this regular column for The Rutabaga Rap, we are happy to know that she is busy with other exciting activities, and wish her the best of luck in all her endeavors! Thanks Brenda! 

The Rutabaga Rap




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Behavioral Health Having a Holiday Party

In the last (August/September) issue of this newsletter, we talked about the three R’s of successful change: Relate, Reframe, and Repeat. One key concept was ‘reframing.’ This deceptively simple term means to view the world in a different way, and one important way we view the world is through the stories we tell ourselves. In fact, the poet Muriel Rukeyser said the universe is composed of stories, not of atoms. Some of us are blessed with peaceful familial relationships, but even then, there can still be the odd, problematic relative whom we encounter at the holiday season and then, old stories can come blazing to the forefront and hijack us. It took me about an hour in the presence of my cousins and a table full of transfats at Thanksgiving dinner before I was fully regressed to a petulant five-year-old… unless I prepared myself. Here’s a useful exercise in reframing: Select five negative situations from your childhood involving any problematic people you’ll be seeing. Write them down, and then reframe each one at least two ways. Here’s an example: My father had no filter. He simply blurted out whatever was on his mind, regardless of the effect on those around him. My old story? “What a baby-man, he doesn’t even know anyone else exists.” One possible reframe: “Wow, my dad is really honest.” One more: “I learned the value of discretion at any early age from seeing how my dad hurt other people.” Then visualize a typical problematic situation, see yourself thinking those reframed thoughts and repeat until it feels right.

Another helpful on-the-spot tool for dealing with those difficult folks: imagine them as a baby. Hear their tactless comments as sweet cries for food or comfort. Bring the same tenderness you feel for an infant to bear in their presence. Repeat until they melt. Some thoughts on food: if you have a condition that absolutely requires adherence to a specific diet, such as celiac disease, you already know how to manage the impending feasts, because you must. For the rest of us who may simply have differing eating habits than our families, I offer an exercise in radical humility: forget yourself and your desires. For just one day, rather than worry about your needs and preferences, expend your mental energy envisioning the loving efforts put into whatever food is on offer, even if it somehow offends your own sensibilities. Think of the generations who nurtured one another with these traditional foods. Contemplate the relative differences between a mother’s love and one meal that discomfits you. Reflect on your place in the great chain of being with true modesty and gratitude and behave accordingly. One final suggestion: Take a bubble machine to the event. The crankiest of people have trouble staying grumpy in a sea of bubbles.  Donna DeLuca is a Behavioral Health Coach and teacher of mindful movement here in Rochester. She created the first fitness program of the Centers for Disease Control in Atlanta, taught at the Omega Institute and at Smith College. She interned at the Center for Mindfulness at Univ. of Massachusetts Medical Center, and recently received her M.S. degree in Exercise Science and Behavioral Health Psychology from Ithaca College. Questions? She may be reached at or 585-295-1482.

A Place for Healing

 Health screening for early

Mary Claire Hill Wise, MD Board Certified Physician in Family and Holistic Medicine

4138 W. Henrietta Road Rochester, NY 14623

585.334.8020 The Rutabaga Rap



by Donna DeLuca


Page 12

Locations in: Rochester, Clifton Springs, Syracuse, Elmira, Utica, Binghamton

detection of disease & injury  Breast & Full Body Screening Safe, Non-Invasive, No Radiation  Affordable  All Certified Female Staff - 1-866-522-3484

Ken’s Kookery A Basic “I Loaf You” When a body works too hard, as modern bodies often do, folks need basic loafing to balance things out. The best nutritional loaf I've found to support high caliber physical loafing is the squirrelicious Walnut-Raisin Loaf. It's a sweet, hearty way of saying to your body "I Loaf You!" Awww! 1 c. coarsely chopped walnuts [B] 1/2 c. whole wheat flour 1/2 c. white flour w/ germ [B] 1/2 tsp. baking soda 1/2 tsp. salt [B] 1 c. raisins [B] 1/2 c. orange juice concentrate [B] 1/2 c. plain yogurt [B] 1 egg [B] 3 tbsp. oil Mix the raisins, orange juice concentrate, and yogurt together. Let sit for 30 minutes to half a day.

by Ken Rich

Turn oven to 350 degrees. Lightly toast nuts until whispery and chop coarsely. Oil a small loaf pan with one tablespoon of oil. Mix the dry ingredients in a separate bowl. Mix egg and remaining oil into the raisin-orange-yogurt glop. Mix wet and dry together and load into the pan. Bake for 45 minutes. Cool in the pan—It's too relaxed to survive a rack. Good with butter [B], peanut butter [B], mild cheddar [B], or other form of basic goofing off! 

B = Abundance “Basics” affordably priced items. (See article on front cover.)

 Enjoy our new “Shareholder Deals”, sale items exclusively for shareholders. 15% discounts on special orders anytime.  Eligible to participate in Owner-Volunteer program with store discounts.  20% discount on newsletter advertising for your local business & free classified ads.

 Potential to receive patronage dividends.

Buy your Share today!

 10% discounts on all nonsale purchases on monthly Shareholder Days. Choose a day each month, at your convenience.

 Eligibility to serve on the Board of Directors and participate on committees.

Co+Op . . . Stronger together.

(585) 360-2754

Abundance Co Co--op Ownership:

 Your vote at annual elections and input at shareholder meetings.

Ken Rich is a longtime Abundance Co-op shareholder. With a passion for “kooking,” he concocts special dishes to share with Rutabaga Rap readers using stuffs from Abundance.

Celebrate National Co-op Month!

682 Park Avenue

The Benefits of

Share in the Abundance! Become an owner today and start enjoying these benefits. Shares may be purchased for $100. Application forms are available at Customer Service Desk, and on our website at


Open Tues.- Sat. 11:30 a.m-10 p.m. Sun 10-10p.m. The Rutabaga Rap




Page 13

Board Talk August & September Board meeting highlights include:

Regular Board Meetings.

 The Board was presented with pre-  The board voted to revise our govliminary 2009-2010 fiscal year figernance Policy to include new ures, to be finalized for the Annual wording that the General Manager Report. See page 8 for details. will “not fail to establish a living wage plan and a wage schedule,  Several recommendations for Pabased upon job responsibilities and tronage Dividends were discussed. the labor market, which are applied The board voted to declare a diviconsistently to all people and posidend of 100% net profit from sales tions.” to owners with a distribution of 30% of the declared dividend. The board  The board agreed to defer some also affirmed there would be a proposed changes to the Bylaws matching staff bonus. until the Fall.

The Board generally meets on the 2nd Wednesday* of every month from 7 pm until 9 pm. The next scheduled regular meeting dates are: October 13 & November 10, to be confirmed.

 The Governance Committee has been assigned the task of reviewing the existing Volunteer Program and it’s respective legalities.

Meetings are open to all owners and staff to attend, however, anyone wishing to bring items before the Board or wishing to speak at a meeting should call or send an email to Melissa Marquez (at 461-2230 Ext.11 or president @abundance. coop) one week prior to the meeting in order to be placed on the agenda. Thank you.

 The 9th Annual meeting of the Shareholders was held in September. Please see page 8 for meeting details.

Compiled by Amy Degus

. . . Annual Meeting - Continued from page 8

ishes the official audit, but are consid- Garver Beha, Amie Senise Bohn, Kenneth Neese, and Vic Vinkey were ered very close to accurate. elected to new three year terms. WelMelissa Marquez thanked each of the come new Board members! outgoing Board members (Connie Collins, Sue Morgan, Cailin Willey, and This year’s turnout was slightly less Richard Wolf) for their service to our than recent years, and still only a fracCo-op. The election was held and new tion of our entire shareholder populaBoard members Lisa Beach, Beth tion. If you are a shareholder who did-

n’t attend the meeting(s), what would it take for you to come next year? We’d love to hear from you. Please put your comments in our suggestion box at the front of the store, or send an e-mail to Your feedback is always appreciated to help us improve. 

On Sunday, October 24, Abundance will donate 1% of our gross sales receipts to the Howard Bowers Fund. Please visit the Coop Development Foundation’s website at for more information.

Tarot Readings a 

i by Glor

A Shareholder Owned Business


Call Gloria for appointment Lighting the way with SpellBound Readings The Rutabaga Rap




Page 14

Co Co-op Calendar & Un Un-classifieds October 2010 Thursday 10/7 Last day to redeem Localvore Passports for free gift Friday 10/8

$100 Prize Winner of September’s Localvore Passport Market game announced Wednesday 10/13 Board Meeting 7 - 9 pm Sunday 10/24

Howard Bowers Fund Day

Saturday 10/30


November 2010 Monday 11/8

Last day for Turkey pre-orders

Wednesday 11/10

Board Meeting 7 - 9 pm

Thursday 11/25

Thanksgiving Day (Store Closed)

Please be sure to check at the store for changes, postings and other events not scheduled at time of printing.

METRO JUSTICE ALTERNATIVE FAIR. Hundreds of fair trade, earth friendly and/or locally produced holiday gifts. Food, music, information tables by local progressive organizations. Door prizes & free child care. NEW HOURS! 12/3, 5-9:30 PM; 12/4, 9:30-1. First Unitarian Church of Rochester, 220 South Winton Rd., Rochester. $3 suggested donation for ages 12+. Info: 325-2560. Shareholders get your FREE un-classified ad here, up to 50 words, space permitting. Send request with text to Please provide your full contact information for verification. Next deadline: 11/15 for Dec/Jan.

Want to know more about edible landscaping, edible forest gardening, or Permaculture? Want to increase your food security and live more sustainably? Interested in homesteading? I offer consultations, classes, workshops, and free talks. Visit today to find out about upcoming events or to schedule an appointment. Or call Patty Love at 585.506.6505. Multiple Chemical Sensitivities (MCS) Support Group being formed to share information and develop ideas to communicate our needs to the community. If interested please call 473-0491. For Rent - Roommate for house in West Irondequoit. Private bedroom with house privileges. Mature, responsible person. $400 month + 1/2 utilities. Call Ron 451-6714.

Evelations   

Readings Reiki Sessions Guided Meditations Classes/Seminars

Most insurance accepted

Jeanne . . . Your evolutionary tutor Certified Medium & Reiki Master/Teacher

Curious? Contact us for an appointment.

585.647.6574 The Rutabaga Rap




Page 15

What’s New in Your Store? Frozen


 Frozen Tofurky vegan cheese pizza

 Zukay Live Foods fermented raw vegetable

   

juice in 4 flavors: Carrot ginger, veggie medley, beet & beet ginger. 12oz glass bottles. Lacto fermentation is a process reported to give a fresh, tart but excellent taste, preserve the product naturally for months without cooking, provide friendly probiotic lactobacilli, lactic acid to lower pH, kill bad bacteria, and create B vitamins. Cheeky Monkey Foods Tomato garlic dipping oil 12oz containers. made in Syracuse, NY. Pickapeppa Sauce in a 5oz glass jar. (Tastes similar to A1 sauce.) From Jamaica. Nutiva 29oz organic, raw coconut oil in glass jars. Coconut Secrets 12oz raw, organic coconut vinegar. From the sap of the coconut tree, and said to be a good alternative to apple cider vinegar. Seasons boneless skinless mackerels in olive oil 4.375oz.

12oz.  Normandy roaster ducks. Pond raised at Stone Church Farm in Romulus, NY.

Bulk Items 

  

Fresh Produce 

Penfield’s Freshwise Farms has been making some interesting new additions to its product offering. Check out pesticide-free, dirt-grown leeks for starters. Hydroponically-grown, pesticide-free white cucumbers have been very well received. And of course, pesticidefree greenhouse-grown grape tomatoes are the absolute sweetest tiny tomatoes around!  Farmer Marv Morales, of Mount Morris Organics, is providing us with beautiful red beets, turnips, butternut squash and zucchini presently. Watch for what comes next!  Donovan Orchards in Barker NY has us stocked up with IPM apples and pears. Expect Scott’s organic apples to start in mid October.

New maple syrup distributor Sugarbush Hollow in East Springwater, NY with a new lower price! Lemon Coconut granola made in the Hudson Valley. Grandy Oats High Antioxidant Trail Mix from Our Daily Eats. Organic chicken feed for egg laying hens from Lakeview Organic Grains in Penn Yan in 50 lb. bags. With grains from NYS farmers. An alternative to driving to Penn Yan for urban feed.

Body & Skin Care  Natural ACNEdote products

from Alba Botanica. 5 botanically effective formulas to gently treat acne-prone skin.  Essential Lift from Avalon Organics with oceanic minerals, ginseng root extract, jojoba oil, more to nourish, plump and revitalize.

Customer Service  Pre-order your fresh natural holiday turkey at our Customer Service desk by Monday November 8th.  Co+Op Deals (formerly Coop Advantage) sales now run every 2 weeks.  We currently have 2 money saving coupon books for to use: Co+Op Deals exp. 10/31/2010 and Healthy Clippings exp. 12/31/10. May be combined with sale items. Please note wee do not carry all items featured.  Our Shopping Bag Policy: Avoid bag surcharges by bringing your own bag, get 5¢ back, and save twice! Please do not place merchandise in your personal bag(s) until paid for at the cash register to avoid any confusion.

62 Marshall Street

Store Hours: Monday - Friday 8am - 8pm Saturday 9am - 7pm Sunday 10am - 7pm

Rochester, NY 14607

(585) 454-COOP/2667

****Closed Monday, November 25th for Thanksgiving Day**** The Rutabaga Rap




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Your locally grown, community-owned co-op.

Abundance Coop Rutabaga Rap Nov 2010  

Abundance Cooperative Market's Bimonthly Newsletter

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