Features
Scanning the horizon
Dr Marcos White, practice owner and lead cosmetic dentist of The Courtyard Clinical Academy, a practice based in Huddersfield, voted ‘Most Innovative Practice in the UK’ at the Private Dentistry Awards, discusses how the adoption of digital technologies has improved his dental practice for the better. Marcos White will tell you that he is “passionate about raising the profile of high quality restorative dentistry and also the environment that it is carried out in”. Testament to his forward thinking approach is underlined by his adoption of digital technologies which has led to his practice being shortlisted for an impressive 14 awards over the years.
Investing in digital In 2012, before most dental companies had brought the concept of intraoral scanners to market, Marcos had already purchased his first digital scanner. Five years on and he
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has three – all iTero digital scanners. Why? Because: “We ended up sharing the first iTero we purchased only a year ago amongst four surgeries, which was not that practical, or the most efficient way of running the practice, so the purchase of two further scanners became the most sensible option.” “I had used a couple of scanners over the previous four years and had kept abreast about what the digital world had to offer. I was doing lots of Invisalign treatments and iTero was the orthodontic scanner of choice, it had a successful track record, its Outcome Simulator facility also offered a unique way of communicating with patients, so that’s really
When you come out of dental school, you soon realise that dentistry is not just about being skillful as a dentist, you also need to learn pretty quickly how to wear a business hat