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PLAYLIST PLUGGING


DIGITAL. SOCIAL. INFLUENCER. S POTI F Y PL AYL I ST P L U GGI NG SERVI CE 04. 06. 08. 10. 12. 14. 16.

OUR EXPERIENCE T H E O P P O RT U N I T Y OUR SERVICE OUR NETWORK P L AY L I S T E R N E T W O R K W H Y P L AY L I S T P L U G G I N G O U R R E P O RT I N G

CASE STU DI ES 18. 20. 22. 24.

BECK OH WONDER N I Y K E E H E AT O N VA R D A A N A R O R A


Thanks for taking the time to read more about our playlist plugging service. We were one of the first agencies to offer this service back in early 2016 and have been flattered by our many imitators. The world of playlists is a fast moving one and it’s been an exciting challenge to help our clients keep up. Before giving you more information about what playlist plugging is, the benefits and what makes Moledro’s service different I just wanted to tell you a bit more about our agency. Moledro is a London-based digital marketing agency that specialises in digital campaigns, social media and influencer marketing for creative industry clients in the UK, Europe and North America. We have extensive, award-winning experience in the music industry. Our experience includes working across many different genres with clients of all types and sizes; from major labels to independents, from global superstars to developing acts. We’re equally comfortable leading a digital campaign or working as part of a bigger team. If you have questions, please get in touch with us at playlists@moledrodigital.com We look forward to working with you. Chris O’Gorman Co-Founder, Director


OUR EXPERIENCE & CLIENTS


THE O P P ORT U N IT Y 7 0 M+

S U B S C RI B E RS ( JA NU A RY 20 17 )

1 4 0 M+

A C T I V E U S E RS ( JU NE 201 7)

2 B+

P L AY LIS T S

3 0 M+ SONGS

60+

G L O B A L M ARK E T S


M O L E D R O D

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OU R S E R V IC E P LAYL IST ERS

U N I Q U E & EL U S I V E S O C I A L I N F L U EN CER

C O N S TA N TLY G R O W I N G N E T W O R K

O UR A PP ROACH

A N A LY S E / TAR G E T / P E R S U A D E / R E PO RT PE R SO N AL I S E D

I N VE S TE D TI M E F O R B E T T E R R E SU LTS W O R K S A S S TA N D A L O N E C A M PA IG N S O R PA RT O F B R O AD ER C A M PA I G N S


M O L E D R O D

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O UR N ET WORK 6. 5 M +

O U R C O M B IN E D P L AYL I S T F O L L O W ER RE A C H ( JA NU A RY 2 01 8)

420+

O U R P L AY L IS T E R S ( JA NU A RY 2 01 8)

P LAYL IS T T YP E S I N DE P E N D EN T E DI T O RI A L L A BEL F E ST IVA L Y O U T UB E RS M U SE R S BRANDS BLOGS

GLOBAL

A L L T ER RI TOR I E S


E XA M P L E S O F O U R P L AYLI S T E R N E T W O R K INDEPENDE NT

Chris In The City Moledro Digital

EDI TORIAL


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WHY PL AYLIST PLUGGING?

WHAT ARE THE BENEFITS OF MOLEDRO DIGITAL?


MD

BEN EFITS

T RUST REL IABLE S O U R C E

CR ED IBILITY I N F LU E NT I A L TA STEMA K ER EN DO R S E ME NT

O R G ANIC A LTERNAT IVE TO MARKE T I NG /A DVE RT IS ING

TA R GETED D IRECT TO LI ST E NERS

REACH PL AYL I ST E R S HAVE L A RGE FOL LOWING

MOMENTUM LEVERAG E & U PLI F T TO OFFICIA L S POTIF Y PL AYLI STS & RA DIO

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OU R R E P O RTIN G RESPONSIVE & DETAILED ANALYSIS COMBINED FOLLOWER REACH

STREAMS GENERATED IN CAMPAIGN

PLAYLISTER FEEDBACK & TRACK RATING


BECK

U P ALL N IGHT MAJOR LABEL REPOSI T I ON I N G O BJE CT I VE

2 3 1 K+

COMBINED FAN REACH

24

PLAYLIST AD D ITI ONS BY INFLUENTIAL TARGETED TASTEMAKERS

19

INDEPENDENT PLAYLISTS

5

EDITORIAL PLAYLISTS

8

WEEK CAMPAIGN


323K+

COM B I NE D FA N R E A C H

10

P LAY L I S T AD D I TION S BY I N F L UE NTI AL TA RG E TE D TA S T E M A K E R S


6

2

2

8

F E S TIVAL OWNED P L AY LIS TS

IN D E P E NDENT P LAY LIST S

E DITOR IAL WE E K P L AY LIS TS CAM PAIGN


NIY K EE HE ATO N BAD INTE NTIONS

373K+

COMBINED FAN REACH

10

PLAY LIST ADDITIO NS BY INFLUENTIAL TARGETED TASTEMAKERS

1

LABEL OWNED PLAYLIST

8

WEEK CAMPAIGN

9

INDEPENDENT PLAYLISTS


H U N TA R 4A M

I N D IE LABEL AWA RE N E SS O B J ECT I VE

207 K +

12

COMBINED FAN REACH

PLAYLIS T A D D ITIO NS BY INFL U EN T I A L TA R GE TE D TA S TEMA K ERS


2

LABEL OWNED PLAYLISTS

5

EDITORIAL PLAYLISTS

5

INDEPENDENT PLAYLISTS


VA R D A AN A R O R A JUST LIKE THAT

INDEPENDENT UN SI GN E D ART I ST

43K+

COMBINED FAN REACH

9

PLAY LIST A DD ITION S BY I N F LU E N TIA L TA R G E TE D TA S T E M A K E R S


8

INDEPENDENT PLAYLISTS

1

LABEL OWNED PLAYLIST


DIGITAL. SOCIAL. INFLUENCER. CONTACT US WWW.MOLEDRODIGITAL.COM

PLAYLISTS@MOLEDRODIGITAL.COM

@ mo ledro digit a l

Moledro Digital - Spotify Playlist Plugging  

Digital Agency specialising in Spotify Promotion. Brochure includes how service works, benefits and case studies from Beck, Oh Wonder, Niyke...

Moledro Digital - Spotify Playlist Plugging  

Digital Agency specialising in Spotify Promotion. Brochure includes how service works, benefits and case studies from Beck, Oh Wonder, Niyke...

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