Issuu on Google+

CONNECTING ADVERTISERS

WITH AUDIENCES

CONNECTING ADVERTISERS

WITH AUDIENCES


YOU WON'T FIND

A

BETTER VALUE

CALL VALPAK AND TALK TO AMERICA DIRECTLY


desi g n and production

CREATIVE SERVICES Our full-service creative department works with advertisers to develop interactive online and high-quality printed marketing materials that project your company’s image and style. Our award winning team of professional photographers, graphic designers and copywriters can create unique campaigns or use existing design elements, supplied by you or your agency, to produce a robust and well-thought-out ad solution that suits your needs.

PRODUCTION SERVICES Advertisers looking for something more unique can choose from a variety of printing, design and fulfillment options including four-color Premium Color® coupons, flyers, coupon booklets, magnets and more, to fit your product, message and budget. Valpak account representatives will help you obtain mail lists that will accurately target your qualified audience.

2

I ncrease y our options

4

M a x imi z e y our media do l l ars

6

T ar g eted , I nnovative , C ustomi z ed

8

M a x imi z e Your M essa g e

10

V a l pa k ® P rint S o l utions

11

S o l o V a l ues ®

12

I nternet so l utions

13

M ont h l y P R O M O tions

14

C ompre h ensive S upport S ervices

16 desi g n

16

3504.2729 #12-0

and production


TARGETED MEDIA WILL INCREASE SERVICES SUPPORT YOU

N ot out t h e process CUSTOM FIT FOR YOUR BUSINESS SUCCESS Research Services And Consumer Behavior Tools

Valpak is one of the strongest consumer brands I know of for strong awareness and very quick, clear relevance to consumers. They call it “Value Pack,” and to millions of Americans every month, it is just that. Cox Target Media ® has made the right choice in putting their resources behind this brand.” Scott Miller

Valpak uses nationally recognized research services to obtain census, demographic, consumer behavior and consumer expenditure data to ensure precise audience targeting for the best possible results. Our knowledge and understanding of the Valpak consumer means your advertising dollars are maximized. Syndicated consumer surveys from Scarborough Research, Simmons Market Research Bureau and Claritas are used to identify specific consumer behaviors of interest such as media usage, lifestyle activities, shopping patterns, and demographic data. These specific consumer shopping and spending behaviors are then connected to the Valpak audience with data provided by PRIZM NE®, Buying Power Index and the Consumer Expenditure Survey from the Bureau of Labor Statistics. Valpak relies on proprietary data to continually monitor the changing attitudes of its Valpak consumers. The Valpak brand’s relevance to its select consumers’ desires is continually measured and monitored by internal and external researchers to maximize advertiser response. Professionally trained research consultants are available to provide preand post-analytical support to advertisers who need unique qualitative or quantitative data on individual programs:

Co-author of Building Brandwidth from Harper-collins and The Underdog Advantage: using the power of insurgent strategy to put your business on top

• Geographical Targeting/Mapping services are provided based upon neighborhood demographics, retail shopping locations, traffic patterns and postal carrier routes. • Pre-Analytic support includes using sophisticated targeting techniques to ensure advertisers are purchasing the most appropriate portion of the Valpak audience. • Post-Analytic support includes a variety of testing methods to measure the success of the Valpak program or the offer itself.

2

15


COMPREHENSIVE SUPPORT

YOUR OPTIONS

T h rou g h Limit T h em By successfully partnering with Valpak on various movie releases since 2001, we have continued to achieve positive results as Valpak delivers high consumer awareness and excitement

VALPAK SOLUTIONS & SERVICES ENSURES YOUR MESSAGE HITS HOME IN MORE WAYS THAN ONE Valpak is a results-driven marketing company that offers advertisers full service, targeted, direct marketing solutions and support services. Valpak is an affiliate of Cox Enterprises, Inc., one of America’s leading media companies with major holdings in newspaper, television, radio, cable TV and Internet/interactive industries. Taking advantage of our collective understanding of media, Valpak has created integrated programs to maximize your campaign potential.

while driving response to the box office. Valpak is our direct mail vehicle of choice as it delivers our message to the right audience every time. Valpak will continue to be a significant part of our marketing mix to drive results for further movie launches. Rita Prosyak Vice President Feature Film Promotions 20th century Fox

WHETHER MARKETING ON A LOCAL, REGIONAL OR NATIONAL SCALE, YOU CAN TALK TO AMERICA DIRECTLY® WITH VALPAK •

Responsive consumer audiences know and trust our nationallybranded products • Valpak works with you to develop unique direct marketing programs using your own consumer databases or by creating micro-targeted audience profiles based on your campaign needs • Advertisers can buy nationally and execute locally, enabling you to target messages by market or neighborhood • Selective trade areas as small as 10,000 households, online and/or offline, or as large as 45 million throughout North America • Tap into our award-winning research support services group to customize your campaign targeting methodology •  Engage our award-winning creative services design team to develop a new campaign or an extension of your existing creative design

Cox Enterprises is the 8th largest media company according to a published statement from Ad Age, Feb. 27, 2006. Copyright © 2007 Cox Target Media, Inc. All rights reserved. Valpak®, Valpak.com® and Solo Values® are trademarks of Valpak Direct Marketing Systems, Inc., its subsidiaries and affiliates.

14

All other products and company names are used for identification purposes only and may be trademarks and/or registered trademarks of their respective owners. Valpak DMS makes no claims to these trademarks.

3


HIT MORE HOMES. HIT MORE

mont h ly P romotions

M a x imi z e

Valpak encompasses the power of direct mail as

THE VALPAK NATIONAL PROMOTIONS PROGRAM BUILDS AWARENESS, CONSUMER EXCITEMENT AND ANTICIPATION AROUND EVERY MAILING

its extensive reach drives viewership consistently to CBS’

 ach blue envelope becomes interactive as E consumers respond emotionally to the element of surprise and the chance of winning instant prizes and rewards.

V alpak consumers are engaged to open the envelope, not only to look for local values, but also to participate in exciting lifestyle promotions.

V alpak national promotions are a consumer favorite, increasing the brand’s #1 market leader position and generating the highest open rates in the industry to ensure your marketing messages are seen.

•  Promotional partners include CBS, Turner

featured programming. The goal of our partnership—to enhance consumer awareness and response—exceeds our expectations each and every time. We look forward to continued success with Valpak. George Schweitzer Executive Vice President Marketing & Communications CBS Television

4

Network Television, 20th Century Fox, A&E Television, Paramount, NBC-Universal and others, providing strong consumer interest in the envelope.

Source: Valpak Readership Study, Directions in Research, March 2007

13


I nternet S o l utions

ACCURATELY.

y our media do l l ars CONSUMERS GO TO VALPAK.COM® FOR SAVINGS With more local online offers available in more markets than any other Web site, Valpak.com offers even more savings and values that consumers want. Web site and e-mail links and printable offers are available 24 hours a day, seven days a week from any home or office computer connected to the Internet.

• B  uild your customer base and extend your reach with Valpak.com, one of the largest local savings sites on the Internet.

• F  eatured on over 519 million Valpak envelopes annually.

• G  enerates business with a click-through to your own Web site, special features page or e-mail link.

• H  elps consumers find your business location easily with maps, directions and distance information.

•  Requires no technology investment, hosting fees or Web site development.

THE VALPAK.COM AUDIENCE IS MADE UP OF MOTIVATED CONSUMERS WHO ARE MOST LIKELY TO PRINT AND USE INTERNET SAVINGS OFFERS

• N  early half of the upscale Valpak.com audience has an average household income over $50,000.

• C  onsumers visit Valpak.com for savings and values near home, work and where they travel.

•  Valpak.com is the entry portal for the national

VALPAK DELIVERS More Efficient Than Other Media Radio, television, newspapers and other media blanket large areas, reducing the effectiveness of your advertising dollars. Because we have a thorough understanding of, and presence in, local, regional and national markets and a strong success rate in targeting “qualified” members of our audience, we can design a comprehensive proposal that hits home for you every time. Targetable – Audiences can be identified by age, income, family status and other demographic, geographic, consumer behavior or expenditure identifier. Our branded programs can be designed to target an area surrounding specific retail locations or pre-designated trade areas as small as 10,000 homes, or even smaller if your proprietary program requires it. Trackable – Using national campaigns with total-market versioning or creating unique local neighborhood promotional programs, Valpak can help you create or match databases of sales and customer information that will help you to maximize your current and future customer acquisition and loyalty programs. Effective – We take the guesswork out of your marketing efforts. No matter which solution or service you use, we provide measurable and quantifiable results. Cost Efficient - Our programs provide you with dynamic marketing options designed to suit your specific budget and campaign objectives without the inefficiency of traditional media.

Valpak promotion sweepstakes, which deliver even more visitors to the Web site.

•  Offers are sorted by distance for maximum targeting

Synergistic – All of our Valpak product options can be used as stand-alone marketing programs, or they can be integrated into existing multimedia campaigns to extend messaging and measurability.

and impact. Google® maps make locations easy to find.

Source: comScore, Plan Metrix Site Audience Profile Report, Summer Release, 2007

12

5


TARGETED, INNOVATIVE AND

S o l o Va l ue s

®

Tai l ored

TAILORED TO YOUR NEEDS We have experienced response rates that have exceeded all previous ad campaigns. I am

Unlimited format options and personalized messaging are the hallmarks of the Solo Values program. You select the message, mail design format, in-home dates, audience segmentation criteria, versioning and more. Solo Values offers you complete control and maximum flexibility.

WHEN TO USE SOLO VALUES MAIL:

 or radius mailings around the location of a target market area F (i.e. closest 2,500 homes, a segmented neighborhood or ZIP Code)

For event-driven promotions such as grand openings, holidays, special sales, etc.

For expanded market coverage (reach customers outside Valpak mailing areas)

When the timing of your promotion falls between Valpak mail dates

and Valpak into our budget for

•  To increase frequency when used in conjunction with the Valpak monthly mailing schedule

next year.

UNIQUE SOLO VALUES BENEFITS:

extremely pleased with our return on investment and look forward to planning Solo mail

 inpoint accuracy – Customize your mailing list to match your target audience. Custom list options P include carrier routes, age, families w/ children, ZIP Codes, income, birthdays, cities, homeowners, businesses and more

 hoice of mailing dates and C frequency – You set the in-home date to meet your promotional needs.

 hort lead-time – Respond quickly S to promotion opportunities, competitive pressure and unique market conditions.

 ostal/transportation savings and P expertise – We analyze mailing options and recommend the lowest postage cost relative to product format and list selection.

Cindy matthews at&t Mobility

6

11


Va l pa k P rint S o l utions

Valpak cooperative mail programs use a unique proprietary segmentation system called Neighborhood Trade Areas® (NTA®). The selection criteria for an NTA is part of the reason why Valpak direct mail solutions offer advertisers the highest level of measurability in the industry. An NTA is a logical grouping of approximately 10,000 addresses based on mid-to-upper income demographics, purchase behaviors, proximity to retail shopping locations, traffic patterns and postal carrier routes. Mailing by NTA allows advertisers to target qualified customers geo-demographically for the best possible results. The Valpak audience is also profiled using syndicated research from Scarborough Research, Claritas-PRIZM NE®, Simmons Market Research and other audience profiling tools, providing advertisers with useful lifestyle and predictive behavior data.

CONNECTING YOU WITH YOUR CUSTOMERS

For y our S uccess VALPAK IS YOUR SINGLE SOURCE FOR DIRECT MARKETING SOLUTIONS & SERVICES.

Single Parent Family Teenagers w/ Internet Access

Single Parent Book Purchasers

Traditional Family With Children, Drives Mini-Van

Professional Couple in 30s Dual Income, Outdoor Lovers

Professional Woman Owns Cell Phone, Travels Often

Females 25-54 HH Income $35,000+ Excessive Clothes Buyers

or

Professionals 25-45 HH Income $60,000+ Dine Out Frequently

Active Retirees

Household That Never Misses A Summer Vacation

Professional Male/Female Internet Purchasers

From mass-targeting to precision placement, Valpak offers advertisers multiple ways to speak to those qualified consumers who are most likely to want or need your products and services. And whether you want to reach busy families, professionals, or active retirees, advertisers can trust Valpak to treat consumers as smart, sophisticated shoppers who want offers that are relevant to their lifestyle.

SOLUTIONS THAT WORK

T he Valpak cooperative direct mail programs enable you to focus your messages on a single neighborhood, city, DMA or a combination that matches your store coverage areas or desired consumer profile.

V alpak makes planning your campaign easy. By utilizing the Valpak regional mailing areas, you can set up your campaign’s in-home dates with ease.

Print • • •

•  Valpak mails each region of the U.S. and Canada once a month so your advertising message arrives within a targeted time frame in the city, DMA, state/province or region you choose.

10

CUSTOMIZED SOLUTIONS

Homeowners Who Like Gardening

Male Music Lover

Valpak offers a number of distinctive products and services that work together to create full-circle direct marketing support, regardless of how dispersed or diverse your audience might be. Our solutions can consistently connect you with your best prospects. Solutions Branded consumer products, with a loyal readership base Weekly scheduled mailings and a variety of ad format options Solo direct mail programs for customized messages and audiences

Internet solutions • Enable you to reach a responsive online audience • Extend your reach via exclusive distribution partnerships Integrated solutions • Convert Web traffic to store traffic and vice versa • Allow you to create your own custom consumer profiles for enhanced performance • Offer free design services to help you maintain brand efficacy

7


COMPLEMENTARY PRODUCTS

MAXIMIZE YOUR MESSAGE

w it h core consumers PRINT SOLUTIONS: The Blue Envelope — Valpak Cooperative Direct Mail

We were thrilled with the

Consumers throughout North America know and trust Valpak to deliver savings and values. That’s why nearly 9 out of 10 adults aware of receiving Valpak usually open and look through the blue envelope.

T he Valpak envelope contains a mix of ads from national, regional and local advertisers, including dining and entertainment, home improvement, health and beauty, automotive and more.

 rom savings alerts, special discounts and offers, to menus F and more, consumers look to Valpak each month to deliver rewarding, relevant and reliable ads from neighborhood businesses and national brands.

 dvertisers can select from a full range of A professional marketing services including campaign concept, design, printing, list acquisition and in-home distribution.

 e have 40 years of W experience developing the most effective strategies for businesses of all sizes.

knowledge gained by the research. Initially, we were skittish about couponing, but the test campaign produced such great results that we are now moving forward with Valpak in other markets. Valpak made it easy to reach our consumers’ homes. director of marketing a national Speciality Restaurant Group

8

Valpak Fast Facts

V alpak is delivered to 115 U.S. Nielsen markets (DMAs) and Canada

I n 2007, nearly 20 billion ads were delivered inside the Valpak envelope

I n 2007, over 500 million envelopes were mailed to nearly 46 million unique addresses in the U.S. and Canada

Source: Valpak Readership Study, Directions in Research, March 2007

9


COMPLEMENTARY PRODUCTS

MAXIMIZE YOUR MESSAGE

w it h core consumers PRINT SOLUTIONS: The Blue Envelope — Valpak Cooperative Direct Mail

We were thrilled with the

Consumers throughout North America know and trust Valpak to deliver savings and values. That’s why nearly 9 out of 10 adults aware of receiving Valpak usually open and look through the blue envelope.

T he Valpak envelope contains a mix of ads from national, regional and local advertisers, including dining and entertainment, home improvement, health and beauty, automotive and more.

 rom savings alerts, special discounts and offers, to menus F and more, consumers look to Valpak each month to deliver rewarding, relevant and reliable ads from neighborhood businesses and national brands.

 dvertisers can select from a full range of A professional marketing services including campaign concept, design, printing, list acquisition and in-home distribution.

 e have 40 years of W experience developing the most effective strategies for businesses of all sizes.

knowledge gained by the research. Initially, we were skittish about couponing, but the test campaign produced such great results that we are now moving forward with Valpak in other markets. Valpak made it easy to reach our consumers’ homes. director of marketing a national Speciality Restaurant Group

8

Valpak Fast Facts

V alpak is delivered to 115 U.S. Nielsen markets (DMAs) and Canada

I n 2007, nearly 20 billion ads were delivered inside the Valpak envelope

I n 2007, over 500 million envelopes were mailed to nearly 46 million unique addresses in the U.S. and Canada

Source: Valpak Readership Study, Directions in Research, March 2007

9


Va l pa k P rint S o l utions

Valpak cooperative mail programs use a unique proprietary segmentation system called Neighborhood Trade Areas® (NTA®). The selection criteria for an NTA is part of the reason why Valpak direct mail solutions offer advertisers the highest level of measurability in the industry. An NTA is a logical grouping of approximately 10,000 addresses based on mid-to-upper income demographics, purchase behaviors, proximity to retail shopping locations, traffic patterns and postal carrier routes. Mailing by NTA allows advertisers to target qualified customers geo-demographically for the best possible results. The Valpak audience is also profiled using syndicated research from Scarborough Research, Claritas-PRIZM NE®, Simmons Market Research and other audience profiling tools, providing advertisers with useful lifestyle and predictive behavior data.

CONNECTING YOU WITH YOUR CUSTOMERS

For y our S uccess VALPAK IS YOUR SINGLE SOURCE FOR DIRECT MARKETING SOLUTIONS & SERVICES.

Single Parent Family Teenagers w/ Internet Access

Single Parent Book Purchasers

Traditional Family With Children, Drives Mini-Van

Professional Couple in 30s Dual Income, Outdoor Lovers

Professional Woman Owns Cell Phone, Travels Often

Females 25-54 HH Income $35,000+ Excessive Clothes Buyers

or

Professionals 25-45 HH Income $60,000+ Dine Out Frequently

Active Retirees

Household That Never Misses A Summer Vacation

Professional Male/Female Internet Purchasers

From mass-targeting to precision placement, Valpak offers advertisers multiple ways to speak to those qualified consumers who are most likely to want or need your products and services. And whether you want to reach busy families, professionals, or active retirees, advertisers can trust Valpak to treat consumers as smart, sophisticated shoppers who want offers that are relevant to their lifestyle.

SOLUTIONS THAT WORK

T he Valpak cooperative direct mail programs enable you to focus your messages on a single neighborhood, city, DMA or a combination that matches your store coverage areas or desired consumer profile.

V alpak makes planning your campaign easy. By utilizing the Valpak regional mailing areas, you can set up your campaign’s in-home dates with ease.

Print • • •

•  Valpak mails each region of the U.S. and Canada once a month so your advertising message arrives within a targeted time frame in the city, DMA, state/province or region you choose.

10

CUSTOMIZED SOLUTIONS

Homeowners Who Like Gardening

Male Music Lover

Valpak offers a number of distinctive products and services that work together to create full-circle direct marketing support, regardless of how dispersed or diverse your audience might be. Our solutions can consistently connect you with your best prospects. Solutions Branded consumer products, with a loyal readership base Weekly scheduled mailings and a variety of ad format options Solo direct mail programs for customized messages and audiences

Internet solutions • Enable you to reach a responsive online audience • Extend your reach via exclusive distribution partnerships Integrated solutions • Convert Web traffic to store traffic and vice versa • Allow you to create your own custom consumer profiles for enhanced performance • Offer free design services to help you maintain brand efficacy

7


TARGETED, INNOVATIVE AND

S o l o Va l ue s

®

Tai l ored

TAILORED TO YOUR NEEDS We have experienced response rates that have exceeded all previous ad campaigns. I am

Unlimited format options and personalized messaging are the hallmarks of the Solo Values program. You select the message, mail design format, in-home dates, audience segmentation criteria, versioning and more. Solo Values offers you complete control and maximum flexibility.

WHEN TO USE SOLO VALUES MAIL:

 or radius mailings around the location of a target market area F (i.e. closest 2,500 homes, a segmented neighborhood or ZIP Code)

For event-driven promotions such as grand openings, holidays, special sales, etc.

For expanded market coverage (reach customers outside Valpak mailing areas)

When the timing of your promotion falls between Valpak mail dates

and Valpak into our budget for

•  To increase frequency when used in conjunction with the Valpak monthly mailing schedule

next year.

UNIQUE SOLO VALUES BENEFITS:

extremely pleased with our return on investment and look forward to planning Solo mail

 inpoint accuracy – Customize your mailing list to match your target audience. Custom list options P include carrier routes, age, families w/ children, ZIP Codes, income, birthdays, cities, homeowners, businesses and more

 hoice of mailing dates and C frequency – You set the in-home date to meet your promotional needs.

 hort lead-time – Respond quickly S to promotion opportunities, competitive pressure and unique market conditions.

 ostal/transportation savings and P expertise – We analyze mailing options and recommend the lowest postage cost relative to product format and list selection.

Cindy matthews at&t Mobility

6

11


I nternet S o l utions

ACCURATELY.

y our media do l l ars CONSUMERS GO TO VALPAK.COM® FOR SAVINGS With more local online offers available in more markets than any other Web site, Valpak.com offers even more savings and values that consumers want. Web site and e-mail links and printable offers are available 24 hours a day, seven days a week from any home or office computer connected to the Internet.

• B  uild your customer base and extend your reach with Valpak.com, one of the largest local savings sites on the Internet.

• F  eatured on over 519 million Valpak envelopes annually.

• G  enerates business with a click-through to your own Web site, special features page or e-mail link.

• H  elps consumers find your business location easily with maps, directions and distance information.

•  Requires no technology investment, hosting fees or Web site development.

THE VALPAK.COM AUDIENCE IS MADE UP OF MOTIVATED CONSUMERS WHO ARE MOST LIKELY TO PRINT AND USE INTERNET SAVINGS OFFERS

• N  early half of the upscale Valpak.com audience has an average household income over $50,000.

• C  onsumers visit Valpak.com for savings and values near home, work and where they travel.

•  Valpak.com is the entry portal for the national

VALPAK DELIVERS More Efficient Than Other Media Radio, television, newspapers and other media blanket large areas, reducing the effectiveness of your advertising dollars. Because we have a thorough understanding of, and presence in, local, regional and national markets and a strong success rate in targeting “qualified” members of our audience, we can design a comprehensive proposal that hits home for you every time. Targetable – Audiences can be identified by age, income, family status and other demographic, geographic, consumer behavior or expenditure identifier. Our branded programs can be designed to target an area surrounding specific retail locations or pre-designated trade areas as small as 10,000 homes, or even smaller if your proprietary program requires it. Trackable – Using national campaigns with total-market versioning or creating unique local neighborhood promotional programs, Valpak can help you create or match databases of sales and customer information that will help you to maximize your current and future customer acquisition and loyalty programs. Effective – We take the guesswork out of your marketing efforts. No matter which solution or service you use, we provide measurable and quantifiable results. Cost Efficient - Our programs provide you with dynamic marketing options designed to suit your specific budget and campaign objectives without the inefficiency of traditional media.

Valpak promotion sweepstakes, which deliver even more visitors to the Web site.

•  Offers are sorted by distance for maximum targeting

Synergistic – All of our Valpak product options can be used as stand-alone marketing programs, or they can be integrated into existing multimedia campaigns to extend messaging and measurability.

and impact. Google® maps make locations easy to find.

Source: comScore, Plan Metrix Site Audience Profile Report, Summer Release, 2007

12

5


HIT MORE HOMES. HIT MORE

mont h ly P romotions

M a x imi z e

Valpak encompasses the power of direct mail as

THE VALPAK NATIONAL PROMOTIONS PROGRAM BUILDS AWARENESS, CONSUMER EXCITEMENT AND ANTICIPATION AROUND EVERY MAILING

its extensive reach drives viewership consistently to CBS’

 ach blue envelope becomes interactive as E consumers respond emotionally to the element of surprise and the chance of winning instant prizes and rewards.

V alpak consumers are engaged to open the envelope, not only to look for local values, but also to participate in exciting lifestyle promotions.

V alpak national promotions are a consumer favorite, increasing the brand’s #1 market leader position and generating the highest open rates in the industry to ensure your marketing messages are seen.

•  Promotional partners include CBS, Turner

featured programming. The goal of our partnership—to enhance consumer awareness and response—exceeds our expectations each and every time. We look forward to continued success with Valpak. George Schweitzer Executive Vice President Marketing & Communications CBS Television

4

Network Television, 20th Century Fox, A&E Television, Paramount, NBC-Universal and others, providing strong consumer interest in the envelope.

Source: Valpak Readership Study, Directions in Research, March 2007

13


COMPREHENSIVE SUPPORT

YOUR OPTIONS

T h rou g h Limit T h em By successfully partnering with Valpak on various movie releases since 2001, we have continued to achieve positive results as Valpak delivers high consumer awareness and excitement

VALPAK SOLUTIONS & SERVICES ENSURES YOUR MESSAGE HITS HOME IN MORE WAYS THAN ONE Valpak is a results-driven marketing company that offers advertisers full service, targeted, direct marketing solutions and support services. Valpak is an affiliate of Cox Enterprises, Inc., one of America’s leading media companies with major holdings in newspaper, television, radio, cable TV and Internet/interactive industries. Taking advantage of our collective understanding of media, Valpak has created integrated programs to maximize your campaign potential.

while driving response to the box office. Valpak is our direct mail vehicle of choice as it delivers our message to the right audience every time. Valpak will continue to be a significant part of our marketing mix to drive results for further movie launches. Rita Prosyak Vice President Feature Film Promotions 20th century Fox

WHETHER MARKETING ON A LOCAL, REGIONAL OR NATIONAL SCALE, YOU CAN TALK TO AMERICA DIRECTLY® WITH VALPAK •

Responsive consumer audiences know and trust our nationallybranded products • Valpak works with you to develop unique direct marketing programs using your own consumer databases or by creating micro-targeted audience profiles based on your campaign needs • Advertisers can buy nationally and execute locally, enabling you to target messages by market or neighborhood • Selective trade areas as small as 10,000 households, online and/or offline, or as large as 45 million throughout North America • Tap into our award-winning research support services group to customize your campaign targeting methodology •  Engage our award-winning creative services design team to develop a new campaign or an extension of your existing creative design

Cox Enterprises is the 8th largest media company according to a published statement from Ad Age, Feb. 27, 2006. Copyright © 2007 Cox Target Media, Inc. All rights reserved. Valpak®, Valpak.com® and Solo Values® are trademarks of Valpak Direct Marketing Systems, Inc., its subsidiaries and affiliates.

14

All other products and company names are used for identification purposes only and may be trademarks and/or registered trademarks of their respective owners. Valpak DMS makes no claims to these trademarks.

3


TARGETED MEDIA WILL INCREASE SERVICES SUPPORT YOU

N ot out t h e process CUSTOM FIT FOR YOUR BUSINESS SUCCESS Research Services And Consumer Behavior Tools

Valpak is one of the strongest consumer brands I know of for strong awareness and very quick, clear relevance to consumers. They call it “Value Pack,” and to millions of Americans every month, it is just that. Cox Target Media ® has made the right choice in putting their resources behind this brand.” Scott Miller

Valpak uses nationally recognized research services to obtain census, demographic, consumer behavior and consumer expenditure data to ensure precise audience targeting for the best possible results. Our knowledge and understanding of the Valpak consumer means your advertising dollars are maximized. Syndicated consumer surveys from Scarborough Research, Simmons Market Research Bureau and Claritas are used to identify specific consumer behaviors of interest such as media usage, lifestyle activities, shopping patterns, and demographic data. These specific consumer shopping and spending behaviors are then connected to the Valpak audience with data provided by PRIZM NE®, Buying Power Index and the Consumer Expenditure Survey from the Bureau of Labor Statistics. Valpak relies on proprietary data to continually monitor the changing attitudes of its Valpak consumers. The Valpak brand’s relevance to its select consumers’ desires is continually measured and monitored by internal and external researchers to maximize advertiser response. Professionally trained research consultants are available to provide preand post-analytical support to advertisers who need unique qualitative or quantitative data on individual programs:

Co-author of Building Brandwidth from Harper-collins and The Underdog Advantage: using the power of insurgent strategy to put your business on top

• Geographical Targeting/Mapping services are provided based upon neighborhood demographics, retail shopping locations, traffic patterns and postal carrier routes. • Pre-Analytic support includes using sophisticated targeting techniques to ensure advertisers are purchasing the most appropriate portion of the Valpak audience. • Post-Analytic support includes a variety of testing methods to measure the success of the Valpak program or the offer itself.

2

15


desi g n and production

CREATIVE SERVICES Our full-service creative department works with advertisers to develop interactive online and high-quality printed marketing materials that project your company’s image and style. Our award winning team of professional photographers, graphic designers and copywriters can create unique campaigns or use existing design elements, supplied by you or your agency, to produce a robust and well-thought-out ad solution that suits your needs.

PRODUCTION SERVICES Advertisers looking for something more unique can choose from a variety of printing, design and fulfillment options including four-color Premium Color® coupons, flyers, coupon booklets, magnets and more, to fit your product, message and budget. Valpak account representatives will help you obtain mail lists that will accurately target your qualified audience.

2

I ncrease y our options

4

M a x imi z e y our media do l l ars

6

T ar g eted , I nnovative , C ustomi z ed

8

M a x imi z e Your M essa g e

10

V a l pa k ® P rint S o l utions

11

S o l o V a l ues ®

12

I nternet so l utions

13

M ont h l y P R O M O tions

14

C ompre h ensive S upport S ervices

16 desi g n

16

3504.2729 #12-0

and production


YOU WON'T FIND

A

BETTER VALUE

CALL VALPAK AND TALK TO AMERICA DIRECTLY


CONNECTING ADVERTISERS

WITH AUDIENCES

CONNECTING ADVERTISERS

WITH AUDIENCES

800-749-2198


Sample Media Kit