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‘BRAND IT’

Research and Consultancy Enterprise IMT Ghaziabad


Branding Rebranding

Long ago the word “branding” was used as a way to tell one person cattle from another’s. Today the notion of branding has evolved and the word is used to explain the strategies used to make a product easily identifiable from the rest of the competing products on the market. Branding is the concept behind creating a unique identity for your business associated with the name, symbol, and design logo or even core values and mission statements of a company. Logically, rebranding is the process of change and is associated with the alterations and transformation of an already existing brand. The intention of rebranding is to create a new, more desirable brand in the eyes of customers. "When it is obvious that the goals cannot be reached, don't adjust the goals, adjust the action steps.“ - Eric Hoffer There is a long list of companies that have deviated from their original brand ideas and have successfully rebranded their products and services. Kentucky Fried Chicken decided to re-brand by changing their name to KFC and the look of their logo to reflect their change towards a healthier menu. Starbucks changed their logo on three different occasions in the recent years and has added some simple food items to their product line of coffee drinks in order to better serve their customer base and many more… We provide you an opportunity to play with some of the epitomic brands of the past, which had an aura around them but now are on its last legs, BRANDIt gives you an opportunity to give a new lease of life to these dead brands.


ROUND 1 This round will test your analytical skills, your logic and your wit. The round will have around 6-8 questions which the participants will have to solve within a time frame of 30mins. In this round the participant will undergo the actual pressure a consultant undergoes .The participant will have to solve the questions in a very logical and sequenced manner. Let us inform you that unlike the Indian Educational System we don’t stress on your final answer it’s the logic you have applied behind it, that counts.

“IF YOU CAN BE FIRST, BE FIRST. BUT IF YOU CAN’T THEN CREATE A NEW CATEGORY ALTOGHER”


ROUND 2 The shortlisted students from round 1 will be given a product which they will have to RE-BRAND and devise an innovative strategy which will help to RE-VITALISE the product in the current market scenario. They will have to prepare a short presentation for the same. This round will test the candidate’s creativity and understanding of today’s market. The participants will be marked on not only their creativity but also on the feasibility of their provided solution.

“CREATE YOUR OWN VISUAL STYLE LET IT BE UNIQUE FOR YOURSELF AND IDENTIFIABLE FOR OTHERS”


RULES & REGULATIONS • • • •

The event is only open for students of batch 2011-13. Each team can consist of 1-3 members. Registration is Rs.20 per person. The decision of the judges and Research and Consultancy Enterprise will be final and binding.

Submission Guidelines • • • • •

The link for the 1st round will be activated on 19th of August, which will be emailed to you. The link will remain activated for only 30mins. No entries post the duration for the round will be accepted. The result for the 1st round will be displayed on 20th August on the Research and Consultancy Enterprise notice board. The presentation for the 2nd round should have a maximum time limit of 15mins. Those qualifying into round 2 will be given further instructions.

PRIZES CASH PRIZES TO BE WON & THOSE QUALIFYING INTO ROUND 2 WILL BE AWARDED WITH CERTIFICATES.


"Products are made in the factory, but brands are created in the mind”. - Leo Burnett

FOR FURTHER DETAILS CONTACT GARIMA DHAWAN: 9971623770 MOHIT PANDEY: 8826890702 SHUBHANKAR CHOKRA: 9999234840 KARAN GADHOKE: 9953240941 VIKAS MARWAHA: 8826890572


DETAILS OF BRAND IT..