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The year is 1995. Helmut Kohl is Federal Chancellor, Robert Altmann is delighting more than just the fashion set with his big-screen satire „Prêt-à-porter“ and in Hamburg I reach, what is, for me, a major decision: „I want to live my dream!“, and Modelwerk was born. Bursting with joy, on the 5th of May 1995 I took my first steps into the world of self-employment. I‘d already gathered some experience in front of the camera with Neuland, my own modelling agency. Following a strenuous acquisition, I won my first clients and soon enough I had my first employee. Nevertheless reality caught up with me pretty quickly and the fear of failure started to grow. Bills had to be paid, problems tackled and the German bureaucracy overcome. Despite all these issues I was determined not to give up. Almost every day, I used good old snail mail to send three comp cards featuring selected models to the most important clients in the area, in the hope of one day being able to collaborate with one of the big boys. It took a full year until the morning arrived when I received an invitation to personally introduce myself and my company. - The first big goal that I‘d set myself was within reach. The workload became heavier, my personal expectations became even higher and, slowly but surely, the first success stories were written. The agency kept on growing, with new employees coming to join the team. We were always on the lookout for new faces. We even dared to take on somewhat unusual-looking models, stumbling upon a gap in the market - not everyone wanted the classic „Miami Beach beauties“. With these strong new faces we gradually made the move towards foreign agencies and tried to find a place for our models there. During the first few years, my three best girls and I would sometimes hop in my car and drive right across the country, so they could be personally introduced to a number of agencies in Paris. It didn‘t take long before we could reap the benefits of our work, and the collaboration with foreign agencies became increasingly easier. As a result, we were soon representing international models, which brought with it new opportunities. Time passed, with highs and lows. Twenty years later, it‘s 2015 and the company „Modelwerk“ has secured its place in the world of fashion. For me, it‘s a dream come true and it fills me with pride to see how far we‘ve come. I could never have achieved all of this without the incredible support from friends, family and of course all the employees who have strengthened our Modelwerk team over the years. THANK YOU for helping me make my dream become a reality. Of course, I‘d also like to take this opportunity to express my sincerest thanks to all our clients and partners for the fantastic collaboration. Here‘s to the next 20 years!

MODELWERK - 20 years anniversary magazine  


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