About Anomali+ Anomali+ Insight is a research agency consist of young researcher and brand gardener who passionate in research, marketing, strategic management, and branding. Inspired by the emergence of small medium enterprises, Anomali commited to support their needs regarding marketing and research. Our spirit and expertise are in exploration of consumer insight that will be implemented in communication and product development.
Our Approach Consumer insight is solely to understand the market behaviours, perceptions, needs, and wants by deep exploration and finding the real truth of whatâ€™s in people mind and paradigm
Our Working Guidelines
Brand narrative Pattern idea Logo Symbol Typography Packaging Collaterals Marketing materials Brand personality
Brand Identity DNA
Mind Identity : Character as the core of brand Behavioral Identity : Action and activity of brand
Brand personification Product Feature (Performance, quality, usage)
Visual Identity : Visible element of brand Brand Archetype : Brandâ€™s aura
Unique selling point Benefit offer Projected Association Perceived benefit (Functional, emotional, symbolic) Consumer values
I am a Good Lover
Advertising “I am a Good” Lover “I am a Good” Lover “I am a Good” Lover
Public Relation Trust me He is a good lover
I understand you are a great lover
Branding is not what you say it is, but what they say it is. A brand is a person’s gut feeling about a product, service, or a company. You cant control the process, you can control it.
FRAMEWORK AND WORKING ACTIVITIES
Framework Internal Problem Analysis
Deep Understanding of Consumer
Industrial and Market Analysis
Strategic Brand Development
Usage and Attitude
Perception and Believe
Brand Architecture Concept
Human Acitivity Dimension
PORTFOLIO AND REPORT EXAMPLE
LIST OF CLIENTS
Brands and Companies Anomali+ committed to work more with small medium enterprises and start up business to improve their decision making, by any means, we are also working with medium to high and bigger scale companies to fulfill their needs.
Our featured project for the past year
Le Dian Hotel - Serang Prasetiya Mulya Business School - BSD City, Tangerang Dollar Bills Clothing Line - Jakarta MCC and ECC Kitchen Tools - Jakarta Reselmax Online Supplier - Jakarta Samsung - Jakarta
Flavour Water (confidential) - Jakarta Oil Lubricant (confidential) - BSD City, Tangerang Facial Wash (confidential) - Jakarta Growing Up Milk (confidential) - Jakarta
2018 ANOMALI+ INSIGHT
2017 ANOMALI+ INSIGHT
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This is our Company Profile and Portfolio (latest update on may 5, 2018)