Page 10

Stakeholders/Publics: For our research, we conducted a focus group with six participants involved in the Auburn Parks and Recreation Senior Program. The focus group was held at the Auburn Public Library on March 4 at 9:15 a.m. The participants were all women above the age of 50. Their ages ranged from 55-75. We asked the participants the following questions in a conversational fashion and received the following anonymous answers. The appendices section of this booklet contains the flier we created for the focus group and a more detailed bulleted list of the participants’ answers. The first question of the focus group was “what is your favorite part of the senior program.” This question is important because it shows Gabby the parts of the program that she can elaborate on. The first answer was very direct and unanimous, with everyone saying that Gabby Meredith is their favorite part of the program. The seniors all agreed that Meredith brings energy, works hard and is down to earth. Another part that many of the seniors agreed on was the planned trips that the seniors take. In the past two years, they haven’t gone on the same trip twice and they have a lot of variety in the trips they choose from. There was not a lot of response to the second question, which was “what is your least favorite part of the senior program.” People did not like that you have to sign up for the same activities each quarter. One of the women had repeatedly had issues with the women at the front desk. Several of the women thought that yoga and a couple of the other activities could be later in the day. None of the responses had to do with branding, which is one of our main tasks in this campaign.

8

Final campaigns project  
Final campaigns project  
Advertisement