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Style Guide


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Index

BRAND OVERVIEW................4 LOGO.........................................5 WHAT NOT TO DO.................6 SPACING...................................7 TYPOGRAPHY.........................8 SIZING.......................................9 COLORS.................................. 10 COLLATERAL...................... 11-14

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BRAND OVERVIEW THROUGH COACHING, TRAINING AND CONSULTATION, FORWARD MOVEMENT, INC. EMPOWERS INDIVIDUALS OF ALL AGES TO ACHIEVE SUCCESS THAT’S BALANCED AND TRANSFORMATIVE. FOR EMPLOYERS, FORWARD MOVEMENT, INC. CREATES SERVICES TO HELP CREATE SUPPORTIVE AND DEVELOPMENTAL WORK ENVIRONMENTS FOR VALUED EMPLOYEES AND ULTIMATELY HEALTHY AND PRODUCTIVE ORGANIZATIONS.

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LOGO

DIFFERENT VARIATIONS THIS LOGO WAS MADE IN ITS ORIGINAL VERSION, A BLACK A WHITE VERSION AND ALSO A SPONSORED BY VERSION.

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W H AT N O T T O D O WITH THE LOGO WHILE WORKING WITH THE FORWARD MOVEMENT, INC. LOGO THERE ARE SOME THINGS YOU SHOULD AVOID. NEVER STRETCH THE LOGO OUT HORIZONTALLY OR VERTICALLY. DO NOT PLACE THE LOGO ON A SOLID BACKGROUND, ONLY SOLID, LIGHT TONED COLORS WILL DO. LASTLY, DO NOT CHANGE THE COLOR OF THE LOGO. THE COLORS GIVE TO IT ORIGINALLY WERE DONE FOR A REASON AND THEY SHOULD NEVER BE CHANGED.

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SPACING WHILE PLACING THE LOGO ALWAYS MAKE SURE THAT THERE IS AT LEAST A HALF INCH GAP AROUND THE WHOLE LOGO WHEN THE LOGO IS PLACED AROUND OTHER OBJECTS THERE SHOULD BE A HALF INCH GAP BETWEEN THEM.

0.5 in.

0.5 in.

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TYPOGRAPGHY Adobe Caslon Pro

Aa Adobe Caslon Pro

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

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SIZING WHEN SIZING THE FORWARD MOVEMENT, INC. LOGO IT SHOULD BE SCALED CORRECTLY. NOTHING SHOULD BE STRETCHED OR PULLED. YOU MAKE SCALE IT TO ANY SIZE POSSIBLE.

3 inches X 2.7 inches

4.5 inches X 4.1 inches

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COLORS C=43% M=11% Y=50% K=0% R=152 G=189 B=149 PANTONE 558 C HEX #98BD95 C=25% M=100% Y=100% K=26% R=150 G=26 B=29 PANTONE 7427 C HEX #961A1D C=24% M=23% Y=80% K=0% R=200 G=181 B=85 PANTONE 7751 C HEX #C8B555 C=64% M=37% Y=42% K=6% R=102 G=133 B=134 PANTONE 5415 C HEX #668586 C=20% M=16% Y=16% K=0% R=202 G=201 B=201 PANTONE 420 C HEX #C9C9C9

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C O L L AT E R A L PUTTING THE IMAGES INTO A REAL LIFE PERSPECTIVE CAN BE AN EYE OPENER. HERE ARE SO EXAMPLES OF HOW AND WHERE THE LOGO CAN BE PLACED.

5 6 8 WA L L I N G TO N D R I V E NEW LENOX, IL 60451

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Lonnetta Albright • lonnettaalbright@gmail.com • LonnettaAlbright.com • (815) 555-0000

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