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MWB-ONLINE.CO.UK MAY 2017 | ONLINE | 38

UNDER THE INFLUENCE Digital influencer has become a buzz term within the fashion industry of late, with ordinary people becoming seemingly more powerful than traditional celebrities in regards to promoting a product. MWB takes a look at five established and up-and-coming menswear influencers, all of whom have the power to attract thousands of social media ‘likes’ within minutes. —

DAVID EVANS

RAJA SAPRA

WWW.GREYFOXBLOG.COM

WWW.IAMSAPRA.CO.UK

David Evans is the man behind Grey Fox Blog, one of the most successful menswear blogs in the UK, whose profession away from the web was a teacher, and prior to that, a lawyer. After feeling a distinct lack of inspiration in terms of deciding what to wear as he entered middle age, Evans created a lighthearted view on dressing for the older man. It was after a five-page interview in the Times Magazine on a Saturday with Polly Vernon that Grey Fox started to really see traction. With a global audience, Evans posts up to five times a week showcasing his personal style – which has been described as quintessentially British – and has worked with brands such as Mr Porter, Private White VC, Hackett, Loake, Pantherella, Cheaney, Johnston’s of Elgin and Jigsaw to name a few. —

From a young age, Raja Sapra – the man behind I Am Sapra – has shown a strong flair for creativity, culture and fashion, leading to the organic transition of starting a blog. Expressing himself through his choice of clothes and style, Sapra lives by the motto of “do it with passion or not at all” – something that can be seen running throughout his popular menswear site. Currently studying economics at university, Sapra has partnered with established brands such as H&M and Duchamp London, and was elected at 16 as one of the youngest ambassadors for the organisation City Sikhs – the UK’s largest platform of Sikhs. Blending his traditional dress such as the turban with sharp tailoring and streetwear essentials, Sapra is fast becoming a face to watch on both a creative and business level. —

Profile for fashion buyers Ltd

MWB MAGAZINE MAY ISSUE 239  

MWB MAGAZINE MAY ISSUE 239

MWB MAGAZINE MAY ISSUE 239  

MWB MAGAZINE MAY ISSUE 239

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