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Conclusion The Auburn Parks and Recreation department’s current senior program is an organization that offers many programs for adults 50+. The organization and its coordinator, Gabby Meredith, do a great job of offering a wide variety of activities, events and trips for more than 300 senior members. With such a large and successful program, our group’s job was to rebrand the program to make a much more attractive and consistent name, logo, slogan and newsletter to match the growth of the younger retirement age moving to the Auburn area. In doing so, our group met weekly and used different publication programs to revamp the program’s “look.” We conducted a focus group as our research with current Auburn Parks and Recreation senior program members, with ages ranging from 55-75. With the research we conduced, we came up with several recommendations for Gabby to improve the senior program. These recommendations include that she uses our new name, logo and slogan, hire an intern to assist with the new newsletter and promote the newsletter in the community and on social media.

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Final campaigns project  
Final campaigns project  
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