H OLI DAY ST Y L E
Prim Nolido:
The essential traveler By Carlo S. Suerte Felipe
T
he current boom in the real estate industry is challenging the creativity and innovation of developers like Pueblo De Oro Development Corp. (PDO). For company President Prim Nolido, the key is to constantly bring in fresh ideas. A change of scenery, or a new experience can do wonders to the busy mind. This is the reason why Prim loves to travel. Travelling is not just a way to escape the stress brought about by the corporate world. So far, Prim has visited five continents and it’s not because he’s the company’s head honcho. Apparently work follows the president everywhere he goes. And so when Prim travels abroad, work doesn’t stop.
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“Travel is important in real estate because you’re able to get ideas from other countries. You bring home the knowledge from those experiences,” he explained. For example, Prim shared how communities are developed abroad. In the past, township designs in the Philippines were very similar to Spain. The church is the center and is surrounded by the market, plaza and other commercial areas. “In the newer townships we’re developing right now we see different kinds of master planning,” Prim explained. “In some areas, it’s very similar to the US where the government is at the center and it’s surrounded by businesses. There are also developments like New York City - Central VO L. 5
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Park is at the center, and the commercial value of properties around it are very high. It’s somehow applied by subdivision developers - the basketball court, park or club house is at the center of the residential spaces. He also revealed that about 30 percent of the sales of Pueblo De Oro come from overseas Filipino workers. “OFWs tend to acquire properties with a design they are familiar with - it’s either they’ve seen that particular design abroad or maybe they worked or stayed in that particular type of house.”
Around the country and beyond Prim personally oversees and visits all
