[local Internet broadcast leader] is gearing up for Rockland World Radio itsthe10th season. No small task, considering the hold
traditional media has had in convincing the public they’re the only game in town. The Internet will no longer be looked upon as a passing phase - digital is here to stay. Worldwide, the broadcasting industry is being turned on its head by the Internet. It’s no different locally, where technological advances — online and otherwise — are taking place at an unprecedented pace and leaving a wave of uncertainty in their wake. But it’s all about opportunity, not catastrophe.
“For advertisers there’s the ability to better target audiences online where they are better defined. Financial people have a better idea of how their budgets are being used. For consumers there’s the ability to watch or listen to programming whenever and wherever they want — they decide, guided in some form by broadcasters. Nothing illustrates this more effectively than the rise of YouTube, now owned by Google. Take the stats: YouTube receives approximately 2 billion views a day — more than double the prime-time audience of the three major American TV networks combined. Last year more than 13 million hours of video were uploaded to the site, and 35 hours of video are uploaded every minute. Put another way, more video is uploaded to YouTube in 60 days than the three major American networks have created in 60 years.
Rockland World Radio is . . .
10
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modernmetrozine