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2013

SPRINGPREVIEW


“The Mode Spring Preview 2013, a highlight on the models and creatives alike, is an entertaining alternative to a typical photo shoot. Cultivating a camaraderie between the team through years of working together has been one of the founding reasons to collaborate. �


table of

page 3.hairstylist

KirstenKlontz

page 5.makeup artist

NickolWAlkemeyer page 7. trend report

JanisGALLOWAY page 9. designer

MalorieUrBANOVITCH page 11. agency director

2013 SPRING PREVIEW contributors Publisher: Mode Models Edmonton Writer / Editor: Morgan K. Sterns Creative Director: Michael Meneghetti Art Direction & Design: Lianne Mah Photography: Aaron Pedersen Hair Stylist: Kirsten Klontz Makeup Artist: Nickol Walkemeyer Fashion and Styling: Janis Galloway Other: Mode Models Edmonton staff

MICHAELMENEGHETTI

MODE | SPRING PREVIEW 2013

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hairstylist

Kirsten Kirsten Klontz Klontz


Whether you’re looking for long and sleek, or short and personal, editorial and fashion hairstylist Kirsten Klontz has all the tips for shaping strands in 2013. With her eye for perfection, love of translating trends in a unique way for each client, and personal ardour for fashion, Kirsten Klontz is the perfect candidate for discussing upcoming styles and cuts for 2013. With multiple New York Fashion Weeks under her belt and working with Bumble and Bumble, Kirsten sways away from salon styling and more towards high fashion editorial shoots. She finds that the freedom with this type of work gives her a better opportunity to be more expressive. She has worked with Mode for over four years. The look she chose for the Preview aligns with one of the current trends, the Pixie. However, this isn’t your late nineties Sarah McLachlan Pixie, reminiscent of folk music and eased styling, this Pixie has guts and versatility. One of the main misconceptions towards the Pixie is that there is little you can do with it. To dispel this belief, Kirsten emphasizes how with such a short cut, any small changes can drastically alter the look. Tucking hair behind the ears, a la Michelle Williams, can soften the style while still remaining elegant. Or, you can opt for a harsher, more fashion look that’s glossed and shiny, like we’re seeing in the Christian Dior Couture shows. Since you won’t be having too much to work with once those locks are chopped, each cut has to be catered to the individuals face and colouring. Slight changes can alter the appearance, and any small piece will either hide or highlight your face. Keeping that in mind, the Pixie is multifaceted and Kirsten says shouldn’t be feared for it can be manipulated in many ways.

Another hairstyle that sees the old reinvented and modernized, is long and sleek. This style is another way to make a dramatic statement. However, just like the Pixie this trend has been pumped full of new life. Separating it from past long looks that included layers and wave, the style that Kirsten is seeing is chic and maintained. The long look of 2013 is healthy (an absolute key to maintaining long hair, 6-8 week trims), and silken. None of the boho-inspired wavy hair – for this season we are looking for smooth and straight with a centre part. By pushing hair behind the ears you transform what would have been a style reminiscent of the seventies and replace it with one that is polished and framed. Kirsten has also noted how the hairstyles for 2013 are mirroring the structured lines of current runway clothing. With the changing seasons and winter beginning to say goodbye, hair colours seem to be lighter and warmer. Coppers, and strawberry blondes are in full swing, and stars like Emma Stone are good go-to-girls for inspiring your next dye-job. She is current in changing with the seasons, and stays on trend with her colour updates. While ombre hasn’t fully exited the style charts, with the more blunt cuts appearing, the bleeding colour look is starting to fade away. Big hair back combing is on its way out, and Kirsten couldn’t be happier to see it leave. For her, less is always more and paying attention to the fine details of your cut, as opposed to breaking the teeth on your comb to get the highest hair, is a much more effective way to make a statement. Being able to stand out without having your hair wear you is just as important as being up to date on trending styles. 

“With the changing seasons and winter beginning to say goodbye, hair colours seem to be lighter and warmer. Coppers, and strawberry blondes are in full swing” MODE | SPRING PREVIEW 2013

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makeup artist With the skill to transform plain Jane into Sexy Sadie and bring to life a designers’ vision, makeup artist Nickol Walkemeyer talks inspiration, looks that should be left behind, and what styles will be trending for Spring 2013.


“...she was inspired by the abundance of full and lush lashes...” Through the model the means of bringing to life a designers vision can be manipulated and transformed with the skill of the makeup artist. The simple changes of including colour, adding an extra stroke of liner, or wearing lashes, can single handedly influence the entirety of the look and in turn affect how the clothes are perceived. Nickol Walkemeyer has been creating looks for women and men through her skills as a makeup artist, for over half of her life. Having worked with Mode for the last ten years, she started by working on tests for new models. She now places her focus on fashion editorials, while continuing to be represented by Mode. For Nickol, makeup is absolutely fundamental to all aspects of fashion. It allows for a marriage between the colour palettes in a collection to evolve, and acts as a catalyst in portraying a specific mood of the designer. It is a beautiful accompaniment to hair, and allows women to experiment with their look without having to commit to permanent change. The limits to what you can accomplish with makeup are entirely limitless, and it can emphasize an existing beauty or drastically alter one’s appearance. For her, the emotional release and freedom that makeup provides for women, and the way that it is used within the Fashion Industry, is very important to the entire creative process. When deciding what to do for the Spring Preview, she was inspired by the abundance of full and lush lashes on the runways. She chose to use two rows of lash strips to create an aggressive and robust look that was juxtaposed against a warm matte brown used for the actual colouring. Light contouring to give structure throughout the crease, allowed for the lash to standalone and be the centrepiece of the face. Wanting the eyes to be complemented by creamy and flawless skin, she used bronzer to give a

depth and a natural contouring appearance on the face. The brows were groomed and shaped to add a dash of drama. An important thing to remember is balancing the face. She kept the lip soft and pink, letting the lashes shine as the sole star. While collaborating with Kirsten, they both noticed how the runways for Spring 2013 highlighted plenty of colour. It was used in a fresh way, whether for eyes, lips, or waterline and the effect was dramatic while remaining simple. For Nickol, the most effective way to integrate colour into any look is through a flashy lip. A beautiful neon matte pink with a cool base was a great way to bring in this trend, while keeping the rest of the face relatively clean. Matte lips are a look that Nickol is not only obsessed with, but one that she continues to use within her artistry – whether through brights, nudes, or darks. For the photograph she chose a dewey flush along the apples of the cheeks with natural brows and ample coats of mascara on a curled lash. The contrast of the soft face against the dramatic lip allowed for the bold colour to be showcased in a significant way. Looking at the major fashion houses for inspiration on upcoming trends, Nickol predicts that the silvery cool blue eyes used in Chanel campaigns with fresh and clean skin, seen through Balmain, will be popular go to looks for the upcoming season. For her collaboration with Kirsten, she used a bold colour on the lip which was inspired by Donna Karan and Giles, and in turn made a statement without cluttering the face with too much drama. Used either on the lower line with unconventional colours, as seen in DVF, or in the revamped take on the Mod look, shown through Louis Vuitton and Marc Jacobs, strong lashes will be a common look for Spring 2013. With Nickol's predictions of the upcoming trends soon to sweep magazine pages and streets, the somber and serious colour palettes are a style that she would like to see left behind in 2012. With warmer days and the feelings of frivolity and ease accompanying Spring, opting for a brighter hue is a way to maintain the expressiveness of colour without having the weight of wintery, dark shades. 

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“Choose three of your favourite trends each season, and invest in them.” As Founder of one of Edmonton's first fashion blogs, DressmeDearly.com, and freelance editorial Wardrobe Stylist for her agency Dress Me Dearly Styling, Janis Galloway lets us in on invaluable hints for fashion trends. With a resume that includes features in National media outlets such as FASHION magazine, CBC Radio, Flare and Ottawa Life Magazine, amongst others, her advice on four major trends will make you rethink what Spring fashion is all about. One of the first things to consider when integrating trends into your daily outfit is to be aware of individualizing the look. To Janis, this happens organically because we are individuals. All trends will look different based on how we style our hair, makeup, the accessories used and how we integrate them into our current wardrobe. Unfortunately, many blogs and fashion sites tend to match similar items, and in the saturated fashion blogging world those looks can quickly grow old. While seeking out blogs, magazines, and runways for inspiration is paramount to following in the direction of trends, she suggests to steer clear of directly replicating a recycled outfit idea. Not over thinking what you're wearing and how the pieces will go together is another important aspect of dressing the part. Choose three of your favourite trends each season, and invest in them. Play around with the way they wear on your body, mix and match with items already hanging in your closet, and re-invent the trend so it falls in line with your personal style. This guarantees that while walking down the street, you won't be caught staring down a carbon copy of yourself. Work within the trend parameters to personalize a popular look. For example, Janis mixes her own vintage pieces with costume jewelry as a way to incorporate trends, while maintaining a unique quality. Here she shares with us her fashion musings, and how to make trends wearable for Spring 2013.

Stripes On the Spring 2013 runways, you could definitely read between the lines. Stripes ran rampant and achieved a mod, high contrast look. Often, with the gentle rebirth of Spring our minds tend to go straight to pastels and florals. However, this season many designers seemed to be on the same page, presenting instead, strong black and white looks. The Marc Jacobs collection was a beacon of this trend, offering fashion forward inspiration in mixing black and white graphics, without losing elegance and sophistication. Solid Brights The pastoral shades often expected for this time of year were definitely forgotten, instead bringing in shockingly bright colours that were bordering neon. Rachel Roy and Jenni Kayne stand out for Janis, with the electrifyingly pink pantsuits and outright juicy tangerine dresses and trousers. With colour-blocking still trending, designers are finding layering monochromatic ensembles is an interesting way to play around with matching brights.

Peek-a-Boo Along with completely bare midriffs we’re seeing a more playful and conservative approach to showing a little skin. Stores are now filling up with simple yet intricate cut-out details that highlight below the bust and waistlines. The peeka-boo cuts can be used in thoughtful ways on many body types, putting a sexy twist on conservatively designed garments. Short Suits The short suit is Janis' favourite trend for Spring, with its cute, professional and chic style. This is a look that can be taken from the office directly into cocktail hour. With gentle structuring this trend has versatility that will be welcomed in various settings. Jil Sander, Carven, Jenni Kayne, and Marissa Webb have perfected this take on a suit by using luxurious fabrics and articulately tailoring their blazers and shorts. 


Janis Galloway 

Trend Report 2013

Finding a way to blend trends with personality and while staying current and unique, Janis Galloway has chosen four looks that will guarantee to be seen around in the upcoming season.

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Recently returned from a trip to France and Italy, designer Malorie Urbanovitch shares a peak at her upcoming collection, personal thoughts towards design, and why one of her sweaters made multiple European manufacturers scratch their heads

r e n g i s e d


Having always had a creative penchant for fashion and design, Malorie Urbanovitch was given the opportunity by Mode at the age of seventeen to style for test shoots. As an intern she found herself with one foot in the door of the fashion world, without having prior experience. At the beginning of her career Kelly Streit, founder of Mode, offered advice that although she didn't fully grasp at first, has stayed with her. He explained how the best stylists will simply put a girl in a white tank top and leave it, showing that they are able to exercise restraint. Over the years she has grown to understand the power of that quality within design, and has continued to stand by that mantra. The job of a designer can be a lonely one, filled with long days of solo sketching and sewing in the studio. However, come time to realize the fruits of their creative labour, working in a team atmosphere for the photo shoots makes the many days of being a lone wolf, worth it. Finding harmony between being alone with your thoughts while designing clothes that are entirely emblematic of your style, and the chaotic bustle of the shoots and shows, is a balancing act Malorie has grown to enjoy. Although previously roused through the feel of the open Prairies and the distinctive Albertan seasons, this collection's shape and palette inspiration has shifted to stem from the fluidity of sea and the natural landscape of the West Coast. Using a bouquet of silks in soft colours with delicate details, she has ardently sought to present a collection that is effortless without being over-styled. Her journey to Paris in February to visit trade shows in hopes of finding manufacturers to expand her label, forced the realization that she had developed quite a creative block. In Paris, a fashion capital of the world, she was surrounded by men and women who didn't fear wearing and matching pieces that were interesting and ofttimes different. She witnessed a common thread of timelessness, whether through the young business type on the metro, or in the elegance of an older

woman dressed as if she once were close friends with Coco Chanel. Malorie realized that she had to stay rooted in her desire to continue knowing that her pieces will be ones that people will not only invest in but are not afraid to do so because of their ability to transcend trends. When visiting the Outlet Malls, littered throughout Italy, it was obvious the separation between items that were designed with the intention of longevity. She noticed the dichotomy between different designers' intentions with their clothes. With some of the pieces being far too reminiscent of the year in which they were made, the ones Malorie found most successful appeared untied to any season and offered the air of timelessness that is deeply embedded in her aesthetic. Textured fabrics matched with a lot of interesting weaves like silk suiting, will be central within her upcoming collection. Rather familiar with integrating silks and bamboo into her work, she will be finding ways to continue using such luxurious materials, while keeping the styles fresh. Bamboo, the miracle fabric that Malorie has worked with many times before, has the most unique qualities that she has ever come across within a fabric. With its light and comfortable feel it wears beautifully on the skin with an ethereal drape and sheen. Thinking that sourcing bamboo would be less expensive than in Edmonton, she brought one of her bamboo knit sweaters to Europe to try to replicate for production. Not only was the cost equal, but nearly all the manufacturers she visited at the trade shows had never heard of using bamboo as a material, and were in awe of its soft texture. They questioned what it was, where it was from, and how she came to get her hands on it. At a trade show where hundreds of companies flew in from around the globe, she found it interesting to see that none of them had bamboo, or knew where to find it. Inspired from her trip, Malorie has a few surprises that she intends to keep hidden until she presents. She's finding that by incorporating new materials that she doesn't have much experience with, and broadening what it is she designs, there is a lot of room to grow. Traveling down new avenues within her creative realm, she is excited to see the reception of how everything turns out. Although she is pushing herself to greater explore her design aesthetic, she maintains that consistency with an element of surprise is what people will always be looking forward to within fashion. 

“Textured fabrics matched with a lot of interesting weaves like silk suiting, will be central within her upcoming collection.”

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MODE | SPRING PREVIEW 2013


Mich ael Mene ghetti

With his passion for the Fashion Industry, Michael Meneghetti is driven in discovering, managing, and working with models as Agency Director of Mode.

agency director If you were to ask any optimistic and naive highschool student what they wanted to do with their life and why, you would witness a common theme: “This is what I'm going to do, and I've known this my whole life”. Fast forward five years, and more often than not, what they have ended up doing couldn't be dressed up as what their dream once was. Yes, Michael Meneghetti, Agency Director for Mode Models, once too had the same response. The difference was however, that he cast his net wide at a young age, and actively involved himself in all aspects of fashion. Finding the balance between being a Grade eleven student, interning with the costume designer on Smallville, a Vancouver-based TV-show, and working for events in Calgary, Michael quickly gained the experience needed to take a job with Mode. A perfect fit for what he envisioned as a career, Michael has been responsible for the Mode offices, managing a largely respected roster of International travelling models and the promotion of new faces, for the last six years. The Mode Spring Preview 2013, a highlight on the models and creatives alike, is an entertaining alternative to a typical photo shoot. Cultivating a camaraderie between the team through years of working together has been one of the founding reasons to collaborate. Celebrating international quality photographs, respected models, and leading edge styles give all the more reason to pay attention and take note of Edmonton as an unassuming fashion mecca. While Mode houses over eighty models, Michael believes that models, Kelsey, Kendall, and Piper illustrate a diverse and interesting direction for the faces of 2013. With the upcoming season, each model offers unique qualities that allow them to be amongst some of the strongest girls Mode has to offer.

“Kelsey, Kendall, and Piper illustrate a diverse and interesting direction for the faces of 2013.”


MODE MODELS PIPER 17, 5'10.5 JACKSON While Piper is unique and current, and as Michael says “so fashion�, she piques an interest unlike any other model he has come across.

What are your goals within Modelling? My goals right now are centred around high fashion and editorials. The thought of being on a cover of a magazine would be pretty radical as well!

What looks do you love wearing? I like any look that takes me out of my comfort zone. I'm always excited to be transformed into someone else's vision.

How long have you been in the business? I have been working in the industry for just over a year which is a far cry from working in the bed section at Ikea where I was discovered by Mode.

MODE | SPRING PREVIEW 2013


Kendall's body, colouring and beautiful bone structure deem her a natural born model and thus an undeniable choice.

How were you discovered? I decided to audition for the “Face of the Future� last August. It was a last minute decision and I really didn't expect to make it to the top five, let alone to be chosen as the Face of the Future for Mode.

What were your initial thoughts towards modelling before you started? I have always thought that being a model would be something that I would like to do. I used to see models in magazines and advertisements and think that it would be cool if I could do that as well.

What are some things that have surprised you about modelling? I didn't expect the amount of work, time, and effort that goes into a photo shoot. The makeup artists, hairstylists, photographers and designers spend so much time making sure everything's perfect; it's a team effort!

KENDALL14, 5'11 GRAHAM MODE | SPRING PREVIEW 2013

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MODE KELSEY MODELS ROWE 21, 5'9.5

With Kelsey's maturity and elegant strength, currently valued in the Fashion Industry, she is more muse than model.

Aside from modelling, what are some of your passions and interests?

Apart from modelling, I love dirtbiking! It's one of those things where you can get into your own head space and fly free. My Dad bought me my first bike when I was four or five, and we still have it today. I also played Ringette for twelve years, finding my start on a small pond where I would go practice with my mom. Currently, I am studying Event Management at Mount Royal University, and enjoying everything that I'm doing.

What has working at Mode taught you about the Industry that you may not have known before?

Mode has helped me gain confidence and to learn that I am capable of doing anything I put my mind towards. They have been a second family to me. I've gone places that I never thought I'd see: Tokyo, Seoul, Hamburg, New York, Los Angeles, Paris and London. Through Mode I've learned that there is so much more out there, and that I should never give up.

What is the hardest part of your job?

The hardest part for me in the beginning was getting over stereotypes directed towards models. The notion that we are “dumb”, or “anorexic” and we don't work hard is unfortunately part of the job. I don't think that stereotypes will change, so we must change to accept them and continue working as hard as we do. Another difficult part is Fashion Week. It's loved and dreaded at the same time. It's exposure, adrenaline, hours of prepping, running around, travelling, and it is exhausting! We don't sleep enough, and our bodies wear down. Then we do it for three more weeks after New York – onto London, Milan, and Paris. The hardest part of those crazy weeks however, is saying goodbye to the people you have grown with throughout your career, and those you may not see again until next year. The photographers, the designers, the makeup artists, stylists, managers, and other models, they are what make a difficult career so friendly and fashionable. 


Edmonton Team

ModeMODELS


SPRINGPREVIEW 2013

Mode Models Spring Preview 2013  

With the help of Writer Morgan Sterns, Photographer Aaron Pedersen and Graphic Designer Lianne Mah, Mode Models Edmonton is proud to present...