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World AIDS Day 2010 Press Highlights


International Coverage


CNN World Aids Day

01/12/2010

Heraldsun.com.au U2 to paint Sydney Icons RED

23/11/2010

Skynews.com.au Opera House turns red for AIDS

30/11/2010

News.ninemsn.com.au Sydney Opera House and Bridge turn red

01/12/2010

Smh.com.au A big night for Bono

01/12/2010

Video.jp.msn.com World Aids Day

01/12/2010

Usatoday.com How to continue the progress this world aids day

01/12/2010

Perthnow.com.au 01/12/2010 U2’s Bono sees Sydney Opera House and bridge lit red for World AIDS DAY Theage.com.au Bono launches global anti-AIDS push

01/12/2010

Health.ninemsn.com.au turns Sydney red for World AIDS Day

01/12/2010 Bono

Sky World Review and Business Report World Aids Day

01/12/2010


Sydney Morning Herald – Print A big night for Bono

01/12/2010

The Washington Post.com World AIDS day kicks off

01/12/2010

Le Monde.fr 01/12/2010 La journée mondiale de lutte contre le sida célébrée de Washington à Pékin O Globo.com 01/12/2010 Cristo ganha iluminação especial no Dia Mundial de Combate à Aids Correio 01/12/2010 Luta contra AIDS: organização beneficente deixará símbolos mundiais com iluminação vermelha Elmundo.es Gasol contra el SIDA

01/12/2010

Shanghai Daily World is RED for the day

02/12/2010

Europapress.es La Puerta de Alcalá, de rojo contra el SIDA

30/11/2010

AFP World AIDS day

01/12/2010


Reuters Africa Landmarks turn red for World AIDS Day

01/12/2010

Elpais.com Barcelona se ilumina de rojo el DĂ­a Mundial del Sida

02/12/2010

Eleconomista.com.mx El mundo se tiĂąe de rojo contra el Sida

01/12/2010


Sydney Morning Herald Date: 01.12.2010 Circ: 207,013


Shanghai Daily Date: 01.12.2010 Circ: 85,000


CNN Date: 01.12.2010 Time: 15.24


Sky World Review and Business Report Date: 01.12.2010 Duration: 03:11


Heraldsun.com.au Date: 23.11.2010 Reach: 515,500 http://www.heraldsun.com.au/entertainment/confidential/u2-topaint-sydney-icons-red/story-e6frf96o-1225959155379


Skynews.com.au Date: 30.11.2010 http://www.skynews.com.au/local/article.aspx?id=545802&vId


Lemonde.fr Date: 01.12.2010 http://www.lemonde.fr/planete/portfolio/2010/12/01/la-journeemondiale-de-lutte-contre-le-sida-celebree-de-washington-apekin_1447683_3244.html


Ninemsn.com Date: 31.11.2010 http://news.ninemsn.com.au/national/8173299/sydney-opera-houseand-bridge-turn-red


Smh.com.au Date: 01.12.2010 http://www.smh.com.au/national/the-diary/a-big-night-for-bono20101130-18fec.html


Jp.msn.com Date: 01.12.2010 http://video.jp.msn.com/watch/video/%E4%B8%96%E7%95%8C%E3% 82%A8%E3%82%A4%E3%82%BA%E3%83%87%E3%83%BC%E3%82%B7%E3%83%89%E3%83%8B%E3%83%BC%E3%81%A7%E8% A8%98%E5%BF%B5%E3%82%A4%E3%83%99%E3%83%B3%E3%83%88 /1hc6a9n9


Yourlife.usatoday..com Date: 01.12.2010 Reach: 18,116,300 http://yourlife.usatoday.com/mind-soul/doinggood/kindness/post/2010/12/how-to-continue-the-progress-thisworld-aids-day/133111/1


Perthnow.com.au Date: 01.12.2010 http://www.perthnow.com.au/lifestyle/u2s-bono-sees-sydney-operahouse-and-bridge-lit-in-red-for-world-aids-day/story-e6frg3pl1225963976720?site=PerthNowww


Media.theage.com.au Date: 01.12.2010 Reach: 197,500 http://media.theage.com.au/world/world-news/bono-launches-globalantiaids-push-2073198.html?&exc_from=pplay


Health.ninemsn.com.au Date: 01.12.2010 http://health.ninemsn.com.au/family/familyhealth/8173576/bonoturns-sydney-red-for-world-aids-day


Voices.washingtonpost.com Date: 01.12.2010 http://voices.washingtonpost.com/blogpost/2010/11/world_aids_day_awareness_kicks.html


Oglobo.oglobo.com Date: 01.12.2010 http://oglobo.globo.com/participe/mat/2010/12/01/cristo-ganhailuminacao-especial-no-dia-mundial-de-combate-aids-923162757.asp


Correio24horas.com.br Date: 01.12.2010 http://www.correio24horas.com.br/noticias/detalhes/detalhes1/artigo/luta-contra-aids-organizacao-beneficente-deixara-simbolosmundiais-com-iluminacao-vermelha


Elmundo.es Date: 01.12.2010 http://www.elmundo.es/blogs/elmundo/cronicasdesdeeeuu/2010/12/ 01/gasol-contra-el-sida.html


Europapress.es Date: 30.11.2010 Reach: 1,44,9229 Pg: 1 http://www.europapress.es/madrid/noticia-puerta-alcala-iluminaramanana-rojo-conmemorar-dia-mundial-contra-sida20101130172926.html


Europapress.es Date: 30.11.2010 Reach: 1,44,9229 Pg: 2 http://www.europapress.es/madrid/noticia-puerta-alcala-iluminaramanana-rojo-conmemorar-dia-mundial-contra-sida20101130172926.html


AFP Date: 01.12.2010 Pg: 1


AFP Date: 01.12.2010 Pg: 2


Reuters Africa Date: 01.12.2010


Elpais.com Date: 02.12.2010 http://www.elpais.com/articulo/cataluna/Barcelona/ilumina/rojo/Dia/ Mundial/Sida/elpepuespcat/20101202elpcat_2/Tes


Eleconomista.com.mx Date: 01.12.2010 http://eleconomista.com.mx/internacional/2010/12/01/mundo-setine-rojo-contra-sida


US Coverage 


NATIONAL PRINT & ONLINE COVERAGE Parents.com – Unique Monthly Visitors: 2,302,092 What Does World AIDS Day Mean To You?

November 30, 2010

AccessHollywood.com - Unique Monthly Visitors: 1,548,826

December 1, 2010

AccessHollywood.com - Unique Monthly Visitors: 1,548,826

December 1, 2010

AdAge.com - Unique Monthly Visitors: 143,846

December 1, 2010

AdWeek.com - Unique Monthly Visitors: 172,310

December 1, 2010

AP.org - Unique Monthly Visitors: 2,016,236

December 1, 2010

The Latest Star Sightings The Latest Star Sightings

Our Five-Year Plan: An AIDS-Free Generation in 2015 World AIDS Day Spreads the (RED)

Alan Cumming slips on red sneakers for AIDS Day

Picked up by: 4kmov.com – Unique Monthly Visitors: Unavailable 590klbj.com – Unique Monthly Visitors: 10,481 Abc6.com – Unique Monthly Visitors: 64,637 AbcNews.go.com – Unique Monthly Visitors: 1,234,990 AccessAtlanta.com – Unique Monthly Visitors: 353,283 AZcentral.com – Unique Monthly Visitors: 2,017,348 Boston.com – Unique Monthly Visitors: 4,337,500 BrandonSun.com – Unique Monthly Visitors: 16,804 Cbs4denver.com - Unique Month Visitors: 198,453 Cbsnews.com - Unique Monthly Visitors: 7,291,583 Cincinnati.metromix.com - Unique Month Visitors: 53,900 Ciproud.com – Unique Monthly Visitors: Unavailable Cleveland.metromix.com - Unique Monthly Visitors: 20,400 ContactMusic.com – Unique Monthly Visitors: 1,394,881 Dailyillini.com - Unique Monthly Visitors: 31,729 DataLounge.com – Unique Monthly Visitors: 11,307 Daytondailynews.com – Unique Monthly Visitors: 635,247 Deseretnews.com - Unique Month Visitors: 719,352 Desmoines.metromix.com - Unique Monthly Visitors: 33,400 Dispatch.com – Unique Monthly Visitors: 612,342 FindLaw.com – Unique Monthly Visitors: 2,120,890 Forbes.com – Unique Monthly Visitors: 8,398,507 FortWayne.com – Unique Monthly Visitors: 128,914 Fox19.com – Unique Monthly Visitors: 115,407 Fox41.com – Unique Monthly Visitors: 150,197 Fox44Now.com – Unique Monthly Visitors: 7,748 Herald-Review.com – Unique Monthly Visitors: 70,323 HeraldTribune.com – Unique Monthly Visitors: 305,357 Huffingtonpost.com – Unique Monthly Visitors: 12,305,754 HughesNet.com – Unique Monthly Visitors: 524,589


Jackson.metromix.com - Unique Monthly Visitors: 15,700 Kansas.com – Unique Month Visitors: 326,387 Kionrightnow.com – Unique Monthly Visitors: 24,394 Klkntv.com – Unique Monthly Visitors: 20,111 KNOE.com – Unique Monthly Visitors: 25,665 Koamtv.com – Unique Monthly Visitors: 40,794 Kswt.com – Unique Monthly Visitors: 16,667 Ktul.com – Unique Monthly Visitors: 81,193 Ktvq.com – Unique Monthly Visitors: 57,411 Kwqc.com – Unique Monthly Visitors: 55,269 Middletownjournal.com - Unique Month Visitors: 73,959 msn.com – Unique Monthly Visitors: 856,100 MyFox11news.com – Unique Monthly Visitors: 4,174 Nashville.metromix.com - Unique Monthly Visitors: 18,500 NBC12.com – Unique Monthly Visitors: 192,130 NBC-2.com – Unique Monthly Visitors: 131,088 News.Cnet.com – Unique Monthly Visitors: 3,912,900 News.Yahoo.com – Unique Monthly Visitors: 16,000,000 Newschannel5.com - Unique Monthly Visitors: 289,837 NewsFirst5.com – Unique Monthly Visitors: 77,564 NewTimesLive.com – Unique Monthly Visitors: Unavailable Npr.org - Unique Month Visitors: 2,700,000 Ocala.com – Unique Monthly Visitors: 182,786 Optimum.net – Unique Monthly Visitors: 2,258,927 PhillyBurbs.com – Unique Monthly Visitors: 443,102 Salon.com - Unique Month Visitors: 2,291,795 SanLuisObispo.com – Unique Monthly Visitors: 88,077 TheHour.com – Unique Monthly Visitors: 36,987 Theinsider.com - Unique Monthly Visitors: 607,419 TheStamfordTimes.com – Unique Monthly Visitors: 4,857 TownHall.com – Unique Monthly Visitors: 1,149,605 Tri-CityHerald.com – Unique Monthly Visitors: 169,935 VailDaily.com – Unique Monthly Visitors: 49,707 Wafb.com – Unique Monthly Visitors: 155,767 Waff.com – Unique Monthly Visitors: 137,909 Wcax.com – Unique Monthly Visitors: 95,923 WcrbTV.com – Unique Monthly Visitors: Unavailable Whec.com – Unique Monthly Visitors: 117,477 Wistv.com - Unique Monthly Visitors: 221,712 Wkow.com – Unique Monthly Visitors: 65,875 Wtop.com – Unique Monthly Visitors: 582,960 Wtvm.com - Unique Monthly Visitors: 82,274 Wvva.com – Unique Monthly Visitors: 27,916 Wxix.com - Unique Month Visitors: 9,784 Blogs.Babble.com - Unique Monthly Visitors: 1,200,000

December 1, 2010

CNN.com - Unique Monthly Visitors: 24,590,584

December 1, 2010

Gwen Stefani Designs Coolest Stroller Ever for World AIDS Day (Plus, Win a Bugaboo!) Let's work for AIDS-free children by 2015


Essence.com - Unique Monthly Visitors: 545,375

December 1, 2010

Examiner.com - Unique Monthly Visitors: 7,577,102

December 1, 2010

FastCompany.com - Unique Monthly Visitors: 1,283,258

December 1, 2010

Flickr.com - Unique Monthly Visitors: 19,935,876

December 1, 2010

HuffingtonPost.com - Unique Monthly Visitors: 12,305,754

December 1, 2010

MediaBistro.com - Unique Monthly Visitors: 613,082

December 1, 2010

News.Yahoo.com - Unique Monthly Visitors: 16,000,000

December 1, 2010

Parents.com - Unique Monthly Visitors: 2,302,092

December 1, 2010

PCMag.com - Unique Monthly Visitors: 1,997,300

December 1, 2010

PopEater.com - Unique Monthly Visitors: 7,133,839

December 1, 2010

Tonic.com - Unique Monthly Visitors: 185,966

December 1, 2010

TV.com - Unique Monthly Visitors: 4,266,060

December 1, 2010

Twitter.com - Unique Monthly Visitors: 25,677,370

December 1, 2010

USAToday.com - Unique Monthly Visitors: 17,023,486

December 1, 2010

USAToday.com - Unique Monthly Visitors: 17,023,486

December 1, 2010

CelebrityBabies.People.com - Unique Monthly Visitors: 257,000

December 2, 2010

Entertainment.MSN.com - Unique Monthly Visitors: 1,000,000

December 2, 2010

EOnline.com - Unique Monthly Visitors: 3,079,831

December 2, 2010

Sound Off: A Future Where No Baby is Born with HIV U2’s Bono turns Australia landmarks ‘Red’ honoring ‘World AIDS Day’

Foursquare and (RED) Team for World AIDS Day

Six-Months-Pregnant Penelope Cruz at the Empire State Building (RED) on World AIDS Day

Creating an AIDS-Free Generation

foursquare, (RED) Recognize World AIDS Day with Special Badge

World AIDS Day Awareness Hopes to Find Cure, Prevent Spread of Disease World AIDS Day and an AIDS Free Generation of Babies MARK WORLD AIDS DAY ON TWITTER

Guest Blog: Kelly Rutherford Looks Forward to an HIV-Free Generation

Lance Bangs Remembers his Friend Bwalya on World AIDS Day

Photos: Penelope Cruz Lit The Empire State Building Red For World Aids Day InStyle Tweet

Building on the progress made this World AIDS Day Celebs mark World AIDS Day

BumpWatch: Penélope Cruz Is Seeing (RED)

Empire State Building Turns (RED) For World AIDS Day

Penélope Cruz


Examiner.com - Unique Monthly Visitors: 7,577,102

December 2, 2010

FT.com - Unique Monthly Visitors: 2,424,440

December 2, 2010

InStyle.com - Unique Monthly Visitors: 772,704

December 2, 2010

InStyle.com - Unique Monthly Visitors: 772,704

December 2, 2010

Latina.com - Unique Monthly Visitors: 84,064

December 2, 2010

People.com - Unique Monthly Visitors: 5,559,982

December 2, 2010

PopSugar.com - Unique Monthly Visitors: 740,549

December 2, 2010

PopSugar.com - Unique Monthly Visitors: 740,549

December 2, 2010

RadarOnline.com - Unique Monthly Visitors: 1,408,974

December 2, 2010

StarMagazine.com - Unique Monthly Visitors: 245,866

December 2, 2010

TheDailyBeast.com - Unique Monthly Visitors: 1,893,951

December 2, 2010

TooFab.com - Unique Monthly Visitors: 497,737

December 2, 2010

USAToday.com - Unique Monthly Visitors: 17,023,486

December 2, 2010

UsMagazine.com - Unique Monthly Visitors: 2,921,972

December 2, 2010

PeopleEnEspanol.com - Unique Monthly Visitors: 322,135

December 3, 2010

PopCrunch.com - Unique Monthly Visitors: 1,520,595

December 4, 2010

Gwen Stephani and Bugaboo team up in support of World AIDS Day

With or without you: the power of ‘celeb-vocates’ Penelope Cruz Sienna Miller

Penelope Cruz Lights Up World AIDS Day

SEEING RED

Pregnant Penelope Cruz Helps Light Up NYC For World AIDS Day Sienna Miller Pitches in on World AIDS Day HOT PIX

LIGHT THE TOWN RED

Monuments Go (RED) for AIDS Day

Penelope Cruz Shows Off Her Baby Bump

Penelope Cruz lights up New York Penelope: Bump Watch!

A Penelope Cruz and is very noticeable pregnancy

Penelope Cruz Baby Bump

Life & Style – Media Impressions: 1,320,027

December 20, 2010

People - Media Impressions: 10,841,706

December 20, 2010

This Week in Photos: Penelope shows off her bump – and ring

Star Tracks


US Weekly - Media Impressions: 5,707,065 Hot Pics! Celeb Bump Watch

December 20, 2010


BROADCAST Fox Report with Shepard Smith – Viewership: 1,182,579

November 30, 2010

Coverage of Bono kicking off World Aids Day in Sydney and the bridge lighting.

The Early Show – Viewership: 2,450,000

November 30, 2010

Included a mention of World Aids Day on December 1 and (RED)’s campaign to end the passing of AIDS from mother to baby by 2015.

Good Morning America – Viewership: 4,800,000

December 1, 2010

Talked about World Aids Day and (RED) landmark lightings

MSNBC – Viewership: 278,160 Interview with Susan Smith Ellis discussing (RED) World Aids Day

December 1, 2010


REGIONAL PRINT AND ONLINE COVERAGE SacBee.com – Unique Monthly Visitors: 999,550 TM

World to (RED)

November 29, 2010

to Mark World AIDS Day

Boston.com – Unique Monthly Visitors: 4,337,500

November 30, 2010

Boston Going ‘red’ for World AIDS Day

ChicagoTribune.com - Unique Monthly Visitors: 2,635,863

November 30, 2010

Bob Dylan Handwritten Lyrics Up for Auction

ChicagoNow.com - Unique Monthly Visitors: 832,872

December 1, 2010

Chicago’s Wrigley Building to Turn (RED) in Honor of World AIDS Day

Examiner.com Los Angeles - Unique Monthly Visitors: 7,577,102

December 1, 2010

(LONG BEACH)RED Event/Rally for today’s World AIDS Day – Dec 1 @ 5:30pm)

KHOU.com – Unique Monthly Visitors: 523,473

December 1, 2010

Houston City Hall goes red for World AIDS Day

MeetUp.com - Unique Monthly Visitors: 2,451,493

December 1, 2010

Let’s Meet in Los Angeles, CA

MyFOXNY.com – Unique Monthly Visitors: 831,432

December 1, 2010

Globe Turns Red for World AIDS Day

New York Metro – Media Impressions: 921,936

December 1, 2010

Christy Turlington: ‘It’s a Funny Balance But It Works’

SFGate.com - Unique Monthly Visitors: 3,400,959

December 1, 2010

Social Media Goes Red for World AIDS Day

TimeOutNY.com/Chicago –Unique Monthly Visitors: 111,607

December 1, 2010

World AIDS Day Activities: World of Chocolate, Drag Show

TorontoSun.com - Unique Monthly Visitors: 295,095

December 1, 2010

Conversations.BlackVoices.com - Unique Monthly Visitors: 32,900

December 2, 2010

Landmarks turn red for World AIDS day

Celeb Pics 12/2/10

FeeWorldOrder.com - Unique Monthly Visitors: 3,285

December 2, 2010

Gabrielle Union, Gabourey Sidibe, & More Help Light Up Brooklyn Borough Hall For World AIDS Day!!!

New York Metro – Media Impressions: 921,936 A Goal for 2015: End to Babies with AIDS

December 2, 2010


New York Post Page Six – Media Impressions: 1,504,503

December 2, 2010

Photo: Penelope Cruz Lights Up Empire State Building

NYDailyNews.com – Unique Monthly Visitors: 6,409,874

December 2, 2010

Celeb Snapshots: November - December

Philadelphia Metro – Media Impressions: 386,781

December 2, 2010

A Goal for 2015: End to Babies with AIDS

MediaOutrage.com - Unique Monthly Visitors: 66,432 Gabrielle Union Visits Brooklyn For World AIDS Day

December 3, 2010


BROADCAST COVERAGE PIX Morning News (WPIX-TV) – Local Viewership: 81,059 Interview with Malaak Compton-Rock talking about World Aids Day and the landmark lighting in Brooklyn.

December 1, 2010


http://www.parents.com/blogs/goodyblog/2010/11/what-does-world-aids-day-mean-to-you/

November 30, 2010

Unique Monthly Visitors: 2,302,092

What Does World AIDS Day Mean To You? Tomorrow is the 15th World AIDS Day. I don’t know if you have an answer to the question above, but I bet you will if you watch this incredible HBO documentary, The Lazarus Effect. Produced by Spike Jonze for the (RED) Campaign co-founded by Bono and Bobby Shriver (brother of Maria), “The Lazarus Effect” introduces us to four HIV-positive people–two women, one man, and one child– who are very much on the verge of death. Then they’re given antiretroviral medications (ARVs), which suppresses the HIV virus, and within months they are physically and emotionally transformed. Seeing the before and after footage of the people featured, and hearing in their own words what it’s like to have a second chance at life, is moving beyond description. There is one awful exception to this. In the movie, we meet 11-year-old Bwalya, whose parents both died of AIDS. She is gravely ill when she first appears on screen and weighs all of 24 lbs. But the ARVs worked their magic, and we’re privileged enough to see the results. This past August, however, long after the film was complete, Bwalya died of heart failure. Knowing this, it’s very difficult to view the scenes with her and her aunt, who is overjoyed by her niece’s good health. But watching this movie is 30 minutes well spent. And when you finish, and you’re wondering how you can help eradicate AIDS, head over to joinred.org, which has countless solutions, from cool products to buy, concerts to attend, to ways to spread the word about the power of ARVs. Please check back tomorrow, when Malaak Compton-Rock has much more to say about World AIDS Day.


http://www.accesshollywood.com/the-latest-star-sightings_gallery_1259/image_134208

December 1, 2010

Unique Monthly Visitors: 1,548,826

The Latest Star Sightings

(RED) supporter and expectant mom, Penelope Cruz, smiles after helping light the Empire State Building red in honor of World AIDS Day, NYC, Dec. 1, 2010.


http://www.accesshollywood.com/the-latest-star-sightings_gallery_1259/image_134225

December 1, 2010

Unique Monthly Visitors: 1,548,826

The Latest Star Sightings

Sienna Miller sports red gloves on World AIDS Day to support an AIDS Free Generation by 2015 in London, England on December 1, 2010


http://adage.com/goodworks/post?article_id=147384

December 1, 2010

Unique Monthly Visitors: 143,846

Our Five-Year Plan: An AIDS-Free Generation in 2015 Marking World AIDS Day, Converse Finds Synergy Working With (RED) Posted by Geoff Cottrill on 12.01.10 @ 12:04 PM It's been almost five years since Converse joined (RED) when (RED) was just a new, crazy startup idea for getting a sustainable flow of money from business to the Global Fund to Fight AIDS, Tuberculosis and Malaria. Since then, that crazy idea has turned into a real machine, sending more than $160 million to the Global Fund and helping to fund programs that have reached more than 5 million people affected by AIDS in Africa. So it's safe to say the crazy idea is working. Beyond the money that flows to the fund, the idea has also worked for our business. First and foremost, it has given great meaning to what we do every day. Our employees are engaged and motivated by the fact that their work is contributing to something much bigger.


To mark World AIDS Day, Converse is releasing the Damien Hirst for Converse (PRODUCT) RED Chuck Taylor All Star shoe. The company is contributing 100% of the net profit of this shoe to the Global Fund to Fight AIDS, Tuberculosis and Malaria. It has also worked because there is so much synergy between our brands. It results in great things for our company and, ultimately, the cause. Creativity is at the core of Creativity is at the core of both brands, Converse and (RED). The Converse Chuck Taylor All Star shoe is one of pop culture's great blank canvases and has inspired generations of artists who have been scribbling on the Chuck Taylor shoe for decades. Ever since people started writing on their Chuck Taylors, turning our shoes into their personal expression, creativity has driven this company. (RED) brings another layer to that for us. With (RED), we've brought more than 110 artist-, designer- and musician-collaboration projects to life—from The Edge to Lupe Fiasco to Terence Koh to Vena Cava to Damien Hirst—and held artist events around the world to raise awareness for the mission. Today, as we mark our fifth World AIDS Day involved in this issue, I'm looking ahead and excited about the five-year plan. I'm not talking about the five-year "strategic" plan for Converse (although that is, of course, great), but about the five-year plan in the fight against AIDS. Within five years, we are on track to achieve one of the most important goals in this historic battle: the possibility of delivering the first generation of babies born without HIV in nearly three decades. That is an incredible thing to say—that, given that this disease has claimed the lives of more than 25 million people and, today, we still see more than 1,000 children born every day with the disease (90% of whom are in Africa, the region hit hardest by the disease), we can stop it in its tracks and start an entire generation on the path to living HIV-free. With (RED), we're launching a new initiative called "The AIDS Free Generation Is Due in 2015" to raise awareness of this milestone and to get people involved to ensure that the focus and funding needed to achieve this goal are delivered. At Converse, we're proud to be one part of this massive effort. While we're working on our five-year plan of making shoes you love and building an irresistible brand, we find great joy in knowing that it has much more meaning as it gives the kids of 2015, and all generations to follow, a healthy chance to be born HIV-free.


Learn more at www.joinred.com.


http://www.adweek.com/aw/content_display/news/agency/e3ib001ba3ec654706174c45126224497b1

December 1, 2010

Unique Monthly Visitors: 172,310

World AIDS Day Spreads the (RED) Eleftheria Parpis (RED) is turning the virtual and physical world red today for World AIDS Day. The effort is part of a new public awareness campaign about eliminating mother-to-child transmission of HIV and generating support for the goal of an AIDS-free generation by 2015. The campaign, “The AIDS Free Generation is Due in 2015,” kicked off yesterday evening with (RED) cofounder Bono turning the Sydney Opera House and Sydney Harbour Bridge red, the first of more than 80 landmarks in 13 countries that will take part, including the London Eye, the Empire State Building and Los Angeles International Airport. Online, the campaign asks supporters to use social media to spread the message, with activity on Facebook, Twitter, foursquare, Flickr, Eventful, Meetup and YouTube. For example, on Facebook, participants can turn their profile pictures to a 2015 (RED) image to show their support, or earn a (RED) badge on foursquare with a #turnRED shout with check-in and broadcast on Twitter. The real-world and online activity is being tracked at joinred.com, where visitors can help turn a map of the world red. The more action taking place in a time zone, the deeper the color becomes. The site uses a data-visualization platform, SwiftRiver, from open-source tech company Ushahidi in Kenya. “We have a very clear, hopeful message, the AIDS-free generation is due in 2015,” said Chrysi Philalithes, director of digital strategy and marketing at (RED). “If we continue with the same level of support and funding, we can create the reality where the mother-to-child transmission of HIV is eliminated by 2015.” “foursquare has the power to bring visibility to important causes,” added Dennis Crowley, co-founder and CEO of foursquare. “We're honored that (RED) invited us to partner with them to help spread awareness for World AIDS Day and build a healthier future." In addition, MTV is turning its logo red, Starbucks is donating money for every view of an exclusive video by the Killers and Nike is expanding its “write the future” campaign with an #EndAIDS push on Twitter. The campaign also includes print and outdoor media featuring artist interpretations of the 2015 message.


http://hosted.ap.org/dynamic/stories/U/US_PEOPLE_ALAN_CUMMING?SITE=OHCOL&SECTION=HOME&T EMPLATE=DEFAULT

December 1, 2010

Unique Monthly Visitors: 2,016,236

Alan Cumming slips on red sneakers for AIDS Day Lauri Neff NEW YORK — Alan Cumming is in the red for World AIDS Day — red sneakers that is. The actor was the first person to don a pair of limited edition Converse sneakers released Wednesday by Red, an organization that raises money to fight AIDS. The sneakers are designed by British artist Damien Hirst. Cumming says World AIDS Day is usually about, in his words, “Um, still no cure.” But this year there is actually good news. He says he hopes others buy Red products to fund initiatives like the group’s campaign to get pregnant mothers access to medication that can prevent them from passing HIV on to their children. Red says could lead to an AIDS-free generation by 2015. Cumming appears in CBS’ “The Good Wife” and the film “The Tempest,” which opens Dec. 10.


http://blogs.babble.com/family-style/2010/12/01/gwen-stefani-designs-coolest-stroller-ever-for-worldaids-day-plus-win-a-bugaboo/

December 1, 2010

Unique Monthly Visitors: 1,200,000

Gwen Stefani Designs Coolest Stroller Ever for World AIDS Day (Plus, Win a Bugaboo!) Posted by michellehorton

The Bugaboo Cameleon is described as the only baby stroller you’ll ever need, growing from infancy to toddlerhood — with top-of-the-line features and incredible maneuverability to boot. Basically, it’s one of the most awesome (if not thee most awesome) strollers I’ve ever tried. And I’ve tried a lot. Yet somehow the Bugaboo Cameleon is infinitely cooler now that Gwen Stefani has designed one. We have to admit, if you’re looking to give an iconic mom product a makeover, you might as well ask one of the biggest mom style icons on the planet. And using her newest floral-meets-graffiti L.A.M.B. prints, leather trim and pyramid studs, Gwen does not disappoint. Not only is this Bugaboo Cameleon incredibly stylish, but this one-of-a-kind stroller will be placed on auction starting today, World AIDS Day, with 100% of the proceeds going to the Global Fund — helping to eliminate mother-to-child HIV transmissions by 2015. Click through to see more pictures of the Bugaboo designed by Gwen Stefani, how to buy it for World AIDS Day, plus a chance to win your own Bugaboo Cameleon!


The bidding starts at 12 p.m. today over at ebay.com/bugaboo in honor of World AIDS Day. The bidding will continue until December 5, 2010, with 100% of the proceeds going to the Global Fund. Not only that, but Bugaboo partners with the Global Fund by donating 1% of Bugaboo (RED) products to help fight AIDS, Tuberculosis and Malaria.


http://www.cnn.com/2010/OPINION/12/01/hounsou.world.aids.day/

December 1, 2010

Unique Monthly Visitors: 24,590,584

Let's work for AIDS-free children by 2015 Editor's note: Djimon Hounsou is an American actor from the African nation of Benin. He has been nominated for two Academy Awards, for his roles in "Blood Diamond" and "In America." (CNN) -- As an African man, I have always felt a sense of responsibility, not only toward my country, but to those living on the continent who face the daily challenges that poverty and disease bring. As a new father, I have acquired an acute sensitivity to the overwhelming challenges parents in this region face in creating a future full of hope and free of disease for their children. AIDS, in particular, has ravaged the continent. A recent report from the United Nations says that AIDS will kill half of all 15-year-olds in Zimbabwe, Botswana and South Africa by 2012 if something is not done soon. Nearly 14 million children have been orphaned by AIDS, and each day, nearly 1,000 children are born HIV positive -- starting life already carrying the burden of this disease. I have seen the tragic effects of AIDS, after having my own cousin pass away because of complications from the disease. Additionally, after witnessing the devastation that AIDS has wreaked all over Africa, I feel it is imperative that I do anything and everything in my power to help. In 2007, I had the opportunity to work with (RED) on the Africa issue of Vanity Fair that showcased the beauty of Africa. (RED) was created as a way to channel a sustainable flow of money from businesses to the Global Fund to Fight AIDS, Tuberculosis and Malaria. Since its launch in 2006, (RED) partners and events have generated $160 million for the Global Fund, supporting HIV and AIDS programs in Africa that have reached more than 5 million people with testing, counseling, medication and services. Today -- World AIDS Day -- I am joining them again to help launch a new campaign, the AIDS Free Generation Is Due in 2015, to raise awareness that it's possible for no child to be born with HIV by 2015. The medicines exist to stop mother-to-child transmission of HIV and to ensure that all children, no matter where they live, are not burdened from birth with this deadly virus. The challenge is now on to ensure that every pregnant woman who needs this treatment receives it in time. The Global Fund and more than a dozen other international health organizations have committed to help make this a reality.


I have spoken on behalf of homeless and orphaned children before. I believe in providing a positive future for generations to come. I believe in hopes and dreams. We are at a crossroads where the hope of living without a disease doesn't have to be a dream or thing of fiction. It can be a reality. If we are able to stop transmission at childbirth, we are going to have an enormous impact on the future of millions of people, giving them hope where before there was only despair. We face many challenges, of course, especially as the world continues to reel from a severe recession. In this climate, it has become more important than ever to create innovative models of giving. Public-private partnerships, matched giving, the recent pledge taken by Bill Gates and Warren Buffett to give half their money away (which was adopted in August 2010 by 40 of America's wealthiest families), and yes, the innovative model pioneered by (RED) are all varied ways of giving back that utilize outside-the-box thinking to fight AIDS. If we who have so much put our minds and hearts together, we can bring the age of HIV to an end. Creating the first AIDS-free generation in nearly 30 years is a huge step in that direction. What would be truly tragic is if we lost momentum in this fight where so much progress has been made. As UNAIDS reported in its 2010 Report on the Global AIDS Epidemic, in 2009, about 370,000 children were born with HIV. This is down from 430,000 in 2008. One thing that I have found difficult is that many people continue to think of Africa as "over there," far away from us, not just in terms of distance, but also in terms of the life experience of its people. Nothing could be further from the truth. Although Africa may feel far away, it is still a continent of millions of people who lead complex lives and have dreams and hopes and disappointments, just as we all do. It is a place of joy and despair, ambition and drive and heartbreak. It is a place of mothers, fathers and their children. And, ultimately in this global era, all our destinies are ultimately intertwined. Ending mother-to-child transmission of HIV/AIDS is an exciting goal because it is real and attainable. There is no abstraction here. If we, as a global community, rally and focus a relatively small amount of needed resources, we can make a huge impact that will change the future for an entire generation and future generations. And it can happen by 2015.


http://www.essence.com/lifestyle/hot_topics_3/sound_off_a_future_where_no_baby_is_born_with_hiv.p hp

December 1, 2010

Unique Monthly Visitors: 545,375

Sound Off: A Future Where No Baby is Born with HIV by Constance Mudenda

On October 13th, I celebrated by 40th birthday. For many people that's a major milestone. It was for me as well, but not for the reason you might suspect. That day marked six years since I chose life over death.Six years ago I chose to start antiretroviral medication to fight my HIV. Since that day, I've dedicated my life to fighting this disease - by adhering to


my medication and treatment and by committing myself to educating and counseling others living with this disease. My journey as a person with HIV started long before I was tested. Before I had access to medication, I lost all three of my children to HIV. These were of course the most painful moments in my life. I wish that I had access to treatment to prevent them from getting sick or that they would have been able to hold on long enough to get ARV treatment when it became available in Zambia. I have worked hard to turn that pain into positive progress for myself, and my country. I was one of the first people to enroll in a free antiretroviral medicine program and have since dedicated myself to educating my countrymen about prevention, getting tested, access to treatment and adherence to treatment. I began working as a Peer Educator supervisor, supervising 3 clinics where all the Peer Educators are HIV positive. I have recently moved to the voluntary counseling and testing (VCT) department, where I go out in the community, offering door to door VCT in seven communities in Lusaka and 17 rural sites in the Western Province of Zambia. 
 It was because of my journey with this disease that I was asked by (RED) to be involved The Lazarus Effect film. In this film, I tell my personal story while helping to illustrate the incredible life-saving transformations that take place when people who are dying from AIDS gain access to ARVs and showcase how this treatment can help prevent mother-to-child transmission of HIV. This World AIDS Day, I want to join (RED) in helping to raise awareness of the fact that we are very close to reaching one of the most important milestones in the fight against AIDS - creating the first HIVfree generation of babies in nearly 30 years. Last year, nearly 400,000 babies were born with HIV, but the treatment exists to bring that number to zero within five years. The key is maintaining the resources and focus we need to ensure that treatment reaches the remaining 55% of women who need it. HIV is not an issue for Africa. It's an issue for every individual who lives on this planet. Some people pretend that it's "not our problem" or "it's hopeless." Creating the first generation in nearly three decades born without the burden of this disease is a mission for all of us. I'm proud to be an African that is doing something about it.

Connie Mudenda is an Implementation officer -- Community Mobilization in the Voluntary Counseling and


Testing program at the Centre for Infectious Disease Research in Zambia. She is featured in "The Lazarus Effect" which airs on HBO on December 1, World AIDS Day.


http://www.examiner.com/cultural-trends-in-national/u2-s-bono-turns-australia-landmarks-red-honoringworld-aids-day

December 1, 2010

Unique Monthly Visitors: 7,577,102

U2’S BONO TURNS AUSTRALIA LANDMARKS ‘RED’ HONORING ‘WORLD AIDS DAY’

Yesterday, U2’s Bono turned Australia landmarks ‘Red’ in honor of World AIDS Day (Dec. 1, 2010). The pop star and his band U2 are in Australia to play a series of concerts that began today, but following the cultural trend Bono again used his celebrity status to promote yet another social cause. Bono who is the founder of AIDS organization RED, and he pushed the button that turned the Sydney Opera House and Harbor Bridge red as part of the RED’s World AIDS Day commemorations. The special ceremony was hosted by Australian Premier Kristina Keneally and Governor-General Quentin Bryce. Other landmarks across the world taking part in the event include the London Eye and City Hall in Dublin. May we all take a moment or two to bless those who suffer from this and all diseases, and may such suffering end soon.


http://www.fastcompany.com/1706697/foursquare-and-red-teams-for-world-aids-day

December 1, 2010

Unique Monthly Visitors: 1,283,258

FOURSQUARE AND (RED) TEAM FOR WORLD AIDS DAY BY Austin Carr

Today is World AIDS day, and to show support, location service Foursquare has partnered with (RED) to create awareness for the cause. Using Foursquare's check-in feature, the two companies have created an interactive display of the world's support using Google Maps and Twitter hashtags. Now, when users check in with #turnRED and broadcast it to Twitter, it'll deepen the color of red in your area on the (RED) map. The more check-ins, the more red the map turns, indicating the level of support around the globe. The partnership helps create a more tangible feeling of community than other world celebrations. Earth Day, World Water Day, World Environment Day--these international festivals are just marks on the calendar to most. But with Foursquare's technology, how the world is experiencing the celebration is on full display in real-time, from time-zones and cities turning (RED) to live tweets and Facebook profile pics to the hundreds of gatherings already planned using Meetup.com--not to mention earning the Foursquare badge designed with (RED)'s aim to have the first AIDs free generation by 2015.


"With almost 5 million users worldwide, Foursquare has the power to bring visibility to important causes," said Dennis Crowley, co-founder and CEO of Foursquare. "We're honored that (RED) invited us to partner with them to help spread awareness for World AIDS Day and build a healthier future." To learn more about the Foursquare and (RED) partnership or to view the (RED) map, head to joinred.com.


http://www.flickr.com/photos/35965850@N04/5225901856/

December 1, 2010

Unique Monthly Visitors: 19,935,876

Six-Months-Pregnant Penelope Cruz at the Empire State Building (RED) on World AIDS Day

Deep thoughts by Penelope: "Hope this photographer hurries up -- he obviously doesn't know that pregnant women have to pee EVERY TWO SECONDS!"


http://www.huffingtonpost.com/susan-smith-ellis/creating-an-aidsfree-gene_b_790054.html

December 1, 2010

Unique Monthly Visitors: 12,305,754

Creating an AIDS-Free Generation


Email Comments On December 1, World AIDS Day, more than 70 iconic landmarks in 13 countries -including Sydney Opera House, St Paul's Cathedral in London, Table Mountain in Capetown, the Empire State Building, Niagara Falls, Los Angeles International Airport and Seattle's Space Needle -- will light up (RED)™ to promote awareness of the world's ability to achieve one of the most important milestones in the fight against AIDS -- the possibility of ending mother-to-child transmission of HIV by 2015. For the first time since this disease began to take hold in our society three decades ago, we have the potential to witness the birth of a generation of HIV-free babies. It is an inspiring time. We cannot lose focus now. We should celebrate progress and accelerate action. If we celebrate progress and decelerate, we will fall behind again and more people will die as a result. This milestone is not financially out of our reach. Despite financial hardships, if we don't do it now, we will end up spending much more down the line to treat the disease as it continues to ravage future generations. It is incumbent upon us to maintain pressure on our leaders to fulfill their current promises for funding and to seek out new, innovative models to fill the gap. Our World AIDS Day awareness campaign is a reminder to everyone that we must work together to overcome the financial challenges at this critical juncture and to keep the world focused on this issue and achievable goal. Eight years ago, only 50,000 people living with HIV in Africa, the region hardest hit by this disease, were receiving the anti-retroviral medication (ARVs) necessary to keep them alive. Today, through concerted efforts by the global health community and smart, targeted spending, that number has skyrocketed to upward of 4 million people in Africa receiving treatment. With children and adults living longer, healthier lives, families are remaining whole. This fact has cascading, positive effects across the social landscape. ARVs offer an amazingly effective treatment protocol. But they are naturally most effective when administered to keep babies from contracting HIV in the first place. A multi-tiered approach involving HIV screening of pregnant women, antiretroviral drug regimens for HIV positive pregnant women, treatment during and after labor, and infant feeding guidelines has been shown to block mother-to-child transmission in 99 percent of cases. In the past six years, we've made incredible progress increasing access to this treatment, In 2004, only 9 percent of HIV positive pregnant women who needed treatment had access. In 2008, that had increased to 45 percent and, in some countries that is even higher. For instance, in Rwanda where they receive funding from the Global Fund and (RED), 68 percent of women who need treatment are being reached. It's still troubling though that for all the progress that's been made in preventing and treating HIV/AIDS, not everyone who needs treatment has access. Nearly 400,000 children were born with the disease last year -- that translates into more than 1,000 babies a day entering the world carrying this immense burden. About 90 percent of these children are born in Sub-Saharan Africa and without treatment as many as half of that population will die before the age of two. We can and must do better. Within five years, it is completely possible to reach all women who need treatment and create a virtually AIDS-free generation. On top of illuminating landmarks around the world to focus attention on this issue, (RED) is also launching "The AIDS Free Generation is Due in 2015," a global artists' campaign to highlight the year by which the global health community believes it is possible to virtually end mother-to-child transmission of HIV. Prominent sculptors, painters, illustrators and graphic artists from around the world have collaborated with us to create their own visionary interpretations of the number 2015. The unique images


produced in the campaign will be showcased in a spectrum of print, online and outdoor media. Participating artists in this initiative to show just how much this year can mean for millions of children and families include Amy Ruppel, Craig Ward, Ian Write, James Day, Grotestk, Jeremyville, Michele Angelo, Adam Hayes, the Capetown-based Am I Collect, New York's Vault 49 and Barcelona's Brosmind. The world's iconic landmarks and iconic artists are banding together with (RED) to make this World AIDS Day a countdown to the historic milestone that is possible by 2015 -- a world where mothers can deliver babies without the burden of HIV in their lives.


http://www.mediabistro.com/webnewser/foursquare-red-recognize-world-aids-day-with-specialbadge_b10000

December 1, 2010

Unique Monthly Visitors: 613,082

foursquare, (RED) Recognize World AIDS Day with Special Badge By David Cohen on December 1, 2010 12:14 PM

foursquare teamed up with (RED) to recognize World AIDS Day Wednesday by allowing users who include #turnRED in their check-ins to unlock a special (RED) badge. From the foursquare Blog: Today is World AIDS Day. By any measure, AIDS is one of the most dramatic and pressing health issues facing the world today. At foursquare, we like to think that people’s actions can help raise awareness and change behavior, so we teamed up with (RED) to help turn the world red with awareness. This campaign is even more important because we’re so close: With current treatments, we can virtually eliminate mother-to-child transmission of HIV within five years, creating the world’s first AIDS-free generation. When you shout #turnRED with your check-in and broadcast it to Twitter, it’ll turn your section of the (RED) map a bit more red (and you’ll earn a (RED) badge to help spread awareness further). Hopefully, all together, we can raise awareness for a healthier future.


http://news.yahoo.com/s/ac/20101201/hl_ac/7313930_world_aids_day_awareness_dec_1_hopes_to_eve ntually_find_cure_prevent_spread_of_disease

December 1, 2010

Unique Monthly Visitors: 16,000,000

World AIDS Day Awareness Hopes to Find Cure, Prevent Spread of Disease

AP – An unidentified African resident of Pamplona northern Spain, holds a red symbol of the fight against ‌ World AIDS Day is Dec. 1, and nearly 80 cities and their landmarks are being turned "red," including the Sydney Opera House, thanks to U2's Bono. Twitter and Facebook invite everyone to "JoinRed" and turn your Facebook profile page red. Other celebrities are taking a Twitter-free day to raise money for Alicia Keys' charity Keep a Child Alive. If you want your favorite celebrities to use Twitter sometime on Dec. 1, MTV reports you will have to donate $10 in their name. Kim Kardashian, Lady Gaga, Usher and Justin Timerlake are participating, just to name a few. Their goal is $1 million. AOL News reports AIDS has been a problem since it was first discovered 30 years ago. Although there is no cure, there are hopes to eventually develop a vaccine and funding for preventative measures is always ongoing. HIV and AIDS have changed the world in so many ways for everyone from celebrities to everyday people. Here's a look at what the struggle against AIDS has done to the human race over the past 30 years. World Changes If nothing else, AIDS has made us a more globally aware society. While HIV has subsided in the United States and Europe, Asia and Africa still have major problems with controlling the disease. In Africa alone, UNICEF estimates over 1,000 babies are born each day with HIV. Struggling economies are finding it hard to keep up.


An estimated 33.3 million people worldwide have AIDS in 2009, as compared to 26.2 million a decade earlier. The Global Fund wants to eliminate the transmission of the virus from mothers to unborn children by 2015. AIDS brings home the fact that not all countries have modern medicine, education and preventative measures to stop the epidemic. As many charities there are combating the problem, governments in African nations need to be stable and cognizant of the problem before it gets worse. Medical Advances Modern medicine does give us hope. WebMD reports on a recent study which found antibodies that destroy 91 percent of HIV strains. The National Institutes of Health say the study is "proof" a vaccine can be developed. There are several trials currently running to find a vaccine in other ways. While there is no cure for AIDS at the moment, over 25 medications are approved by the FDA in the United States, according to WebMD. Many of them boost the immune system to help fight off secondary infections. Unfortunately for many people in undeveloped nations, these drugs are too expensive. Many believe what is needed most in places such as Africa is prevention. Teaching women proper birth control methods and taking steps to prevent the transmission of STDs is believed to be the best way to fight the spread of AIDS on a global scale. On World AIDS Day, remember those who have died. If you can, give to your favorite charity which responds to the AIDS epidemic. Most importantly, educate your loved ones about the dangers of catching HIV and what it can mean for their health.


http://www.parents.com/blogs/goodyblog/2010/12/world-aids-day-and-an-aids-free-generation/#more11290

December 1, 2010

Unique Monthly Visitors: 2,302,092

World AIDS Day and an AIDS Free Generation of Babies

Editor’s Note: Guest blogger Malaak-Compton Rock (wife of comedian Chris Rock) is a mother of two daughters who is very passionate about making a change in communities around the world. She is the author of “If It Takes a Village, Build One,” and the founder of Angel Rock Project, an organization with a global volunteer exchange program for at-risk youth called Journey for Change. In this guest blog entry, Malaak-Compton Rock writes about how parents can ensure babies are born HIV-free in five years. The AIDS Free Generation Is Due in 2015 By Malaak Compton-Rock


Today is World AIDS Day, which may not resonate with a lot of people the way it did years ago when AIDS was an urgent health crisis in our country. This year, however, I’m writing to sound the alarm and make sure that we start to pay attention again. We are poised to achieve one of the most important goals in the historic fight against AIDS and one that is especially relevant to all of us as parents. Within five years, we can create the first generation of babies born HIV-free in three decades. Let that sink in for a moment. For the first time since this disease started ravaging our society (and killed more than 25 million people), we have a shot to give an entire generation a healthy start. It won’t be easy. It will take hard work. But, it is completely possible. In the last few years the world has made huge progress in providing women and children with access to treatment that prevent transmission of HIV to babies. The rate of this success is increasing. Between 2004 to 2007, the proportion of HIV-positive pregnant women who received this treatment increased from 9% to 33% and between 2007 to 2008, from 33% to 45%. The global goal is to reach the remaining 55% within 5 years. I’ve seen first-hand the impact HIV/AIDS has on families in Africa, the region hardest hit by this disease (90% of all babies born with HIV are born here). In the past two years, I’ve taken a group of teens from Brooklyn to South Africa as part of my Journey For Change program. This summer our teens served in the poverty-stricken shanty towns of Diepsloot and Soweto, helping orphaned and vulnerable children and granny-led households (grandmothers caring for grandchildren because their own children, mothers and fathers, are dying of AIDS). There you can see the pain that exists as this disease decimates families, but you can also dare to dream about replacing that pain with joy, when every mother has access to the medicine needed to protect her unborn child. Today, I’m working with (RED) as we launch an important initiative called “The AIDS Free Generation Is Due in 2015.” Our goal is to raise awareness and funding to help reach this goal. However, we know this is just one part of the solution. It will also require continued political good will and focus from governments around the world. If we keep this on the forefront of the fight against HIV/AIDS, we can ensure that the tools exist to bring a generation of babies into this world that will be born free of the burden of HIV/AIDS. Learn more at WWW.JOINRED.COM.


http://www.pcmag.com/article2/0,2817,2373675,00.asp

December 1, 2010

Unique Monthly Visitors: 1,997,300

MARK WORLD AIDS DAY ON TWITTER

Want to commemorate World AIDS Day online? The United Nations AIDS Program (UNAIDS) is encouraging Twitter users to add the #PreventionRevolution hashtag to their AIDS-related tweets. Doing so adds users to a trending conversation over how to prevent the virus from spreading. So far, #PreventionRevolution has been tweeted by celebrities, research groups, medical journals, advocacy groups and thousands of others around the world interested in eradicating the virus by spreading awareness online. More than 7,000 people become infected with HIV every day, UNAIDS estimates. Fortunately, the rate has fallen among young people, the UN body said in its 2010 outlook report. UNAIDS has also launched a social network dedicated to the AIDS eradication discussion, at AIDSspace.org, as well as a Facebook page. Also commemorating World AIDS Day, Twibbon, a cause-oriented image overlay, has created a code that lets you add the red AIDS ribbon to your Twitter avatar. Twitter, meanwhile, is encouraging users to also add the hashtag #turnred, in connection with Project (RED). "Each time someone tweets using #turnred on World Aids Day, the message maps itself onto a data visualizer of the world developed by Ushahidi and (RED). Each action will help turn a different time zone red on the map," Claire Williams Diaz-Ortiz, who leads social innovation and philanthropy at Twitter, said in a blog post. The map is available on joinred.com. You can also follow Project (RED) @joinred on Twitter. "On Jan 1, 2015 we hope to share the news that no child was born that day with HIV. Real hope, in our world," Diaz-Ortiz said. "It will take all of us to keep this issue on the forefront of the fight against AIDS to


ensure the funding and focus needed to reach this goal continues. Use your Tweet today to start practicing."


 http://www.popeater.com/2010/12/01/guest-blog-kelly-rutherford-looks-forward-to-an-hiv-free-genera/

December 1, 2010 Unique Monthly Visitors: 7,133,839

Guest Blog: Kelly Rutherford Looks Forward to an HIV-Free Generation


Exclusive: 'Gossip Girl' actress Kelly Rutherford opens up about World Aids Day as a guest blogger for PopEater to speak about her involvement with (RED) and its commitment toward the attainable goal of ending mother-to-child transmission of HIV by 2015. While I have been fortunate enough to have had many successes in my life and with my career, the accomplishment I am most proud of is being a mother to my two young children. That is why I am so heartbroken when I see the statistics of women and children dying of AIDS in Africa, dying from a disease that is preventable and treatable. I first became involved with the organization (RED) in 2009 through Bugaboo, a (RED) partner that contributes 1% of its proceeds from all their products to the Global Fund to Fight AIDS, Tuberculosis and Malaria-- the world's leading financer of programs to fight these three diseases. I learned then that (RED) -- created in 2006 to generate funding to support the Global Fund's AIDS programs in Africa -- focuses much of its efforts on the health of women and children because they are disproportionately affected by this disease. Over 14 million children have been orphaned by AIDS in Africa, and even more shockingly, more than 1,000 children under the age of 15 are infected with HIV daily. While the number of women and children affected by the disease is staggering, there is plenty of cause for hope and optimism. Over the last several years, the dramatic reduction in the cost of antiretroviral drugs has made these life-saving medicines far more accessible. Today, on World AIDS Day 2010, (RED) has launched an initiative called "An AIDS Free Generation is Due in 2015." This is to highlight the fact that through education, heightened awareness and funding support, the first AIDS-free generation since this disease started ravaging our society is a viable and realistic possibility in just five years time.


With antiretroviral (ARV) treatments, HIV positive mothers can prevent the spread of the virus to their babies, which can occur through pregnancy, labor, delivery, or breastfeeding. Though this seems like a small cost, many mothers in Africa living in poverty lack the funds necessary to afford treatment, which in 99% of cases has been shown to block mother-to-child transmission. Without treatment, a mother has a 45% chance of passing HIV to her child. While there are many challenges to contend with in this fragile global economic state, it is vital now more than ever to continue to support the programs that are working and helping us to win this fight. We've made a lot of progress, and we cannot allow the tide of this battle to shift back against us again. 2015 will be the start of something big -- giving every mother, regardless of circumstance, the chance to give their child an HIV-free start at life. I feel very lucky to have two healthy children who inspire and motivate me to continue to support this cause, and look forward to a very near future when no child is born with the burden of HIV/AIDS. Learn more at www.joinred.com.


http://www.tonic.com/article/lance-bangs-go-red-world-aids-day-2010-aids-free-generation-2015/

December 1, 2010

Unique Monthly Visitors: 185,966

Lance Bangs Remembers his Friend Bwalya on World AIDS Day BY LANCE BANGS | WEDNESDAY, DECEMBER 1, 2010 12:48 PM ET Lance Bangs, director of "The Lazarus Effect," shares his personal experience about why an AIDS Free Generation in 2015 is important to him.

Last year (RED) enabled me to direct a documentary, The Lazarus Effect. The film follows several people in Zambia who are HIV positive, and documents how their lives are transformed once they begin receiving access to antiretroviral treatment. I went into the production of the film emotionally guarded because of losing friends to AIDS and AIDSrelated illnesses growing up, and reading so much about the devastation it has inflicted upon the developing world, but quickly grew to realize that spending time among people who were living through this transformation was an astounding experience. The progress I was seeing firsthand among people as they began receiving access to antiretroviral treatment blew away my old sense of frustration and futility. Things were getting better, and the film we were making reflected that progress clearly and dramatically.


AIDS is still the leading cause of death in Africa, where more than 3,800 people die each day from the disease. However, because of improved access to treatment, more HIV-positive people are surviving and resuming their lives. In 2002, nearly 29 million people in sub-Saharan Africa had HIV, yet only 50,000 people could afford the $10,000 a year treatment they needed to stay alive. The cost of antiretroviral medication is now around 40 cents a day, and more than four million people in Africa (5 million globally) are now receiving treatment. This treatment can bring people back from the cusp of death within as little as three months. This means that more people are now healthy enough to live full and productive lives with their families, loved ones, and communities. This World AIDS Day, I'm working with (RED) again to help raise awareness of our ability to reach another incredible milestone in the fight against AIDS — the ability to create an AIDS free generation in 2015. While I was in Zambia I learned about the incredible effectiveness of preventing HIV transmission from mother-to-child, and that it is achievable to virtually eliminate mother-to-child transmission of HIV. Today, nearly 50 percent of all women who need this treatment receive it — within five years, we can reach 100 percent of women who need it. This is really a mind-boggling idea. An AIDS-free generation in 2015 would essentially stop this deadly disease in its tracks for the first time since it started devastating our society nearly 30 years ago.

The prevention of mother-to-child transmission is an issue that is close to my heart. One of the beautiful subjects of The Lazarus Effect is an 11-year-old girl named Bwalya Liteta (at right) who was born with HIV. Her body was absolutely withered from the disease when we first met her in a clinic near Lusaka. I filmed her taking her first doses of the medication, and returned throughout the year to see her progress. While she initially responded positively to treatment, it was simply not enough to overcome the years her body had suffered from the disease. She had been battling complications from AIDS and ultimately died of heart failure in August of this year. Her early death from complications of AIDS could have been prevented if her mother had been provided with the proper treatment to prevent transmission of HIV to Bwalya during birth. This treatment has been shown to block 99 percent of cases of mother-tochild transmission. Without this medicine, an untreated mother has a 40 percent chance of passing HIV to her child.


Bwalya's story is an example of one of the nearly 400,000 children born every year with HIV. While I was devastated by her passing, I am immensely grateful that I was able to tell her story and see her enjoy life while she was healthy. In five years, I hope I can be done telling these stories. Instead, I want to make the movie about the first generation that defeats this disease from the start.


http://www.tv.com/photos-penelope-cruz-lit-the-empire-state-building-red-for-world-aidsday/webnews/218349.html

December 1, 2010

Unique Monthly Visitors: 4,266,060

Photos: Penelope Cruz Lit The Empire State Building Red For World Aids Day

The Empire State Building lit (RED) on December 1st for World AIDS Day to raise awareness of the epidemic and to highlight the fact that with continued support of organizations like (RED) and the Global Fund it is possible to virtually eliminate mother-to-child transmission of HIV by 2015.


http://twitter.com/instyle

December 1, 2010

Unique Monthly Visitors: 25,677,370

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http://yourlife.usatoday.com/mind-soul/doing-good/kindness/post/2010/12/how-to-continue-theprogress-this-world-aids-day/133111/1

December 1, 2010

Unique Monthly Visitors: 17,023,486

Building on the progress made this World AIDS Day

From the Empire State Building to St. Paul's Cathedral in London to the Opera House in Sydney, the world is going red today to commemorate World AIDS Day. Since the beginning of the epidemic, more than 60 million people have been infected with HIV and nearly 30 million people have died of HIV-related causes. But there is some good news to report. Thanks in large part to education and prevention efforts, HIV infection rates have declined by almost 20% worldwide over the past decade, according to the United Nations. However with resource demands outstripping supply and funding in decline, these advances are in jeopardy, warns a report from UNAIDS. "Investments in the AIDS response are paying off, but gains are fragile -- the challenge now is how we can all work to accelerate progress," Michel Sidibe, executive director of UNAIDS, says in a press release. Here are several ways folks are working to keep a spotlight on this issue along with ways you can help continue the progress this World AIDS Day and beyond:


- The total number of children who have lost their parents due to HIV increased to 16.6 million in 2009. For World AIDS Day, Save the Children has released a new multimedia video highlighting new hope for orphans and other children affected by AIDS in Ethiopia, where 530,000 children have benefited from U.S.-funded programs. See the video and learn how you can help support children affected by HIV and AIDS here: www.savethechildren.org/worldAIDSday2010 - Currently, more than 56,000 million Americans continue to be infected with HIV each year. As part of the NBA Cares Season of Giving, the NBA family, along with partner Greater Than AIDS campaign, is debuting a new television and radio public service campaign to raise HIV/AIDS awareness in the U.S. The PSAs -- featuring NBA stars Pau Gasol (Los Angeles Lakers), Al Horford (Atlanta Hawks), Russell Westbrook (Oklahoma City Thunder), and WNBA star Candice Wiggins (Minnesota Lynx) -- will encourage fans to visit an information-packed website at www.greaterthanaids.org/nba. - According to a top U.N. official, complacency among young people is causing a new surge of the AIDS epidemic in the United States and European nations like Britain and Germany. MTV's Facebook and Twitter profiles are turning red today in honor of World AIDS Day, encouraging young people to GYT (Get Yourself Tested). As part of this day, MTV and mtvU will air a new documentary, "Me, Myself and HIV" along with special World AIDS Day programming on MTV, MTV Hits and MTV Jams, in addition to teaming up with Planned Parenthood of New York City to offer free HIV testing in Washington Square Park on December 1st. MTV will also join landmarks from around the world- from the Empire State Building to Table Mountain in Cape Town, South Africa - that will be illuminated the color red as part of the (RED)'s new campaign, 'The AIDS Free Generation is Due in 2015.' For more details on any of these initiatives, head to www.GYTNOW.org. - In honor of World AIDS day, users can head to the online Apple store to download a free iPhone App based on Pos or Not, an interactive game developed with the Kaiser Family Foundation that challenges stereotypes and breaks down the barriers that may prevent people from talking openly about HIV/AIDS, getting tested, and using protection. People from across the U.S. - half of whom are living with HIV and half who are not - share parts of their lives for "Pos or Not" by divulging their HIV status to help dispel myths and misconceptions about HIV and AIDS. Players confront their own HIV stereotypes as they guess whether a profiled participant is positive or negative based only on a photo and a few personal details, such as what they do on the weekends or their favorite kind of music. To date, the game has been played 10.1 million times online. - Planned Parenthood is commemorating World AIDS Day by organizing over 110 tabling events aimed at engaging American youth in the global fight against HIV/AIDS and educating them about their own risk of contracting the virus. Head to Planned Parenthood website to learn more. - Volunteers organizing tabling and outreach events on high school and college campuses across the country will distribute a new fact sheet on the global HIV/AIDS epidemic, published today by Planned Parenthood Federation of America. The fact sheet, available for download, underscores the need for sex education as a central pillar of HIV prevention efforts. - Alicia Keys and several celebs, including Lady Gaga and Justin Timberlake, have staged their "digital deaths" today to raise awareness for the HIV/AIDS epidemic and money for her charity, Keep a Child Alive. The stars will sign back on to Twitter and Facebook as soon as the charity raises $1 million. All money raised will go to support families affected by HIV/AIDS in Africa and India. Go here for the full story.


To see how the HIV/AIDS epidemic has impacted children, check out this video from Save the Children: Readers: Did we miss a way to help? Please let us know in the comments section below! To keep up with the latest in kindness and philanthropy, follow Kindness on Twitter @USATK


http://content.usatoday.com/communities/entertainment/post/2010/12/celebs-mark-world-aids-day/1

December 1, 2010

Unique Monthly Visitors: 2,300,000

Celebs mark World AIDS Day By Casey Rodgers, AP Images for MAC Cosmetics

Celebrities on a digital diet -- including Kim Kardashian and Alicia Keys -weren't the only ones taking note of World AIDS Day. -Kelly Osbourne helped the MAC AIDS Fund at Project Angel Food in Los Angeles today. -Bono helped turn buildings red in Sydney, Australia. -Sienna Miller helped light a building in London. -Elton John guest-edited The Independent in England.

VIDEO: Bono turns Sydney Red


http://celebritybabies.people.com/2010/12/02/bumpwatch-penelope-cruz-is-seeing-red/

December 2, 2010

Unique Monthly Visitors: 257,000

BumpWatch: Penélope Cruz Is Seeing (RED)

Empire state of mind! Mom-to-be Penélope Cruz turned New York’s Empire State Building red Wednesday in honor of World AIDS Day. The effort is part of (RED)’s campaign to generate support for an AIDS-free generation by 2015. “The treatment exists to virtually eliminate the chances that an HIV positive mother will pass the virus to her child,” Cruz, 36, said in a statement. “But we must … ensure funding continues to deliver treatment to all pregnant women who need it.”


http://entertainment.msn.com/photos/gallery.aspx?gallery=24079&photo=4b7ea035-722a-4ac3-a5c279a784a86056

December 2, 2010

Unique Monthly Visitors: 1,000,000

Empire State Building Turns (RED) For World AIDS Day

(RED) supporter, Penelope Cruz, lights the Empire State Building (RED) on World AIDS Day, to help launch (RED)'s new awareness campaign, 'An AIDS Free Generation is Due in 2015' to highlight the possibility that by 2015 it is possible to virtually eliminate transmission of HIV from mother-to-child. Photo taken at The Empire State Building on December 1, 2010 in New York City. Close


http://www.eonline.com/photos/gallery.jsp?galleryUUID=6#102865

December 2, 2010

Unique Monthly Visitors: 3,079,831

PenĂŠlope Cruz

The preggers actress lights the Empire State Building for World AIDS Day.


http://www.examiner.com/early-childhood-parenting-in-montreal/gwen-stephani-and-bugaboo-team-upsupport-of-world-aids-day

December 2, 2010

Unique Monthly Visitors: 7,577,102

Gwen Stephani and Bugaboo team up in support of World AIDS Day

Gwen Stephani's design for Bugaboo is for auction on eBay, with all proceeds going to RED.

Photo: Bugaboo Once again, Gwen Stephani's cool, punk, unpredictable flair for style is making headlines and this time it's for a cause. In support of World AIDS Day, the mother of two has designed a custom Bugaboo Cameleon stroller. Stephani made the edgy creation even more iconic by adorning it with her own signature. This exclusive Bugaboo stroller is being auctioned off on eBay with 100% of the proceeds going to the Global Fund , to help eliminate AIDS in Africa; the bidding ends on December 5th. The must have Bugaboo Cameleon celebrates Gwen Stephani's luxurious attention to detail, as she cleverly uses her latest show stopping prints from her fashion line L.A.M.B; characterizing her flamboyant personality. The graffiti-style floral design, is visually stimulating and cutting edge. The front and rear of the stroller are meticulously lined in Vachetta leather trim and embellished with none other, than rounded pyramid studs. Gwen Stephani's signature L.A.M.B dominates the marvelous pattern, making it rock and roll chic, yet still fun. Bugaboo is proud to be celebrating their one year anniversary of partnership with (RED); an inspiring idea to end AIDS in Africa. Contributions to date have been able to cover the costs of providing medication to almost 40,000 pregnant women, to reduce the risk of transmission of HIV from mother to child.


An Aids Free Generation is Due in 2015 (RED), and Bugaboo is helping to reach this goal with Gwen Stephani's artistic contribution and celebrity status. With the purchase of any Bugaboo stroller, 1% of sales revenue is also contributed to the Global Fund; making all Bugaboo owners, shining stars.

Montreal, let the bidding begin!


http://www.ft.com/cms/s/0/aa4c932e-fd6d-11df-a049-00144feab49a,dwp_uuid=672232c6-1385-11de9e32-0000779fd2ac.html#axzz16zCLJVMl

December 2, 2010

Unique Monthly Visitors: 2,424,440

With or without you: the power of ‘celeb-vocates’ By Andrew Jack Last October, Bono took a backrow seat at London’s Science Museum along with politicians, wealthy businesspeople and other celebrities to hear Bill and Melinda Gates lecture on their efforts to tackle developing-world poverty. The event was the UK launch of Living Proof, the latest of several initiatives backed over the years by Bono, who – like his fellow rock star and poverty campaigner Bob Geldof – is often attacked for selfpublicity, but also employs diplomacy to effect. After lobbying governments to provide debt relief and consumers to buy fairly traded goods, Bono is taking on a new campaign: convincing cynical journalists and sceptical taxpayers that support for development must grow, despite the economic crisis and ever-present perception of corruption. Whatever people think about his tactics, Bono’s “celebvocacy” is a thoughtful model in the increasingly crowded world of superficial and short-lived star-endorsed charity work. Ever since Princess Diana applied her charms to Aids orphans and Bob Geldof corralled musicians to launch Band Aid, the growing number of celebrities in search of causes – and organisations desperate to seek them out – has triggered strongly divided opinions. To some, Bono is a symbol of what Brendan O’Neill, the journalist, dismissed as “celebrity colonialism”. As the author Paul Theroux railed in The New York Times: “The impression that Africa is fatally troubled and can be saved only by outside help – not to mention celebrities and charity concerts – is a destructive and misleading conceit.” The recent slick advertising images of Bono striding, saviour-like, through the savannah with his wife, Ali Hewson, carrying LVMH luxury bags, may not have not helped win over the critics. Nor has the wider recruitment of former stars for whom attachment to worthy causes may offer a last option to rekindle flagging careers; nor the growing Z-list of wannabes ignorant of the issues they espouse. At its worst, the phenomenon leaves earnest charitable givers out of pocket after the VIP departs and the bills for luxury transport and accommodation arrive. At the least, it undermines credibility. George Clooney’s green credentials, burnished by the actor’s use of a hybrid car and pig ownership, have been dented by his lucrative advertising endorsement of Nespresso coffee in its wasteful disposable aluminium pods. But at its best, celebvocacy can raise support in a world that – like it or not – is increasingly starobsessed. “We live in a celebrity-fixated time. I find the term offensive,” says Annie Lennox, the


musician, who has long addressed poverty and health issues. “I regard myself as an artist. I use my platform to be a kind of bridge.” While concerts, photo shoots and public advocacy play a role, important work also takes place behind closed doors, exploiting the fact that politicians and philanthropists can themselves be star-struck. Jamie Drummond, a development advocate, recognised this potential in the 1990s while working for Christian Aid. He had toured Ethiopia a decade after Band Aid to see how the money was being spent, and became frustrated that the country’s political leaders were receiving less in assistance than they had to pay out in interest on loans from the west. Drummond contacted Bono to start Data (Debt, Aids, Trade, Africa), a lobbying group – and got more than he planned for. “I expected the albums and the PR,” he says. “What we got was a political strategist.” Bill Frist, former US Senate Republican majority leader, recalls Bono’s power at Capitol Hill. “Once he got through the door, he showed he knew how to speak to legislators.” Bono has gone on to create the Product (Red) initiative, which has generated $150m for African health funding, and One, a policy advocacy foundation. Last September, as world leaders met at the UN, One convened a small but powerful delegation nearby to lobby José Manuel Barroso, president of the European Commission. The aim was to enforce new transparency rules, requiring European-listed mining companies to disclose payments made to the governments of developing countries, in an effort to improve accountability and fight corruption. The smoothest-talking member of the delegation was Geldof – despite his defiant public persona and long, straggly hair. He oozed conciliation before closing the meeting promptly to be on time to meet another African leader. “It’s rude to be late,” he said, getting into his limo. Not the usual brusque Geldof stance – but one suggesting that a more pragmatic approach pays greater dividends. Personalities and policy Trevor Neilson is a partner at the Global Philanthropy Group consultancy and an adviser to Angelina Jolie. He says: “Celebrities can create a lot of energy around an issue, but that needs to be harnessed in a specific direction.” Neilson believes “celeb-vocates” can provide far greater returns than by just donating. But he is critical of red-carpet photo shoots for causes by institutions that fail to use personalities strategically: “Often they confuse making an impact with creating awareness. You can create a noise without achieving anything.” Sarah Kline, executive director in the UK of Malaria No More, an advocacy group, points to very high returns from the use of the right celebrities. She measures the brand impact and free time equivalent to large sums that would normally be charged in professional appearance fees, and the volume and quality of media reporting that results, worth large amounts in saved advertising fees.


http://www.instyle.com/instyle/parties/party/0,,20446226_20884181,00.html

December 2, 2010

Unique Monthly Visitors: 772,704

Penelope Cruz

In New York City, mommy-to-be Penelope Cruz (in Calvin Klein Collection) helped flip the switch to turn the Empire State Building (RED) to mark World AIDS Day and the launch of the (RED) "An AIDS Free Generation is Due in 2015" awareness campaign.


http://www.instyle.com/instyle/parties/party/0,,20446226_20884177,00.html

December 2, 2010

Unique Monthly Visitors: 772,704

Sienna Miller

Sienna Miller showed her support for the (Red) campaign when she braved the cold to help turn the London Eye red for World Aids Day.


http://latina.com/entertainment/celebrity/penelope-cruz-lights-world-aids-day

December 2, 2010

Unique Monthly Visitors: 84,064

Penelope Cruz Lights Up World AIDS Day

We were wondering what Penélope Cruz was doing while we were hanging with her hubby, Javier Bardem at the New York City screening of Biutiful last night—and now we know! The talented actress and philanthropist was busy lending her celebrity to a good cause—World AIDS Day. Looking sporty in a pair of relaxed fit jeans, a t-shirt, and a loose leather jacket, Penélope was photographed posing in front of the Empire State Building in New York City (which, like hundreds of buildings around the world, turned red in honor of World AIDS Day). Can you guess who actually turned on the lights to make the Empire State Building red? If you guessed Penelope, you’re right! Way to go, Pe!


http://www.people.com/people/gallery/0,,20446367,00.html#20884254

December 2, 2010

Unique Monthly Visitors: 5,559,982

SEEING RED

Mom-to-be PenĂŠlope Cruz turns New York's Empire State Building red Wednesday in honor of World AIDS Day. The effort is part of (RED)'s campaign to generate support for an AIDS-free generation by 2015.


http://www.popsugar.com/Pictures-Pregnant-Penelope-Cruz-Turning-Empire-State-Building-Red-WorldAIDS-Day-12362455

December 2, 2010 Unique Monthly Visitors: 740,549

Pregnant Penelope Cruz Helps Light Up NYC For World AIDS Day

Penelope Cruz did her part for World AIDS Day yesterday by turning on the lights for NYC's Empire State Building, which was decorated red in honor of Bono's Project (RED). Sienna Miller had a similar task in England, where the London Eye was done up for the occasion. Penelope kept her growing baby bump covered up with a loose leather jacket and a tee-shirt as she posed in front of the Big Apple landmark. She's in the US with husband Javier Bardem, though he was busy across town at a screening of his film Biutiful. Their impending parenthood hasn't slowed down the jet-setting couple, who were spotted a few weeks ago on a date in London. Javier then spent some time with his mom in Madrid before handing more press for his upcoming drama.


http://www.popsugar.com/Pictures-Sienna-Miller-London-World-AIDS-Day-12346748

December 2, 2010

Unique Monthly Visitors: 740,549

Sienna Miller Pitches in on World AIDS Day

Sienna Miller was in England last night to help celebrate World AIDS Day, which was being commemorated around the globe. She was on hand to unveil the London Eye as it was lit up in red in honor of Project (RED). Sienna's one of the many celebrities lending their names to the cause, including others like Kim Kardashian, Lady Gaga, and Justin Timberlake. Recent Project Runway contestant Mondo Guerra pitched in by designing shirts, and Lil wants to see know much you know about the disease's perinatal transmission. Sienna focused on her philanthropy after enjoying a date with boyfriend Jude Law earlier this week. She and Jude are among 2010's sexiest couples, but soon they'll be apart for a bit when he joins Matt Damon in Illinois to shoot Contagion.


http://www.radaronline.com/photos/image/102503/2010/09/hot-pix-4

December 2, 2010

Unique Monthly Visitors: 1,408,974

HOT PIX

WireImage/Kevin Mazur

(RED) supporter, Penelope Cruz, lit the Empire State Building (RED) on World AIDS Day, to help launch (RED)'s new awareness campaign, 'An AIDS Free Generation is Due in 2015'.


http://www.starmagazine.com/penelope_cruz/photos/star_shots/14468?id=20113

December 2, 2010

Unique Monthly Visitors: 245,866

LIGHT THE TOWN RED

Penelope Cruz flips the switch to light the Empire State Building in NYC as part of (RED)'s new awareness campaign that illuminated more than 80 monuments around the world to mark World AIDS Day on Wednesday. Back Next


http://www.thedailybeast.com/blogs-and-stories/2010-12-02/world-aids-day-red-campaign-turnsmonuments-red-with-bono-penelope-cruz/

December 2, 2010

Unique Monthly Visitors: 1,893,951

Monuments Go (RED) for AIDS Day Penelope Cruz, Bono, and Sienna Miller helped the (RED) campaign light up international landmarks red to bring attention to the AIDS pandemic. See photos from New York to Sydney.

Gallery: Monuments Go (RED) for World AIDS Day


http://www.toofab.com/2010/12/02/penelope-cruz-baby-bump-pregnant-javier-bardem-photos/

December 2, 2010

Unique Monthly Visitors: 497,737

Penelope Cruz Shows Off Her Baby Bump

Cruz, who is about 7 months along with Javier Bardem's kid, showed off her pregnancy curves at the Empire State Building on Tuesday while promoting (RED)'s new campaign "An AIDS Free Generation Is Due in 2010." The campaign highlights the possibility that by 2015, mother-to-child transmission of HIV could be eliminated.


http://content.usatoday.com/communities/entertainment/post/2010/12/penelope-cruz-lights-up-newyork-/1

December 2, 2010

Unique Monthly Visitors: 17,023,486

Penelope Cruz lights up New York

Penelope Cruz showed her support for World AIDS Day last night by flipping the switch to light the Empire State Building red in New York. The actress was helping launch (RED)'s new awareness campaign, "An AIDS Free Generation is Due in 2015." Cruz says she got involved to "help us remember the suffering that millions of people live with." The actress is on the cover of Spanish Vogue's December issue, but it's a close-up of her face, not a fullbody fashion shot. The buzz is that she agreed to be photographed by fashion photographer Peter Lindbergh under one condition -- that her pregnancy was not shown.


http://www.usmagazine.com/hotpics/photos/penelope-bump-watch-2010212

December 2, 2010

Unique Monthly Visitors: 2,921,972

Penelope: Bump Watch!

Pregnant Penelope Cruz lit up NYC's Empire State Building in red for World AIDS Day on Wednesday.


http://www.peopleenespanol.com/pespanol/articles/0,22490,2034925,00.html

December 3, 2010

Unique Monthly Visitors: 322,135

A Penelope Cruz and is very noticeable pregnancy

A fan went to YouTube a video in which the actress will note its advanced state, although the official photo was taken at the Empire State conceals it very well Penelope Cruz recently held at the Empire State of the Big Apple a campaign for the RED campaign to celebrate World AIDS Day. In the photo we show here, your pregnancy is very well hidden, but the wife of Javier Bardem did not have the cunning of a fan who recorded the photo shoot, which is actually already in the advanced state of winning actress Oscar. Here we show the footage in which it is clear that Cruz was no longer important to protect their image before the public, it seems obvious that he realized he was photographed and recorded by more people than the team from the RED.


http://www.popcrunch.com/penelope-cruz-baby-bump/

December 4, 2010

Unique Monthly Visitors: 1,520,595

Penelope Cruz Baby Bump

Vicky Cristina Barcelona actress Penelope Cruz showed off her baby bump in a RED T-shirt, covered by a Fall 2010 Calvin Klein Collection black shearling jacket, in New York City Wednesday night.

The mom-to-be attended a special lighting of the Empire State Building, illuminated red, in honor of World AIDS Days. The goal is to raise awareness and help ensure that no child will be born with HIV by 2015. Penelope tied the knot with longtime love Javier Bardem over the summer and is expected to give birth to the couple’s first child early next year.


REGIONAL CLIPS

http://www.sacbee.com/2010/11/29/3219328/world-to-turn-red-to-mark-world.html

November 29, 2010

Unique Monthly Visitors: 999,500

World to Turn (RED)™ to Mark World AIDS Day Highlighting the Fight Against AIDS and the Attainable Goal of a Generation of Babies Born HIV-Free by 2015 By (RED) NEW YORK, Nov. 29, 2010 -- /PRNewswire/ -- More than 80 iconic landmarks across 13 countries will join (RED) to promote awareness of the ongoing fight against the AIDS pandemic, by turning red to mark World AIDS Day on 1st December. The campaign will launch in Sydney where Wendy McCarthy, Chair of Pacific Friends of the Global Fund will light the Sydney Opera House and Sydney Harbour Bridge on November 30th with the Prime Minister of Australia Julia Gillard, the Premier of New South Wales Kristina Keneally and Bono, who is currently touring Australia with U2. Landmarks across the world will follow including Table Mountain in South Africa, the London Eye, the Empire State Building in New York, illuminating time zone-by-time zone ending with LAX in Los Angeles. The campaign is to highlight the attainable goal of ending mother-to-child transmission of HIV by 2015, creating the first generation in 30 years of babies born HIV-free. HIV/AIDS is preventable and treatable but UNAIDS statistics published last week estimate 370,000 children are infected with the disease in 2009, down from 430,000 in 2008. Without treatment, as many as half will die by the age of two. Currently, only 45% of pregnant women have access to the medicine they need to stop transmission, but collectively, prevention measures for pregnant women including HIV screening, antiretroviral medication for those who test positive, treatment during and after labour and infant feeding guidance, have been shown to block mother-to-child transmission in up to 99% of cases and the focus is now on making sure every pregnant woman who needs treatment receives it. "This is a time of great hope and promise in the battle against AIDS, because we are on the verge of ensuring that virtually no child will come into the world carrying the burden of HIV," said Susan Smith Ellis, CEO of (RED). "It is incumbent upon us to maintain pressure on our leaders to fulfill their current promises for funding and to seek out new, innovative models to fill the gap. Our World AIDS Day awareness campaign, 'The AIDS Free Generation is Due in 2015' is a reminder to everyone that we must work together to overcome the financial challenges at this critical juncture and to keep the world focused on this issue and this achievable goal." "With continued funding from governments and organizations like (RED), a world where no child is born with HIV is truly possible by 2015," says Professor Michel Kazatchkine, Executive Director of the Global Fund. "No other area of HIV funding has seen such a direct and rapid correlation between donor investments and live-saving impact as prevention of mother-to-child transmission. If every woman can protect her new-born from HIV infection, we can truly start the first AIDS-Free Generation by 2015." Individuals can show their support and help turn the world (RED) by sending images and words of support via the social networks; Facebook, FourSquare, Meet-ups and Twitter. (RED) will aggregate this information on a global map, displaying all posts alongside the landmarks, with the hope of turning the map of the world (RED), to represent the world's support of the 2015 goal. Fittingly, the innovative


technology behind the map visualisation, called 'Ushahidi', stems from an open source project born in Africa for use in crisis response. Additionally, (RED)'s documentary 'The Lazarus Effect', directed by Spike Jonze and Lance Bangs which illustrates the importance of antiretroviral drugs will be aired on television on World AIDS Day in over sixty countries, including Channel 4 in the UK, HBO in the USA, Fox LatinoAmerica, Top Explore in South Africa and SBS in Australia. Since its launch in 2006, over $160 million has been generated by (RED) partners and events for the Global Fund, to finance AIDS and HIV programmes in Africa. (RED) money is at work in Ghana, Lesotho, Rwanda, South Africa, Swaziland, and Zambia, where support programmes have reached more than 5 million people. To help turn the world (RED) in honour of World AIDS Day, visit www.joinred.com. For a full list of landmarks please visit http://blog.joinred.com/2010/11/join-us-in-lighting-global-landmarks.html. About (RED)™and (PRODUCT) RED™ (RED)'s primary objective is to engage the private sector in raising awareness and funds for the Global Fund, to help eliminate AIDS in Africa. Companies whose products take on the (PRODUCT) RED mark contribute a significant percentage of the sales or portion of the profits from that product to the Global Fund to help finance HIV/AIDS programs in Africa, including interventions targeting women and children. Current partners are: American Express (U.K. only), Apple, Bugaboo, Converse, Gap, Emporio Armani, FLOWE(RED) (U.K. only), Hallmark (U.S. only), Dell, Nike, Penguin Classics (U.K. only) and Starbucks. Since its launch in the Spring of 2006, $160 million has been generated by (RED) partners and events for the Global Fund. (RED) money is at work in Ghana, Lesotho, Rwanda, South Africa, Swaziland, and Zambia and supports programs that have reached more than 5 million people. For more information, visit www.joinred.com. About The Global Fund to fight AIDS, Tuberculosis and Malaria The Global Fund is a unique global public/private partnership dedicated to attracting and disbursing additional resources to prevent and treat HIV/AIDS, tuberculosis and malaria. This partnership between governments, civil society, the private sector and affected communities represents a new approach to international health financing. The Global Fund works in close collaboration with other bilateral and multilateral organizations to supplement existing efforts dealing with the three diseases. Since its creation in 2002, the Global Fund has become the dominant financier of programs to fight AIDS, tuberculosis and malaria, with approved funding of US$ 19.3 billion in 144 countries. To date, programs supported by the Global Fund have averted more than 5.7 million deaths through providing AIDS treatment for 2.8 million people, TB treatment for 7 million people, and by the distribution of 122 million insecticide-treated bed nets for the prevention of malaria worldwide. The Global Fund provides nearly a quarter of all international financing for AIDS globally, as well as three-fifths for TB and malaria. (RED)™ is the Global Fund's largest private sector contributor. For more information visit http://www.theglobalfund.org. SOURCE (RED)


http://www.boston.com/lifestyle/family/articles/2010/11/30/boston_going_red_for_world_aids_day/

November 30, 2010

Unique Monthly Visitors: 4,337,500

Boston going 'red' for World AIDS Day Tweet Be the first to Tweet this!Yahoo! Buzz ShareThis The lights along the one of Boston's iconic landmarks, the Zakim Bridge, will be illuminated red to mark World AIDS Day on the evening of Wednesday, Dec. 1, to raise awareness of the commitment of the global health community to work together to virtually eliminate the transmission of HIV from mother to child by 2015. Boston is one of more than 30 major cities in the United States that will light their most distinctive landmarks in red, joining New York, Chicago, Los Angeles, San Francisco, Philadelphia, Miami, Seattle and others. The lightings will highlight the attainable goal of ending mother-to-child transmission of HIV by 2015, creating the first generation of babies born HIV-free in 30 years. Despite the fact that HIV/AIDS is preventable and treatable, UNAIDS statistics published last week estimate 370,000 children are infected with the disease, down from 430,000 in 2008. About 90% of these babies are born in sub-Saharan Africa. In addition to the landmark lightings, (RED) partners Starbucks and Dell will make special added contributions to the Global Fund from purchases made on and during the week of World AIDS Day. Starbucks will contribute 5 cents/5 p for every handcrafted beverage purchased in participating stores in the U.S., Canada, U.K. and Ireland on December 1; Dell will be doubling their contributions on (PRODUCT)RED™ items in the U.S. and the U.K. for the full week of November 29 - December 3. Converse will also be recognizing World AIDS Day, by turning their newly launched flagship retail stores on Newbury Street in Boston and in SoHo in New York City (RED). Since its launch in 2006, (RED) partners and events have generated $160 million for the Global Fund to Fight AIDS, Tuberculosis and Malaria, supporting HIV and AIDS programs in Africa that have reached more than 5 million people with testing, counseling, medication and services. For more information on (RED), please visit www.joinred.com.


http://articles.chicagotribune.com/2010-11-30/news/ct-talk-small-talk-1201-20101130_1_handwrittenlyrics-changin-frequent-fliers

November 30, 2010

Unique Monthly Visitors: 2,635,863

Bob Dylan handwritten lyrics up for auction By Rob Manker, Tribune reporter Pay lady pay The original handwritten lyrics to Bob Dylan's "The Times They Are a-Changin'" will be auctioned by Sotheby's on Dec. 10, perhaps fetching an estimated $300,000. Times they are a-changin', indeed. By that measure, those same lyrics were worth an inflation-adjusted $42,000 when Dylan wrote them in 1963, assuming one would have known their significance at the time. The list Top 5 U.S. airports in overall quality, according to 8,000 frequent fliers who responded to this year's Zagat Airline Survey, released this week: 1. Portland International 2. Tampa International 3. Salt Lake City International 4. Detroit Wayne County 5. Denver International For those keeping track: Chicago Midway finished 12th (same as last year), and O'Hare 21st (up one spot). See the full survey results for this and other categories at chicagotribune.com/zagat. What day is it? Wednesday is World AIDS Day, in honor of which Chicago's Wrigley Building will be illuminated in red light during the evening, part of such observances in 30 U.S. cities. Wednesday also is the start of Hanukkah, but those are different lights entirely. The number


$21- Cost per pound of the new Wilco-inspired coffee beans, Organic Ethiopia Sidama Homecho Waeno, selected and sold in collaboration with fellow Chicagoans Intelligentsia Coffee & Tea, available through the band's online store.


http://www.chicagonow.com/blogs/lenox-second-city/2010/12/chicagos-wrigley-building-to-turn-red-inhonor-of-world-aids-day.html

December 1, 2010

Unique Monthly Visitors: 832,872

Chicago's Wrigley Building to Turn (Red) In Honor of World AIDS Day Chicago's iconic Wrigley Building will be illuminated red to mark World AIDS Day this evening to raise awareness of the commitment of the global health community to work together to virtually eliminate the transmission of HIV from mother to child by 2015.

Chicago is one of more than 30 cities in the United States that will light their most distinctive landmarks in red, joining New York, Los Angeles, San Francisco, Philadelphia, Miami, Seattle and others. The lightings will highlight the attainable goal of ending mother-to-child transmission of HIV by 2015, creating the first generation of babies born HIV-free in 30 years. Despite the fact that HIV/AIDS is preventable and treatable, UNAIDS statistics published last week estimate 370,000 children are infected with the


disease, down from 430,000 in 2008. About 90% of these babies are born in sub-Saharan Africa. In addition to the landmark lightings, (RED) partners Starbucks and Dell will make special added contributions to the Global Fund from purchases made on and during the week of World AIDS Day. Starbucks will contribute 5 cents/5 p for every handcrafted beverage purchased in participating stores in the U.S., Canada, U.K. and Ireland on December 1; Dell will be doubling their contributions on (PRODUCT)RED™ items in the U.S. and the U.K. for the full week of November 29 - December 3. Converse will also be recognizing World AIDS Day, by turning their newly launched flagship retail stores on Newbury Street in Boston and in SoHo in New York City (RED). This is such an amazing cause, and great idea! Since its launch in 2006, (RED) partners and events have generated $160 million for the Global Fund to Fight AIDS, Tuberculosis and Malaria, supporting HIV and AIDS programs in Africa that have reached more than 5 million people with testing, counseling, medication and services. WHAT:

Wrigley Building to be Illuminated (RED) for World AIDS Day

WHEN:

Wednesday, December 1, 2010 at 4:21 p.m. CST

WHERE: 410 N Michigan Avenue, Chicago For more information on (RED), please visit www.joinred.com.


http://www.examiner.com/glbt-events-in-los-angeles/long-beach-red-event-rally-for-today-s-worlds-aidsday

December 1, 2010

Unique Monthly Visitors: 7,577,102

(LONG BEACH)RED EVENT/RALLY FOR TODAY’S WORLDS AIDS DAY - DEC 1 @ 5:30PM

Mayor Bob Foster, the Downtown Long Beach Associates and the Long Beach Area Convention and Visitors Bureau will participate in an international event designed to raise awareness and support for the fight to eliminate AIDS by turning downtown (Long Beach) RED tonight on December 1, 2010 at 5:30pm. Hundreds of Long Beach community members will gather at the Terrace Theater Fountains. At the conclusion of the rally, Mayor Foster will initiate the illumination of some of downtown Long Beach’s most notable architectural structures in red lights The confirmed structures turning (RED) include: the Queen Mary, Shoreline Square; Convention Center; Terrace Theater Fountains; Promenade; the Light House; Pike Water Fountain (Shoreline Drive and Pine Avenue); THUMS Islands; Sky Room; and Pine Avenue + Madison Restaurant. Seventeen downtown Long Beach restaurants are donating a portion of December 1’s dinner proceeds to the Long Beach AIDS Foundation, Wells House Hospice Foundation, The Center’s HIV Counseling and Testing Program, and Long Beach C.A.R.E. Program For more information on (Long Beach) RED , visit www.LongBeachRED.com. The first 500 attendees to the rally will attend the after party at SIP (Renaissance Hotel) at 8:30pm for free.


http://www.khou.com/news/local/Houston-City-Hall-goes-red-for-World-AIDS-Day-111118234.html

December 1, 2010

Unique Monthly Visitors: 523,473

Houston City Hall goes red for World AIDS Day by khou.com staff Posted on December 1, 2010 at 9:54 AM HOUSTON—City Hall will be bathed in red lights to mark World AIDS Day Wednesday evening. The red lights represent the attainable goal of ending mother-to-child transmission of HIV by 2015, creating the first generation of babies born HIV-free in 30 years. Despite the fact that HIV/AIDS is preventable and treatable, UNAIDS statistics published last week estimate 370,000 children are infected with the disease, down from 430,000 in 2008. About 90 percent of these babies are born in sub-Saharan Africa. Since its launch in 2006, (RED) partners and events have generated $160 million for the Global Fund to Fight AIDS, Tuberculosis and Malaria, supporting HIV and AIDS programs in Africa that have reached more than 5 million people with testing, counseling, medication and services. For more information on (RED), please visit joinred.com.


http://www.meetup.com/red/36031/

December 1, 2010

Unique Monthly Visitors: 2,451,493

Let’s meet in Los Angeles, CA When? Wednesday, December 1, 2010 4:45 PM Where? Pylons at LAX Los Angeles, CA What's the plan? Last year nearly ½ million babies were born with HIV. By 2015 that number could be zero. Join us this World AIDS Day. On Dec 1 Pylons at LAX will be illuminating (RED) at 4:45 pm PST to mark World AIDS Day and to raise awareness of the possibility that we can create the first AIDS Free Generation by 2015. Meetup with friends at Pylons at LAX to watch it turn (RED) and to discuss how we can help create the first AIDS Free Generation. Before you go, be sure to check out http://www.joinred.com to learn how you can help turn the world (RED). Join us. #TurnRED


http://www.myfoxny.com/dpp/news/international/globe-turns-red-for-world-aids-day-ncx-20101201

December 1, 2010 Unique Monthly Visitors: 831,432

Globe Turns Red For World AIDS Day

Updated: Wednesday, 01 Dec 2010, 7:22 AM EST Published : Wednesday, 01 Dec 2010, 6:59 AM EST NewsCore - Irish rock legend Bono has launched an ambitious call for the generation born in 2015 to be the first in 30 years to live without AIDS, as landmarks across the globe are lit up in red to mark Wednesday, December 1 as World AIDS Day. As Sydney's iconic Opera House and Harbour Bridge were bathed in red light on Tuesday evening, U2 singer Bono, in Australia for a concert tour, said the global fight against AIDS was a "winnable war." Joined by the Australian Prime Minister Julia Gillard, Bono, who through his involvement in the (RED) Charity, has made it his mission to stop the spread of AIDS said: "Some people think that the pandemic is on its way out and it's job done. It is really not so." One the other side of the world American president Barack Obama issued a proclamation for World AIDS Day in which he pledged "support to the 33 million people worldwide who live with HIV/AIDS." He noted that the US was experiencing a domestic HIV epidemic that demanded "attention and leadership." Complacency among young people was causing a new surge of the AIDS epidemic in the United States and European nations like Britain and Germany, a top UN expert citied by AFP revealed Tuesday.


Paul De Lay, deputy executive director of UNAIDS, said: "There seem to be secondary and tertiary waves of the epidemic, particularly the sexually transmitted side. You have young people who don't know enough about AIDS, there is less of a fear factor about it.'' According to the UNAIDS annual report, released last week, there were an estimated 54,000 new infections in the United States last year and 3,900 in Germany. There are an estimated 1.2 million AIDS sufferers in the US, 85,000 in Britain and 67,000 in Germany. The data was followed by US government statistics which Tuesday showed the number of Americans who have been tested for HIV reached a record high last year, but still more than half of the adult population has never been tested. The hike in test numbers -- a total of 11.4 million more people since 2006 -- came after the US Centers for Disease Control began a campaign that year to incorporate testing for the virus that causes AIDS into routine medical visits. Scores of other cities around the world are marking the memorial day by turning ‘‘Red’’, with more than 70 landmarks changing color -- including St Paul's Cathedral in London, the Empire State Building and Cape Town's Tabletop Mountain.


 http://www.sfgate.com/cgi-bin/blogs/techchron/detail?entry_id=78171

December 1, 2010

Unique Monthly Visitors: 3,400,959

SOCIAL MEDIA GOES RED FOR WORLD AIDS DAY In another campaign for World AIDS Day, supporters can turn Facebook, Foursquare and Twitter the color red today -- as well as San Francisco's City Hall. It's the latest example of how social media is being used to drive awareness and raise money for a cause. All they have to do is upload the logo to their Facebook profile, check in anywhere on Foursquare and shout #turnred to unlock the (RED) badge or tweet #turnred on Twitter. They can also help raise money by watching a particular video on YouTube; with each viewing Starbucks will donate 5 cents to the Global Fund. Supporters can also meetup in places like City Hall to discuss how to end babies being born with AIDS by 2015.


http://www3.timeoutny.com/chicago/blog/out-and-about/2010/12/world-aids-day-events-world-ofchocolate-drag-show/

December 1, 2010

Unique Monthly Visitors: 111,607

World AIDS Day events: World of Chocolate, Drag Show

Buying shirts. Sampling chocolate. Dressing up in drag. Chicagoans and people across the globe are doing whatever they can to become aware and help raise funds to fight against HIV/AIDS for World AIDS Day. You can help too with these Chicago-based and online events. World of Chocolate - The AIDS Foundation of Chicago’s (AFC) annual winter soiree, World of Chocolate, invites guests to sample treats from over 30 of Chicago’s finest chocolatiers, caterers, and restaurants while raising funds for the fight against HIV/ AIDS. Thursday, December 2 at Hilton Hotel

Chicago. 6-10pm, $75 general admission. Lifebeats’ Bid 2 Beat AIDS - The Bid 2 Beat AIDS is auctioning off hundreds of signed and rare celebrity items. The proceeds of the auction benefit Lifebeat’s HIV/AIDS prevention and support programs. Buy (RED) - (RED) has teamed up with brands such as Gap, Nike and Apple to generate millions of dollars for the Global Fund. With the purchase of any (RED) product, a portion of the funds go to the Global Fund to help fight AIDS in Africa.


World AIDS Day Drag Show - Joliet Junior College 2nd Annual World AIDS Day Drag Show will benefit various organizations in Will County who specialize in HIV/AIDS research, education and prevention.

Tonight at Joliet Junior College. 7-11:30pm, $8, $5 in advance. “BEHIND THE RED CURTAINS: Monologues on HIV” - Rush University Medical Center’s Section of Infectious Diseases and The Red Pump Project have teamed together to address the impact of HIV/ AIDS with performances. Friday, December 3 at Room 43, 1041 E 43rd St. 6-9pm, FREE. Facing AIDS for World AIDS Day - AIDS.gov has created an online photo-sharing initiative that is attempting to reduce the stigma surrounding HIV/AIDS and promote HIV testing by getting people to “put their face against AIDS.” Digital Death - Celebrities like Alicia Keys and Kim Kardashian are sacrificing their digital lives in order to save people affected by HIV/AIDS in Africa and India. The participating celebrities have agreed to stay off Facebook and Twitter until they have raised $1,000,000. The Digital Death campaign features photos of the celebrities lying in coffins waiting for people to “buy their lives back.”


http://www.torontosun.com/life/2010/12/01/16387476.html

December 1, 2010

Unique Monthly Visitors: 295,095

Landmarks turn red for World AIDS day LONDON - More than 80 landmarks across 13 countries — including fountains in London’s Trafalgar Square and the Empire State Building in New York — will be illuminated in red on Wednesday to mark World AIDS day. AIDS charity (RED) is behind the initiative, which aims to remind people of the drive to put a stop to mother-to-child HIV transmission by 2015. “Our awareness campaign is a rallying cry for the world to work together to help us achieve this attainable and critical goal,” said international chief executive of the charity Seb Bishop. The event was launched on Tuesday evening in Sydney, where Australian Prime Minister Julia Gillard along with rock star and (RED) supporter Bono lit up the city’s opera house. From there, the baton will be passed around the globe, time zone by time zone, until it reaches Los Angeles, stopping at the Tokyo Tower in Tokyo, Table Mountain in South Africa, the Hotel de Ville in Paris, Madrid’s Puerta de Alcala, the CN Tower in Toronto, Canada, the Washington Monument and others.


http://conversations.blackvoices.com/entertainment/99435682aaea4564b24369ed6fc90973/celeb-pics-12210/c1e99e9b069a4228bff78610d4617f1f

December 2, 2010 Unique Monthly Visitors: 32,900

Celeb Pics 12/2/10

Actress and activist Gabrielle Union attends the World AIDS Day event at Brooklyn Borough Hall on December 1, 2010 in New York City.


Founder and Director of Journey for Change Malaak Compton-Rock attends the World AIDS Day event at Brooklyn Borough Hall on December 1, 2010 in New York City.

(L-R) Gabourey Sidibe, Malaak Compton-Rock, Christy Turlington Burns and Gabrielle Union attend the World AIDS Day event at Brooklyn Borough Hall on December 1, 2010 in New York City.

Actress Gabourey Sidibe attends the World AIDS Day event at Brooklyn Borough Hall on December 1, 2010 in New York City.


http://feeworldorder.com/2010/12/02/gabrielle-union-gabourey-sidibe-help-light-up-brooklyn-boroughhall-for-world-aids-day/

December 2, 2010 Unique Monthly Visitors: 3,285

Gabrielle Union, Gabourey Sidibe, & More Help Light Up Brooklyn Borough Hall For World AIDS Day!!!

Gabrielle Union and Gabourey Sidibe were among the list of celebrities who supported the lighting of Brooklyn Borough Hall to raise awareness for HIV/AIDS. The event was a part of the RED organization’s global initiative for World AIDS Day. Here are some of the photos. Be sure to check them out and let me know what you think. Also, let me know what you did for AIDS Day yesterday.


 http://www.nydailynews.com/gossip/galleries/celeb_snapshots_november/celeb_snapshots_november.ht ml

December 2, 2010

Unique Monthly Visitors: 6,409,874

Celeb Snapshots: November-December

Penelope Cruz had the honor of lighting the Empire State Building red on World AIDS Day, Dec. 1., to help, launch (RED)'s new awareness campaign, 'An AIDS Free Generation is Due in 2015,' which highlights the possibility that by 2015, the transmission of HIV from mother-to-child could be virtually eliminated.


Philadelphia Metro

December 2, 2010 Media Impressions: 386,781


http://mediaoutrage.com/2010/12/03/gabrielle-union-visits-brooklyn-for-world-aids-day/gabriellec5gaboureymalaak/

December 3, 2010 Unique Monthly Visitors: 66,432

Gabrielle Union Visits Brooklyn For World AIDS Day

Gabrielle Union attended the World AIDS Day event at Brooklyn Borough Hall the other day. Gabby doesn’t seem to have to be working on any films currently but still keeps herself at somebody’s event.

   


UKÂ Coverage


UK COVERAGE Metro International i l (RED) and World AIDs Day around the world. Grazia Editor Jane Brunton writes about (RED) in Editor’s letter (RED) Penguin books featured in the shopping guide (RED) feature for WAD entitled ‘Generation Hope’  Carolina Bucci features on the ‘And finally’ page

0 / 2/20 0 01/12/2010

30/11/2010

Daily Mirror Daily Mirror ‘(RED) eye’ picture for world AIDs Day

02/12/2010

GraziaDaily.co.uk Grazia Daily Turns (RED) B tD Best Dressed List: 2010’s Ladies in (RED) d Li t 2010’ L di i (RED) Support Carolina Bucci product(RED) Video: Gwen Stefani and Penelope Cruz spread the (RED) word

01/12/2010

BBCNews.co.uk 02/12/2010 Sienna Miller turns London Eye red for World AIDs Day for the (RED) campaign Bono marks World AIDs Day Telegraph.co.uk Sienna Miller turns the London Eye (RED) on World AIDs Day Sienna Miller turns the London Eye (RED) on World AIDs Day U2 front man poses in front of the Sydney Harbour for WAD Tokyo Tower lit up (RED) Sydney Opera House lit up to mark World AIDs Day

01/12/2010

Ok!.co.ukk Ok! 02/12/2010 Sienna keeping in tune with the (RED) campaign as she turns London Eye red


UK COVERAGE  (cont.)

MarieClaire.co.uk Sienna Miller turned the London Eye (RED) for World AIDs Day

02/12/2010

Metro.co.uk 01/12/2010 Global landmarks turned red for World AIDs Day London’s St Paul’s Cathedral turns (RED) on World AIDs Day London Eye turns (RED) New York Stock Exchange lit red Cape Town joins 13 countries turning (RED) to promote AIDs awareness p j g( ) p New York Empire State Building is lit red The Brooklyn Borough Hall is lit (RED) MarieClaire.co.uk (Blog) 02/12/2010 Exclusive! Erin O’Connor Exclusive! Erin O Connor for World AIDs Day. Erin reports on (RED) visit to Ghana. for World AIDs Day Erin reports on (RED) visit to Ghana PocketLint.co.uk Paint the web (RED) for World AIDs Day

30/11/2010

SkyNews – Afternoon Live Sk f i 0 / 2/20 0 01/12/2010 Over 80 landmarks across 30 countries are going to be bathed in a (RED) hue LBC 97.3 01/12/2010 Alexandra Palace, the London Eye and Trafalgar Square Fountains to turn (RED) Magic FM 01/12/2010 Over 80 landmarks across 13 countries are turning (RED) to mark World AIDS  Day


Metro International Date: 01.12.2010 Secured by UK Team, featured in: New York, Montreal, Brazil, Chile, China, Ecuador, Denmark, France, Hungary, Italy, Mexico, Russia and Sweden Circulation: TBC


Grazia Date: 30.11.2010 Circulation: 228,770


Grazia Date: 30.11.2010 Circulation: 228,770


Grazia Date: 30.11.2010 Circulation: 228,770


Daily Mirror Date: 02.12.2010 Circulation: 1,215,081


GraziaDaily.co.uk Date: 01.12.2010 Unique Monthly Visits: 325,600 http://www.graziadaily.co.uk/htm


GraziaDaily.co.uk Date: 02.12.2010 Unique Monthly Visits: 325,600 http://www.graziadaily.co.uk/htm


BBC News.co.uk Date: 02.12.2010 Unique Monthly Visits: 180,460,000 http://www.bbc.co.uk/news/entertainment‐arts‐11894157


Telegraph.co.uk Date: 01.12.2010 Unique Monthly Visits: 41,437,000   http://www.telegraph.co.uk/health/healthpicturegalleries/8174032/World‐ AIDS‐Day‐2010‐around‐the‐world.html


Telegraph.co.uk Date: 01.12.2010 Unique Monthly Visits: 41,437,000   http://www.telegraph.co.uk/health/healthpicturegalleries/8174032 /World‐AIDS‐Day‐2010‐around‐the‐world.html


OK!.co.uk Date: 02.12.10 Unique Monthly Visits: 450,000  http://www.ok.co.uk/htm


Marieclare.co.uk Date: 02.12.10 Unique Monthly Visits: 650,000 http://www. marieclare.co.uk/html


Metro.co.uk Date: 01.12.2010 Unique Monthly Visits: 4,734,900  http://www.metro.co.uk/news/849104‐global‐landmarks‐turned‐red‐ for‐world‐aids‐day


Metro.co.uk Date: 02.12.2010 Unique Monthly Visits: 4,478,868  http://pictures.metro.co.uk/worldaidsday2010/530464/New‐York‐City‐ Landmarks‐Illuminated‐(RED)‐For‐World‐AIDS‐Day‐2010


Marieclare.co.uk Date: 02.12.10 Unique Monthly Visits: 650,000 http://www. marieclare.co.uk/html


Pocketlint.co.uk Date: 30.11.10 Unique Monthly Visits: 1 million http://www.pocket‐lint.com/news/37044/paint‐the‐web‐red‐aids


Sky News  Date: 01.12.2010 Duration: 3.57 Weekly Reach: 2,228,000

Interview with Seb Bishop and Sienna Miller ‘’There are 80 landmarks around the world and they are all turning (RED) to show support for World AIDS  day, and this fantastic organisation (RED) who have an initiative that by 2015 an AIDS free generation could  be born, but this is really to mark the start of the initiative, and everywhere from Niagara Falls to Table  Mountain, Empire State Building, Sydney Opera House are going (RED), and its freezing but fantastic to see  this in London.” “33 million people live with the disease; 22 million of those live in Sub‐Saharan Africa, and (RED) raises  money through the sale of (RED) branded products, like this Starbucks cup of coffee where for today 5p from  every cup of coffee goes directly to the Global Fund, and we’re very lucky to have her and help us drive  awareness of  the monument and the London Eye that’s gone (RED).”


LBC 97.3 ‐ James Whale Date: 01.12.2010 Duration: 1.51 Reach: 928,000

Interview with Seb Bishop and Sienna Miller ‘ ”I am here because today is World AIDS Day and (RED) have this fantastic initiative, they are literally turning  the world (RED). We have a view of the BT Tower behind you has gone (RED), the Millennium Wheel has  gone (RED), and the Empire State in New York, Sydney Opera House, so it’s this fantastic, really dramatic,  brilliant way of raising awareness for the organisation and for the fact that it is World AIDS Day today.”  “Today we’re out there basically trying to drive awareness of the fact that if you look at the current trends,  y y y g f f fy , by 2015 we will have eradicated mother to child transmission, or virtually eradicated. You know, it’s a  dramatic step and a big step in the right direction in the fight against the disease, and for the first time in  thirty years we’ll have our first HIV free generation of babies being born in 2015 and it’s something that  we’re currently on track to hit.” 


Magic FM Date: 01.12.2010 Duration: 0.38 Reach:  2,149,000

Interview with Seb Bishop “Over 80 landmarks across 13 countries are turning (RED) to mark World AIDS  Day” Seb Bishop is the CEO of (RED) he says: ‘Today Seb Bishop is the CEO of (RED) he says:  Today being World AIDS Day we being World AIDS Day we’re re  looking to raise awareness for the very achievable goal of virtually ending  mother‐to‐child transmission of HIV by 2015, which will create the first  generation of HIV‐free babies in 30 years, which is an incredible achievement’

World AIDS Day 2010 Press Highlights  

press highlights

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