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Brand StylingIs the art of using type, colour, pattern, illustration and texture to communicate a carefully considered and highly intentional message.

Editorial StylingA wardrobe stylist, also fashion stylist, is a consultant who selects the clothing for published editorial features, print or television advertising campaigns, music videos, concert performances, and any public appearances made by celebrities, models or other public figures.

Personal StylistA personal stylist is a person who typically advises individuals on, for example, new fashion trends, clothing styles, colours and make-up.

Eye for colour and style. Hard working. Communication Skills- Listening and reading body language as well as talking.

Knowledge of trend forcasting.

Attention to detail. Good networking skills. Portfolio of work. Client base. Understanding different body shapes, hair colour and skin tone. Experience of Fashion Industry.


"I watched a ton of movies when I was writing my book last year, and I used my own photo research for inspiration this year."

I chose ‘Make And Make Do’ for my trend. It is a look back to mid-century homemade dresses and self-taught sewing, this story delivers easy silhouettes with ruffles and tab details that have a slight prairie feel. I promoted the trend through styling choices of Zara shirts which are in the same style and denim jeans with props which brought the theme together. I included simple make up and did a slick back big bun in the hair. My target customer group would be aged between 16-18. Because it is more of a unique look and modern for the younger generation. For example I am 17 and would take inspiration from this style and would wear this type of style going out. The magazine I have chosen is ‘vogue’ because I feel that it is more quirky and modern and so fits well with my photo shoot and outfits. The planning and prepping I did involved research and a lot of research in to Zara clothing to see if they fit the theme I wanted and then I had to look into the style of make up and hair I was going to go for and had to check if I could actually create it. I decided to go simple for hair and make up as I wanted the outfit to be a statement thing. And I felt it did stand out for my theme and what I wanted to create. The delivery of my shoot did go well I felt my model looked how I wanted her to look in my head the hair and make up went well and the outfit fitted with the theme. The planning definitely helped me because I had an idea of what I wanted before we done the shoot. There was no problems everything went smoothly and we worked well as a team. If I had to do something differently I would probably make the outfit better i.g use more props or add better things into the garment to make it look even more like the theme. Other than that I felt everything went how I wanted and I was happy with it.

Fashion stylist  
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