Page 1

Computational Design Sprint A framework for rapidly addressing complex business challenges that helps to streamline creativity, accelerate design, and align teams within a time-boxed, data-driven environment.

Executive Summary

Mode Lab 431 NW Flanders St. #302 Portland, OR 97209 +1 (347) 788-0570

business@modelab.is http://modelab.is

Statement of Confidentiality This proposal and supporting materials contain confidential and proprietary business information of Mode Lab. These materials may be printed or photocopied for use in evaluating the proposed project, but are not to be shared with other parties.


+1 (347) 788-0570 | http://modelab.is | business@modelab.is

About Us Mode Lab is an advanced product creation consultancy specializing in computational design. We help teams streamline creativity, accelerate design, and enable a more fluid transition from prototype to production.

As product development has become increasingly complex

We design algorithms, build generative tools, develop

and distributed, conventional design tools and workflows

future-oriented products, and provide strategic consulting

are no longer sufficient to keep up. Every organization

services to companies interested in leveraging emerging

must now rise to the challenge of re-configuring

technology to transform their businesses.

themselves to align with the systems, flows, and exchanges that shape a new era of design and production.

We have over 12 years of experience developing

Since 2008, we’ve helped start-ups and established brands

teams at some of the world’s most innovative companies.

harness the power of computational design to streamline

Our customers span a range of industries and include

creativity, accelerate innovation, and enable a more

well-known footwear and apparel brands, software

seamless transition from prototype to production. With

corporations, automotive OEMs, amongst others. This

services spanning computational design sprints, tools and

cross-industry perspective provides us with a unique lens

methods research, product design, full-stack development,

for problem framing and an endless source of insight to

and training, we are an end-to-end studio capable of

bring to our work. Our clients come to us for our talent,

delivering on tomorrow’s most complex design challenges

vision, and values. They return because of our obsession

Our computational design process accelerates innovation

with craft and inspiring creative energy.

groundbreaking products with design and engineering

and pushes the boundaries of customization, data-driven performance, and advanced method of make.

We partner with forward-looking design organizations to accelerate creative and technological innovation. Who we are We’re a computational design partner that helps you connect your teams, tools, and workflows. Our mission is to harness the power of computation to streamline creativity, accelerate innovation, and enable a more seamless transition from prototype to production.

2

What we do

Computational Design Sprints Product Labs including Design, Technology, and Research Computational Design Training

Mode Lab | CD Sprint Executive Summary| Computational Design Sprint


+1 (347) 788-0570 | http://modelab.is | business@modelab.is

Our Team

Project Team

Ronnie Parsons, Founder & CEO Ronnie Parsons is a Co-founder and CEO at Mode Lab, an advanced product creation consultancy specializing in computational design. At Mode Lab, he helps design leaders leverage computational tools and workflows to drive business transformation and organizational change. He is a design executive with over 15 years of experience, including computational systems research and data-driven product innovation. His engagements span across multiple industries, including consumer product, automotive, software, digital manufacturing, and architecture.

Our Computational Design Team Computational Designers are the creative driving force behind the conceptualization and development of disruptive

technology, tools, and design methods. Software Engineers build beautiful, functional software applications to support design, research, and technology

initiatives in creative ways. Strategists lead discovery initiatives to uncover, understand, and plan ways of working for organizational change and

process innovation. Researchers define and shape research tools and methods in the pursuit of novel ways of working and making.

Mode Lab | CD Sprint Executive Summary| Computational Design Sprint

3


+1 (347) 788-0570 | http://modelab.is | business@modelab.is

Our Services We’re thrilled for the opportunity to collaborate and explore alongside you the opportunities that computational design sprint can bring to your business. Innovation Consulting As product development has become increasingly complex and distributed, Market Analysis & Industry Insights

conventional design tools and workflows are no longer sufficient to keep up. Every organization must now rise to the challenge of re-configuring themselves to align with the systems, flows, and exchanges that shape a new era of design and production. We work with design leadership to establish an understanding of their

Strategic Foresight & Trends Tools & Methods

organization and roadmap a strategy to address unmet needs in the market.

Computational Design Sprints The complexity of tomorrow’s challenges requires a more responsive and agile design process today. We’ve brought together business strategy, computational thinking, user research, and visual programming methods into a framework that for validating ideas and generating solutions to complex challenges in under a week. This integration enables us to rapidly execute these concepts using

Product Strategy Digital Prototypes Physical Prototypes

advanced design and production systems.

Product Labs Designers need more intelligent and better connected tools in order to keep pace with accelerating technologies and shifts in consumer demand. Our crossfunctional teams address the complex nature of developing products in today’s market by leveraging lean research and agile practices.

Fullstack Development Product Design Research & Strategy

Computational Design Training We are in the midst of a paradigm shift, and teams must understand the nature of this shift in order to design for it. With advances in technology occurring at an exponential rate, continuing education is crucial in order to maintain a competitive advantage in the marketplace, retain talent, and support a positive company culture. We work alongside teams to understand their needs and develop training

Executive Education Computational Design Sprints Tools & Methods

programs tailor-made to their goals.

4

Mode Lab | CD Sprint Executive Summary| Computational Design Sprint


+1 (347) 788-0570 | http://modelab.is | business@modelab.is

Computational Design Sprint A Computational Design Sprint is a framework for rapidly addressing complex business challenges that helps to streamline creativity, accelerate design, and align teams within a time-boxed, datadriven environment. Where does it come from? The Design Sprint, created in 2010 by Google Ventures, is a step-by-step process for answering critical business questions through design, prototyping, and testing ideas with customers. It combines business strategy, innovation, behavior science, and design thinking into a field-tested process that any team can use. With this, our framework integrates Computational Thinking, an approach to problem-solving that formulates a problem and expresses its solution(s) in such a way that a computer - human or machine - can effectively carry it out. This integration enables us to rapidly execute concepts generated during a Sprint using advanced design and production systems.

What does it involve? A Challenge of a level of complexity that necessitates the use of advanced design and production systems, and requires immediate attention in order to transition an idea into production. A cross-functional team of 5-7 people with diverse skills and areas of expertise, working together for 4 days to build a prototype that addresses the sprint challenge. A step-by-step process for validating ideas and generating solutions to complex challenges in under a week.

How does it work? Sprinting at Mode Lab involves a collection of design sprint exercises, organized into four phases: Understand, Explore, Build, and Demo. We’ve brought together business strategy, computational thinking, user research, and visual programming methods into a framework that supports both divergent thinking and convergent thinking.

Phases 01: Understand Map out the problem space and decompose the challenge into a series of small, discrete questions. 02: Explore Generate a range of ideas, mindful of both feasibility and scope, but open to those not immediately apparent. 03: Build Build a prototype to validate or invalidate assumptions, or fill the gaps in our knowledge. 04: Demo Test and validate the prototype with a select group of stakeholders. Based on findings, outline next steps.

What is the outcome? The outcome of every Computational Design Sprint is a functional prototype, tested by stakeholders, and a Summary Report with clear insights on where to go next. Having completed your design sprint, you will have the confidence to further iterate on the prototype or transition the proof of concept into development.

Mode Lab | CD Sprint Executive Summary| Computational Design Sprint

5


+1 (347) 788-0570 | http://modelab.is | business@modelab.is

Phase 1: Understand Map out the problem space and decompose the challenge into a collection of smaller, discrete questions. During this phase, your team comes together to understand the business challenge from all angles. You’ll create shared knowledge and align to a common direction. Phase 1 Modules

M01: Defining the Challenge Invite team members and external subject matter experts to share their knowledge and insights.

Module 1: Defining the Challenge EX01. Expert Interviews

EX04. Sprint Q ​ uestions

Invite team members and

Brainstorm issues that may act

external subject matter experts

as goal blockers a ​ nd formulate ​

to share their knowledge and

questions that must be

insights.

answered to a ​ ddress ​them.

EX02. How ​Might ​We… ​(HMW)

EX05. User Journey Map

Take insights surfaced during

Define the User Journey and

interviews and reframe them as

target an ​area ​of ​focus f​ or ​the ​

design opportunities.

remainder ​of ​the ​Sprint.

EX03. Long-Term ​Goal Review the How Might We statements and, as a team, decide on a long-term business goal.

6

Mode Lab | CD Sprint Executive Summary| Computational Design Sprint


+1 (347) 788-0570 | http://modelab.is | business@modelab.is

Phase 2: Explore Explore a broad range of ideas, mindful of both feasibility and scope, but open to possibilities that may not be immediately apparent. During this phase, we will iterate on a range of concepts and hone-in on a single solution to prototype. Phase 2 Modules

M02: Generating Solutions Generate as many ideas as possible, mindful of both feasibility and scope, but open to possibilities that may not be immediately apparent. M03: Synthesis Review the concepts identified so far and hone in on the collection of ideas to further refine. M04: Mapping Map user stories to key ideas and identify the computational patterns required to execute them. M05: Sequencing Design the system and its algorithms to guide prototype development.

Module 2: Generating Solutions EX01. Lightning Talks

EX02. Generative Sketching

Research a ​ nd p ​ resent i​nspiring ​

A series of sketching methods

companies or products t​ hat ​

that will explore a broad space

are r​ elevant t​ o the c​ hallenge, ​

of possible solutions.

as w ​ ell a ​ s ​take n ​ otes o ​ n the ​ presentations.

Mode Lab | CD Sprint Executive Summary| Computational Design Sprint

7


+1 (347) 788-0570 | http://modelab.is | business@modelab.is

Phase 2: Explore continued Module 3: Synthesis EX01. Heatmap (Silent Voting)

EX03. Decider Vote

Individually pin up concepts

The ​Decider ​makes the fi ​ nal ​

and vote o ​ n ​the b ​ est ​ideas, or

decision o ​ n ​the ​concepts, or

components of ideas o ​ r ​​text.

components of concepts, to bring forward, and gives an explanation.

EX02. Concept Presentations Select your f​ avorite c​ oncept, or component of a concept, regardless of authorship, a ​ nd ​ describe w ​ hy i​t is the best.

Module 4: Mapping EX01. User Story Map

Look for similarities that

so far and hone in on the

exist and identify generalized

selected ideas into a single

reusable solutions within your

concept to prototype.

given design context.

EX02. Lightning Talks

8

EX03. Pattern Matching

Review the concepts identified

EX04. Concept Presentations

Research a ​ nd p ​ resent ​inspiring ​

Select ​your ​favorite c​ oncept,

companies or products t​ hat ​

or component of a concept,

are r​ elevant t​ o the c​ hallenges, ​

regardless of authorship, a ​ nd ​

as w ​ ell a ​ s ​take n ​ otes ​on ​

describe ​why y ​ ou t​ hink i​t is the

presentations.

best.

Mode Lab | CD Sprint Executive Summary| Computational Design Sprint


+1 (347) 788-0570 | http://modelab.is | business@modelab.is

Phase 2: Explore continued Module 5: Sequencing EX01. Algorithm Design

EX03. Abstracting Patterns

Incorporate the identified

Prioritize patterns for

computational patterns into the

development, and focus on

design of a set of algorithms

the vital information required

to execute on the desired

in order to build a successful

prototype.

prototype.

EX02. Asset Mapping Identify existing assets, those to be modified, and those that require development.

Mode Lab | CD Sprint Executive Summary| Computational Design Sprint

9


+1 (347) 788-0570 | http://modelab.is | business@modelab.is

Phase 3: Build Build a prototype to test the assumptions we are trying to validate or invalidate, or fill the gaps in our knowledge.

Phase 3 Modules

M06: Prototyping Build a prototype based on the assumptions you are trying to validate or the knowledge gaps you are trying to fill.

Module 6: Protoyping EX01. Create the Prototype

EX02. Tune the Prototype

Create t​ he ​actual p ​ rototype to

Merge parts of the developed

demo and test with the team.

algorithm(s) or tune its functionality to improve performance.

10

Mode Lab | CD Sprint Executive Summary| Computational Design Sprint


+1 (347) 788-0570 | http://modelab.is | business@modelab.is

Phase 4: Demo Test the prototype with, and gather reactions from, stakeholders. Based on the team’s findings and following discussion, outline next steps.

Phase 4 Modules

M07: Testing & Learning Gather reactions to our demo and test the assumptions for the prototype. Summarize and review feedback, and plan for the future. M08: Summary & Analysis Provide feedback to the Sprint Team and key stakeholders.

Module 7: Testing & Learning EX01. Demo Solution

EX03. Planning (Next Steps)

Demo the solution to

Take the learnings from the

stakeholders, and invite them to

Sprint and define and discuss

test the developed prototype.

next steps.

EX02. Gather Feedback Prepare a ​ f​ eedback w ​ all ​for ​your ​ team t​ o c​ ollect ​feedback f​ rom demos, and collect insights from the audience of stakeholders.

Module 8: Summary & Analysis EX01. Reporting Provide recommendations on how to accelerate concepts catalyzed during the Sprint.

Mode Lab | CD Sprint Executive Summary| Computational Design Sprint

11


+1 (347) 788-0570 | http://modelab.is | business@modelab.is

All Phases & Modules

Phase

Monday

Tuesday

Wednesday

Thursday

Understand

Explore

Build

Demo

12

Mode Lab | CD Sprint Executive Summary| Computational Design Sprint


Grasshopper Primer

+1 (347) 788-0570 | http://modelab.is | business@modelab.is

Dynamo Dictionary

Dynamo Primer

Mode Lab Computational Design Sprint Summary  

Develop innovative products that transform businesses by leveraging data and algorithms to re-imagine what is creatively possible. “How ca...

Mode Lab Computational Design Sprint Summary  

Develop innovative products that transform businesses by leveraging data and algorithms to re-imagine what is creatively possible. “How ca...