Issuu on Google+

DI GI T A L ST R A T E GY P O R T F O L I O @mnovotney25 instagram.com/mollynovotney linkedin.com/in/mollynovotney E X P E R I E N C E Corn Marketing Board Illinois Fall 2015 - Present

MOLLY NOVOTNEY

Black Card Media, LLC. August 2015 - Present

M

N

CONTACT 143 Valley View Drive, Seneca, IL, 61360 t: 815 546 1156 | e: molly.novotney@gmail.com | w: mollynovotney.com

Social Media Management Intern Managed a highly-engaged community of more than 100,000 members for Illinois • Corn on Facebook and Pinterest Update the Corn Corp blog with original, likeable content •

Staff Writer, The Black Sheep UIUC Increased campus weekly page views by 785% during the 2015-2016 Academic Year. • Create weekly satirical content parodying local and national events and topics • Authored and shared content that was consistently in the top three “Most Read • Articles” every week, as well as an article that hit 6,700 views in one week

University of Illinois Foundation Summer 2016 - Present

Student Development Representative Raised more than $17,000 in one semester while maintaining a pledge rate of 41%. • Reaching out to hundreds alumni and friends of the University in one shift with • updates about various colleges and funds at all three U of I campuses

University of Illinois Extension June 2015 – August 2015

4-H Youth Development Intern Created an Ag Careers pilot program for the Bureau, LaSalle, Marshall, Putnam • County Unit Lead marketing initiatives for a four-county region •

EDUCATION University of Illinois at Urbana-Champaign 2015 - 2017

Major: Agricultural Leadership Education College of Agriculture, Consumer, and Economic Sciences Minor: Public Relations College of Media

PROFESSIONAL HIGHLIGHTS Illinois Sports Business Conference Member • Marketing Team Member of student-run conference which raises more than $7,000 annually for conference of over 250 students

American Advertising Federation • Member of the AdBuzz Public Relations Agency committee • Served as a copywriter and account executive for the Alpha Delta Pi and Black Students For Revolution accounts

EXPERTISE Facebook Instagram Captions #HashtagUse Hilarious Snapchats Musical Taste Networking Skimming Articles Social Media Writing Mid-Day Meetings


Molly Novotney Resume