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with the senior program or are interested members to measure interest based on the brand alone. This is to determine if the brand would entice the new generation of seniors into joining the program. If the new brand, logo and slogan are successful, promotional materials that our group recommended could be made as a supplemental advertisement for the senior program. This is also a method of measuring success of brand recognition. If seniors are interested in T-shirts, stickers, etc., it shows how well-liked the new brand is to current members. Promotional materials would also be an effective method of advertising and spreading word of the newly branded program.

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Final campaigns project  
Final campaigns project  
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