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chIldRensWeaR BuyeR: June/July 2012 Issue 76 £8.50

BuBBle london: exclusive preview of the s/s 13 show Rock the look: the story behind new uk-manufactured label Rock n Regal Mad aBout the Boys: alexia Panza, founder of tom & drew, on the brand’s official uk launch

June/July 2012





 REGULARS 05: Comment 06: News 08: NCWA news 10: Open for business Legal and business advice plus industry opinion 14: Retail therapy Store profiles, news and events 16: Brands to watch Editor’s pick of brands 49: Style guide Swimwear 53: Laura loves The coolest products for kids 66: Talking point With Jasmine Guinness



20: Mad about the boys Interview with Tom & Drew founder Alexia Panza prior to the brand’s official UK launch

55: Schoolwear

22: Industry measure Bestselling children’s brands

58: Opinion School sportswear sales

24: Stylesight S/s 13 trend report

60: Be a good sport Analysing the impact of the London 2012 Olympics on the sportswear market and school sportswear sales

26: Rock the look New British manufactured childrenswear label Rock n Regal

57: News

62: Stock Name labels

30: Bubble London Exclusive preview of the s/s 13 show 44: S/s 13 show insight A round-up of this season’s key UK and overseas shows

 

  June/July 2012

This year, however, is special. This is the year of the Queen’s Diamond Jubilee, the year London will play host to the Olympics, and the year when there is no better opportunity to boost the nation’s morale and celebrate the best of British.

ď€žď€Ťď€¨ď€€ď€œď€ąď€ťď€¤ď€Žď€€ď€‘ď€¤ď€Żď€Źď€Žď€ťď€‚ď€€ ď€&#x;    ď€?   

With all eyes on the nation, stores are pushing the boat out in terms of window displays, promotions and local events. On a larger scale, we have the recent announcement of the first 12 towns selected as Portas Pilots and who, with government funding, will hopefully pioneer something of a British high-street renaissance. We also have the Independents’ Day initiative run by Skillsmart Retail on 4 July, which advocates the many and varied independent retailers in the UK, and the contribution they make to the British high street. The atmosphere at this month’s Bubble London will also have a distinctly British vibe. The Bubble Homegrown campaign will see the event pay homage to children’s brands designed and manufactured in the UK, including a live photo shoot capturing the best of British fashion taken from collections at the show. You can find out more about the s/s edition of Bubble London in our preview on page 30, as well as the latest news from the other key trade shows in our s/s 13 exhibition round-up on page 44.

Editor Laura Turner Writers Isabella Griffiths Christina Williams Victoria Jackson Fashion writer Natalie Dawson Sub editor Amanda Batley Online editor Suzanna Bain Editorial assistant Carey Whitwam Designers Michael Podger Clive Holloway James Lindley Richard Boyle Sales manager Sharon Dennis Subscriptions Louise Adu Production director Gill Brabham Group sales director Lindsay Hoyes Marketing director Stephanie Parker Managing director Colette Tebbutt Reprographics/printing Image Data Group Ltd 01482 652323

CWB is published 6 times per year by RAS Publishing Ltd, The Old Town Hall, Lewisham Road, Slaithwaite, Huddersfield HD7 5AL. Call 01484 846069 Fax 01484 846232 CopyrightŠ 2012 CWB Magazine Limited. All rights reserved.Reproduction of any written material or illustration in any form for any purpose, other than short extracts for review purposes, is strictly forbidden. Neither RAS Publishing Ltd nor its agents accept liability for loss or damage to transparencies and any other material submitted for publication.



Also this issue, we have the story behind the new and exciting UK-manufactured childrenswear label, Rock n Regal, as well as an interview with Alexia Panza, founder of celebrity favourite Tom & Drew, prior to the brand’s official UK launch at Bubble London this season. Amid our schoolwear offer, we take a look at how the London 2012 Olympics are affecting sportswear sales, and what influence the Games could have on the importance, and interest, placed on sport in schools going forward. I hope you enjoy the issue – to be read while drinking a nice, patriotic cup of tea, of course – and I look forward to seeing many of you over the forthcoming weeks at this season’s trade shows. Our next issue will be out in August. In the meantime, you can keep up-to-date with all the latest industry news at Laura Turner Editor

CWB is a joint venture between RAS Publishing and the National Childrenswear Association.

A Buyer Series Fashion Business Publication CWB is a fashion business publication produced by RAS Publishing Ltd. Other titles include WWB, MWB, and Footwear & Fashion Extras. RAS Publishing is an ITE Group company.




June/July 2012

ď€Œď€Žď€”ď€?ď€€ď€Œď€›ď€›ď€?ď€Œď€—ď€?ď€€ď€‘ď€šď€œ ď€?ď€?ď€?ď€&#x;ď€›ď€›ď€šď€œď€ž Anti Copying in Design (ACID) is appealing to independents to pledge their support of British designers through its Commission It, Don’t Copy It campaign.

ď€&#x;ď€?ď€€ď€›ď€—ď€Œď€™ď€?ď€€ď€‘ď€šď€œ ď€?ď€˘ď€›ď€Œď€™ď€? Italian childrenswear brand Il Gufo is embarking on a national and international expansion plan, including opening own-brand stores in the main European capitals. To continue strengthening its retail position in its home market, the luxury label recently opened a flagship store in central Rome on one of the capital’s most prestigious shopping streets, Via del Babuino 65. Rome is the latest addition to the brand’s portfolio of Italian stores, which also includes Milan, Turin, Cortina, Treviso and Pordenone.

Independents that invest heavily in and support British designers are being encouraged to further their allegiance by becoming retail members of ACID. By doing so, they receive a showroom sticker and Independent Retailer Member of ACID logo to visibly show their support to customers. On behalf of the government, Baroness Wilcox, the Minister for Intellectual Property, says, “I welcome ACID’s work to help engage with, and protect, the UK’s design sector. Its many design-led, small businesses not only generate direct value for the UK economy, they also underpin success for many larger firms across all sectors.�

As well as the retail developments in its home market, plans for European expansion and a wholesale distribution in over 30 countries, Il Gufo recently opened its first US store in New York.

ď€‘ď€”ď€œď€?ď€žď€€ď€›ď€šď€œď€žď€Œď€?ď€? ď€œď€? ď€?ď€Œď€—ď€?ď€?

ď€Œď€€ď€?ď€?ď€? ď€Žď€šď€—ď€—ď€Œď€?ď€šď€œď€Œď€žď€”ď€šď€™ Premium retail and wholesale childrenswear brand Caramel Baby & Child has collaborated for a second time with Natalie Vodianovia’s Naked Heart Foundation, which provides safe play parks for children living in poverty in urban Russia. Caramel’s creative director Eva Karayiannis has designed a dress inspired by her childhood memories. All proceeds from the garment, which is crocheted in red, 100 per cent cashmere yarn, and takes five days to be handmade by skilled artisans, will go to the Foundation. A crocheted collar is sold separately as an accessory which, together with the dress, is available worldwide from Caramel Baby & Child shops and select department stores.

ď€?ď€&#x;ď€?ď€?ď€?ď€?ď€šď€™ď€€ď€˜ď€?ď€Œď€™ď€? ď€?ď€&#x;ď€?ď€?ď€?ď€?

Twelve town centres have been named as the first Portas Pilots to test out the measures in Mary Portas’ High Street Review, with each receiving a proportion of the £1.2m funds set aside for the scheme.

This season’s Bubble London, taking place on 17-18 June at the Business Design Centre, Islington, will feature its most comprehensive free business seminar programme.

ď€?ď€?ď€€ď€›ď€—ď€Œď€žď€‘ď€šď€œď€˜ď€€ď€‘ď€šď€œ ď€?ď€œď€?ď€?ď€?ď€Œď€œ

A second round for unsuccessful applicants will add a further 15 pilots and, while applicants need not reapply; they are able to alter their applications before the deadline of 30 June.

Running across both days of the show, Tony Scott, co-founder and director of Restore the High Street, will present his seminar “Restore your profitability�, looking at how retailers can improve business efficiency. Chairman of Retail Performance Specialists Dennis Reid will reveal how to build an exceptional sales and customer service plan, and Warren Knight, founder of Gloople, addresses the topic of retaining customers via social media., the new online platform for independent retailers of men’s and women’s fashion, has expanded into childrenswear. Established in Denmark, Norway, Sweden and the US, Miinto’s collaborative project of combining the brand offers of independent retailers with intelligent e-commerce expertise, launched to the UK in April.

Retail expert Mary Portas says, “It is now clearer to me than ever that Britain wants its town centres revitalised, and the energy and accountability for that needs to rest with the people who live and do business there.� The winning Portas Pilots are Bedford, Croydon, Dartford, Bedminster, Liskeard, Market Rasen, Margate, Nelson, Newbiggin by the Sea, Stockport, Stockton on Tees and Wolverhampton.

Running on Monday is Stylesight’s client services director Kim Mannino’s seminar entitled “Children’s runway roadmap s/s 13: summer scrapbook�, which will include four actionable new season trends. Meanwhile, Natalie Lue, founder of kids’ lifestyle site Bambino Goodies, and the company’s features writer and marketing consultant, Kat Molesworth, will look at ways retailers can attract and retain new customers.

“It’s a great concept to support indies,� says Hannah King of participating childrenswear boutique Orygyns. “It helps us reach a wider target audience with the advantage of industry and online expertise combined with solid marketing exposure.� Miinto MD, Richard Packman, adds, “Children’s clothing is one of the most searched for categories online, and we’re really excited to be working with some great children’s boutiques.�

June/July 2012


  British mother-and-baby brand Jojo Maman Bébé’s trade sales overseas are up 280 per cent year on year, an increase supported by the recent launch of an international trade sales department.

  Children’s footwear label Step2wo is launching a limited-edition collection, all profits from which will be donated to the British Heart Foundation’s Mending Broken Hearts Appeal. The Heart & Sole range sees the brand collaborate with celebrity mums Charlotte Church, Jasmine Guinness and Rachel Stevens, who have each designed a footwear range.

With 100 wholesale accounts in 42 countries – 69 bricks and mortar and the remainder e-commerce – the majority are based in Europe, with significant sales also to Japan, South Africa, Australia and Hong Kong. As well as wholesale, the brand is targeting overseas orders via direct e-commerce. In the UK, the company sells direct to consumer only, where its chain of 46 stores is growing at a rate of 12 new locations per annum.

   As of this season, premium childrenswear agency Vida Kids will handle the UK sales of Hucklebones (pictured), Imps & Elfs, Soft Gallery and Dolly by Le Petit Tom.The London agency also represents Bonnie Baby, SpiritHood Kids, Scotch R’Belle, Scotch Shrunk, Mini Rodini, SuperTrash Girls and Wildfox Kids. For more information visit the new Vida Kids website at

Launching exclusively at Selfridges’ London store on 4 July, the collection will then be sold through Step2wo’s children’s footwear concessions at Selfridges and until 18 July. After this time, it will be sold through Step2wo’s concessions in Harvey Nichols and online at Styles are available from toddler to teens, and retail from £66 to £150.

      Kid’s Wear Berlin, a new children’s trade fair scheduled to launch for s/s 13 on 3-4 July, has been cancelled due to hesitant exhibitor bookings. The show had planned to offer an alternative concept to the children’s fashion sector, combining an order-taking event with art, photography and lifestyle trends. Despite initial enthusiasm, preliminary bookings were inadequate for the show’s debut edition, with the poor economic climate cited as the reason for brands remaining with proven trade shows rather than investing in new concepts.

 

Non-profit organisation Walpole, which promotes, develops and represents the British luxury industry in partnership with over 180 of Britain’s most prestigious brands, has named childrenswear label Aravore as a Brand of Tomorrow for 2012. Brands of Tomorrow is a bespoke mentoring and coaching programme designed to support up-and-coming luxury British brands in becoming global leaders in their respective fields. Commenting on the accolade, Aravore company founder and director Yanina Aubrey says, “This is hugely exciting. We are one of only a handful of amazing brands that have been given this award over the years by Walpole, and only the second childrenswear brand to have done so.”

           

For more industry news visit

  Australian children’s footwear manufacturer Skeanie is launching a new scheme to provide UK retailers with a risk-free purchasing opportunity. The Sell or Swap initiative will see the brand’s European distributor, United Brand Management, replace any products retailers do not sell from the brand’s s/s season with new products from the a/w range. “We feel so confident that our family of retail partners will sell their Skeanie shoes that we will effectively replace any they do not sell at the end of the season with new shoes from our next collection,” says Skeanie brand manager Mel Hearn. “This means retailers are sure to retain their full margins and won’t have to discount.”

              

             



June/July 2012

%  $%#$ %$ % !" %$ #"#% !$ $#!% " #" EXECUTIVE DIRECTOR’S COMMENT: STANDARDS SEMINARS NCWA has been much engaged in Standards work since the beginning of the year. We hosted a meeting of the European Working Group on the Safety of Childrenswear at the end of February, at which 11 countries were represented, including, for the first time, Turkey. The next meeting is in September, and a new Guideline on Interpretation, giving answers to regularly asked questions on cords and drawstrings, should be published in a few months.

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THE LEVERET Amersham, Buckinghamshire Run by Mother and Daughter Joan Jarvis and Susie Crook, children’s clothing, toy and gift boutique The Leveret opened in March and stocks clothing by Darcy Brown, Toby Tiger, Organics for Kids, Annafie, Powell Craft, and Funky Feet. Women’s gifts and homeware are also available. An e-commerce website is in the pipeline, together with extending the age range of the clothing to cover newborn to eight years.

In May, NCWA was represented at the first meeting of a new Working Group on Risks in the Sleeping Environment. This area covers both childrenswear and child use and care articles, for it deals with items such as cot bumpers, sleepbags and cot duvets. The work is being carried out on the instruction of the EU Commission and has to be completed within three years. Companies interested in this work should contact NCWA for more information. In due course, NCWA will no doubt organise seminars on this subject. A further seminar on the European Cords and Drawstrings Standard and the British Code of Practice on the Mechanical Safety of Childrenswear was held in March. New NCWA members find this seminar a useful introduction to the world of Standards formation, as well as a guide to how to ensure their products are safe, while other members find it a good way to train staff. Another seminar will be organised in the autumn, so do let us know of your interest. Flammability of nightwear is covered by legislation in the UK, but there is also a European Standard which, although less stringent, has a slightly wider coverage. Remember too that infantwear does not differentiate between daywear and nightwear. While there is a helpful Guidance Note on the BIS website, it is often easier to understand the requirements when they are explained in a seminar, so NCWA is proposing to hold another seminar on this, too. As always, access to the seminars will be restricted to members of NCWA. There are only days to go to the June edition of Bubble London, taking place on 17-18 June at the Business Design Centre, Islington, and it promises to be a great show, with even more brands and exhibitors attending than last year. It is not too late to ensure that your potential and existing customers know where your stand is, nor for visitors to make their travel plans. NCWA will have its usual stand in the Gallery (G20), and I look forward to seeing as many of you as possible. Elizabeth Fox, NCWA executive director NCWA is based at 3 Queen Square, Bloomsbury, London WC1N 3AR Tel: 020 7843 9488 Fax: 020 7843 9478 Email: Visit:

NCWA Council: Chairman DAVID BURGESS David Luke Ltd Manufacturer Vice Chairman SHARON BEARDSWORTH Emile et Rose Manufacturer Imm Past Chairman TONY RIDEWOOD APR Agencies Agent Hon Treasurer COLIN WILSON

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Council Members: DAVID HULL Agent NUALA MCKENNA Nuala McKenna Agencies Agent DIANE SHAW Agent SARAH TAYLOR Agent RAY WILLIAMS Agent HANNAH MCHALICK Oh Baby London Manufacturer MALCOLM TRAVIS Travis Designs Manufacturer TATIANA LEETA John Lewis Partnership Retailer JO PERSECHINO Antz In Yer Pantz Retailer JANETTE REED Cotswold Kids Retailer VIRGINIA ROSS Pollyanna Retailer President: KEN SCATES Marketing and sourcing consultant Vice Presidents: LESLEY FALLON Retail consultant JACKIE COOK Retail consultant Executive Director: ELIZABETH FOX

ď€?ď€? ď€Ąď€Œď€žď€Žď€“ The Little Bebe Boutique specialises in the under-five age group, offering clothing, shoes and baby gifts from brands such as Hatley, BĂŠbĂŠ by Minihaha, Absorba, Dizzy Daisy, Pitter Patter, ZipZap and Pex. Having been trading for a year this month, store owner Fiona Fleming is now looking at areas of growth for the business, including building on her strong following in the US and Australia and diversifying into baby accessories. Another idea introduced includes a service to frame treasured baby outfits, which has proved especially popular for gifts.

#$%" !%" $%$#! • Membership is open to everyone involved in the British childrenswear industry. • Associate membership, open to non-British organisations, is now available. • Membership costs from ÂŁ85.

June/July 2012


  Petit Bateau has teamed up with Japanese fashion designer Tsumori Chisato on a capsule collection for babies, girls and women.

  Bili B is the first boys’ collection from children’s underwear brand Mili B.

The “love and fresh water” themed collection is the brand’s second collaboration with Chisato, and sees the designer customise Petit Bateau’s signature nautical stripes by turning them into waves and incorporating the word “love” into designs. The collection, which is available in select Petit Bateau stores and online this month, comprises sleeveless rompers for babies together with vests, T-shirts and dresses for girls and women.

 

The new gift-led baby range, which is designed to complement the label’s baby bloomers for girls, features boxer shorts and matching bandana bibs in a choice of blue ginghams, checks and spots. Sizes are available from newborn to two years, and boxer shorts are supplied with an organza gift bag and Bili B printed carrier bag.

Last month marked the annual NCWA agents meeting, which is designed to open discussion on issues currently affecting agents and the industry as a whole, as well as providing an essential networking opportunity.

Mili B, which was acquired recently by bib supplier Beauty & the Bib, uses 100 per cent cotton fabrics and manufactures in the UK. The Mili B collection, including the new boys’ range, will be available to view at this month’s Bubble London.

The two-day event also includes the social highlights of the agents’ golf competition which, this year, took place at Chesfield Downs Golf Club in Hertfordshire, and was won by agent Nick Mason. The winners of the agents’ bowling tournament (pictured L-R), were agent Nuala McKenna, CWB editor Laura Turner, NCWA executive director Elizabeth Fox and agent David Hull. Next year’s meeting will take place on 30 April 2013, with all NCWA agents welcome to attend.

  Measure Your Child’s Feet is the name of the new free app created specifically for the iPad by children’s footwear brand Naturino. Naturino developed the app to allow parents to easily measure their child’s feet and monitor growth – which can be up to two or three sizes each year dependent on age – helping to ensure shoes still fit correctly. The app works by the child standing on the iPad and placing their heel against a line on the screen. Parents can then move a cursor to the tip of the child’s foot, press OK, and the measurement is displayed. A foot measure is also available to download from the brand’s website at

 

 

 

Dutch brand Muy Malo is making its UK debut this season with a girlswear range for ages four to 14.

Babywear brand Organics for Kids is expanding its offer for s/s 13 with the launch of Pigeon Kids, a new seasonal range for older children.

Represented in the UK by NCWA agent Lisa Hobson of Willows Agency, the brand’s latest s/s 13 collection will also be available to view at the Kleine Fabriek exhibition in Amsterdam. Muy Malo produces three collections per year – spring/summer, autumn/winter and a cocktail collection (pictured). The cocktail collection solely comprises dresses and separates, while the seasonal ranges also feature accessories. Wholesale prices range from ¤8 to ¤42.

         

Following on from Organics for Kids, which caters for up to three years of age, Pigeon Kids will be available from three to eight years. Highlights from the debut s/s 13 collection include tulip and leaf prints, chinos, striped T-shirts and hoodies. Like Organics for Kids, the new range is ethically sourced and produced, 100 per cent organic and primarily made in England. Pigeon Kids will be available to view at Bubble London on 17-18 June at the Business Design Centre, Islington.

       

         



June/July 2012


$% "!  � 

ď€?ď€’ď€Œď€—ď€€ď€Œď€? ď€? ď€? ď€? ď€? 

Remote working can also have an enormous benefit in reducing sick days. According to a study of 24,000 IBM staff worldwide, employees who worked flexibly were able to work an additional 19 hours a week before they experienced the same levels of stress as those who did not work flexibly. Remote working can also manage the increasing high percentage of office space that employers fail to utilise.

IS FLEXIBLE WORKING THE WAY OF THE FUTURE? In a recent speech, Nick Clegg said the government wanted to examine the option of extending flexible working beyond mums and dads. He talked about extending flexible leave to grandparents or close family friends in order to make it “much more common – a cultural norm.� The law currently restricts the right to request flexible working to parents with children under 17 (or 18 if the child is disabled) or to carers. However, an employer is fully entitled to refuse such a request on the basis of a “genuine business ground� such as the negative effect on customer demand, quality or performance or due to the effect on existing staff. Flexible working can instil immense loyalty in workers and improve staff morale. This is often seen by management as a “nice� employee relations exercise and something that firmly falls within the remit of human resources. Now is the time to consider extending the option of flexible working beyond the current legal remit. Remote working does not mean working from a kitchen table surrounded by noisy children and builders. It means working anywhere that is not the firm’s physical office assisted by the use of Skype, Facetime and video conferencing to discuss matters with colleagues and clients. Ordering and managing stock, for instance, need not be carried out at a desk next to colleagues. If the right applications and systems are in place on the employee’s laptop then the stock can be managed remotely.

ď€œď€?ď€žď€Œď€”ď€—ď€€ď€Œď€? ď€? ď€˜ď€Źď€Śď€Ťď€¨ď€Žď€Žď€¨ď€€ď€“ď€¤ď€ťď€€ď€? ď€?   ď€˜ď€¤ď€´ď€­ď€¨ď€śď€Źď€°ď€Ş 

MARKETING CHILDREN’S PRODUCT How about the environmental impact? Twenty two per cent of UK domestic carbon emissions are from traffic. The government is currently considering legislation to reduce parking spaces at work, with Nottingham leading the way and imposing a “workplace parking levy�. The government has re-commenced the fight to prevent Europe from making our employees work less than 48 hours per week. Trade unions and employer organisations (collectively called “the social partners�) are trying to reach an agreement on “working time� issues by September. The main debate in Europe relating to the Working Time Regulations 1998, which implement the European Working Time Directive (the Regulations), is whether or not Europe will still allow the UK to ask its middle management and junior staff to sign a document, often attached to an employment contract, in which they agree to “opt out� of the 48-hour working week. Although it is often hard to exceed the 48-hour working week (as it applies over a rolling 17-week reference period), the fundamental aim of the restriction is to protect workers from the health and safety consequences of overworking. Rather than rely on this stringent 48-hour working week or lose sleep over the health and safety liabilities that might arise if these hours are exceeded, employers could start to focus less on potential loopholes and consider offering employees the right to work flexibly and remotely.

Responsibility is key when marketing children’s product. In an independent report to the UK parliament last year entitled Letting Children be Children, Mothers’ Union chief executive Reg Bailey advised that children’s retailers need to be “explicitly and systematically family friendly, from design and buying to display and marketing.� But that doesn’t mean retailers can’t push boundaries. Responsibility and return on investment can work hand-in-hand. Strategy is paramount. What do you want to communicate about your product, and to whom? Set objectives about what you want to achieve, and prioritise, while bearing in mind your budget. Set timelines. Evaluate continually and don’t be resistant to changing your game plan. Responsibility must echo out of every part of your strategy. The first rule is to respect the consumer. Don’t lie to them or trick them – you will be found out. Consumers want clarity and to be engaged in meaningful conversation. However, conversation can be a juggling act, so don’t be afraid to outsource. And it’s not just a case of best effort; it is best practice. Your website must encapsulate your products’ ethos, from a user-friendly interface to grammatically correct copy. Social media must be at the forefront of any marketing activity. And don’t forget direct mail, media buying, branding, research, event management, publications, PPC, SEO, video and corporate communications. The best advice Only Kids can give to retailers is approach marketing with the same level of creativity, dedication and enthusiasm as you have invested in your products. And above all, don’t tell fibs.

June/July 2012



  





 

 


  


How has Twitter helped your business? — LatteMama has been an active online childrenswear business since November, and the most powerful marketing tool has been Twitter. It’s an excellent way to connect, not only with journalists and bloggers, but with customers. It’s one thing to read a blog and comment to get in contact with someone, and a completely different thing to be able to have a conversation, have people pitch in, and be constantly updated on industry news. It’s surprising to see how many customers use Twitter, too, and how easy it is to reach out to them through the social network.

How valuable is Twitter to your business? — We have yet to receive the full benefit of Twitter as the company is new. So far, it has enabled us to have contact across the globe with like-minded people, and it gives us a fantastic platform to promote our company ethos and launch our product, which is the Smocka; a smock top for children who like to collect things. We’ve only just dipped our toe in the water, and there is a lot more we can do to grow our business through Twitter. For social media analytics, I find using is an excellent way to measure how effectively we are using Twitter to influence our network.

Who do you follow? — People I value in the industry. I follow powerful mothers in general who have inspired and supported me. I use Twitter as a way to keep updated about brands I stock and people I’ve collaborated with, or wish to collaborate with. I’ve recently started following competitors; it’s always good to know what campaigns they’re running to make sure it doesn’t collide with anything I have planned.

How does the real-time communication element of Twitter benefit your business? — It enables us to keep abreast of current news stories. When we are all so busy, I find it useful to re-tweet ideas and events that are relevant to us and will excite and inspire our followers. It’s a great tool for letting people know where we’re exhibiting, encourage them to come and see us, and report how the event is progressing. It also offers the opportunity of re-tweeting relevant local events or business opportunities that interest our followers.

Do you use Twitter as an extra customer service channel? — Yes, we’ve previously used it for customer feedback and questions; it’s not uncommon to be asked about sizing or delivery times. One of our strongest qualities is our customer service. We aim to reply as quickly as possible and, by using Twitter the right way, we can be ahead of our competitors who are only reading emails or answering phone calls during a certain time.

Do you use Twitter as an extra customer service channel? — This was one of the original motives. As our customer followers grow, we want to understand how they spend time with their children and what inspires them. If I can apply the ideas I have, and the future product range I want to bring to market, to my customers’ needs, it’s a win-win situation. It’s also an excellent opportunity to hear customer feedback.

For more industry opinions visit


What instigated you to use Twitter for business? — I became UK representative of Tom & Drew and Mischka Aoki just after the a/w 12 buying season and needed to create brand awareness in the UK before they exhibited at this month’s Bubble London. Twitter has been a cost-effective and valuable tool in doing this, offering excellent results that exceeded my expectations. Who do you follow? — I don’t have strict criteria, but I try and follow as many potential customers as I can; it’s great to see what they’re up to. I also like to follow the media, stylists, and bloggers for immediate access to information. My main purpose isn’t to sell on Twitter, it’s to get to know my clients and potential stockists and join in conversations. There are a few boutiques I’d love to sell to – as of yet we just talk about general things – but they follow me, so I know the brands are getting out there. What examples can you give where the real-time communication of Twitter has directly benefited your business? — When I joined Twitter, I started following boutiques, a few of which were looking to open in the immediate future. They mentioned they were still doing their buying; I tweeted them, and now they’re stocking Tom & Drew. I also follow large department stores, and regular tweets with one buyer turned into emails, and now we have meetings booked for s/s 13. Potential stockists also come across me, which leads to them researching the brands. Many send me direct messages requesting further information and then we become offline contacts.


8 & 9 JULY 2012 Designed for independent retailers

Free on site parking Free


Independent Kids is a childrenswear trade show designed for independent retailers Sunday 8th July 10 - 5pm Monday 9th July 9 - 5pm Apply at: Tel: 0121 683 1415 Cranmore Park Exhibition Centre, Cranmore Avenue, Shirley, Solihull, B90 4LF



June/July 2012


    

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LOO LOO’S Ingatestone, Essex Loo Loo’s opened its doors to the public in April in a flurry of celebration. Former finance manager Lucy Webb chose to swap figures for fashion to pursue the dream of running her own business, providing the local and surrounding areas with designer childrenswear for newborn to 14 years. The boutique’s portfolio includes international labels such as Oilily, Pepe Jeans, Wildfox, No Added Sugar, Tom & Drew, Aya Naya, Tappa Nakki, Toffee Moon, London Kiddy and Bonnie Baby. Webb merchandises the stock in a bright and white boutique environment, which is complemented by handmade, wooden furniture. Plans for the rest of the year to aide growth and attract custom consist of enhancing the current website to include an online shop and putting on special, guest-invited store events for sale previews and new collection launches.

June/July 2012



WOBBLY WARDROBE Rye, East Sussex Amanda Burgoyne opened Wobbly Wardrobe in March 2010. Her aim was to cater for local demand and her need as a mother to achieve more flexible hours having previously been head of secondary maths and project manager and Kent PA for Julian Clary. The boutique for newborn to 10 years offers childrenswear, toys and gifts. Loyalty cards have been recently introduced as well as a by-appointment service where Burgoyne takes stock to customers’ homes. A second shop is also in the pipeline.

MINI VIPS Hartford, Cheshire Owned by Michelle Webb, childrenswear boutique Mini VIPs opened its doors in March in the busy village of Hartford, Cheshire. Catering for newborn to eight years, its brand portfolio includes Mayoral, Chipie, Frugi, Emile et Rose, Lilly & Sid, No Added Sugar, Bob & Blossom, Dolls & Dirt, Tom & Drew, IKKS and Timberland. Webb is currently working on advertising the business as well as securing repeat business with a loyalty card scheme.


  Former model Michelle Marsh (pictured) has taken over childrenswear boutique Tilly Flops in her home town of Oldham, Greater Manchester. The store, which is designed to the theme of a children’s garden picnic, offers clothing for boys and girls up to eight years of age as well as christening and communionwear, gifts, accessories and toys.

SWEETPEA Sweetpea is a new online clothing shop for boys and girls aged newborn to six years. Owner Louise Atkinson plans to build on the store’s initial offer, which includes labels such as Beau Loves, Tappa Nakki, Lille Barn, Toffee Moon and Weekend a la Mer, by continually sourcing new products. A blog is also being produced to promote the business and allow Atkinson to share ideas and discoveries in all areas of family life.  

  Leicestershire family-run children’s boutique Once Upon A Time...In Kibworth celebrated its first year in business last month with a party and a glass of champagne for customers. Other highlights of the event included a Mickey Mouse entertainer for children, free gifts, a raffle and special one-day-only discounts.




                            

                             

                                       

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June/July 2012



 ď€?ď€€ď€¨ď€§ď€Źď€śď€ąď€´ď€€ď€—ď€¤ď€ˇď€´ď€¤ď€€ď€žď€ˇď€´ď€°ď€¨ď€´ď€€ď€ľď€¨ď€Žď€¨ď€Śď€śď€ľď€€ď€śď€Ťď€¨ď€€ď€Żď€ˇď€ľď€śď€ƒď€Ťď€¤ď€¸ď€¨ď€€ 



Icelandic childrenswear label Sunbird Kids launched in 2010, offering a creative, street-style look for boys and girls aged newborn to 10 years. Designed for comfort and freedom of movement, garments feature bold use of colour and pattern, fringing, tie-die and dip-dye. As well as Icelandic stockists, the brand supplies accounts in the UK, Canada, the US, Germany, Denmark, Sweden, Japan, China and North Korea. Wholesale prices range from $5 to $65.

Australian in origin, Smellies Clothing is hitting the UK market at Bubble London this month with its 80s-inspired “interactiveâ€? T-shirts for two to 14 years. Highlights are scratch ’n’ smell prints including fruits, popcorn, chocolate and a cupcake; glow-in-the-dark prints; and colour change T-shirts, which are triggered by body heat. Scratch ’n’ smell wristbands are also available. T-shirts wholesale for ÂŁ7.




Canadian brand Missie Sunshine Couture is launching for s/s 13 with a collection of beachwear for girls aged two to 10 years. Brand designer Christina Lee got the idea for the company when the handmade beach cover-ups she created for her daughter began sparking interest. The line of limited-edition pieces are designed to be flexible enough to wear both on and off the beach, and include kaftans, maxi dresses and chiffon tunics. Wholesale prices range from around ÂŁ25 to ÂŁ75.

Launched last year initially on a made-to-order service, the London childrenswear label is now available for wholesale. Catering for boys and girls aged newborn to eight years, it offers coherent styles, bold use of colour and garments designed for maximum wear with the intention of being handed down and worn again. Produced entirely in the UK, wholesale prices range from ÂŁ10 to ÂŁ45.

Established in 2010, US label Homespun Vintage offers childrenswear for boys and girls aged one to six years. The look of the brand is vintage-inspired, one-off pieces that are faded, washed and worn-in. Highlights include an army jacket made from World War Two laundry bags, and gingham dresses with an appliquĂŠd deer image. With accounts in the US and Canada, the label is also open to orders from the UK. Wholesale prices range from $15 to $45.


June/July 2012


model: photo by: Steven Visneau

17 & 18 June 2012 Business Design Centre, London A great mix of children’s products A unique buying experience

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See you at Bubble London with the S/S 2013 collection.17th and 18th June, 2012. Stand G14, Second Level, Gallery Showroom.


June/July 2012


   

! $'% %($'#                

LAURA TURNER: What’s the story behind Tom & Drew? ALEXIA PANZA: Tom & Drew started when I was at the end of my junior year in college. We were preparing to work on our senior thesis project where we had to create a mock business and spend an entire semester bringing it to life. I’ve always been interested in entrepreneurship, and thought why not do this for real? When coming up with my thesis subject, I kept asking myself, how do I mesh my love of fashion with a niche market? I always found it difficult to find preppy but cool clothes for my two nephews, so that’s where it all started. From the day it began, sitting in my apartment doing hours of market research to the official launch for a/w 10, Tom & Drew has developed into a boutique boys’ brand sold in over 150 stores in the US and internationally. LT: What’s Tom & Drew’s USP? AP: Tom & Drew Boys is a unique brand in the respect that there are very few boys’ lines out there able to mix elements of fun with classic, quality clothing. Our collections are created with the overall theme of vintage Americana in mind. They will always include the staple elements of blazers, bow ties and dressier items, along with more traditional and classic elements. That said, we always remember who we cater for, and make clothes boys will actually enjoy wearing, too. LT: What are the key strengths of the brand? AP: The strengths are our customer service and attention to detail. There is never a time when

any one of my team has their phone switched off. My number-one priority is to provide the best customer service possible. We are also meticulous with quality control. LT: Where does the brand’s slogan, For the Sake of Boys and Bulldogs, come from? AP: I grew up with English bulldogs, and they hold a very special place in my heart, which is why Tom & Drew’s logo, and all of its branding, comes from the English bulldog. The brand is an official sponsor of the Bulldog Rescue Club, which is an organisation in America committed to saving the lives of bulldogs throughout the country. We donate a percentage of our proceeds to the organisation, and they continue to help save, feed and give shelter to homeless and abused dogs. From our Bulldog Rescue Me pima cotton T-shirts to our Japanese denim with paw-print rivets, the bulldog is never forgotten. LT: What led to your decision to introduce girlswear for s/s 12? AP: Tom & Drew launched as a boys-only collection, and my focus will always be on boys. However, the theme of the s/s 12 range was the Royal Wedding so, of course, we had to have a little lady in the shoot. We designed her two dresses and received fantastic feedback and decided to continue with girlswear, launching a full girls’ collection called Liv, with a simple yet sophisticated aesthetic. I then decided to take on another difficult project – tween girls – and while we continue to offer certain styles for girls aged two to six, our real focus is on ages seven

June/July 2012



The response to Tom & Drew in the UK has been fantastic and almost overwhelming. LT: Tom & Drew is a well recognised in the US. How are you planning to raise brand awareness over here? AP: Marketing has always been a strength of mine, which has trickled into Tom & Drew. As most people know, we have a strong celebrity fan base buying Tom & Drew for their sons including Angelina Jolie and Brad Pitt, Kourtney Kardashian, Sandra Bullock, Gwen Stefani, Matthew McConaughey and Sarah Jessica Parker. We also have great editorial presence. I hope to work more with the UK media and continue to increase brand awareness. A pop-up shop in the UK may also be in the works. LT: Do you operate any own-brand stores in US? AP: We don’t at this point. However, with the response we’ve received in such a short amount of time, this could definitely be something to consider, and the UK might be the perfect place to launch our first free-standing boutique.

    

to 14. Like boys, tween girls don’t have enough options, so I’m determined to create gorgeous clothing for both of these underserved segments of the market. LT: How are the collections structured? AP: The target age group for the boys’ collection is two to eight years and, for girls, seven to 14 years. My belief in structuring the collections is to create a one-stop-shop. The boys’ range comprises outerwear, formalwear, denim, footwear and accessories. The girls’ line encompasses the same, with a heavy focus on accessories such as leather school notebooks and novelty authentic furs including a racoon and suede outerwear piece and a pink ostrich feather vest. The boys’ collection is typically around 60 pieces, wholesaling at $16 for bow ties, $16-18 for hats, $38 for knits, $38-42 for pants and $40-45 for blazers. The girls’ collection is around 40 pieces, with wholesale prices at $20-45 for accessories, $38-48 for blouses and $42-68 for dresses. LT: Is Tom & Drew’s Bubble London debut this month part of a bigger UK expansion plan? AP: Yes, we are absolutely focusing more on the UK market. We decided to participate in the show because we’ve had such a stellar response in the UK to Tom & Drew and Liv. We have a new

agent in the UK, Elena Souto, who has done a spectacular job introducing the brand, and we couldn’t be more pleased with the feedback and warm welcome it’s received. LT: Is Tom & Drew well positioned to make an impact on the UK market? AP: It’s certainly positioned well in terms of price points. It almost seems our UK buyers cannot get over the quality of the collections and the moderate price point. I believe the brand will create a huge impact in the UK market. Again, there are very few boys’ lines to begin with, and ones that can create gorgeous linen or seersucker blazers for under $100 are rare. LT: Do you have UK stockists? AP: We’re proud to announce Tom & Drew is stocked at the world-renowned online boutique, Alex & Alexa. We’ve also partnered with two new fabulous bricks-and-mortar boutiques Mini VIPs in Cheshire and Loo Loo’s in Essex. Along with these, the collection has been purchased by Dolly Rocker Kids in London, and we have additional stores stocking the collection for a/w 12. LT: How many accounts would you like to have in the UK? AP: I’d like to have as many as possible while keeping the integrity of the brand intact. It’s important for us to be selective and choose our retailers in the UK strategically; we’re not interested in saturating the UK market. The ultimate goal is to secure one high-end department store and focus on high-end children’s boutiques throughout the UK. LT: How important is the UK in terms of your overall export operation? AP: We export to Australia, Japan, Iceland, Sweden, Italy and Switzerland, but the UK is certainly becoming one of our key countries.

LT: What is your long-term vision for Tom & Drew in the UK? AP: For it to become the nation’s favourite boys’ brand as it’s starting to become in the US. I’d love for the UK to become our most important country in terms of exportation.

 

                  



June/July 2012



   ď€? ď€Łď€˛ď€§ď€€ď€Łď€­ď€Żď€Žď€Šď€€ď€Ťď€Žď€Śď€§ď€°ď€§ď€Žď€Śď€§ď€Žď€´ď€€ď€Ľď€Şď€Ťď€Źď€Śď€˛ď€§ď€Žď€łď€śď€§ď€Łď€˛ď€€ď€˛ď€§ď€´ď€Łď€Ťď€Źď€§ď€˛ď€łď€ƒď€€

01 Lelli Kelly

03 Best Years

02 Crocs 03 Start-rite / Converse / Inch Blue / Daisy Roots

Bestselling footwear brands


02 Frugi

01 Mayoral

Eliane et Lena Frugi

Bestselling gift brands

Catimini French Connection Kids Molo Little Joule 02 Molo Frugi

Bestselling childrenswear brands overall

03 Catimini Eliane et Lena

01 Mayoral

01 Mayoral

02 Lilly + Sid

02 Orange Tree Toys

01 Jellycat

03 Scotch & Soda Little Joule Timberland

03 Organics for Kids / No Added Sugar

Bestselling babywear brands Bestselling girlswear brands

Bestselling boyswear brands

  ď€€ď€ąď€łď€°ď€´ď€¤ď€ˇď€€ď€¨ď€ąď€ąď€łď€¤ď€Łď€€ď€˛ď€­ď€€ď€Œď€žď€‹ď€€ď€°ď€¤ 

June/July 2012


  ##(    

&%&'(&' !%&


Elsy Guess



                

Fracomina Mini

The look: Free-spirited hippie pioneers living on the road Inspiration: Vintage postcards and motel brochures / Rusted gas station signs / Emily Ulmer photography / Western boots and hats / Weathered maps / Vintage denim ads Key s/s 12 collections: Elsy, Guess, Tumble Dry, Woolrich Kid



Fracomina Mini Monnalisa

Fracomina Mini

                 

Miss Blumarine

The look: Sombre sepia photographs of haunting children Inspiration: Illustrations by Benjamin Lacombe / Davina Zagury’s The Land of Lost Toys / Drawings by Paul Chiappe / Vintage toys and portraits of children Key s/s 12 collections: Fracomina Mini, Monnalisa, Simonetta, Elisa Menuts, Paglie

Elisa Menuts


June/July 2012



Silvian Heach

Miss Grant Boboli

Silvian Heach

Miss Blumarine

             

Elena Rubio

The look: Spiritual surfers seek solace in Eastern fantasy Inspiration: Paintings by Korean artist Yuhee Choi / Art by Takashi Murakami / Tokidoki characters / Korean cartoons / Flower art by Ji Yeun Hong Key s/s 12 collections: Silvian Heach / Fendi / Pan con Chocolate / Elena Rubio / Miss Blumarine / Tuc Tuc / Condor

&$ (  &'!


Silvian Heach


Monta Silvian Heach

             

Tumble Dry

The look: Street-smart mischief-makers run the city as their playground Inspiration: Lucas Mongiello’s 20/20 series / Tire Sculptures at Nishi Rokugo Park in Tokyo / Wall murals and graffiti on city structures / Imagination Playground in New York Key s/s 12 collections: Monta / Silvian Heach / Tumble Dry / Woolrich Kid

    




June/July 2012

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Rock n Regal; a contradiction in terms you might think yet, in fact, it perfectly sums up the look and feel of Melanie Salisbury’s childrenswear brand of the same name. Launched for a/w 12, the label embodies, and seamlessly blends, influences of rock music with regal beauty in its choice of cuts and colour palettes. Add to this a dose of classic British heritage through its UK manufacture, and you have rather a unique fusion; one designed to allow the wearer to play an instrumental role in which genre of the clothing they wish to reflect. Salisbury, both owner and designer of the brand, was expressing her creative streak long before her latest venture into childrenswear, and those influences have helped shape her work today. Born into theatre – her mother a professional dancer and choreographer, her father a member of the Royal Ballet, and a family business of a performing arts school – Salisbury naturally followed this career path. Her passion, however, was fashion, sewing and creating. Growing up, she would spend hours surrounded by costumes that she would adapt into her own creations. Later, alongside performing, she trained as a pattern cutter and seamstress, taking her creative dabbling to producing

bespoke pieces. It was through the family’s performing school, and being around hundreds of children and their growing interest in fashion, that inspired Salisbury to turn her hand to making childrenswear – cue Rock n Regal. Catering for boys and girls aged five to 12, Rock n Regal’s offer includes T-shirts, tailored coats, hand knits and prom dresses, plus unusual garments with a twist. Wholesaling from ÂŁ4 to ÂŁ130, collections comprise around 35 pieces per season, and are structured to appeal to each of the three main themes of the brand; Rock, Regal and British. The idea of each range is it can either be matched or clashed, according to taste. While influences of rock music add a fun edge to design – including an exclusive T-shirt for s/s 13 created with London’s Abbey Road Recording Studios – the British element of the brand, through its UK manufacture, is paramount to the company ethos. “Premium British quality is second-to-none, and it is imperative to the brand that we manufacture here,â€? says Salisbury. “I’d feel hypocritical drawing on so many British elements then shipping the production abroad.

June/July 2012


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We don’t just want to jump on the bandwagon and wave a flag, we actually care about the production and are putting something back into the economy. We live in such a throwaway culture, and that’s not something we want to be a part of. We design Rock n Regal pieces with durability in mind, not only in careful manufacturing and attention to detail, but in style that transcends fashion so pieces can be worn or inherited for seasons to come.” Salisbury searched tirelessly for the best British mills and suppliers for her brand, with one supplier in particular living up to the “regal” in Rock n Regal, having also provided the silk for Kate Middleton’s iconic wedding dress. And, with the label being centrally based in Birmingham, access to these manufacturers and suppliers who are spread throughout the country is optimal production-wise. In terms of the production process, Salisbury designs everything herself, using feedback from the children at the family theatre school as a soundboard. She then sources items such as fabric and trims, makes the samples and cuts the patterns. As the brand generally makes to order, it works to forward order but, if the need arises, it can offer a fairly quick turnaround. With the label rapidly growing, and the number of stockists and enquiries for next season building week-to-week, Salisbury is carefully thinking ahead to accommodate demand. Following something of a soft launch for a/w 12, Rock n Regal is ready to start making some noise. While it is manufacturing at present, other dress makers are being trained in its designs so the brand can continue to grow. This is a system that will be applied each season, and one Salisbury considers to be the best option for a brand requiring so much

handfinishing to grow without cutting corners and still maintaining quality control. “Although we’d researched the market, we didn’t advertise the brand launch until we reached Bubble London,” she says. “We didn't even send out a press release, so nobody would have known about us until the show. There was method to this. Being new to the industry, and with an exclusive approach to manufacturing, we didn’t want to bite off more than we could chew and disappoint customers by taking on too much too soon.”

as her business mentor. And his advice to be selective over her accounts has also paid off, with stockists for the brand’s first season including key retailers such as Fenwick, Pollyanna, Dolly Rocker Kids, Achica and Bebe Boutique. “I would like to have 25-30 steady accounts for a while before we look at growing again,” she says. “We can’t ever lose sight of our brand and manufacturing ethic. It’s quality over quantity for us. We’re looking for stores that really get the brand and can pass it on to customers who want something special.”

In the same vein, while exporting the label is something Salisbury is interested in, at this early stage, it’s not something she’s considering for a couple of seasons yet. Although interest in the brand is global, and Salisbury is confident Rock n Regal would appeal to the American and Japanese markets, the odd one-off bespoke pieces for customers abroad is as far as it goes at present. As a new company, she wants the label to cut its teeth in the UK market before moving on to the rest of the world.

Going forward, the long-term vision for the label is to establish a strong following and build an established list of customers. Lifestyle products are also a possibility. “The strength of the brand is its soul,” says Salisbury. “Rock n Regal is a lifestyle brand, with ties to a particular British lifestyle. This is something unique to us that we can develop in many ways in the future.”

The controlled approach she has taken to the brand’s growth is partly down to the advice given to her by childrenswear agent and former chairman of the National Childrenswear Association, Tony Ridewood, who Salisbury cites

When the company is better established, Salisbury has aspirations to put something back into the community through music and fashion; an idea she coins as a Reel to Real aspect to the brand. Through music events and promotional charity pieces, she hopes to support children who need help, something she’s seen great results from through the family business. Until then, I’m sure we’re going to be hearing a lot more about Rock n Regal as it continues to flourish as an inspiring example of the best of British design. Break a leg Rock n Regal.

photo: feriet tunc



June/July 2012

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Since 1993, Spanish company Globotex SL has been producing elegant childrenswear for newborn to 14 years under the brand name Fina Ejerique. A colourful swimwear range for ages three months to 14 years, which uses technical fabrics resistant to sun, salt, and chlorine, is also available. Stand B23

Luxury Italian childrenswear label Il Gufo produces and distributes collections for children from newborn to 14 years. The offer is divided into a baby range for newborn to two years and a junior line for two to 14 years, with product categories including clothing, footwear and accessories. Stand G14

The s/s 13 Paglie collection includes layered dresses and slimline chinos for girls and check shirts, polo shirts and stretch chinos for boys. The Paglie Red line has a sporty, maritime look, while the Paglie White range offers party styles such as dresses and boleros for girls and three-piece suits for boys. Stand E35


June/July 2012


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AT THE SHOW: This season’s Bubble London, offering fashion, footwear, accessories and lifestyle collections, is packed with exciting visitor attractions including new signings, key returns, a campaign to celebrate British designed and manufactured labels, new collaborations, an on-site photo shoot and a free business seminar programme. In terms of new signings, some of which are also making their UK debuts at the show, key names to watch out for include Tom & Drew, Loud Apparel, Derhy Kids, Elfie, Gymp, Gracil, Native Belle, Eva-Koshka, Cofucu Baby, Poco Nido, Mini Vanilla, Magnificent Baby Boutique, Verity Jones London, World By Swing and Wild Honey. New exhibitors in Bubble GUM, the area of the show designed to offer a platform for niche brands, includes Corby Tindersticks, Forwalls, Crawlings, Milk & Cereal, Little Creative Factory, Monstres, Atticus & Gilda and Organic Babies. Key returns to the event include Il Gufo, No Added Sugar, Mini A Ture, Paglie, Silvian Heach, Hucklebones, Lilly + Sid, Boys & Girls, Dandy Star, Green Kids, I Love Gorgeous, Jessie and James London, Little Linens, Aden & Anais, Tutto Piccolo, Hatley, Kissy Kissy and Mischka Aoki.

 Zoocchini has increased its offer of kids’ hooded towels this season. Ideal for the beach or pool, the towels are available in a wide choice of colours and character designs such as a cow, duck, giraffe, elephant, frog, lion, monkey and tiger. Stand A28

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Girlswear brand Hucklebones has two stories for s/s 13. The first offers refined daywear, including cotton cashmere knitwear and linen and denim separates. The second story focuses on party and special occasion styles, including knitwear, sleeveless tops and tailored shorts. Stand C4

Tutu Du Monde offers an ethereal collection in dusty pastel hues for girls aged one to 11 years. Highlights include vintage-inspired tutus and silk rosette satin sash dresses. Pretty detailing and finishes are key to the brand’s look, and include frills, tulle, sequins, beads, feathers and bows. Stand G60

Molo works with a wide range of illustrators and graphic designers and, for s/s 13, the Molo art project sees the brand handpick seven of the collaborators to sign the neck of the T-shirts for which they have created a print. Artists featured include Sarah Beetson and Stina Persson. Stand C19



June/July 2012



New fashion and illustration-led label Corby Tindersticks offers environmentally conscious kids’ clothing, toys and posters. The s/s 13 range features a tongue-in-cheek theme inspired by holidays to Blackpool and the poor British weather. Stand G37A

From Barcelona, Little Creative Factory offers a collection of clothing and accessories for children aged three months to eight years, with each piece being versatile and changeable to stimulate creativity and play. Stand G13

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Mon Marcel for newborns to four years offers elegant and minimalist childrenswear with a focus on knitwear. The s/s 13 collection is inspired by Saint Tropez, featuring the key colours of turquoise, coral, peach and pink, as well as natural fibres such as 100 per cent Egyptian cotton. Stand C12

British-produced childrenswear brand Pili Pala returns with its sixth collection, offering stylish, clean lines with an emphasis on comfort and fun. Unisex items include long-sleeve yellow T-shirts with a blue bird motif, organic cord gilets and velour jackets. Stand VE2

For s/s 13, the Helen Gordon collection offers new characters, including a fox, butterfly and owl, which are printed onto a range of organic babywear, T-shirts and stationery. The babywear offer has been extended to include new lines such as blankets and gift boxes. Stand A11

             

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             

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June/July 2012


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Gracil’s extensive offer of girls’ hair accessories includes hair clips, hair bands and head bands, available in casual, fashion and classic styles, as well as an occasionwear line. Stand E44

Inspired by fairies and English summer gardens, the s/s 13 range includes chiffon dresses and skirts, lace, and smocking on Liberty fabric party dresses and babies’ rompers. Cotton, stretch T-shirts with pretty collars and gingham ruffle skirts are also key for girls, as are colour-block shorts and dungarees for boys. Stand C3



Marmalade & Mash’s s/s 13 offering features bright and bold colours complemented by pastels and delicate neutrals. The collection seeks to evoke nostalgia through timeless designs, which have been given a fresh approach, with the comfort of the garments key. Stand VC10

Pettiskirt and tutu brand Angels’ Face has new colours for s/s 13 – nature-inspired hues such as emerald green and peacock blue, as well as subtler romantic shades including lavender and silver. A new selection of lace dresses and an extended baby range with new babygros are also available. Stand A4

Offering an understated luxe look, key pieces include soft, tailored blazers, pegged Capri trousers, crisp white shirts and flowy dresses. There is also a vintage sportswear influence shown in oversized cricket jumpers, polo-neck T-shirts and tennis-inspired dresses. Stand VD12




June/July 2012

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The s/s 13 theme is The Romance of the Open Road. Highlights for girls include tiers on dresses, while shapes remain true to the brand aesthetic of a slim upper body with voluminous skirts. For boys, skinny jeans and ribbon print cotton shirts are key. Stand B22

Grubbies launched to market last season with a collection specialising in denim dungarees for boys and girls aged newborn to five years. This season, the brand also has a denim playsuit for girls and dungaree shorts for boys, both featuring red piping, zips and stitching. Stand C33

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More Stories’ range of clothing for girls and boys aged newborn to 10 years is characterised by comfortable fits and fabrics, a strong sense of colour and unique, signature prints. The gift of a small storybook comes with each purchase. Stand E4

Taking inspiration from France’s cafÊ culture, new to the Mini A Ture collection for s/s 13 includes a range of checks, a super-soft knit programme added to the babies range, new jersey fabrics, and a cool coloured denim series for boys and girls. Stand D22

Catering for girls aged four to 14 years, Parisian label Derhy Kids mixes fashion trends with classic styles of the House of Derhy, which has been established for over 40 years. Bestsellers from the brand’s womenswear range inspire the girlswear, offering a feminine, romantic and bohemian look. Stand G49


June/July 2012



AT THE SHOW In light of the London Olympics and the Queen’s Diamond Jubilee, this season Bubble London is celebrating all that is British with a new campaign, Bubble Homegrown. The initiative will see Bubble London pay homage to children’s brands designed and manufactured in the UK, including Beau Loves, Mili B and Bili B, Childs Farm, Grubbies, Helen Gordon, Immink, Inch Blue, Little Mashers, Organics for Kids, Pili Pala Childrenswear, Poppet, Poppy, Rock n Regal, Teddy & Me and Tulip & Nettle.

  Rock n Regal’s offer includes tailored coats, hand knits, prom dresses and T-shirts. For s/s 13, an exclusive T-shirt will also form part of the range, which the brand has created in partnership with London’s Abbey Road Recording Studios. Stand D24

Continuing with the British theme, Bubble London is teaming up with CWB magazine to host its first live photo shoot on-site, which will capture the best of British fashion from collections at the show. Taking place on Sunday, visitors will be able to watch stylist Fran Lee and photographer Jay Hunting at work. The show’s plaza will also feature furniture designed and manufactured in the UK, supplied by British designers Melanie Porter and Holly Palmer. To celebrate Father’s Day, which coincides with the opening day of the show, Bubble blogger Tabara N’Diaye will be on-hand, capturing images of fathers and their children. The pictures will be available to view at Meanwhile, on Monday, visitors are invited to have their photograph taken by the show’s guest photographer, Julia Boggio.



Milibe returns this season with new stripes and colours on its basic collection. New styles are also available in woven fabrics – such as jackets for both boys and girls, chinos, shorts and skirts – all in colours that complement the brand’s basic jersey collection. Stand B6

Returning to Bubble London for s/s 13 after its show debut last season, luxury Italian label Silvian Heach Kids offers an extensive collection for children aged six months to 16 years. Product categories covered include babywear, childrenswear, teenwear and accessories. Stand G47

Primary colours form the colour story for Tom & Drew’s s/s 13 boys’ range, which includes a red seersucker blazer with matching shorts and trousers. Liv, for girls and tweens, focuses on neutrals, pastels and metallics. Stand C40




June/July 2012


For s/s 13, new organic, appliquÊ designs with animal motifs are available, complementing the brand’s growing range of cards and gift-wrap. New summer dresses and baby sets in a fresh, bold colour palette are also key. Stand A20

Highlights this season include Floppy Friends, a range of soft toy, animal character rattles, each of which complements one of the brand’s prints. An organic jersey collection of babywear and accessories is also available. Stand C9

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Australian-designed Forwalls offers creative decorating ideas for kids’ rooms. Its removable wall and window decals enable rooms to be updated quickly and easily. There are also matching wall canvases, storage hampers and growth charts available to complete the look. Stand G48

US brand Crawlings offers fun infant and toddler knee pads. Recommended for six months to three years, the body of the knee pad is soft and stretches like a sock. At the centre of the knee, it has lightweight foam that is flexible and water and UV resistant. Stand G33

The s/s range from childrenswear brand Poppy sees the Poppy character, a little girl whose adventures are depicted on the brand’s fabrics, heading back to nature after her travels in the city. Two main prints feature for s/s 13, one focusing on soft tones, the other a wispy, country style. Stand D10


June/July 2012



AT THE SHOW The event’s seminar programme, Look Who’s Talking, has been expanded for the s/s 13 edition, and will feature even more experts sharing advice and tips on how to maximise the potential of a business. Topics covered include social media, trends, stock and cash handling, customer service and PR and marketing. For further details check the Bubble London news story on pg 6.

  Aden & Anais, whose offer includes muslin swaddles, bibs and blankets, is launching the Serenity Star this season. The electronic feeding and sleep system includes a feeding diary, night light, sound machine and room temperature indicator. Stand VB14

Other visitor highlights include a free breakfast for buyers courtesy of children’s dressing up costumes brand Travis Designs, which will be served in the breakfast lounge on the Gallery Level. The Stand Out competition makes its return, with judges on the hunt for the most creative use of stand space. To round up the opening day of the show, exhibitors and visitors are once again invited to Browns, Islington, from 6pm to 7pm for post-show drinks.



Soft leather baby shoe brand Inch Blue has a range of stylish and fun designs for s/s 13. Colours span from soft pastels to citrus brights, while styles range from classic Mary Janes to sandals. The label’s shoes are made by hand in Wales using chrome-free leather. Stand C46

Martin Pedersen Strømpefabrik was founded in Denmark in 1937. Today, the company comprises four brands; MP, Hempels, Footzy and Funch Made With Love. Products offered include socks, tights, knit accessories and childrenswear. Stand B41

The s/s 13 range includes dresses and overalls and accessories featuring delicate rose prints. Sixties-inspired short-sleeve dresses and English lace skirts with a matching pastel blue summer coat are key. Stand E10

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For more Bubble London news and brands visit




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Albero 1820 for our next summer collection 2013 we have a new jeans hats line, we continue with our basic line hats in pink, light blue and white in materials how pique, jeans, poplin and we have an innovations in our collection of hats straw and sewed tape. Tel: +34961451771 Email:

Handmade mocassin & ballerinas in more than 150 colors and first quality soft leathers. Sizes from baby to adult. Looking for UK agents. Email:



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‘Chipmunks Footwear’ is a collection of fun, fashionable children’s shoes especially designed to look after those precious little feet! Our range is almost entirely produced in leather and/or suede along with canvas for the summer. Tel: +44 (0)1925 212 212 Email:

“Cofucu Baby� is inspired by love for nature and feel for rejuvenating energy of children. The collections are made of 100% fine organic yarn complemented with its vivid natural dye color. Tel: +819092474308 / +447800970066 Email:


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At DARCY BROWN, we love our children to look like children. We take classic styles and match them with gorgeous fabrics for girls and boys up to ten years old. Tel: 01672 838069 Email:

Wow! Emile et Rose present the most beautiful prints– bright pink roses as well as ditsy daisies, tulle-trimmed ruffles and pretty bows. Boys have fabulous checks and the cutest teddies. Tel: 07971 519567 or 01509 881300 Email:



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Frocks London brings you an exceptionally unique range of dresses for ages 3-10 years old, with a focus on quality, details and finishing. Dresses to fulfil every girls dream. Tel: 07875693864 Email:

Scrumptious organic clothing that babies and children love to wear... Frugi’s gorgeous outfits fly off the shelves! For newborn to 8 years cheeky. Don’t miss their stylish nursing wear for mothers! Tel: 01326 572828 Email:





Grubbies – perfect denim dungarees for babies and young children with timeless styling, soft-as-butter fabrics and nostalgic detailing. A genuinely British brand, Grubbies are designed in Great Britain and made in Great Britain. Tel: 07887 631217 Email:


 Specialized in delicate hand smocking and hand embroidered children clothes, KIDIWI New Collection includes exquisite timeless classic designs added with a touch of modern edge. 43, Rue Antoine Lumière-69008 Lyon, France Tel: 0033609777359 Email:

ilovegorgeous designs beautiful, vintageinspired, clothes and accessories for girls from 0 to 13 years. The signature is classic, flattering silhouettes made interesting with the use of gorgeous fabrics, vintage trims and pretty embroidery. Tel: 01748 822055 Email:

  Colourful contemporary collections, in the softest organic cotton and recycled fleece, for boys and girls from baby to 11 years. Planet-friendly kidswear never looked so good! Tel: +44(0)1202 733222 Email:





The S/S '13 MARMALADE&MASH collection is true to its origins offering comfortable yet timeless style. By using bright and bold colours to compliment pastels and delicate neutrals, the collection evokes an antique nostalgia through its strong but fresh appearance. Email:

Beautiful silk braiding in an array of vibrant colours together with quirky and funky colourful fabrics, Morocco’s finest designs with a western twist, we’re delighted to bring you mini MOROC. Email:





Moccis - the perfect solution for an indoor shoe. The skid proof leather sole prevents from slipping, and double elastics at the ankle keeps them on. The best part: they are machine washable! Tel: +44 (0) 333 577 7500 Email:

Name it clothes is for fashion conscious children who know what they want. Children and their parents demand fun, trendy and playful designs, durable materials and most of all a comfortable fit, and we are proud to provide it all for children of all ages. Tel: 07816 328 520 Email:





120 years of passion for quality, childhood, innovation and colours. Steering its own path through current trends, the famous French fashion house has managed to create edgy but timeless clothing. And all in softness… Tel: 02074625770 Email:

British designed cotton and leather mini shoes in limited runs. Featuring contemporary illustration printed with waterbased inks. Each pair comes playfully packaged inside an eco friendly card tube box. Tel: 07511 483915 Email:





Rockabye-Baby was established in 2006 as a label that wanted to offer an alternative to the mainstream cute of baby clothes. Inspired by music they stand for fun, fashion, and attitude. Go see for yourself! Tel: 07982 307926 / 01442 382571 Email:

Zee & Zo is a fashionable beachwear brand with multi coloured functional swimwear. All our swimwear is UV50+ protected. Our prices range from 15 to 25 pounds for bikini’s, swim suits, shorts and dresses. Louise Salmon-UK Agent Tel: 07974 728138 Head Office Tel: +31 653 419327 Email:

  

      

   



June/July 2012


     ď€?ď€€ď€ľď€łď€¸ď€˛ď€Šď€ƒď€¸ď€´ď€€ď€łď€Ťď€€ď€ˇď€­ď€Şď€€ď€Żď€Şď€ťď€€ď€śď€…ď€śď€€ď€‡ď€‰ď€€ď€Şď€şď€­ď€Žď€§ď€Žď€ˇď€Žď€łď€˛ď€śď€€ď€Ťď€łď€ľď€€ď€§ď€¸ď€ťď€Şď€ľď€śď€€ď€łď€Ťď€€ď€¨ď€­ď€Žď€°ď€Šď€ľď€Şď€˛ď€źď€śď€€ď€´ď€ľď€łď€Šď€¸ď€¨ď€ˇď€‚ 

PITTI BIMBO: 28-30 JUNE Fortezza da Basso, Florence, Italy Last summer’s edition of Pitti Bimbo showcased around 486 collections, 192 of which were international, and attracted over 7,000 buyers and more than 11,000 visitors. Key new signings and returns this season include Cruciani, Jottum, Stillini, Unlimited, Gaudi, New Generals, Fiat 500, Ducati, Fiorucci, 813 and Come Nelle Favole. The theme for the s/s 13 show is entitled WonderFood Pitti, which will be interpreted in various ways by the exhibition from the land where food is grown to cultural and ecological elements. In line with the concept, visitors will be greeted in the venue’s forecourt by real gardens designed by architect Oliviero Baldini, full of seasonal fruits and vegetables and mannequin scarecrows. As usual, the show will be flanked by various promotional events, cultural programmes and runway shows, with the latter not only providing a first look at new trends and collections but also offering buyers inspiration for styling and combining clothing and accessories. Additionally, among the collaborations this season will be the presentation of media project, which aims to become the new fashion link for mothers all over the world. Created by Emanuele Della Valle, founder of venture capital firm Mediabend Capital, the community-style website and iPad app is dedicated to mums of children age newborn to 10 years, who are looking for unique ideas and stylish inspiration. It features contributions from international names in journalism and photography as well as stylish mothers from around the world.

June/July 2012



MINI MESS BY MESS AROUND: 30 JUNE – 3 JULY Parc des Expositions – Porte de Versailles, Hall 3, Paris Mini Mess is the children’s footwear area of Mess Around, one of the six universes of the Who’s Next Prêt-à-Porter Paris trade show. This edition of Mini Mess is the second as part of Who’s Next Prêt à-Porter Paris, and the first edition of the event to take place in June/July instead of its usual dates in September. There are no comparable attendance figures for June/July therefore, although 65,683 visitors attended Who’s Next Prêt-à-Porter Paris in January, 21,286 of them from Japan, Belgium, Spain, Italy, the UK, the US, Switzerland, Turkey and Portugal.

For s/s 13, Mini Mess will show around 30 leading children’s footwear brands including Primigi, Naturino, Aster, Kickers, Bloch, Mod 8, Chipie, Falcotto, WAG, Converse, New Balance, Spring Court and Gioseppo, as well as new signings such as PJ Shoes and Soka Espadrilles.




          

          

           

Mini Mess will feature themes designed by style and forecasting agency Nelly Rodi – White Nomad, Virtual Dream and Colour Time – which will present the children’s trends for s/s 13. Buyers looking for creative footwear brands can head for a new dedicated area of the show, Nomad Lounge, launching this season.

PLAYTIME PARIS: 7-9 JULY Parc Floral de Paris, France This season marks the 12th edition of Playtime Paris, a show made up of almost 50 per cent international exhibitors. Showcasing over 400 collections, around 50 of which are new for s/s 13, the Parisian event is expecting an estimated 6,000 visitors this time. Newcomers offering fashion include Petit Bateau, Very French Gangsters, Diggers, Little Mary, Blune, Ubang, Loud Apparel, Indikidual and Shampoodle. New to the show’s décor and design offering, meanwhile, are Coral & Tusk, Pois Plume and Kenana. Visitors can supplement their buying via Playtime’s online showroom, which is in partnership with a website called Qerros and accessed at Key benefits to buyers include enabling communication with brands after the fair, the ability to review all of the show’s collections, gain exhibitor information through a tri-annual newsletter, and place orders and re-stock throughout the year.




June/July 2012



INDEPENDENT KIDS: 8-9 JULY Cranmore Park, Solihull Independent Kids, the bi-annual buyers-only event, is dedicated to independent retailers including department stores, garden centres, and standalone shops. The July 2012 show will feature both forward-order collections for s/s 13 and immediate delivery product for a/w 12, playing host to around 50 exhibitors presenting 70 collections. Product areas covered by Independent Kids include fashion and occasionwear for children up to 12 years of age, as well as babywear and baby gifts. Key signings for this edition include Lilly + Sid, Frugi, Kite Kids, Green Kids, Mele & Co, Best Years, Coco, Abella, Little Darlings, Merry Go Round, Casa Chicos, Pitter Patter, Totes and Dandelion Clothing. In terms of visitor figures, Independent Kids is expecting to welcome around 500 buyers which, in addition to the UK, will include visitors from Malta, Spain, Libya, Germany and


South Africa. Visitors to the show enjoy free entry together with free parking, and complimentary lunch and refreshments. For the July show, organisers have also extended the opening hours on the first day to give buyers more time on stands and for placing orders. On Sunday, therefore, the event will now run from 10am to 6pm, while Monday’s hours will remain the same from 9am to 5pm. Exhibitors and buyers wishing to network in relaxed surroundings after the show can take advantage of drinks and canapés, which will be served on the venue’s balcony from 6pm on Sunday evening. Visitors wishing to keep up with the latest news about the show, its exhibitors, and offers available in the run up to the event can do so on Twitter @IndiKidsShow.


 ENK CHILDREN’S CLUB: USA



           

            

         

June/July 2012



KLEINE FABRIEK: 8-9 JULY RAI Hall 1, Amsterdam Kleine Fabriek will represent around 250 exhibitors, offering around 380 collections covering children’s fashion, footwear, accessories, toys and interiors. Around 5,500 visitors from Europe and beyond are expected to attend and, as well as many key returns, a number of new signings will be available to view including Knitwits, Greentoy, Maxomorra, IKKS, Egmont Toys, Ferrari, Monamici, Mini Dunadu, Olive & Moss, Piccalilly, Dress Your Doll, Kite Kids, Cuties & Pals, Maá and Manuela de Juan. Following feedback from exhibitors and visitors, the show has made developments for this season including the subdivision of the floorplan into dedicated areas with their own look and stand design. Object+ will feature collections comprising toys, furniture and interiors. Star – formerly known as Home & Gift – focuses on unique clothing, footwear and accessories brands with a distinctive handwriting. Industry is for fast-moving, trend-led collections for kids and teens that can adapt quickly to consumer needs. Finally, Blueprint is for brands with denim and jeans at the core of their brand identity. For the latest event information, visitors can check the show’s new website, The exhibition’s Facebook and Twitter pages will also be used before and during the show.

LITTLE BARCELONA: 15-16 JULY Royal Palace of Pedralbes, Barcelona Last season, children’s trade fair Little Barcelona launched with the aim of attracting international brands to the Spanish market. Buyers are invited directly by the organisation, by participating brands and via invitations through the show’s website. The s/s 13 edition will take place in a new, bigger venue at the Royal Palace of Pedralbes, offering a dramatic backdrop of tapestries, sculptures and paintings for the 100-plus exhibitors’ collections. Around 2,500 professional visitors are expected to attend the event’s second instalment, which covers the product sectors of fashion from newborn to junior, books, toys, accessories, décor and furniture. Also new this season is the introduction of a catwalk, various workshops, musical events, brand collaborations and trend areas. Along with the show’s website, visitors can keep up-to-date with the event via Twitter and Facebook. >>>


June/July 2012



CPH KIDS: 9-11 AUGUST AP1, Carlsberg District, Copenhagen CPH Kids’ motto is “defining the future”; its aim being to inspire visitors and exhibitors to become ambassadors for a good, healthy, sustainable and creative childhood. The exhibition, which offers children’s clothing and accessories from Scandinavia and further afield, is rolling out a number of new initiatives this season designed to optimise the event. Most significantly, at the request of exhibitors, it has reduced the show from four to three days to create a more intense buying experience. It has also re-launched its website,, offering easier access for users together with a brand new visual identity.

CIFF KIDS: 9-12 AUGUST Bella Center, Copenhagen Ciff Kids, which is northern Europe’s largest fair for kids’ fashion, will offer around 150 brands, covering the baby, kids’ and tween fashion and accessories sectors. New names to watch out for include Noa Noa Miniature, Armani, Guess, IKKS, Jean Bourget and Pepe. Primarily attracting visitors from Scandinavia and Europe, the four-day show also draws buyers from Asia, Eastern Europe and the US. Among the developments this season is the launch of New Talent Spot, an area of the event showcasing small, upcoming brands. A daily trend show will be available at 1pm, and Noa Noa Miniature will host its own fashion catwalk to present its s/s 13 collection. A networking get-together will take place on the second day of the show, with exhibitors, buyers and press all welcome. As well as collaborating with bloggers such as It’s Fashion Baby, The Junior and Paul et Paula, Ciff Kids has launched its own at

 AUTUMN FAIR INTERNATIONAL: UK



                                  

                              

                            

June/July 2012

 


MINI DUNADU £14.65, 0034 914465244 —

  

SUNUVA £15.50, 020 7284 9797 —

PETIT CRABE Price on request 0045 52300373 —

SMAFOLK £8.90, 0045 59451008 —

  

HATLEY From £12.50 01255 422621 —

JAKABEL £6.50, 020 8715 2385 — For more swimwear visit



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June/July 2012




ď€?ď€?ď€œ 129 Whitley Road, Whitley Bay, Tyne and Wear, NE26 2ET Tel: 07849 852 851 Email: Web: FASHION: POPUPSHOP, BANG BANG COPENHAGEN DESIGN: LUCKY BOY SUNDAY, CRAZY STUFF BIKE ACCESSORIES, HANABLOMST JAPAN UK and Ireland agent and distributor for contemporary design and clothing for the children's world - east London showroom


ď€œď€•ď€Ąď€–ď€”ď€˜ď€?ď€€ď€Œď€’ď€?ď€˜ď€Žď€”ď€?ď€œ Bizspace Business Centre, Unit 203, 4-6 Wadsworth Road, Perivale, Middlesex UB6 7JJ Tel: 020 8567 2384 Mobile: 07971 190446 Fax: 0800 007 3359 Email: PRIMIGI SHOES, FALKE & BURLINGTON SOCKS AND TIGHTS, GIESSWEIN HOME SHOES Covering the whole of the UK with London based showroom and offices.



Showrooms will be held in Leeds, Manchester and London for further info contact Bib Sohel Tel 07850 754 853 email DESIGUAL, FORE!! AXEL AND HUDSON, LEMMI, BEBE BY MINIHAHA, DARCY BROWN, SUGARLOAF KIDS, MINI VANILLA, MINI ZZZ A diverse selection of highly desirable brands for UK independents and stores from baby to 16yrs. European distributor for Fore!! Axel and Hudson.

5 Evelyn Grove, Ealing, London, W5 3QG Tel: 0208 992 0552 Mobile: 07860 230918 Fax: 020 8993 6568 Email: Web: ABELLA, CATYA (IT), CO CO AND LITTLE DARLINGS Manufacturers’ and Distributors’ Agent - Northern and Southern Home Counties, including London Postal districts. NCWA and APSA member.


ď€œď€™ď€–ď€™ď€? Unit H7 & H7a, Capital House, 2 Michael Road, London SW6 2AD Tel: 0207 348 7316 Email: Web: MINI A TURE, TOFFEE MOON, LILLE BARN, AYA NAYA SoLoBi represents modern high quality children’s brands with a playful attitude and sharp attention to detail. Offers very good and transparent service.


ď€&#x;ď€Œď€˜ď€“ď€žď€”ď€˘ď€?ď€˜ď€€ď€Œď€’ď€?ď€˜ď€Žď€”ď€?ď€œ Unit 1, First Floor, Paragon Works, Wilsthorpe Road, Long Eaton, Nottingham NG10 3JW. Tel: 07967 560633 Email: Web: OILILY CHILDRENSWEAR & BAGS, ROOM SEVEN BEDDING AND BAGS Van Huizen Agencies is a young, fresh and vibrant agency, for the more discerning retailer requiring beautiful and unique collections.

ď€?ď€?ď€?ď€?ď€˜ď€œď€?ď€?ď€”ď€˜ď€€ď€Œď€’ď€?ď€˜ď€Žď€”ď€?ď€œ NORTH WEST

ď€?ď€?ď€™ď€˜ď€€ď€Œď€’ď€?ď€˜ď€Žď€”ď€?ď€œ Weldon Agencies, Carr House Business Centre, Carr House Lane, Bretherton, Lancashire, PR26 9AR Tel: 01772 603912 Email: NO NO, S & D LE CHIC, DEUX PAR DEUX, ABSORBA / CONFETTI, BOBOLI, PAN CON CHOCOLATE, POM POM, GYMP, FUN & FUN Established for over 25 years, two generations, covering all areas of the UK. Representing leading brands from Europe and Canada, catering for boys and girls 0 to 16 years. Styling from contemporary to traditional.


ď€&#x;ď€Œď€˜ď€“ď€žď€”ď€˘ď€?ď€˜ The Old Barn, Shurnhold Farm Business Park, Bath Road, Melksham, Wiltshire SN12 8DF Tel: 01225 700699 Mobile: 07785 290154 Email: Web: JOTTUM, CAKEWALK, MIM-PI, KIEZELTJE, DESIGUAL Representing mainly Dutch brands, known for their bright colours and multi prints, covering kids from 0 to 12 years of age.

19 Addison Grove, Chiswick, W4 1 EP Tel: 078 5550 9069 Fax: 02081816458 Email: ANGULUS AND BOBUX SHOES, CLOTHES FROM CHRISTINA ROHDE, MILIBE, VER DE TERRE, FUB CHILDREN’S WEAR An agency representing classic, stylish and contemporary Danish children’s clothing and shoe brands. Plus the best baby shoes from New Zealand.


ď€˜ď€žď€Œď€–ď€Œď€€ď€—ď€Žď€•ď€?ď€˜ď€˜ď€Œ 40 Bedford Street, Belfast BT2 7FF Tel: 0044 28 90236330 Fax: 0044 28 90236330 Email: FRENCH CONNECTION, EMILE-ET-ROSE, KANZ, LILLY & SID, HATLEY, LOFFF, STEIFF, STARDUST, FIRST COMMUNION, FIRST OCCASIONS CHRISTENING WEAR High quality children’s fashions for babies, boys and girls up to 14 years - specialising in occasionwear. Showrooms in Belfast, Dublin, Cork & Limerick.

ď€Œď€šď€›ď€€ď€Œď€’ď€?ď€˜ď€Žď€”ď€?ď€œ 1 Brickwood Place, Burton on the Wolds, Leicestershire LE12 5AW. Tel: 01509 881110 Mobile: 07860 481376 Fax: 01509 880135 Email: Web: PETER RABBIT, PADDINGTON BEAR, COSAN BABY, COUDÉMAIL, ELLE EST OĂ™ LA MER? APR Agencies was started in 1991, working with a team of fellow agents from showrooms in the Midlands and Covent Garden by appointment only. Selling to all department stores and boutiques throughout the UK and Ireland.


ď€?ď€™ď€˜ď€˜ď€Œď€€ď€›ď€?ď€Œď€?ď€€ď€Œď€’ď€?ď€˜ď€Žď€”ď€?ď€œ Park Lane House, 47 Broad Street, Glasgow G40 2QW Tel: 07947989133 Email: Web: HIPPYCHICK, BABY + MORE, BUGGY SNUGGLE, MOJO, BABIES GO I have been an agent in the nursery trade since August 2008. Being a mum of two young children, nursery products is something I am passionate about! Have a look at my website for a full list of brands that I currently represent.


June/July 2012









01: NATURAL CHILDREN’S TOILETRIES Childs Farm £1.94 per single unit 01264 736772

02: LEATHER OWL BACKPACK Jake and Maya ÂŁ75 020 7119 9733

03: ME FINDER DIGITAL ID WRISTBAND Show & Tell ÂŁ7.49 07824 641395




Minene ÂŁ12.50 020 8458 7764

Little Mashers ÂŁ8.50 020 8925 3683

Tube Toys ÂŁ4 020 8735 2777




HASSLE WITH SCHOOL TEAMWEAR ORDERS? CALL AKOA. GET SUPER STRENGTH SUPPORT FROM THE EXPERT TEAM. We’re ripping off our shirts and flying into action to help retailers manage their school teamwear across the nation. Find out how:

VISIT CALL 01200 421213 Trutex Limited, Taylor Street, Clitheroe, Lancashire BB7 1NL

Or scan in the QR code on your mobile device

%% " June/July 2012



57: School news 58: School opinion Sportswear

62: School stock: Name labels

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60: Be a good sport Analysing the short and long term impact of the London 2012 Olympics on the sportswear market, and what effect this has on school sportswear sales.

Personalised labels for clothes, shoes and much more .... Tel. +44 (0) 7952 045 292 Email:

June/July 2012



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Trutex has designed an activity pack to help keep children busy over the coming summer holidays. They are supplied in bundles of 100, and are free of charge to Trutex’s retailers and schools.

ď€˜ď€œď€•ď€‰ď€€ď€šď€?ď€?ď€“ď€šď€€ď€›ď€—ď€€ď€Šď€™ď€—ď€‰ď€Œď€? ď€?ď€?ď€?

The pack includes activities such as how to make a treasure map, how to make fat balls to feed birds in the garden, a monster cake recipe, a bug hunt and a colouring competition. Trutex retailers can request their free activity pack bundle to give to customers by contacting Kelly Cottier with their details, including their account number, at

Dobotex, developer, producer and distributor of Puma Lifestyle products, is looking to broaden its distribution base and extend its market incision, including the back-to-school sector. For the schoolwear market, Puma offers “never out of stockâ€? lines of socks, including the child’s crew, classic and quarter sock, with sizes ranging from European size 23 to 39. Wholesale prices for the crew and classic styles are ÂŁ3.12, and ÂŁ2.49 for the quarter style. All socks must be ordered in multiples of six to meet pack sizes, and minimum order for carriage paid is ÂŁ250.

ď€?ď€?ď€€ď€Œď€—ď€–ď€‰ď€›ď€‘ď€—ď€–ď€šď€€ď€Žď€™ď€—ď€• ď€Šď€”ď€œď€?ď€&#x;ď€? Blue Max Banner has pledged to supply discontinued lines and surplus stock to His Church, a charitable organisation that provides clothing and food to the homeless and vulnerable. The garments will be donated on a quarterly basis and rebranded with the charity’s logo before being passed on to 250 UK homeless centres, women’s shelters and approved organisations around the world. “The garments are top-notch in quality,â€? says Blue Max Banner marketing manager Piers Mountgarret. “Sometimes we stop stocking lines or order too many. It’s these items we are going to pass on to His Church for re-badging and re-distribution.â€?

� �

ď€›ď€™ď€œď€›ď€?ď€&#x;ď€?ď€? ď€?ď€?

ď€šď€‰ď€€ď€‰ď€–ď€–ď€—ď€œď€–ď€‹ď€?ď€šď€€ď€ˆď€†ď€‡ď€ˆď€€ď€‰ď€–ď€–ď€œď€‰ď€” ď€Žď€œď€–ď€Œď€™ď€‰ď€‘ď€šď€? This year’s annual Schoolwear Association (SA) fundraiser, which will be sponsored by David Luke, will be a Rock ’n’ Roll evening. Taking place on Sunday 14 October, following the first day of The Schoolwear Show, the event will be held at The Motorcycle Museum near Solihull. The evening will comprise a drinks reception, sit-down, three course meal in a Rock ’n’ Roll themed function room with live music entertainment by The Jets. The dress code is rock and roll or black tie. Last year, over 200 people attended the SA event, which generated essential funds to promote the schoolwear industry. A limited number of tickets are available, with prices at ÂŁ65 per person or ÂŁ600 for a table of 10. For tickets or further information, call 0161 272 5852 or email Jessica Wilson at

ď€?ď€Žď€€ď€”ď€Šď€Śď€œď€Źď€›ď€Ťď€€ď€‹ď€?ď€?ď€?ď€Ľď€Ťď€€ď€™ď€Ľď€œ ď€?ď€œď€€ď€–ď€Śď€Źď€Šď€›ď€Ąď€Ľď€&#x;ď€?ď€? ď€&#x;ď€?ď€&#x;ď€?ď€œď€€ď€šď€°ď€€  ď€?ď€?ď€?ď€?ď€&#x; ď€?ď€? ď€?ď€?ď€ ď€€ ď€?ď€?ď€Şď€˛ď€€ď€‰ď€Źď€Ąď€Łď€œď€Ąď€Ľď€&#x;ď€Şď€€ď€Śď€Ľď€€ď€“ď€Żď€žď€Śď€Šď€œ ď€?ď€?ď€Ťď€ ď€€ď€‘ď€™ď€Ľď€› ď€?ď€?ď€Šď€ƒď€€ď€— ď€?ď€? ď€?ď€œď€€ď€™ď€Ťď€€ď€Ť ď€?ď€&#x; ď€? ď€?ď€ ď€€ď€œď€?ď€&#x;ď€Ľď€ ď€€ď€Šď€?ď€? ď€€ď€™ď€Ľď€œ ď€œď€?ď€?ď€?ď€Ľď€Ťď€€ď€™ď€Ľď€œď€€ď€›ď€Śď€¤ď€¤ď€?ď€?  ď€?ď€?ď€?ď€€ď€Ąď€Ľď€œď€Źď€Şď€Ťď€Šď€°ď€€ď€™ď€Ľď€œ ď€?ď€?ď€œď€€ď€Şď€Źď€§ď€§ď€Łď€°ď€€ď€› ď€™ď€Ąď€Ľď€Şď€ƒď€€ď€Œď€Śď€Šď€€ď€šď€Śď€Śď€˘ď€Ąď€Ľď€&#x; ď€žď€Śď€Šď€¤ď€Şď€€ď€™ď€Ľď€œď€€ď€¤ď€Śď€Šď€? ď€Žď€Žď€Žď€ƒď€Ťď€?ď€Żď€Ąď€ƒď€Śď€Šď€&#x;ď€ƒ

ď€?ď€?ď€?ď€?ď€?ď€?ď€”ď€˜ď€šď€€ď€›ď€‰ď€‹ď€“ď€”ď€? ď€?ď€€ď€˜ď€‰ ď€?ď€–ď€›ď€€ď€‹ď€œď€”ď€›ď€œď€™ď€? PayByLink is a new service enabling small businesses to collect payments by simply emailing customers a link to a secure standalone payment page. Launched by CardSave, a division of WorldPay Group, Europe’s largest card processor, it allows payments to be processed without delays, combating the late payment culture many suppliers and small businesses are faced with when collecting outstanding payments. The PayByLink system works by generating a single or multi-use web link, which merchants pre-set with the amount to be charged, a unique reference number and a date by when this becomes due. This link is emailed to the customer who then simply clicks the link and, via a secure payment page, enters their card details for the payment to be processed virtually immediately.

ď€ąď€€ď€Žď€Ľď€œď€?ď€?ď€Ľď€œď€?ď€?ď€? ď€? ď€?ď€&#x;ď€?ď€&#x;ď€?ď€™ď€œď€°ď€€ď€žď€Śď€Š ď€Žď€Ľď€œď€?ď€?ď€Ľď€œď€?ď€Ľď€Ťď€Şď€˛ď€€ď€‹ď€™ď€°ď€ ď€€ď€Ťď€™ď€˘ď€Ąď€Ľď€&#x;ď€? ď€?ď€Źď€Łď€°ď€€ď€Ľď€™ď€Ťď€Ąď€Śď€Ľď€Žď€Ąď€œď€?ď€ƒď€€ď€— ď€?ď€?ď€ ď€Šď€Źď€Ľď€€ď€šď€°ď€€ď€–ď€˘ď€Ąď€Łď€Łď€Şď€¤ď€™ď€Šď€Ťď€€ď€•ď€?ď€Ťď€™ď€Ąď€Łď€ ď€›  ď€?ď€€ď€¤ď€™ď€Ľď€°ď€€ď€™ď€Ľď€œď€€ď€­ď€™ď€Šď€Ąď€?ď€œ ď€Ąď€Ľď€œď€?ď€?ď€Ľď€œď€?ď€?ď€? ď€?ď€€ď€˜ď€?ď€ƒ  ď€? ď€?ď€€ď€œď€™ď€°ď€€ď€Ąď€Şď€€ď€Ťď€Śď€€ď€Šď€™ď€Ąď€Şď€? ď€?ď€? ď€? ď€Ąď€Ľď€œď€?ď€?ď€Ľď€œď€?ď€? ď€&#x; ď€?ď€?ď€Ťď€Şď€ ď€™ď€Ľď€œď€€ď€?ď€&#x;ď€? ď€? ď€?ď€?ď€? ď€? ď€Ąď€Ľď€œď€Ąď€? ď€?ď€€ď€œď€™ď€°ď€ƒ

ď€?ď€?  ď€?ď€œ ď€&#x;ď€?ď€? ď€&#x; ď€?ď€?ď€?ď€? ď€?ď€?ď€Şď€Şď€€ď€™ď€Ľď€œď€€ď€Ťď€Ś ď€?ď€&#x;ď€?ď€&#x;ď€? ď€&#x;ď€? ď€? ď€?ď€Šď€™ď€Ťď€Ąď€Śď€Ľď€Şď€ƒď€€ď€ˆď€Şď€€ď€Žď€?ď€&#x; ď€•ď€Śď€Žď€Łď€Ąď€Ľď€Şď€Śď€Ľď€˛ď€Şď€€ď€œď€™ď€°ď€‚ď€Ťď€Śď€‚ď€œď€™ď€°ď€€ď€Śď€§ď€?ď€Šď€™ď€Ťď€Ąď€Śď€Ľď€Şď€ ď€Ť ď€?ď€€ď€œď€?ď€™ď€Łď€€ď€§ď€Šď€Śď€­ď€Ąď€œď€? ď€? ď€?ď€&#x;ď€€ď€Şď€Źď€§ď€§ď€Śď€Šď€Ťď€€ď€™ď€Ľď€œ  ď€?ď€?ď€?ď€?ď€œ  ď€? ď€?ď€&#x; ď€ƒ


June/July 2012


  




  

  

  

What do you offer in terms of school sportswear, and how have sales fared for you over the last year? — We stock a large sportswear range, including football and rugby shirts, dance uniforms, football shorts and swimwear, and sales have generally increased against last year’s figures. During the last 12 months, many schools have decided to up their game by introducing a fresh feel to their sports kit. More sports departments seem to want to personalise their kit, too, in order to give the school a special identity. In the past, a regular sports shirt and shorts would have sufficed, but now more attention is being paid to breathable and technical fabrics, as more schools are looking for a higher quality with upmarket fabric styles rather than basics.

How have sales of school sportswear fared over the last year? — Our sportswear sales have increased by 17 per cent on last year, with all areas having performed well. Most of our current schools have made the decision to modernise and update their sports clothing recently. They feel it is important to stand out in the community, and have consequently rebranded.

How have sales of school sportswear fared over the last year? — Over the last 12 months, compared to the previous 12, our sportswear and accessories sales have increased by 16 per cent. However, it is hard to gauge a trend change as we have also taken on many new school contracts in that time.

It is anticipated that sportswear sales will be boosted for up to a year after the London Olympics. Is this something you are expecting to be reflected in school sportswear sales? — I am certain that the London Olympics will have a massive impact on sportswear sales throughout the country and, indeed, during the ensuing months, with many more students being influenced by the attainments of the athletes in this summer’s Games. To this end, we have set our stocks of sportswear at higher levels in readiness for this season’s onslaught. Long-term, do you foresee a revival in competitive sports in UK schools as a repercussion of the Olympics? — In the long-term, I think the Olympics will have a hugely beneficial effect on competitive sports in UK schools and, in doing so, should also have a much healthier influence on forthcoming sales figures for retailers.

Are you marking the London Olympics with any special promotions? — Yes. We are offering national baseball caps, knitted beanie hats, sports bags and drawstring bags among other merchandise for the patriotic supporters – they’re flying out the door. We’ve just supplied a number of tracksuits for one of the participating nations to use as their official Olympic tracksuits, too. Market researcher Key Note anticipates sportswear sales to be boosted for up to a year after the Olympics – do you agree? — Without a shadow of a doubt we agree with Key Note’s findings; there is definitely more interest from our schools wanting to purchase sportswear and update their current kits with modern styles and fabrics. Do you foresee a revival in competitive sports in UK schools? — Yes. Sport has taken a back seat in many schools over the last several years, leading to issues such as obesity and behavioural problems. We feel the Olympics will refocus and encourage children to become more involved in competitive sports. It’s not only healthy, but also character-building. For more industry opinion visit

Which areas of sportswear have performed particularly well and, if any, which have dipped? — Sales of sportswear for cricket, rugby, and football – despite the weather – have remained strong, but hockey and martial arts have slowed down. Sportswear sales are expected to be boosted for up to a year after the London Olympics. Are you expecting this to be reflected in school sportswear sales, too? — We expect some small sales trends due to an increase in extra-curricular, after-school athletics. I imagine swimming will be an area where there may be some extra take-up, along with judo. Long-term, as a repercussion of the London Olympics, do you foresee a revival in competitive sports in UK schools? — We hope so; we need to keep the future British contenders coming. Currently, as far as we can measure, there isn’t enough sport being done at GCSE level in local schools. It needs to be made more attractive as a career, which would hopefully increase the uptake of the technical garments aimed at secondary school level.


June/July 2012


                       

Increased participation in sports activities obviously has a direct effect on the sportswear market in terms of sales. However, the report points out another positive side-effect of the Games, especially revalent to schools and children, is getting people more active and helping combat the UK’s worrying obesity statistics. Figures from the government’s National Child Measurement Programme (NCMP) for England 2010/11 school year, speak for themselves, with over one fifth of children in Reception class (age four to five) being either overweight or obese. By Year Six, (age 10 to 11), this figure has increased to one-in-three. And the UK’s obesity forecasts don’t look much brighter, with statistics from the government publication, Tackling Obesity: Future Choices, anticipating 25 per cent of boys and girls under the age of 20 will be obese by 2050 if nothing is done to change the unhealthy habits of the UK population.

While there are government initiatives that have been established to attempt lowering the UK’s obesity rates, it is estimated that, in 2012, additional schemes will be rolled out – most notably among youngsters, who are believed to be most at risk – to help improve the nation’s health. In terms of the effect on sportswear, more incentives to get fit mean more in the way of sportswear sales. It is also worth noting that Key Note identifies one of the preliminary strengths of the sportswear market to be the fact that sports remain compulsory for children in education in the UK; in terms of sales, this means a captured market, for which wearing suitable sportswear clothing and footwear is necessary. In summary, the overall outlook is positive for the sportswear sector. Key Note estimates that, in 2011, the total sportswear market reached a value of £4.71bn, with sales of clothing accounting for the majority of the market at 71.3 per cent. Furthermore, between 2012 and 2016, the value of the UK sportswear market is


A recent report from market intelligence provider Key Note has revealed that the sportswear market is expected to see a leap in sales over the next 12 months as a result of this summer’s London Olympics. Taking place in the UK between 27 July and 9 September, the event will consist of 26 sports broken down into 39 disciplines. Overall, it is expected to attract over five million tourists to the UK, and is estimated to help the sportswear industry grow by 3.8 per cent in 2012. This is a welcome increase considering the impact of the recession on consumer industries such as the sportswear market, with consumers cutting spend on activities, resulting in less need for the appropriate sportswear.

forecast to increase by 9.2 per cent, with sales reaching £5.34bn. Year-on-year increases will be evident, with initial growth of 3.8 per cent in 2012, largely boosted by the forthcoming Olympic and Paralympic Games. Sports clothing will continue to be the largest contributor to the total market, which will result in sales reaching £3.83bn by 2016 and account for 71.8 per cent of the total sportswear market in 2016.

                     

June/July 2012



    


LAURA TURNER: How have sales of school sportswear fared over the last year? DANIEL TOMLINSON: Trutex has fared exceptionally well due to the recent launch of our Akoa branded sportswear. These garments use technical fabrics, and can be designed by schools and retailers by changing the various coloured panels on a variety of different styles. Once school badges and detail have been added, it creates a unique and professional look for the school at prices that are very competitive.

    LAURA TURNER: How have sales of school sportswear fared over the last year? ADRIAN BLEACH: We have strengthened our range for the school market with the launch of Gymphlex’s new School Sportswear Solution, which has been developed specifically to meet the needs and budgets of the growing school sector. As a result, sales from the school market have blossomed over the past 12 months, as more and more schools embrace the idea of creating their own bespoke sporting identity. This is something that is particularly prevalent among those who are going through a transition, perhaps moving to Academy status, or merging with a neighbouring school. LT: Which sportswear sectors have performed particularly well? AB: Rugby and netball continue to perform very well. Again, this has seen a boost as a result of the enhanced services we now offer. Part of the Gforce range, G-Sub, is a dye sublimation service, enabling school teams to create an extremely professional, high-quality kit. This is proving popular for schools seeking to improve the image of their first teams. LT: Are you marking the London Olympics with any special ranges or promotions? AB: We continue to support all aspiring athletes with custom-made, sports-specific garments. In terms of creating a celebratory Olympic kit, we look forward to being given the opportunity to demonstrate our creative flare to the first innovative school that wishes to approach us.

LT: Are you marking the London Olympics with any special ranges or promotions? DT: Due to the legal protection of official sponsors, it’s not always easy to use the Games for external marketing purposes. However, we are continually reviewing and updating the Akoa brand, and we will be launching some exciting new innovations at The Schoolwear Show later this year. We do not have anything specific planned with our retailers, but would always look to support any requests on specific campaigns. LT: Is the anticipated boost to sportswear sales after the Olympics something you are expecting to be reflected in school sportswear sales, too? DT: The Games can only have a positive impact on sports participation in the UK. This is great for a sportswear brand such as Akoa and, therefore, Trutex, but it’s also great for the nation in general. My personal experience is that sports participation helps with the social and physiological development of children, so anything that increases participation is a very positive thing. Of course, the Games will bring a focus to sport in schools, which is likely to help drive sales of Akoa products. LT: Do you foresee a revival in competitive sports in UK schools? DT: As I mentioned above, the Olympics can only impact positively on participation rates of competitive sports. However, there are also many other areas that can affect participation, including improved facilities, and improved sportswear that children are happy to wear. These should also be continually reviewed and developed to drive numbers up.

For an exclusive interview on school sportswear sales with David Luke’s sales director, Richard Moody, visit


LT: Is the anticipated boost to sportswear sales after the Olympics something you are expecting to be reflected in school sportswear sales, too? AB: It is, indeed. We believe the increase in sales we have already seen is, in part, a result of the sporting significance of 2012. Furthermore, we anticipate that less popular sports will be boosted over the next 12 months, with schools being inspired to try something new in the next academic year.



June/July 2012

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ÂŁ7 (includes 100 name tapes, pre-paid order forms and free POS) 01460 258040

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June/July 2012






   

            


CHILDRENSWEAR   

      



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June/July 2012

ď …ď€€ď€Ľď€“ď€žď€?  ď€Ľď€€ď …

  ď€–ď€Žď€ťď€˛ď€°ď€ˇď€Žď€şď€…ď€€ď€¤ď€źď€Žď€šď€€ď€Šď€żď€¸ď „ď€ťď€€ď€šď€Žď€Şď€şď€źď€€ď€ ď€€ď€¤ď€¸ď€ľď€Žď€€ď€Źď€¸ď€ľď€ľď€Žď€Źď€źď€˛ď€¸ď€ˇ ď€œď€Şď€ťď€śď€˛ď€ˇď€Žď€€ď€™ď€˝ď€˛ď€ˇď€ˇď€Žď€ťď€ťď€€ď ƒ  ď ď ď€łď€Şď€śď€€ď ƒ ď ď€śď€˝ď€śď€ťď€€ď€źď€¸ď€€ď€Źď€şď€Žď€Şď€źď€Žď€€ď€Şď€ˇď€€ď€Žď €ď€Źď€ľď€˝ď€ťď€˛ď€žď€Žď€€ď€şď€Şď€ˇď€°ď€Žď€€ď€¸ď€Żď€€ď€ťď€ąď€¸ď€Žď€ťď€€ď€Żď€¸ď€şď€€ď€Źď€ąď€˛ď€ľď€­ď€şď€Žď€ˇď „ď€ťď€€ď€Żď€¸ď€¸ď€źď€żď€Žď€Şď€şď€€ď€Ťď€şď€Şď€ˇď€­ď€€ď€¤ď€źď€Žď€šď€€ď€Šď€żď€¸ď€‡ď€€ď€šď€Žď€şď€€ď€­ď€Žď€ťď€˛ď€°ď€ˇď€ťď€…ď€€ď€żď€ąď€˛ď€Źď€ąď€€ď€żď€˛ď€ľď€ľď€€ď€Ťď€Žď€€ď€ťď€¸ď€ľď€­ ď€Žď €ď€Źď€ľď€˝ď€ťď€˛ď€žď€Žď€ľď ď€€ď€źď€ąď€¸ď€˝ď€°ď€ąď€€ď€¤ď€źď€Žď€šď€€ď€Šď€żď€¸ď „ď€ťď€€ď€Żď€¸ď€¸ď€źď€żď€Žď€Şď€şď€€ď€Źď€¸ď€ˇď€Źď€Žď€ťď€ťď€˛ď€¸ď€ˇď€ťď€€ď€Şď€źď€€ď€¤ď€Žď€ľď€Żď€şď€˛ď€­ď€°ď€Žď€ťď€€ď€Żď€şď€¸ď€śď€€ď€‹ď€€ď€œď€˝ď€ľď ď€…ď€€ď€Şď€şď€Žď€€ď€šď€Şď€şď€źď€€ď€¸ď€Żď€€ď€źď€ąď€Žď€€ď€Ťď€şď€Şď€ˇď€­ď „ď€ťď€€ď€šď€Žď€Şď€şď€źď€€ď€ ď€€ď€¤ď€¸ď€ľď€Ž ď€Źď€¸ď€ľď€ľď€Žď€Źď€źď€˛ď€¸ď€ˇď€…ď€€ď€źď€ąď€Žď€€ď€šď€şď€¸ď€Źď€Žď€Žď€­ď€ťď€€ď€Żď€şď€¸ď€śď€€ď€żď€ąď€˛ď€Źď€ąď€€ď€żď€˛ď€ľď€ľď€€ď€Ťď€Žď€€ď€­ď€¸ď€ˇď€Şď€źď€Žď€­ď€€ď€źď€¸ď€€ď€źď€ąď€Žď€€ď€”ď€şď€˛ď€źď€˛ď€ťď€ąď€€ď€šď€Žď€Şď€şď€źď€€ď€˜ď€¸ď€˝ď€ˇď€­ď€Şď€źď€˛ď€¸ď€ˇď „ď€ťď€€ď€&#x; 

LAURA TURNER: Why did you collaborate on the Heart & Sole collection? JASMINE GUINNESS: The work the British Heart Foundation does is brilliant and much needed, and I love designing. So being asked to design kids’ shoes was a dream. I really enjoyed it. LT: What does your range comprise? JG: It has seven styles in total, including two-tone brogues for toddlers in sizes 20–30 and ballet pumps in a range of colourways and materials in sizes 28–39. LT: Which is your favourite design? JG: I love the black and silver brogue-style shoes with heart cut-outs. They were aimed at small boys, but my daughter loved them, so I think they’ll be perfect for both boys and girls.

LT: Which are your favourite children’s independents and brands? JG: For my daughter’s shoes, I usually go to One Small Step on London’s Blenheim Crescent, W11. It has a great selection and lovely staff. Sasti, located off Portobello Road, is good for children’s clothes. There are some great small labels out there, too. I love Milliemanu Liberty print dresses, which are made in London, and Rose Rainey Smart Baby coats and hats. LT: What’s the story behind your children’s shop, Honeyjam? JG: I decided, along with my friend and business partner Honey Bowdrey, to open a toy shop in Notting Hill. We offer all the old favourites plus lots of new things. Honey and I would love to design kids’ clothes one day, too.

LT: Which celebrity child would you love to see your Step 2wo designs on? JG: Actress Thandie Newton’s little girls are really sweet. They might like some of the candy pink and silver pumps.

LT: Do you have a business mentor? JG: No, and I wish I did. My heroine is Cath Kidston; she is a genius and one of the nicest, most encouraging women I have met.

LT: What were your favourite shoes as a child? JG: My wellies; I couldn’t be separated from them. I also remember seeing some red, patent leather pumps while shopping for school shoes as a child – I’d never wanted anything so much in my life! I didn't get them, which was a good lesson, but I did get to design some similar pumps for Step 2wo in the colours I’d have liked.

LT: What’s the defining moment of your career? JG: Deciding to put being a mother and a toy shop owner ahead of being a model. It was very liberating and I’ve learnt so much since – not just about having kids, but about business and designing. I’ve learnt more in the last six years than I had in the previous 16.

ď€&#x; 

ď€‹ď€‚ď€Šď€…ď€ ď€€ ď€? ď€›ď€—ď€œď€“ď€€ď€†ď€˘ď€—ď€œď€œď€“ ď€?ď€‰ď€‚ď€„ď€…ď€€ď€Œď€†ď€€ď€ƒď€ˆď€Žď€?ď€‡ď€ ď€€ ď€?ď€šď€—ď€œď€ ď€€ď€ˆď€&#x;ď€?ď€œď€’ ď€‹ď€Œď€’ď€€ď€‰ď€ˆď€‘ď€…ď€?ď€ ď€€  ď€?ď€œď€’ď€?ď€œ

ď€„ď€‚ď€Žď€…ď€…ď€Žď€€ď€‡ď€ˆď€?ď€?ď€Œď€Žď€“ď€ ď€‹ď€?ď€&#x;ď€?ď€&#x;ď€? ď€›ď€—ď€œď€“ ď€†ď€˘ď€—ď€œď€œď€“  ď€?ď€?ď€’ď€“ď€šď€ ď€€ď€’ď€“ ď€—ď€•ď€œď€“ď€&#x;ď€ ď€?ď€œď€’ď€€ď€?ď€¤ď€œď€“ď€&#x;ď€?ď€?ď€œď€“ď€Ľď€˜ď€?ď€›ď€ ď€€ď€?ď€? ď€?ď€žď€€ď€—ď€œď€€ď€Œď€?ď€Ąď€Ąď€—ď€œď€•ď€€ď€‡ď€—ď€šď€šď€ƒď€€ď€Žď€—ď€Ąď€–ď€€ď€–ď€“ď€&#x; ď€&#x;ď€?  ď€—ď€•ď€œď€€ď€žď€&#x;ď€?ď€˜ď€“ď€‘ď€Ą ď€?ď€Łď€—ď€œď€• ď€?ď€“ď€“ď€œď€€ď€—ď€œď€€ď€¤ď€?ď€›ď€“ď€œ ď€?ď€&#x;ď€ ď€€ď€†ď€˘ď€—ď€œď€œď€“  ď€&#x;ď€“ď€‘ď€“ď€œď€Ąď€€ď€‘ď€?ď€?ď€?ď€?ď€&#x;ď€?ď€?ď€œď€€ď€¤ď€—ď€Ąď€– ď€&#x;ď€“ď€œď€Ś ď€?ď€?ď€?ď€&#x;ď€?ď€&#x;ď€?ď€œď€’ď€€ ď€?ď€?ď€?ď€&#x; ď€&#x;ď€&#x; ď€?ď€&#x;ď€? ď€—ď€œď€Ąď€? ď€—ď€•ď€œď€—ď€œď€•ď€€ď€”ď€?ď€&#x;ď€?ď€˘ď€œď€• ď€&#x; ď€ƒď€€

Derhy Kids winter 2012

WWB Magazine  

WWB magazine is a UK trade publication for the womenswear industry.

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