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Know your customer

1

Are your customers on cell phones?

Pick a winning strategy

m-shoppers under 35

The highest percentage of mobile retail users, 36%, are between the ages of 25-34, while 22% of mobile retail users are 18-24, and 5% are 13-17.

61%

Even SMS works, if targeted right A lower percentage of young adults (48%) recommends products via SMS mobile messaging.


2

Never put eggs in 1 basket

Apps

Web

Ads

Total of 25B apps on iOS and 20B apps on Android devices have been downloaded so far

30% of all Google search queries for restaurants come from mobile

2012 will be the tipping point

91%

Respondents said apps expose them to new things

77%

Users consider apps as their personal assistants

83%

Mobile app users reported believing they’re “addicted� to apps

51%

Consumers more likely to purchase if retailers have a mobile website

2015

Americans will access the web via mobile than desktop

91%

Consumers use their smartphones at home

2.6B

Projected mobile ad spending for 2012, an increase of 80% over the $1.45 billion spent in 2011

283B

Ads seen by consumers grew 21% (between JanMar 2012) over the previous quarter

88%

Share of local online ads that will be delivered on a mobile by 2016, with revenues approaching $24 billion


3

KEEP IT SIMPLE n SEXY [ The new K.I.S.S ]

Should be accessible from any mobile device. Diff types of devices

3000+

Average navigation links to make users fall in love with you!

5

Local is new Global. % of search which are local!

40%

Don’t make users wait to load your mobile site. Avg. load time

9 sec


Mobinable Instantly, Mobilely http://mobinable.com | @mobinable


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