Instagram for Dentists Shaz Memon, Founder and Creative Director of Digimax, is launching a a book: Instagram for Dentists. It covers all of his tips and tricks to utilising Instagram to the fullest in order to help your practice grow and reach new audiences and potential patients.
trying to project. Avoid ‘littering’ your Instagram account with random ‘noise’. Every post must have a clearly defined purpose. The information you provide with the images you share should work seamlessly to convince a follower not just to continue enjoying your posts in their feed, but to seek treatments with you, too. Be consistent – educate and entertain but, most of all, remain loyal to your brand.
How can a practice use Instagram to help build its brand?
A few ways a practice can start building its brand are:
Create a business account. By choosing a business account rather than a personal one you get access to detailed analytical data.
Pick a ‘local’ name. Use your practice name as your Instagram username. Try to append your location to the name e.g. @SmithsSmilesHammersmith. Adding your location will mean that, if you like a picture for a local business or influencer, or a potential patient, they are more likely to check your profile as the location will feel familiar. Think about your bio. You need to flesh out the details in your account bio so that people know what your account is about. Keep it brief but do link to your practice website. Instagram only gives you one link to promote, so use it. Define your voice. Define the look and feel of your image by the voice you are
Inspire with imagery and storytelling. Digital storytelling is a skill that creates a personal narrative to share with your target audience. When it comes to creating posts for Instagram, it is as important to focus on the visual, as it is the script. Instagram is all about images and dental practices are, these days, very much visual businesses.
How can Instagram be used to attract new patients; does it open you up to a different type of audience?
One way you can attract new patients is by getting more followers from your local area.
Digital storytelling is a skill that creates a personal narrative to share with your target audience
Use this little ‘genuine’ follow back trick. Find Instagram accounts that interact with your target audience, such as local shops, and points of interests, and click on their followers list. Go to each profile (assuming the accounts are not private) and like a few of their pictures. The account owners will receive a notification saying ‘@ SmithsSmilesHammersmith liked your photo’. Human nature is to check who liked your picture, particularly if it is from a location you recognise. If the account owner is interested in your account, they will follow you back. This little trick has helped a number of Digimax clients grow their account following with genuine followers by more than 30%!
Modern Dentist Magazine
Publication discussing the business of dentistry