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Content Mobility Voice Mobility News

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Handygo, Airtel orgainze flash mob in Dehradun Vuclip to promote Nokia Lumia 510 Envent Launches MusiMe headphone Videocon launches Videocon A20 and A30... Telit’s Jupiter SE880 named Hot 100 Product by... Techcom presents SSD-HP-314 Headphone

Whiter Indian Manufacturing

Genius Unveils FaceCam 321 BioInitiative Report 2012 based on flawed.... Shyam Networks Secures “TajMahal” with Video... Simmtronics unveils the calling Tab X801 PNY unveils knife shaped HP v280w USB Pendrive Intex launches SIM based tablet - IBuddy Connect McAfee’s Threat Predictions for 2013


Go Tech unveils fun Tab Class 9.1”

Mobility Event Tech CES Trends that will Deifne Year 2013

Persistent Systems unveiled PersisTrends Simmtronics signs an exclusive tie-uyp for Wi-Fi... Genium Named CES Innovations 2013 Design &... HP Intros Big Data Solutions for TELCO


Mobility Enterprise India’s Rural Potential

Rahi Brings Joy to System Integrators Envent ties up with Kalra Electrocom for Rajasthan.. Portronics Unveils Pico Power the Emergency.... Bluetooth Headphone from Zebronics Penta Launches T-Pads for the Valentine’s Day ValueFirst Unveils Bidding Platform Belkin Unveils a Slew of Innovative Products at... Sansui Mobiles unveils S23&S30 feature-rich.... Beam Money Unveils Beam Mobile Money.... Zen Focus Unfurls myZenTab for Indian Market


Trend in Convergence Health Care Segment Going Strong on Tablets


Mobility Review Mobile Application Review: Free SMS India Samsung Galaxy camera GC 100 — Super... Shyam Networks Kite — Smallest MP Camera Smsung Series 7 Slate PC XE700T1A... Apple iPad mini Review — The Elegant Choice myZenTAB 708 — The Marvelous Tab Zen Ultra Phone U4 — The Ultra Cool Mobile MOBILITY

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Mobility News

Editorial Front Editor Chief Editor Asst. Editor

: Swapan Roy : Manoj Jha : E.J. Jawahardatham

Design Desk Art Director


Anit Kumar

Acct. & Finance Finance


Sandip Sarkar

Marketing & Sales Marketing Manager : Marketing Executives : Circulation Manager : Production : System Manager :

Tridip Dey Pratap Biswas Tenzin Kunkey S. Dutt Raj Kumar P. Biswas Ashish Ghosh Ashok Paul Ajay Biswas

H.O.: Delhi / Editorial Office Roy Mediative S-39, 1st Floor, Okhla Industrial Area, Phase-II, New Delhi-110020 (INDIA) Mob: 09810380882, 09811346846 Ph: 91-11-41602841, 65683896, 40536384-87 Redg.Off.: 38-B / 56 Block, C. R. Park, New Delhi-110019 (India). Branch Office: Mumbai: E-mail: roy@ Kolkata: 105/12B, Dum Dum Road, Sil Colony, Kolkata-74 Contact: 09330922965; 09903392620 E-mail : roy@ Orissa: Krushna Nagar, 5th Lane, Lalji Palli, Berhampur-760008 (Orissa) (India) Contact : Raj Kumar-09338410809

VOICE Top Tech Trends for 2013 Mobility and Cloud Fusion


ith more and more end users going in for converged lifestyles, mobility will continue to command huge interest among managed services customers in 2013, and a good mobile device management (MDM) strategy will be more important than ever. Here are some of the tech trends that will elevate mobility further ahead. •Cloud Fusion — Traditional virtual private network (VPN) methods are on the way out, and distributed data centers, and the intelligent wired and mobile networks that connect them, now represent a viable alternative, according to Verizon. In 2013, there will be a shift from VPNs to public, private, and hybrid clouds. •Mobile Majority Taking Charge — A lot of employees now use two or more mobile devices for work. In addition, the lives of employees will be torn between their work and private lives. Mobility strategies will be adopted by companies to adapt to this change. To accommodate the merge, companies will be forced to be more proactive in tackling the possible challenges. •Connected Machines — What helps you make decisions in your company? Data — plain and simple. The ability to collect, store and analyze overwhelming volumes of data will define which enterprises extract the best insights and make the most agile decisions, to their competitive advantage. To gain an upper hand, enterprises will need to work with vendors with strong and global ecosystems. •Smarter Networks — Intelligent fabric that connects everything and everyone will render underlying networks invisible to end users.

Email : Mobility monthly News Paper, Printed, Published & Owned by Swapan Roy at 38-B / 56 Block, C. R. Park, New Delhi-110019 (India).

Swapan Roy

Printed at Pushpak Printer, C-96, Okhla Industrial Area-I, New Delhi-20. Retail selling price of News Paper Rs. 20/-. Annual subscription Rs. 240. Editor : roy@ Marketing : Info : Subscribe : subscription@ Web : 2 | January 2013


Mobility News Handygo, Airtel organize flash mob in Dehradun


andygo Technologies Pvt. Ltd, a Value Added Services (VAS) provider, in association with Airtel, organized a mob for the people of Dehradun during a two day customer connect program organized at the City Junction Mall in Dehradun. The event aimed to showcase the package of 15 unique voice-based games available under the Fame on Game service. The service is being marketed as “Chidiya Udd” in the UP West circle in keeping with the popularity of the game and the instant customer connect at the local level. The objective of the activity was to connect with consumers and to encourage games steeped in Indian culture such as Chidiya Udd, Saamp-Seedi, Family Tree, and Tongue Twisters. The user connect campaign was held on 22 -23 December 2012 and was a full day event which started from 12 noon and went off till 8:00 pm. Hundreds of children, youth and parents attended this event. Over 200 prizes were distributed to the winners of various games during the two day event. Launched on the IVR platform on Airtel network in UP West, Fame on Game has found over 30,000 subscribers in the telecom circle in under a month! It was a fun-filled event as Airtel users from Dehradun and around actively participated in various games. An improptu Flash mob was the highlight of the event with local Dehradun youth dancing to the Airtel jingle: “Har ek

friend zaroori hota hai.” Airtel customers can enjoy these games by just dialing 5567808 and follow simple steps to subscribe to the FoG package, which is priced at `10 for 10 days. Subscribers can play for unlimited duration during the 10 day subscription period. The service has a high average engagement level of 10.5 minutes per user, with more than 75 pc of the subscribers opting for resubscription.

Vuclip to promote Nokia Lumia 510


uclip, the mobile video and media company, has announced that it has been selected by Nokia and Maxus India to promote the much touted Trendify brand campaign for Nokia Lumia 510 on Vuclip’s mobile video portal and social networks. As many as 65% of Vuclip’s 14 million Indian users share videos primarily through Facebook and Twitter, making it the ideal platform to integrate "TRENDIFY" and allow users to experience what "TRENDIFY" means in the language of Nokia Lumia 510. Social users in general and the youth in particular are in the age of ’discovery’ enabled by the proliferation of internet-enabled mobiles in India. Identifying this, Nokia, Maxus India and Vuclip have joined hands to empower the youth to discover and create new trends in time and spearhead innovative social media campaign on mobiles. More than 55 million videos on Vuclip are expected to be viewed in 2 weeks through this campaign. Besides its mobile portal, Vuclip MOBILITY

has also integrated Trendify with its own social media properties to further amplify the campaign leading to virality, where it has extended Nokia’s opportunity for lucky users to win a NOKIA LUMIA 510.

January 2013 | 3

Mobility News Videocon launches Videocon A20 and A30 dual SIM smartphones

Envent Launches MusiMe headphone


nvent World Wide Pvt. Ltd, the consumer electronic solutions expert introduces MusiMe, a new headphone for your music. Now you can enjoy easy listening to your favourite music with the earsensitive and crystal clear audio quality of MusiMe! "Envent’s MusiMe targets those music lovers who like to carry their entertainment source wherever they go. The youth today spends a significant amount of time playing music at work, while travelling or at play. MusiMe offers long hours of fun for music junkies and addicts,” says Mr. Sandeep Ramani, COO, Envent. The MusiMe is loaded with super high bass power for that extra thump. It has soft ear cups with an adjustable padded headband that is comfortable and suitable for wear even for a really long time. Bring your music to life with this superaural wired headphone that is close to the senses. Enjoy superior sound quality with MusiMe’s gold plated connector for perfect clarity. MusiMe is available in a trendy yellow colour. Envent MusiMe ET HP043 is offered to customers with 12 Months warranty. It is available in India through its authorized channel partners at a Price of `1,099/-


ideocon Mobiles Phones, from the house of the $5 billion worth Videocon Group, has announced the launch of its new range of Smartphones. Videocon A20 and Videocon A30 is an amalgamation of dual SIM super smartphone features in a sleek contoured body with all the latest features & technology. Thereby it’s an answer to all budget smartphone needs of the country’s evolving consumer base. Bringing the much-awaited Videocon A20 powered by Qualcomm processor, the corporate giant has introduced to the mobile market, a mobile device which brings a super combination of smart features and attractive packaging to the consumers. Encapsulating features like Dual SIM-Dual Standby capabilities running on the Android 2.3 (Gingerbread), a fast 1Ghz Qualcomm Processor, high resolution 3.5inch HVGA Capacitive Touch Screen, 1350 mAh battery along with advanced 3MP rear + front VGA camera support, expandable memory upto 16GB, A2DP Bluetooth support, FM Radio with Recording and GPRS/EDGE/WCDMA makes it a great choice for Smartphone users of the country. Bringing in a host of other exciting features like Wi-Fi, HSDPA 7.2 Mbps*, pre-Loaded Apps like Facebook, TOI, ET, History Eraser, Gesture Search & Google Applications, GPS and a-GPS & much more. Videocon Mobile Phones in its successful attempt to encompass the latest technology & smart features in yet another super sleek handset device has introduced the Videocon A30. The phone brings with it super smartphone features & thus establishes itself as one of the most pertinent choices of the highly evolved mobile users of today. Videocon A30 combines in it features like 1 Ghz Dual Core Qualcomm Processor which helps in multi tasking with ease. Running on the latest Android 4.0 (Ice Cream Sandwich) OS, the phone delivers a high end user experience.

Telit’s Jupiter SE880 named Hot 100 Product by UBM Tech’s EDN


elit Wireless Solutions announced that EDN has named its Jupiter SE880 ultracompact GPS receiver as one of the “100 Hot Products of 2012.” The 2012 EDN Hot 100 highlights the electronics industry’s most significant products of the year based on innovation, significance, usefulness, and popularity. The ultra compact Jupiter SE880 measures in at 4.7 x 4.7 mm (40mm2) packaged in a groundbreaking 3D-SiP design which is as technologically advanced in the application of RF signal conduction as it revolutionizes the concept of eco-friendly manufacturing. This leading design lowers 4 | January 2013

System Noise compared to conventional technology enhancing stable navigation at very weak signals. It also reduces Cold Start TTFF more than 200 Seconds with a class leading -148dBm Sensitivity (with passive antenna). Industry’s only pure-play m2m, Telit

creates value by partnering with customers to provide expert guidance and support from concept development through to manufacturing quickly bringing ideas to market in all application areas including the new “smart” space. With service enhanced products in cellular, short-range, and satellitenavigation easily bundled through high-level software interfaces, Telit-powered m2m devices cost less to integrate, maintain, operate, and update with lower price points for bundled products and savings translating into competitive advantage at the time of sale and throughout the operating life of the customer device. MOBILITY

Mobility News Techcom presents SSD-HP-314 Headphone


echcom has introduced the latest in its range, the Headphone SSD-HP314. This stylish and elegantly designed Headphone comes with glossy piano finish making it amazingly attractive. The SSD-HP-314 comes with Mic, HiFi Sound and powerful bass speakers providing you an enriching musical experience. You can play music from PC, play game and use MSN. There is built in microphone for chatting online. Its a full size headphones with comfortable large cups with soft pads. It’s a very light weight headphone. It comes with built in adjustable microphone, black and red color combination. The headphone is a accessories which is now a must for every PC, laptop, mobile or mp3 players user. It is comfortable to wear and has pleasing sound. Looking at all the requirement of a typical user, we have launched SSD-HP314. It is available in the market with one year warranty.

Genius Unveils FaceCam 321


aiwan-based Genius a provider of computer peripherals presents a new plug and play VGA webcam, FaceCam 321, providing a clear, crisp videos perfect for personal video calling. With 8MP image quality and 3X digital zoom, you get bright, sharp videos and razor-sharp close up images. The universal clip can be used on one’s PC, notebook, ultrabook or just stand alone. It’s simple, easy to use webcam to keep in touch with one’s loved ones or sharing memorable moments with ones friends.

BioInitiative Report 2012 based on flawed procedure, Says COAI


he Cellular Operators Association of India (COAI) has stated that the recently released BioInitiative Report 2012 is just an update on their 2007 report which had been heavily criticized as being biased, without balance and for not being an objective comprehensive review, or a weightof-evidence assessment. Several credible Health Organizations across the world had disowned the 2007 version of the report as having clear scientific weaknesses including selection bias in several research areas, lack of multidisciplinary weight-of evidence method which leads to a scientifically sound judgment, lack of updated info, no consideration of the scientific quality of the cited reports, amongst others. The 2012 BioInitiative Report, like its predecessor, is an informal interpretation of a limited selection of the available scientific information on electromagnetic fields (EMF). The report is largely critical of the internationally accepted and most widely adopted EMF exposure standards developed by the International Commission on Non-Ionizing Radiation Protection (ICNIRP), which have been endorsed by the World Health Organization (WHO), and the International Committee on Electromagnetic Safety of the Institute of Electrical and Electronics Engineers. The report does not include any new scientific data but reflects the interpretations of individual authors who do not have consensus among themselves.

Shyam Networks Secures “Taj Mahal” with Video Surveillance


eeping in mind the challenging requirement of ensuring security cover for the Taj Mahal, Shyam Networks, a Division of Vihaan Networks Ltd, has announced that it has successfully deployed its IP Video Surveillance solution with Hawk ( Pan Tilt Zoom) and Falcon ( Fixed Box) cameras along with Di-Cortex Video Management Software within the Taj Mahal complex at Agra, UP, India, one of the Seven Wonders of the world as well as a UNESCO World Heritage site. Shyam Networks has installed this surveillance solution in association with Central Industrial Security Force (CISF) which is responsible for the security of the historical monument. The installation was a challenge where drilling or use of screws was prohibited on any structure. “Coupled with a sense of achievement and a feeling of great responsibility, the proud Shyam team has commissioned its MOBILITY

set of IP cameras Automation Business Unit, within the Taj Vihaan Networks Ltd. Mahal complex “It has always been to secure all its our endeavour to provide entrances as well locally manufactured Indian as key areas of products and solutions that public movement. can help in creating long The surveillance lasting impact on a global solution not scale. This is a very special only delivers project for us as it required high resolution a lot of care to be taken images to the CISF at the ground level, while monitoring team deploying our surveillance but also enables solution. We are extremely storage of all happy to be part of providing data for retrieval security cover to the Taj at a later stage Mahal, which is a globally for any forensic recognised monument and or statistical the epitome of a bygone r e q u i r e m e n t ” Nafis Kazim, Chief Operating Officer, Shyam golden era in architecture,” announced Mr Networks Ltd said Mr Nafis Kazim, Chief Rajeev Sharad, Vice President – Security & Operating Officer, Shyam Networks.

January 2013 | 5

Mobility News Simmtronics unveils the calling Tab X801


fter the successful launch of XPAD in India, Simmtronics semiconductors Ltd. Has launched new voice calling tablet X-801 in XPAD range. This tablet is a new addition to the XPAD range and now adds voice calls and GPRS connectivity. It also features a dual-band GSM radio that allows you make and receive voice calls. This expands the functionality of the tablet and keeps you connected even on the move and in places that don’t have WiFi. An attractive detachable keyboard case and speaker bundle also comes along with the tablet. This unique tablet has a dedicated USB port to connect data card or pen drive along with in built Bluetooth that gives freedom to the users to stay connected while on the move. It works on Ice Cream Sandwich Android 4.0, A10, Cortex A8, 1.2 GHz processor which gives faster computing experience along with 8” capacitive multi touch screen. It has gravity and accelerator sensors which support Android Gravity games and support thousands of applications to download. Taking into account the various needs of the Indian consumers, X-801 has been manufactured in Simmtronics’ factory in India itself. The company will add more products in this series of XPAD tablets and Smart Phones for the India Market. The XPAD X-801 will soon be available in all leading stores along with e-commerce websites at price point of `8499.

PNY unveils knife shaped HP v280w USB PenDrive


NY Technologies, a provider of Memory and Flash products, unveiled the HP USB PenDrive v280w a knife shaped USB drive, coming as a capless swivel design that is easy to open and close. Furthermore, its capless design also prevents cap loss and better protects the drive. Using high quality aluminum brushedmetal brings stylish glamour and also durable for long term use. HP v280w offers large capacity (from 4GB to 64GB) for a slim way to store and share all of your digital contents. There is no hindrance anymore if you want to carry your precious data on the go. Highly compatible with many operating systems and with environmental conditions, HP v280w is also suitable for business and industrial solutions as well. Measuring a mere 53.5 mm x 18 mm x 8.1 mm, this drive is incredibly lightweight at just 12.25 g, making it very compact and highly portable. The HP v280w is available in capacities of 4GB, 8GB, 16GB, 32GB and 64GB. The drive has a USB 2.0 interface which is backward compatible with older USB ports. HP v280w assures a minimum read speed of 14 MB/s and write speed of 4 MB/s to ensures that you don't waste too much time during data transfer. 2-year warranty demonstrates a quality confirmation from PNY.

Intex launches SIM based tablet- iBuddy Connect


ntex Technologies, one of the IT accessories, mobile phones and electronic products company with over a decade of lineage as technology innovators today nationally announced the launch of its 7” SIM-based tablet: INTEX iBUDDY CONNECT. The company that is penetrating through lowcost tablet market in India has introduced this tablet keeping price conscious youth in mind. Since, this segment today is looking at one stop solution gadget with all the latest technologies and features at affordable price point. As an introductory offer, Intex has bundled it with an exclusive leather cover with attached keyboard. Commenting on the launch, Sanjay Kumar, General ManagerMobile Business, Intex Technologies said, “INTEX iBUDDY CONNECT is an 6 | January 2013

interesting blend of latest technologies and smart look. Today, youth segment both in urban and semi-urban cities and towns are looking for a computing gadget which comes with calling facilities as well. Addressing to the evolved needs, we have introduced this compact tablet. It is company’s one of the most technologically advanced models in the tablets category but we will be doing further innovations and keep introducing other variants of the device for all kinds of users.”


Mobility News McAfee’s Threat Predictions for 2013


n the wake of rising threats, it is important for everyone to be geared with new cyber challenges that would arise in the New Year. Kindly refer below for 2013 predictions for the enterprise sector by Mr. Jagdish Mahapatra, MD, McAfee India & SAARC Top 10 Enterprise Security Predictions 1. Targeted Attacks: 2012 saw an increased growth in targeted attacks that proved successful in disrupting service and fraudulently obtaining significant amounts of intellectual property. 2. Signed malware: Signed malware was prevalent in 2012 and this is likely to continue. Signed malware is present when a hacker obtains a digital certificate from an organization and appends it to malware, allowing the malware to pass through an organization’s operating system. 3. Big business at risk: Enterprises can be at a higher risk of an attack as there is often a greater attack surface and more ‘visibility gaps’ in their security posture. 4. Non-Windows attacks: Android devices are now the highest selling mobile devices in the Asia Pacific market and hackers

will take advantage of that by developing mobile malware. 5. Ransomware: This will also be prevalent in 2013. Ransomware is operated by encrypting files on a victim’s computer which can only be unlocked by paying the criminals a ‘fine’. 6. Impact of changing regulations: According to the Reserve Bank of India report released in January 2011, the regulator acknowledges that given the increasing reliance of customers on electronic delivery channels to conduct transactions, any security related issues have the potential to undermine public confidence in the use of e-banking channels and lead to reputation risks to the banks. 7. Need for incident response: In 2013, I expect organizations will have to review their processes for dealing with a targeted attack. If the organization falls foul from a targeted attack or Advanced Persistent Threat (APT) they will need to adopt a process of incident response and many organizations don’t necessarily have the technologies in place to ensure timely investigation and remediation is possible.

8. Security Process Automation: With an increasing number, variety and complexity of the threats faced by organizations, many security technologies still require significant hands-on management. We expect that IT managers will have to embrace security automation in order to keep up. 9. Connected Devices: We also anticipate the growth in number and variety of new connected devices will provide additional gateways for hackers to access personal or business networks – these ‘connected devices’ include connected homes and connected cars. 10. Bring Your Own Application (BYOA): With BYOD comes Bring Your Own Applications where many employees are now downloading Apps within the organization. As a result IT Administrators are losing control of what tools and applications are used inside the Enterprise and business users (often lacking in an understanding of the potential security risks these applications can pose) are becoming their own system administrators.

Go Tech unveils funTab Class 9.1”


o Tech Digital Pvt. Ltd launched its latest innovative Tablet offering, the funTab Class 9.1”. The newest Android OS, 4.0 ICS Tablet is a power packed combination of education and entertainment and promises 9.1 inch capacitive touch screen. funTab Class boasts of the latest Android operating system 4.0.(Ice Cream Sandwich) and the fastest 1.5 Ghz processor in the 9.1” category. Backed up the 5000 mAh Battery, it has the longest battery life in its category. funTab Class supports 8 hours of internet surfing, 6 hours of video playback and 12 hours of music playback on the earphones. It is fully loaded device with G-Sensor & 3D G-Sensor, 1GBRAM,Pre-embedded apps & games expandable Memory upto 32 GB and many more. Funtab Class 9.1”


have brilliant 23 cm capacitive touch screen offers great viewing experience for all your movies and pictures, featuring the touch interface. funTab Class has set a new

standard for High end tablets with its 1080 high resolution playback support and a 5 point Multi-touch screen for gestures. It boast of 8 Gb internal memory which can be expanded to 32 Gb and a powerful 1 Gb RAM. To bring the best gaming experince to the consumers, the tablet is equipped with 3D-G sensors with motoin sensing making the entire event an immersive affair. The tablets 3G connectivity support provides a reliable web access at a dashing speed with its 3G/EVDO Dongle support. The users can download games and applications for free from funbazaar which is a unique and FREE market which comes pre--loaded with Funtab class. January 2013 | 7

Mobility News Persistent Systems unveiled PersisTrends


ersistent Systems, the provider of software products and technology services, unveiled PersisTrends, a new report on 2013 technology trends and recommendations from the Company's CTO Office. Tr e n d s e t t e r s provides guidance for enterprises and ISVs on the cloud computing, mobility, analytics and collaboration technologies that should be adopted, sunsetted, trialed or tested with an eye to future implementation. The report is based on external data and input from Persistent Systems' global customers that include 300 of the world's largest technology companies, cuttingedge start-ups and innovative enterprises. PersisTrends Highlights: Persistent has seen a significant growth in Mobility related projects

in the past year, with a majority of customers looking for some mobile footprint for their software products, be it on smartphones or tablets. In 2011, 73 million tablets were sold worldwide and in 2012 the figure is expected to reach 117 million. In 2012, at least 20% of Persistent projects had a mobility element covering Android and/ or iOS platforms while embracing new technologies like HTML5. In 2012, Big Data has been the most talked about trend in analytics but adoption is still in the early stages. Persistent expects there will be increasing momentum around larger and more significant big data implementations in the coming year, specifically centered around Cloud, Social Media and Mobility.

Genius Named CES Innovations 2013 Design & Engineering Award Honoree


enius announces that it has been named an International CES Innovations 2013 Design and Engineering Awards Honoree for the Gila GX Gaming Series MMO/RTS Professional Gaming Laser Mouse. Products entered in this award program are judged by a preeminent panel of independent industrial designers, engineers and members of the media to honor outstanding design and engineering in cutting edge consumer electronics products across 29 product categories. Gila is a twelve button professional gaming laser mouse 8 | January 2013

with a dpi range from 200 to 8200 that allows gamers to not only make quick yet controlled movements and turns in the battlefield, but also allows for pinpoint accuracy when zooming in for the headshot by instantly dropping the dpi with a press of a button. It also has many customization options for gamers, including: “Button Assignment”, “Macro Management” setups for up to 72 keys, 16 million backlight color backlight options, a removable weight system including six metal weights each 4.5 grams - to attain the right heft and balance for any game or hand speed.

SIMMTRONICS signs an exclusive tie-up for Wi-Fi services


immtronics has signed an home, in the office — and on exclusive tie up for Wi-Fi service the go. More than 5000 hotspots across the country. With this tie up, across multiple sectors including SimmtronicsXpad users will be retail, education, commercial, able to enjoy free Wi-Fi services leisure, and hospitality sector at over 5000 Wi-Fi hotspots in all will be available for the users.The across the country. Wi-Fi facility provides flexibility Commenting about this tie-up, to their consumers to access Indrajit Sabharwal, Wi-Fi anytime, ManagingDirector, anywhere Simmtronics said, in an easy & “Simmtronics secure way. It XPAD has been offers internet launched in Indian browsing with a retail market, speed of 2 mbps keeping in mind and available all consumers need the time. to stay connected T h e everywhere and all Simmtronics the time. Today, XPAD user can consumers need access free Wito access content & Indrajit Sabharwal, MD, Fiin stores like participate in social Simmtronics Mc Donald’s, and commercial interactions on the Subway, Café Coffee Day, go. We have made this facility only Manchester United, Nirulas, for our XPAD users by providing Cocoberry etc. by just registering Public Wi-Fi service which is with a scratch card provided available at all major outlets.” by Simmtronics along with the Wi-Fi is a convenient and fast XPAD Tablet. These services way to connect to the Internet at have been offered by Ozone.

HP Intros Big Data Solutions For TELCO


P Enterprise Services launched Telco big data and analytics solutions for communications service providers (CSPs) to manage massive amounts of information meant to deliver services to subscribers. HP Information Optimization Tr a n s f o r m a t i o n Experience Workshop suggests how to use information to improve reduce risk, business performance and develop subscriber relationships through specific HP Telco big data and analytics implementation priorities. HP Smart Profile Server helps to evaluate large quatities

of data that is collected daily by networks and use it to deliver targeted offerings for subscribers. HP Smart Profile

Server provides the analytical support for HP Actionable Experience Management and HP Ad Personalization. MOBILITY

Mobility News Rashi Brings Joy to System Integrators


ashi Peripherals wishes each reader and System Integrator as very happy and prosperous New Year. To celebrate the onset of New Year, Rashi is pleased to launch an aggressive SI special offer. Through this offer, SIs are encouraged to power their PC with Asus MB, Asus-Nvidia GPU, Toshiba HDD, Logitech KB/ Mouse, AMD CPU, LG Monitor,

the many SIs. Rashi’s Special offer has already started to create a buzz in the market Mr. RohitSangle, a SI from Rohtas says “Time when everyone is talking of branded laptops and Tablets, this initiative from Rashi is is appreciated by us. We hope to get best advantage out of this offer made for us only.” Rajesh Goenka, VP- Sales

APC UPS and Adata RAM. This offer is specially designed to provide the best to the system integrators and is valid from 1st of Jan - 31st Jan 2013. This is one of its kind offers, where a distributor has taken this initiative to merge various popular brands into one special offer which can benefit

& Marketing, Rashi Peripherals Pvt. Ltd. says “SI is the backbone of the component industry and it is high time that we have to reward them. With this special SI Offer a SI can make almost the complete PC from components from Rashi. It means peace of supply and service both from one source.”

Portronics Unveils Pico Power the Emergency Phone Charger


e all have faced a situation when our mobile battery dies just in between the most crucial conversation. At that moment, you wish if your battery could have lasted a minute more. With Portronics Pico PowerEmergency Phone Charger, you would never face such a situation again. Pico Power will give the much-needed energy boost to your mobile phone. It is convenient to connect as Pico Power has a micro USB interface. The biggest advantage of the device is that it can be used as an extended battery while having conversation. The charge can be retained for more than 15 months while it is not being utilized. Any mobile phone or micro USBenabled device with a corresponding port can be connected to the Pico Power. Pico Power gives up to 3 hours of emergency battery power for your convenience. The small size and lightweight of Pico Power makes it easy to carry everywhere. Just toss the Pico power in your bag or pocket and you may practically never run out of battery! MOBILITY


Envent ties up with Kalra Electrocom for Rajasthan Distribution

nvent World Wide Pvt. Ltd, the consumer electronic solutions provider has announced the appointment of Kalra Electrocom Pvt Ltd as its distributor in Rajasthan for its IT and lifestyle offerings. This partnership would further enable Envent to establish its foothold in the Northern Region. Kalra Electrocom is an organization that has actively been involved in the IT sector for more than 2 decades. Over the years, it has gained a good repute in Rajasthan. Kalra Electrocom is also a major distributor for AOC, EPSON, ODYSSEY, GIGABYTE etc and has an annual turnover of more than 18 crores.

Commenting on the tie-up, Mr Vivek Kalra, Managing Director, Kalra Electrocom said “We are pleased with this partnership with Envent, which is known for its extensive product range in the Indian Market.” “We are delighted to appoint KalraElectrocom as our distributor in Rajasthan for our IT and lifestyle offerings. This tie up would certainly help us to meet our business objective. On the other hand, I am sure, KalraElectrocom would find enormous value in our innovative and technologically advanced product portfolio,” commented Sukhesh Madaan, CEO-Envent World Wide Pvt Ltd.

Bluetooth Headphone from Zebronics


op Notch Infotronix, a supplier of products and accessories for Computers, Consumer Electronics and Communication under the brand ZEBRONICS, has introduced the Zebronics Blue Air, a multifeatured Bluetooth headphone with inbuilt microphone. The Blue Air features padded soft contact surfaces for optimum usage comfort. With a frequency response range of 20 HZ – 20000 HZ covering the full aural spectrum, it has been designed to provide excellent audio quality both while listening to music and making calls. The Blue Air’s built-in microphone allows users handsfree calls in while on the move. A key feature is the noise isolation, which not only helps to preserve hearing in the long

run but also enables the set to be used conveniently in noisy areas without fiddling with the volume key. “Our Zebronics headphones additionally have a clean, minimalist look that any person would want to use whether walking down a city street or working out at the gym,” said Rajesh Doshi Purchase & Marketing Director of Top Notch Infotronix. T h e Zebronics Blue Air is available in the market for Rs1499/and would be available across all leading retail stores across the country. The products are backed by 1 year warranty country wide. January 2013 | 9

Mobility News Penta Launches T-Pads for the Valentine’s Day


antel Technologies Private Limited (PTPL), the provider of tablets, unveils the Penta T-Pad IS701C designed to cater to a cross section of users which include avid gamers, busy professionals, thrill-seeking youngsters, multi-tasking homemakers and tech-savvy students making it an ideal gift for this Valentine’s Day! At an unbelievable price of INR 4,999 the Penta T-Pad IS701C Tablet PC comes with a Wi-Fi connectivity and ability to connect through 3G USB dongal. The Tablet PC also supports a front camera to capture the images of your loved ones or a video call through the Internet apps like Skype. It responds

instantly and accurately to every touch, drag, zoom, or twist of the fingers. It is preloaded with many applications that include Facebook, Twitter, Angry Birds, Skype for video calling, and many more that keep the users hooked on to this tablet for hours. The Tablet PC also dons a powerful battery of 3000 mAh for long hours battery back-up. P a n t e l Technologies has entered into a strategic reverse data bundling alliance with Bharat Sanchar Nigam Limited, to jointly address the data & ICT needs of Indian consumers by launching attractive data plans bundled with the entire range of Penta T-Pad tablet PC(s).

ValueFirst Unveils Bidding Platform


alueFirst, India’s leading Digital Media company announced the launch of their new consumer Internet property FullOnBids. com. This is going to be India’s first free bidding platform, where users can win unlimited & amazing free products by just placing their bids and that too absolutely free of cost. By registering on this site with a valid e-mail id one can indulge in unlimited bidding for a variety of products that includes Tablets, Smart phones, Laptops, Mobile recharges, Digital cameras and many more gadgets. The products won will be shipped free of cost making this platform unique as not only it offers ability to bid free of cost but also provides the winning item delivered to doorstep at zero additional cost doing away with any kind of hidden costs. The company has developed the property in-house and has budgeted around a million dollars in promotion and marketing The wireless networking technologies to make it a fun destination for Indian include: AC 750 DB Router: The AC750, consumers. Belkin’s entry level AC router, takes advantage of next generation AC Wi-Fi for a new level of reliability and connectivity; AC 1800 DB Router: AC1800 are the first Belkin routers to feature Simple Start, and a browserbased setup interface that streamlines the installation process and eliminates the needs for a computer or CD drive. To get the most out of your new network, laptops and ultrabooks can be upgraded with the USB 3.0 ready AC Wi-Fi Dual-Band USB Adapter. This adapter provides speeds up to 867Mbps for smooth gaming and streaming around the home. The accessories for the iPad include Ultimate Keyboard Case, FastFit Keyboard, and Belkin Convertible Case.

Belkin Unveils a Slew of Innovative Products at CES 2013


elkin India, a provider of interconnectivity solutions across computing and consumer electronic devices, launched a slew of devices at the Consumer Electronic Show 2013 in Las Vegas, which included a new line up of wireless networking technologies for the iPad and the New High Definition NetCam Wi-Fi Camera. Belkin also showcased covers and keyboard for the iPad. The NetCam HD, new high definition NetCam Wi-Fi Camera, a wireless networking camera allows users to see their home in high-quality 720p resolution for a smoother, more detailed picture on the smartphone or tablet. The NetCam HD sets up easily using any iOS or Android device and connects directly to a Wi-Fi router without the need of a computer.

Sansui Mobiles unveils S23 & S30 feature-rich budget phones


ansui Mobiles, Sansui is one of the leading brands in Consumer Appliances across the world. Keeping in mind it's brand equity, Sansui Mobile Phones has announced the addition of new, feature-rich phones to its hugely successful ‘S’ Series, with brighter and vibrant displays, marathon batteries, loud sound and with a gamut of applications, all at affordable prices. With the introduction of the S23 and S30 phones, Sansui Mobile Phones intends to provide the consumer with technologically rich, yet value-for-money propositions, including the latest applications, features like Dual SIM capabilities, FM Radio, Torch, Bluetooth, High Quality Sound, Digital Camera, Powerful 10 | January 2013

Battery and Sleek, Stylish designs. The ‘S’ Series brings to the new-age mobile user of today variable features which makes it one of the most pertinent mobile phone ranges available in the Indian mobile market. The S23 offers a vibrant 1.8-inch Display, whereas the S30 comes fitted with a rich 2.2-inch Display that makes the screen

brighter enough to deliver high quality visual content to the customer. The S23 come with a 1000 mAh battery and the S30 comes with an 1800 mAh battery, ensuring longer usage and standby time. Priced at Rs. 1100 (MOP) for the Sansui S23 and Rs. 1290 for S30, the range of phones are available across leading mobile phone sellers and distributors across the country. MOBILITY

Mobility News Beam Money Unveils Beam Mobile Money Payment System


eam Money, a mobile money payment system, has launched Cash-On-Deliver (COD) service for purchasing. This facility will enable customers to receive Beam Money at their doorsteps giving them the convenience to pay for anything, anytime, anywhere using their mobile on the go. Beam money is witnessing an annual growth rate of 100% in terms of revenues. “COD service has been introduced to deliver convenience right to the customers’ doorstep. COD will add a new stream of offline customers particularly the ones who either do not have credit/debit cards or Internet Banking or are reluctant using the same online. This will also give Beamers an option to gift Beam Money to others. Furthermore as most customers generally spend freely on gifting and new household items but do not find time for mundane tasks like utility bill payments, telecom, DTH recharge, etc, Beam with its pan India network and COD service makes such chores easier,” said Mr. Anand Shrivastav, CMD, Beam Money Pvt. Ltd. COD service is currently available for all customers in most major towns across India, e.g. Delhi, Mumbai, Bangalore, Kolkata, Pune, Chennai, Chandigarh, Hyderabad, Ahmadabad and Vishakhapatnam with more cities being added rapidly. Beam Money is a revolutionary mobile payment system that allows its customers to transact at Anytime, from Anywhere, and with Anyone. Mobile payment system is like a mobile valet. Beam turns mobile phone into the most sophisticated and safest valet in the world. It lets persons shop without cash, pay utility bills, recharge mobile/DTH-TV, book travel tickets, and much more, all from your mobile. Beam Money is authorized by RBI and its services include telecom/ DTH recharges, utility bill payments, travel bookings, e-commerce shopping, domestic money transfers, cinema booking, etc. A wide range of purchases and financial transactions can be carried out using your mobile phone without paperwork. Mobile payment system saves you time, effort and money. Using mobile payment you can transfer money to you debit card or credit card. Mr. Anand Shrivastav believes NFC (Near Field Communication) system does not work in the Indian conditions, at least for another 5 years due various reasons. Mr. Shrivastav opines, “NFC (Near Field Communication) way of money transfer cannot be a success in India. There is a risk of it being misused by unauthorized persons. Even abroad, only certain monopolistic organizations could install the terminals in a wide area. For example, in Japan the railways owns wide network MOBILITY

of NFC terminals and could successfully operate. Next, substantial number of shops or merchants should have those instruments. Then only customers will take membership. In India, I believe NFC will not establish itself as a potential service for at least another 5 years.” Mr. Shrivastav asserts, “At present Beam’s annual revenue growth rate is 100%. Right now Beam has 10 million customers and 50,000 channel partners. Our channel partners include housewives, to retail shops, to big regional and national distributors. By 2017 we want to expand our partner base to 600,000. Our mobility payment facility is having tremendous acceptance from the customers.” Regarding competition, Mr. Anand Shrivastav says, “We always welcome competition. We never shun completion. Good competition encourages us to be more alert and innovative. Our people will work hard and become more inventive in serving the customers.” Beam is looking to march forward in mobile payment market with confidence and success.

Mr. Shrivastav, CMD, Beam Money Pvt Ltd, asserts, “At present Beam’s annual revenue growth rate is 100%. Right now Beam has 10 million customers and 50,000 channel partners. Our channel partners include housewives, to retail shops, to big regional and national distributors. By 2017 we want to expand our partner base to 600,000. Our mobility payment facility is having tremendous acceptance from the customers.” January 2013 | 11

Mobility Interview

12 | January 2013


Mobility News Zen Focus Unfurls myZenTab for Indian Market Zen Focus’s 3 USPs for their myZenTab: Quality, Robustness and Affordability


en Focus has recently in 2012 launched 3 consumer tablets: myZenTAB 708B, myZenTAB 708BH and myZenTAB 773B. In 2011, Zen Focus launched their own tab for enterprise customers with brand name myZenTAB brand that can meet the enterprise customer demands, mainly for healthcare and retail segments. After their success of enterprise tab, in 2012 Zen Focus forayed into customer tab market. They hired designers in-house and made considerable investments that led to design of the myZenTAB with following FOUR key principles: • It should be simple • It should be smart • It should be robust • It should be affordable Other objectives were that the tablets should be at least 30% cheaper than the tablets from leading brands of the industry. Zen Focus’ management team has not only focused on the product quality and cost, but have also established service network all across India to provide the post-sales warranty and support. The company is also working with leading distributors and wholesalers to distribute the product on all India basis. Now Zen Focus is focusing on aggressively promoting consumer tablets in the Indian market. For the next 1 year, the company plans to come up with several new models and continually add new features according to the changing market and consumers needs. According to, Mr Mike Dhall, President and CEO, Zen Focus, “There is tremendous competition in Tablet market. That also implies there is tremendous opportunity and business. In fact, competition makes us more innovative and alert.” Mr Mike differentiates tablet market in three segments: 1. Those who use tables for communication and using it while moving or on mobility, 2. Specialized services: Sales automation, loan processing, health care, crime prevention, engineering and government use, etc. and 3. Consumer electronics: using tablet as a portable TV, small DVD player, game console, scanner, etc. Right now their main focus is on the 1st and 3rd segments. Mike affirms, “Strictly speaking Zen Focus has just 3 USPs: Quality, Quality and Quality—both in terms of product and post sales service, but Zen Focus also focuses on robustness and affordability.” He does not believe in providing cheap products with MOBILITY

Mr Mike Dhall, President and CEO, Zen Focus

poor quality. He believes in the famous marketing fact every satisfied customer tells 1 or 2 friends, but every dissatisfied customer tells 10 to 20 others. Opportunity costs of dissatisfied customers are several times higher than benefits from satisfied customers. Mr Mike says, “Today’s customers want quality. They are ready to pay higher prices for better quality product than buying cheap products which will enter junk after a few months. For example my daughter purchased a tablet and within 2 weeks it started malfunctioning and servicing from that was not available and tab had to be junked. We focus on best after sales service. We rarely get complaints about our products regarding their operations and functions. But if the customer finds even slight manufacturing defect in our product, we simply replace the product with a new one, rather than repairing or patching.” Regarding appointing a brand ambassador, Mike quips, “Instead of paying 10 million rupees to a brand ambassador, I would like to invest the same in quality improvement, better service to the customers,

and good training and decent margins to my channel partners.” Outside India, Zen Focus has sold over 60,000 consumer tablets since Oct 2012. In India, Zen Focus launched consumer tablets only recently, so it is too soon to judge the volumes. On the enterprise side they sold 6000 tablets abroad and 3000 tablets in India since 2011 About channel strategy, “We provide good training and decent margins to our channel partners. We indeed treat them as an extended wing of our company, rather than as partners. We need such channel partners who can understand everything about the tablets, their functionalities and uses. We want our partners to thoroughly and patiently educate the end users. We are not looking for partners who just want push the product by hook or crook.” In addition, Zen Focus is also working on releasing low-cost, robust mobile phones that will provide an excellent alternative to the customers to leverage the 3G and now 4G network in India. January 2013 | 13

Cover Story

Whiter Indian Manufacturing

Even though, the government of India has now clearly come out with its preferential market access (PMA) policy, much needs to be done on the ground level and India still yearns local manufacturing 14 | January 2013


Cover Story


s we move to year 2013, one question looms large: can we sustain the growth trajectory in 2013? In order for the country to grow undeterred, it must develop its manufacturing sector and create millions of new employment opportunities for the Indian youth. Ironically, though considered vital to the country’s growth, Indian manufacturing has contributed only about 15% to the GDP compared to services (about 57%). In light of this, the government’s initiative, the National Manufacturing Policy (NMP) seeks to increase the role of this sector in the country’s growth. When we talk about Indian manufacturing, Simmtronics is one company which has truly believed in realizing India’s potential for local manufacturing. The company has engaged itself towards manufacturing tablet PCs in India and has become a role model for the overall IT sector. According to Indrajit Sabharwal, Managing Director, Simmtronics, “Our plan hopes to encourage manufacturing to thrive in India so that it can spur the growth of the country at a faster rate and have a multiplier effect on the Indian economy. India is a young country with over 60% of population in the working age group of 1559 years. India will have to create 220-250 million jobs between now and 2025 if it has to exploit its demographic dividend. We are completely committed towards engaged ourselves in local manufacturing capabilities in the country,” he adds on. According to Mr Milind Shah, CEO, WishTel, budget tablet market specially is mushrooming with companies offering customised solutions to their customers at very affordable and attractive pricing. Design and performance are the key factors that consumers consider after affordability and use. “Any company offering the best affordable product which is highly effective, performance driven and has a great design is the leader. Being a developing country, there are several social issues prevailing in our nation and how to dissolve the issues should be our prime focus as a true Indian branded tablet. Education in India has been a long standing challenge with a growing population that struggles with poor infrastructure, low quality of teachers and availability of good quality study material. He also feels that now, it’s the ideal time to bring about the much needed revolution in the entire educational delivery system. “Today, education need not be restricted to the textbook method of learning, and it should be extended to Internet. Our objective as a technology and manufacturing company is to create MOBILITY

affordable range of products that can contribute to Society by extending Education for free and without boundaries. We also want to take advanced technology to such parts of world where every stratum of the society can access our products at an affordable

price. Wishtel intend to offers solutions to Universities and Schools worldwide and empower every student with a PC enabling them to learn and educate themselves beyond textbooks, access and create their own knowledge,” he adds on. Talking about the Indian manufacturing scenario, Mr Nafis Kazim, Chief Operating Officer, Shyam Networks Limited says that in today’s scenario keeping in mind India market, tablet is highly B2B centric and therefore needs specific customization of software rather than hardware manufacturing capability. We feel that such Indian companies which are focused on B2B clientage can sustain in this market by giving segment specific solution,” he adds on. Challenges Galore As Milind Shah

Indrajit Sabharwal, MD, Simmtronics





“Our plan hopes to encourage manufacturing to thrive in India so that it can spur the growth of the country at a faster rate and have a multiplier effect on the Indian economy. India is a young country with over 60% of population in the working age group of 1559 years.” January 2013 | 15

Cover Story have come out with new inventions“Today’s scenario keeping in whether it’s new products or gadgets mind India market, tablet that have brought about a revolution in India. is highly B2B centric and “These players have cached on to therefore needs specific the niche audiences who have the customization of software spending power. On the other hand, Indian players have made a significant rather than hardware mark in the industry with their vast manufacturing capability. product offerings. We feel that such Indian This technological boom has caught the frenzy of people and people are companies which are focused exposed to the world of technology on B2B clientage can sustain Nafis Kazim, Chief Operating like never before. First it was the Officer, Shyam Networks Ltd advent of radio and television, then in this market by giving came in feature phones and now it’s segment specific solution” the era of smart phones and tablets where many players have jumped the a wide distribution network of over 400 bandwagon with their unique offerings. distributors’ across India. With government’s encouragement With so many options available in the market, to adopt low cost devices and many Indian companies living up to the expectations of the users yet providing introducing a growing numbers of affordable Tablets in them all that you need at the most competitive price, the market, popularity of the device amongst budgetI feel is the biggest challenge. At the end of the sensitive consumers has increased and is expected to day, it’s the consumer and his needs that matters,” sustain. Portability, connectivity, high efficiency& varied he explains. utility of the product will drive its adoption in the India’s tablet PC market is expected to double to coming years,” Shah explains. 6million units in 2013 from the 3million units in Speaking about the challenges in the Indian 2012. Budget tablets form the major chunk of the manufacturing segment, Mr Nafis Kazim says that market share. Education, BFSI, pharmaceuticals have since the hardware prices for all Tablet manufacturers been the major sectors who have adopted increasing are about the same it becomes at times difficult to use of Tablets. counter a customer on price targets. We believe that “This proves that the Indian Brands have been soon the Indian competence of software development fairly expected in the market which is expected to / customization will be playing a vital role in grow at a faster than expected pace. In just 10months Tablet’s imbedded with segment specific software meeting of our foray into the tablet market, Wishtel has India’s requirements. Hardware manufacturing is highly shipped close to 80k tablets in the country through

Indian manufacturing might shrink 7% by 2015: ISA report Local manufacturers could lose out on nearly $200 billion of potential revenue during 2011-2015 period, says a report from ISA. India’s electronic products manufacturing sector could shrink by as much as 6.7% in revenue by 2015 with the increase in consumption being more than offset by imports, according to a report, indicating that government efforts aimed at boosting the domestic industry may not succeed. Local manufacturers could lose out on nearly $200 billion (around `11 trillion today) of potential revenue in the 2011-2015 period, according to the report by India Semiconductor Association (ISA) in association with researcher Frost and Sullivan. The study covers a range of segments, including semiconductor design, 16 | January 2013

electronic components and electronic manufacturing services, apart from consumer electronics products. The overall electronics products industry, including imports, will grow by a compounded annual growth rate (CAGR) of 10% to $94.2 billion by 2015 from $64.6 billion in 2011. Out of this, imports are expected to rise 50% to $42 billion by 2015, according to the study. The government recently proposed a string of initiatives to boost domestic manufacturing under the National Policy on Electronics that include development of electronic manufacturing clusters, a fund to promote research on electronic development and preferential access to locally-manufactured products


Cover Story manufacturing eco system driven lacks the basic infrastructure and Therefore the choice of getting the fully produced in India has many / economy of scale challenges,” he

and India clearly regulatory condition. hardware partly or challenges on price explains.

differentiator in the market place. Currently we have three models namely 7” Wi-Fi, 7” 3G and 9.7” Wi-Fi. Going forward we intend to launch 7” 2G for calling and 8” Tab in the Indian market,” he explains.

The New Policy The new National Manufacturing Policy (NMP) with its National Investment and Manufacturing Zones (NIMZ) has been approved and comes at a crucial time with the country facing a lower gross national product (GNP) growth compared to the recent past and smaller net inflow of foreign investment. Improving manufacturing makes sense: manufacturing is not only connected to other sectors but is also the jewel of a multi-strand necklace where the strands are flows of different kinds to and from other sectors. The government of India is taking a holistic approach to manufacturing, considering the different flows needed to make India a major economy. However, the government must further consider such initiatives as creating an Internet superhighway, virtual manufacturing zones to support IT solutions for industry clusters and finding supply-chain finance solutions to help tier-2 suppliers. What Future Holds In addition, the government must further skills “The first three months of 2013 our focus will be to launch PrithV enable devices (tablets and netbooks) development for the manufacturing sector for the in the market. We have set a goal of reaching out to long term. While considering different flows – that of 2lakh students with PrithV tablets by the end of 2013 materials, information, cash, skills, land use and even and we are working all ends to make this possible. prosperity While the government’s recently retracted retail policy Post the first quarter, we do have some interesting products lined up for budget as well as above 10K was touted to help the agriculture sector, it would range but its too early to talk about them right now,” have also helped the manufacturing sector to get end products sold, without which the sector cannot make Shah from Wishtel adds on. According to Mr Nafis Kazim from Shyam Networks intermediate goods either. Still, the government must Limited, the future looks bright as the government be commended on its vision and continuing efforts on has shown a lot of courage and character when it this front. Manufacturing also needs the flow of information for comes to developing and nurturing the manufacturing eco-system. “We are glad that the government of orders, order status, and deliveries. Although the rest India has taken decision to implement the “Preferential of the world depends on India for many IT needs, Market Access” (PMA) policy to gradually do component there is very little evidence of IT use within the level manufacturing in India in a phased manner. country. True, many Indians now have Twitter, Gmail We have success stories around clinching orders from or Facebook accounts, but these are not enough for Europe, Latin America and Africa. Again the market manufacturing. But before we get Cloud Computing for manufacturers, there expects embedding of specific software to be a we will need access to the Internet, a cheap and now ubiquitous way to exchange information – compared “With government’s to the expensive and awkward electronic data interchange (EDI). encouragement to adopt low Although Indian telecom majors cost devices and many Indian have provided mobile phones at much lower cost to Indian companies introducing a consumers relative to the West, the growing numbers of affordable quality of Internet access is poor and cost is high relative to the Tablets in the market, West. It may well be that, as in popularity of the device the US or Korea, the government amongst budget-sensitive or the public sector will have to step in by providing Internet consumers has increased and is Milind Shah, CEO, Wishtel “superhighways” and cheap access in expected to sustain.” order to help the overall segment to grow exponentially. India and China It is possible to manufacture a tablet in India. WishTel is proud to mention the Made in India tag on most of its packaging. “WishTel has a manufacturing unit in Mahape in Navi Mumbai. Some of the components like the LCD / LED screens that cannot be developed or manufactured in India at the moment logistically are imported from our partners abroad. However the motherboard which forms the main component of any device is manufactured in India at our Mahape Unit. 100 of other components that form the mother board are stitched on the mother board mechanically and these mother boards once ready are then mechanically and manually tested. Each mother board passes three tests and then the device is assembled at the assembling unit,” shah adds on.


January 2013 | 17

Mobility Event

Tech CES Trends That Will Define Year 2013


appening at the world’s capital of glamour and flamboyance – the city of Las Vegas, the Consumer Electronics Show gives the world a preview of the flood of gadgets heading our way in the coming year and beyond. Some are incredibly stupid, while others are complete game changers in their own right. All promise to make people's lives better somehow. We are presenting some of the big technology trend setting gadgets that are set to define the technology ground for year 2013. Motorheadphones ($49-$129, out in April) Celebrity-endorsed headphones are proliferating this year. The challenge for folks will be how to cut through the glamour to find a pair with as much high quality sound to match the level of hype. Our recommendation would be to listen to them for yourselves. Many premium headphones pump up the bass. But if you're a rock lover, an emphasis on the thumping, driving bass can come at the expense of mid-range sound - and can alter other qualities of the music. Motorheadphones, endorsed by the eponymous band, dial that bass down to focus on the mid-range, promising that rock fans can hear the music "the way it's meant to be heard," a marketing mantra that will no doubt hit many ears this year.

18 | January 2013

Sony Xperia Z with One Touch (price varies by carrier, out by March 31) - Sony, which has struggled to compete in the smartphone category against Apple, Samsung and others, is trying again with the Xperia Z. This time, Sony added One Touch, which lets users who are listening to music or watching video on the device transfer that over to other Sony devices by touching them together. Using near-field communication (NFC), the Xperia Z can "hand off" the video or the music to Sony TV's or stereos that also have One Touch so users can continue to listen or watch on a bigger screen or a better audio system. One Touch is an example of how devices are increasingly able to "talk" to each other, a trend that we saw in spades at CES this year. An oven that has reached a certain temperature can, for example, can flash that message to the TV.

SoftSound pillow fidelity, ultra-thin

Brookstone SoftSound pillow ($129, out in May) Audio is being embedded into everything even pillows. Brookstone's has two high speakers inside

that can wirelessly receive and transmit sound coming from a nearby television set. Many people like to drift to sleep with the TV on, but their bedmate may not be so thrilled about having the TV blaring. SoftSound is designed so that audio can be heard if the person's head is on the pillow, but muffled everywhere else. The pillow is heavy, but comfortable - using the

company's existing memory foamlike material. And even better, you can set a timer to automatically turn off the set, so your slumber isn't disturbed by late night infomercials. Panasonic B o n e Conducting Headphones ( P r i c e unknown, releasing this fall) - One of the big themes at CES this year is how existing technologies get mashed up to become more useful. The Panasonic Bone Conducting Headphones is one great example. MOBILITY

Mobility Event It pairs up Bluetooth wireless technology with bone conduction to deliver personalized audio for its TV sets. That means, for instance, two people watching the same show in the same room can get different levels of audio. iRiver





monitor ($199, release in March) – Gadgets that help users monitor


their health has been a major theme for the past year. In 2013, expect entertainment to play a larger role in this trend, helping to boost the fun-factor and make health and fitness less of a drudge. iriver, a South Korean electronics company that made one of the first digital music players in 2000 and had the largest market share for that category until Apple came around with its iPod, teamed up with Valencell Inc. Ford Sync AppLink — Connected in-car entertainment is blossoming this year. For the driver, there is a panoply of music and audio entertainment optionsbeing directly integrated into the dashboard of new cars rolling off the assembly line. For rear-seat passengers, video and games are added to the mix.

This is not new. What will be different in 2013, however, is the amount of streaming content that can easily find their way into the car, thanks to efforts by car companies such as Ford and General Motors to turn vehicles into platforms that developers can distribute their applications. Both car companies announced at CES that they are opening up their incar software platforms to outside developers.

January 2013 | 19

Mobility Enterprises

India’s Rural Po

Rural Connectivity Unlocking India’s C Potential

20 | January 2013


Mobility Enterprises


y Holds Key to Connectivity


ith a population of 800 million that generates in a GDP of over `600,000 crores, rural India represents a huge potential in terms of putting India at the forefront of the most powerful nations of the modern times. And in such a scenario, connectivity is holds the key towards harnessing the potential of its enormous human resources. India now has more than a billion people. However, it only has limited telephones and Internet connections. Even these are concentrated in urban areas. Therefore, in this race for connectivity, rural India is somewhere getting left behind as the world races towards an information-led global economy. The last few years have shown more clearly than ever before that the telephone and Internet are no longer merely means of communication. These represent power. Electronic information itself yields millions of rupees, provides employment, training, healthcare and education to hundreds of thousands of people as well as helps to build the economy of nations. It has thus become imperative to connect individuals in rural India with the outside world at the earliest. In fact, lack of access to the Internet is going to create strong divides within India. India’s Telecom Affordability The first question that bothers us is – What has hindered the large-scale spread of telephony thus far? Till around two years ago, a telephone operator had to spend around Rs.30,000 per line as infrastructure cost to provide telecom services to a subscriber. Taking into account finance charges on the investment (15%), depreciation (10%), and operation and maintenance cost (10%), an operator needed at least 35% of the initial investment as yearly revenue to just break even! If to this is added license fee and taxes, the revenue per subscriber needed to be at least `1,000 a month. Now, what percentage of Indian households could afford this? Therefore, homes in western countries have been fully wired up quite sometime back. Now, reducing the cost further no longer expands their market. The R&D focus abroad has naturally shifted to service the replacement market, where the focus is on offering more and more features and services rather than lower cost products. It became obvious that if India were to cut down the costs of installing a telephone line, R&D would have to be driven from within the country, focused on cost reduction rather than addition of features keeping the cost constant. Indian industry and scientists would have to come together to provide the resources and drive to design and deploy low cost technology that best caters to Indian conditions. On an average, one fibre optic connected rural exchange caters to 150 sq. km. Thus, on an average a 7 km radius around an exchange would cover most rural areas. A wireless system with 10 km range, if installed at existing fibre optic connected exchanges, would cover 80-85% of the villages in India. States like Assam, Bihar, Haryana, Punjab, Tamil Nadu, Uttar Pradesh, Jharkhand and West Bengal have over 300 people per sq. km in rural areas. Andhra Pradesh, Gujarat, Karnataka, Maharashtra, and Orissa have 200-250 people per sq. km. Therefore a system that would connect a 10 km radius would serve at least 80,000 persons in most rural areas. Assuming the need for one Internet connection per 500 people, roughly 150 connections would have to be served by base stations in an exchange area. Thus, the base infrastructure and exchange has to be cost effective even if only 150 connections are deployed in an area.


January 2013 | 21

Trends in Convergence

A Tablet for Healthcare

Health Care segments Going Strong on Tablets I f we look at the healthcare segment, Ultra-mobile slate tablets enable healthcare professionals to carry and access the full power of a thin and light networked computer instead of a clipboard or unwieldy patient file, bringing up-to-the-minute patient information to the point of care. Tablets save time, reduce errors and ensure that the most up-todate information stays at clinicians’ fingertips throughout all stages of the care delivery process. Other benefits include: • Increased clinician mobility and accessibility 22 | January 2013

Automation of key forms, processes and workflows • Greater access to data at the point of care • Elimination of duplicate efforts • Facilitation of real-time communications • Improvements in patient charge capture Whether cruising the corridors of a large hospital or dashing between exam rooms, slates quickly become invaluable clinical productivity tools for physicians. Access real-time patient data on the fly, update patient records as you go, and keep reference materials such as diagnostic aids and drug data

at your fingertips throughout the day or night. Additionally, tablets enable nurses to collect, maintain and retrieve comprehensive patient records easily and efficiently. In hospitals, tablets help nurses stay organized, collect vitals, automate medication distribution, and look up critical information at the point of care. In clinics, tablets provide anywhereaccess to appointment and resource scheduling information, and also help ensure comprehensive and accurate patient data collection to assist with treatment. Tablet PCs help to improve MOBILITY

Trends in Convergence productivity and quality of care across a variety of usage models, including: 1. Patient registration and medical history data collection 2. Appointment scheduling and resource planning 3. Billing capture and insurance claims processing 4. Clinical documentation, including nursing rounds 5. Chart retrieval, review and collaboration between clinicians 6. Collaboration and note taking during staff meetings 7. Medication administration and specimen collection management 8. Remote, computerized entry of pharmaceutical and lab work orders 9. Post-acute clinician mobility 10. Mobile image review and consultation Tablet PC-enabled patient checkin and information gathering reduces administrative staff time requirements, and also eliminates the need for duplicate data entry. Solutions to improve the efficiency of patient checkin range from integrating slate tablets into self-service kiosks to replacing a clipboard and sheaves of paper in the waiting room with slates equipped with forms to record patient data using the patients’ own handwriting. Patients may also feel more comfortable entering highly personal data directly into the database application on a tablet rather than knowing it will be read and re-typed by someone at the front desk. Appointment scheduling and resource planning modules are key components in hospital IT and practice management software applications. Tablets provide “anywhere access” to scheduling information, empowering doctors, nurses and reception staff to keep a close eye on their calendars, thereby keeping the clinical work flow moving as planned. Practice management functions such as inter-office communications and resource planning can also be seamlessly integrated into Electronic Medical Record (EMR) and Electronic Health Record (EHR) applications. Both EMRs and EHRs often integrate billing functions into the main data collection application. Most importantly, it is a tablet’s ability to do multi-tasking that is MOBILITY

helping them gain the importance and fan following in the healthcare segment. The ability to perform on-the-spot capture of the provision of services with associated billing implications is a key benefit of tablet PCs. In the competitive world of medicine, health care administrators and providers need to keep a watchful eye on the bottom line. Not only can tablets bring about cost savings through productivity increases, but carrying a tablet PC throughout the care delivery process can also increase revenues by ensuring that all billable charges are captured in real-time. In addition, tablets can improve efficiencies in documenting and filing insurance claims. Processing insurance claims takes a significant amount of administrative time, but is the activity that is responsible for generating a large portion of a hospital’s or clinic’s revenue stream. Therefore, hospitals and clinics benefit from deploying technologies that help them quickly and thoroughly provide documentation to substantiate the provision of services submitted on insurance claims. With a tablet, handwritten notes, written diagrams and annotations on medical images can help to provide a greater level of claims documentation, satisfying the stringent requirements of payers. The benefits related to capturing billable charges and facilitating insurance claims with tablets include: • Eliminating the need to remember and document activities afterthe-fact because caregivers can capture and document activities as they happen. • Using handwritten notes to augment claims data, thereby eliminating long paper trails. • Determining more quickly which services are reimbursable and locating activity codes quickly to speed up the filing of paperwork. • Submitting claims faster, which can shorten reimbursement cycles from payers. • Lowering administrative support costs associated with insurance claims processing. Real-time tracking of patient information allows medical practitioners to access information about previous conditions, allergies, concurrent

medications and more, before making new diagnostic decisions or determining treatment paths, thereby helping to improve patient safety and increase recovery speed. In addition, integrating PC-card-based or wirelessbased diagnostics tools and processes into EMR applications can reduce diagnostic workstation costs, simplify workflows, and improves the accuracy of data collected on rounds. The benefits of deploying tablets to assist with clinical documentation activities include: • Increased clinician mobility, accessibility, and productivity, which can lead to higher patient satisfaction ratings. • Increased efficiency by enabling faster discharge and transfer processes between different stages of care delivery. • Improved quality of patient care through greater access to information and reduction in diagnostic and treatment errors. • Greater profitability due to reducing the amount of administrative work required per patient and increasing the capture of billable charges. Tablets deliver higher levels of post-acute clinician mobility and usage flexibility to busy surgeons, specialists, primary care physicians, and nurses. “Anywhere access” for clinical information and test results enables greater productivity and improvements in patient service and outcomes. On-the-go clinicians are able to complete all care documentation at the actual point of care, improving documentation quality and throughput. Natural pen input enables clinicians to complete forms documentation while standing in the hallway or sitting with a patient - in substantially less time with natural pen input. With wireless slates, clinicians are equipped with an ideal mobile platform to grant them instant access to digital images from anywhere. Fast, mobile access to patient x-rays and other digital images enables clinicians to discuss conditions, conduct comparative studies, consult with other professionals, and educate patients quickly and easily. Commuting medical specialists are also able to conduct Mobile Image Reviews and Consultations more easily and access images remotely. January 2013 | 23

Mobility Review

Mobile Application Review: Free SMS India


hort Messaging Service or SMS have literally changed the way we communicate today. Be it a smartphone or a feature phone, SMS is the most used feature in a mobile phone today. Usually an SMS pack that gives 1000 SMSes for 30 days costs anywhere from `50 to 90 but during festivals, such packs become invalid, thus requiring users to pay as much as `1 or more per each SMS. However, for Android smartphones there are applications using which you can send free SMSes to your near and dear ones that too during festival season. One such application is the 'Free SMS India' which is available for free of cost from Google Play Store. The app has a very small install size of just 250 KB. The application supports nine popular free SMS gateways including 160 by 2, full on sms, SMS 440 and many more so all you need to do is connect to one or more SMS gateways and this application will utilise it to send out the SMS. The application allows users to either login or to register to any of the available gateways in order to start the service. Once the service i s active, all you need to do is to use this application instead of regular SMS to save money. Although there is no cost involved on sending of SMS through this application, users require a working internet connection which can either be in GPRS or WiFi for this application to function. The app does not cause any problems or interferes with any function of the smartphone in any way. I t does not slow your device down even a little bit either. Interested users can head to the Google Play store to download this application. Or you can go to the below link to download this application as well. h t t p s : / / p l ay. apps/details?id=util. sms&hl=en 24 | January 2013


Mobility Review

Samsung Galaxy camera GC 100 – Super Cool Camera The Samsung Galaxy camera comes with a host of smart features


hether it is living creatures or electronic devices, evolution comes to everything eventually. Cameras started with photographic plates, then moved on to films and then to digital. And today the digital cameras have also evolved in to something more with added features like GPS, WiFi, Bluetooth etc. Samsung has gone ahead and created a whole new category of smart cameras with the launch of the Galaxy Camera GC100, combining the benefits of both smartphones and cameras. The Samsung Galaxy camera allows users to edit images on the device itself, rather than the conventional procedure of editing pictures afterwards on a computer. Users can simply click pictures, edit them with the help of software applications available on Android platform and immediately share them with friends and family through services like Dropbox, Facebook, Twitter, Instagram and much more. But if you are still hesitant to shell out close to `30,000 for this, then read on.

In Galaxy camera, you have to press the flash to open or close it. The pop up flash might sound too technical but there is minimal tech used in this as it's a simple hardware lock system that holds the flash in place and it requires a simple push to open itself.



riving better value for the end users, LG has delivered decent, value for money Android phones in the past, with the Optimus One P500 being one of the more popular ones, but only with moderate success. Desperate times call for desperate measures, and seeing the success Samsung has achieved with the Galaxy Note, LG has decided to take that route in hopes of wooing some undecided customers. The Optimus Vu is by no means an ordinary smartphone; in fact, we doubt it even qualifies as one, or even a phablet for that matter. Unlike the Galaxy Note, which still maintains its 16:9 aspect ratio, the Optimus Vu sports a 4:3 aspect ratio. Any sense of ergonomics goes for a toss here when you pack a 5-inch screen with this aspect ratio. MOBILITY

The Vu has a row of four capacitive buttons below the screen—the first three being the same as the ones on the Galaxy Nexus and the fourth one being the ‘Option’ menu. The design and build leaves a lot to be desired and sadly, this is one area where LG has a long way to go before it can even think of competing with the likes of HTC. Like many of the newer handsets, the Optimus Vu comes with Android 4.0.4 and LG's own Optimus UI. The UI is similar to what we saw on the 4X HD; it is functional and simple to use. The new lockscreen gets a cool little animation and you can unlock it by sliding your finger anywhere on the screen. The toggle switches in the notification bar are a nice touch and you can even edit, add and replace them. January 2013 | 25

Mobility Review Samsung Series 7 Slate PC XE700T1A – The Smooth Tab


he days of bulky laptops and tablet computers are certainly behind us now thanks to the tablet revolution that has taken place over the past couple of years. Starting with Android, then BlackBerry and iOS; now Windows 8 is the latest operating system to join the tablet wars. The Windows RT has enabled devices to get a lot of full-fledged PC like functionality, but at the same time has made them absolutely portable as well. The Samsung Slate PC, for instance, carries a lot of muscle when it comes to computing power, but ultimately it's an 11.6 inch tablet that makes things portable and productive. Weighing almost 900 grams, and without any physical keyboard the Samsung Slate is not too light, but in comparison with most notebooks and ultraportable devices it is lightweight and very functional. The tablet's width of 11.6 inches puts the center of gravity further away from the hands, making it a bit cumbersome for long use. The Slate PC XE700T1A is directly aimed at users who wish for portability above anything else and the tablet manages that with ease. The big bold design of the tablet looks good and the flush front of its 11.6 inch display looks great as well. The back of the device features a brushed metal finish that gives it some protection from scratches and fingerprints but does not make it immune to scratches like any texturised back would have done.

26 | January 2013


Mobility Review

Apple iPad mini Review – The Elegant Choice


pple has never been known to abide by industry trends; instead, they have always been known to be trend setters more than followers. The iPhone, iPad and iPod touch are three very good examples of products that have sparked innovation in their respective segment. The iPad mini measures about 7.9-inches diagonally and features an LED-backlit IPS panel. The aspect remains the same as its big brother so apps don’t need any changing. Apple has chosen to go with a very slim bezel for the sides so they could squeeze in a larger display in a chassis that’s similar to a 7-inch tablet. This makes the screen appear a lot bigger but it does make it a bit tricky to use in portrait mode as the sides of your thumb invariably tend to hit the screen. The mini is incredibly thin at just 7.2mm in depth and light as well at just 308g. It’s possibly one of the lightest tablets out there like the Samsung Galaxy Tab 2 310 and the Google Nexus 7. Because of this aspect alone, the iPad mini feels wonderful in your hand. This also makes it a very good option as an eReader, as

those who have the habit of reading books while sleeping will not experience too much fatigue even for extended periods of time. The sides house the volume toggle switch along with the switch to toggle silent mode. The power and 3.5-mm headphone jack sit on the top while on the bottom, we have the mic, speaker and the new Lightning Connector. The Apple iPad mini runs iOS 6.0.1 and the look and feel is just like you’d find on a standard iPad. We’ve covered the important features in detail in the past along with a comparison with other mobile OS' so we won’t delve too much into those today. Suffice to say the UI is quick and fluid and this time around and like the Retina iPad, you also get Siri as part of the package. Beating underneath all this glass and aluminium is the same A5 SoC we’ve seen in the iPad 2. This consists of dual-core ARM Cortex-A9 chip along with a PowerVR SGX543MP2 graphics chip. The SoC still manages to pack a punch for most apps but newer ones that are designed for the faster Retina iPad and above tend to frame a lot, especially games. PRICE IN INDIA: 21,900 CONTACT: Apple India 1800-425-0744 (BSNL & MTNL lines only)


January 2013 | 27

Mobility Review

myZenTAB 708B - The Marvelous Tab


enFocus recently launched the myZenTAB 708B, an entry-level tablet, with a seven-inch capacitive 5-point multitouch screen. It has a resolution of 800 x 480 pixels, and is packed in a plastic shell. This tablet is based on the Boxchip A13 chipset, and is powered by the Mali-400 graphics processing unit. It comes loaded with 512MB DDR3 RAM, Android version 4.0.3 (Ice Cream Sandwich), and supports Flash 11.1. Designed with interactive user icons, the myZenTAB 708B has pleasing looks and sports a seamless web experience, with up to two times faster browsing. It has a 0.3-megapixel front-facing camera, and an external support for on-the-go (OTG) USB mouse and keyboard. It also supports 3G dongles. The tablet also has Wi-Fi support for 802.11 b/g/n and an internal storage of 4GB, and with an external memory expansion support of up to 3GB RAM.

Zen Ultra Phone U4 – The Ultra Cool Mobile


en Mobile recently launched the ultra phone U4, continuing its mission to deliver high quality, stylish devices that provide best access to social networking, Internet and information and best overall experience at an ultra-affordable price. Powered by a 1 GHz processor, the new U4 is built for a fast web browsing, checking mails, blogs, sharing photographs, and updating status on social networking sites. Combined with the Android 2.3 gingerbread operating system, it gives unmatched CPU and graphics performance- best in its class features, keeping in mind the requirements of its consumers. The new ultraphone U4 is bigger and better with 4.3 inch WVGA capacitive touchscreen, 3.2MP camera with flash, 1.3MP front camera, GPRS/EDGE, WiFi, and Bluetooth with A2DP etc. As a part of the initial phase, Homeshop18 India’s first comprehensive virtual retail business will introduce the product in the market at a special price. U4 will offer the power and reliability that customers have come to expect from Zen Mobiles. It is a beautifully designed phone,built with strong, top-of-the-line materials and long-lasting battery life, equipped to meet the needs of young, urban consumers who want to constantly stay in touch. U4 will give customers speed, power and revolutionary technology. The device offers powerful Web browsing capabilities and longlasting battery life (Li-lon 1500mAh) allowing customers to browse the Web 28 | January 2013

and watch videos without worrying about draining their device’s battery. Entertainment and applications are also a core part of the U4. It comes pre-loaded with a complete set of applications for one go access. A plethora of utility and entertainment applications on Google play, loads of applications like-Facebook, twitter and opera mini come pre-loaded with the phone. WVGA capacitive display blended with a 1.3MP front camera delivers an awe-inspiring video call experiencewith skype. Zen Mobile U4 Ultraphone makes it possible to carry thousands of songs with support for 32 GB memory cards for the music lovers.


Mobility Issue Jan 2013  

Mobility Celebrating Convergence