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Mobility Monthly Magazine

April 2017

Issue 04

Volume 14

Pages 36


beyond technology, beyond lifestyle





3RD MOBILITY EXCELLENCE AWARDS 2017 GUEST OF HONOR Mobility Excellence Awards Special Awards Editor’s Choice Awards

Editor : Chief Editor : Associate Editor (Tech,) : Asst. Editor : Product Head : Creative Head : Acct. & Finance : Marketing Manager : Marketing Executives :

Swapan Roy Manoj Jha Jayanta Ghosh E.J. Jawahardatham Anit Kumar Gautam Sandip Sarkar Tridip Dey Sujit Goswami, Pratap Biswas S. Dutt Raj Kumar

Circulation Manager : Production : System Manager :

P. Biswas Ashish Ghosh Ashok Kumar Paul Ajay Biswas


H.O.: Delhi / Editorial Office Roy Mediative A-23, 1st Floor, Okhla Industrial Area, Phase-I, New Delhi-110020 (INDIA) Mob: 09810380882, 09811346846, 09582951366 Ph: 91-11-41602841, 65683896, 40536384-87


Redg.Off.: 38-B / 56 Block, C. R. Park, New Delhi-110019 (India). Branch Office: Mumbai: E-mail:

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Kolkata: 105/19, Dum Dum Road, Sil Colony, Kolkata-74 Contact: 09891666264, 09330922965; 09903392620 E-mail : roy@ Orissa: Saraswati Behera Building, Kharavella Nagar, 2nd Lane, Near Jyoti Nagar, Berhampur-760001 (Orissa) (India) Contact : Raj Kumar-09338410809, 09439263711 Email : Mobility Monthly News Paper, Printed, Published & Owned by Swapan Roy at 38-B / 56 Block, C. R. Park, New Delhi-110019 (India).


Printed at Pushpak Printer, C-96, Okhla Industrial Area-I, New Delhi-20. Retail selling price of a magazine copy Rs. 20/-. Annual subscription Rs. 240. Editor



Marketing : Info


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Mobility APRIL 2017



3rd Mobility Excellence Awards 2017 & Panel Discussion Concluded on Grand Scale Dear Readers, Mobility held its 3rd edition of Mobility Excellence Awards Night on 17th March 2017 at Hotel Suryaa in New Delhi, to felicitate the achievers of mobility industry for their outstanding performances in 2016 in different segments of mobility industry - broadly covering mobile handsets, apps, accessories and other services. This year’s award categories were Mobility Excellence Awards, Special Category Awards and Editor’s Choice Awards. Several individuals, brands, products, etc were awarded for their merits and performance in year 2016. Several big brands, telecom industry doyens and over 500 guests attended the grand gala event.

Swapan Roy

This year, we introduced Panel Discussion as the opening session, during which some eminent people from the industry shared their views about the government’s initiatives like GST and Make in India. They discussed how these policies can affect the industry and also to the government. Everyone present at the Panel Discussion commented that it was very informative and engaging. With the support of partners, readers and other related members, we at Mobility will strive to bring more such events to our beloved audience in future.

Editor’s Choice

The MDR-XB950B1 Premium Wireless Headphones Made especially for EDM Music and serious music lovers delivering powerful, enhanced bass response while supporting Bluetooth audio streaming. The headphones offer simplified connectivity with Near Field Communications (NFC) technology, making it easy to connect wirelessly. To enjoy the ultimate wireless audio streaming experience, the aptX & AAC codec support ensures maximum signal quality.

Mobility APRIL 2017

Mobility APRIL 2017



THE 3RD MOBILITY AWARD SHOW Mobility hosted a Panel Discussion on overall market evaluation, challenges and opportunities in India Panel Discussion as starting session of this year’s 3rd Mobility Excellence Awards Night was the icing on the cake. This session where eminent personalities and experts from the IT and telecom industry expressed their opinions on various topics like GST, Make in India, Indian business ecosystem, etc. The session turned out to be one of the most exciting parts of the event, which everyone present enjoyed and appreciated. The whole discussion was very lively, engaging and highly informative.


oderating the panel was Mr. Arvind Passey who began his professional life marching up and down the drill square of the Indian Military Academy as a gentleman cadet and ended his job-era playing hide-&-seek with media teams as the Head of Corporate Communications. A few of the 1800+ poems written by him are published in journals in India & UK but the rest still in notebooks, loose sheets, penned on napkins, and in computer files. He has had short-stories published in anthologies and articles in The Education Post, The Huffington Post, Business Insider, InsightBuzzar, & MarketingBuzzar. He has been discussing technology on UNBOXED and TownHall on NDTV, moderated a few educationrelated discussions on DilliAajTak, attended Kumaon Lit Fest and SMVDU Lit Life as a speaker, will be speaking at a Tedx event in Jabalpur this year, moderated a discussion on journalism vs blogging with Saeed Naqvi etc. He dreams of travelling to every country in the world‌ and of finally completing his first novel. On the social media he is / arvindpassey everywhere.

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PANEL DISCUSSION The panel was joined by Prof. Goyal, Senior Telecom Professional who is a Post Graduate in Science with experience of about 43 years in Telecom/IT. He is President, CMAI Association of India (CMAI), which is the largest ICT association of India with 48,500 members and 54 MOU partners worldwide. Prof. Goyal is the only person in the world having joined five consecutive years the Ribbon Cutting and inauguration of world’s largest Consumer Electronic show called CES, Las Vegas.

Also joining the panel was Mr. Syed Tajuddin who is the CEO of Coolpad India Pvt Limited. Mr. Syed in his current role is responsible for Coolpad’s overall operations in India. He has been associated with the company since 2007 as an Operations Head and was responsible for setting up company’s operation in India.

Mr. Rajesh Gupta, Country Manager of SanDisk India and SAARC Retail Sales and Marketing, Western Digital Corporation. “Rajesh has more than two decades of proven sales and marketing success in the IT industry. Gupta was the director of sales for SanDisk in India where he was a key part of the robust organization that made SanDisk the No. 1 Mr. Rajesh Guptae at SanDisk, he worked for Intel Corporation for 15 years, last serving as the director of sales and marketing for Intel Technology India.

Also joined by Mr. Biswapriya Bhattacharjee (Biswa) is the Executive Vice President at Kantar IMRB (a Kantar-WPP Company). He is an Electronics Engineer with a Post Graduation in Management and has more than 17 years of experience across Market Research and B2B Sales & Marketing. Currently, Biswa leads the Technology Research practice team in Kantar IMRB.

Mr. Kumar Deep heads the External Communications for Vodafone India where he looks into 360 degrees Stakeholder engagement for reputational brand management. He has over a decade experience in broadcast journalism. Has done graduation from St. Xavier’s Kolkata and Post graduation from Indian Institute of Mass Communications, JNU, New Delhi

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Panel Discussion was centred around l

Indian Mobile Handset Market: Opportunities and Challenges Ahead


Scope of Feature Phones Domestic Vs Imports


Govt. Policies (GST, BIS)


Key Focus: 4G, Price bands, Tech ahead

Some Highlights of Panel Discussion Mr Bhattacharya, VP, IMRB: For a right decision, one needs the best and right data—from internal and external sources. The data is important as it helps to understand the industry and the ecosystem and take the right decisions. Incomplete, erroneous or misleading data can result in wrong conclusions and lead to bad decisions. This can have a debilitating effect on the whole process, the industry and the economy. Next, the data sources should be reliable. Right data, correct analysis and meaningful interpretation are necessary while managing the organizations and taking decisions. Seeking opportunity is not just fixing percentages and aiming at numbers, but most important is judicious assessment of the right target segment and the best strategy to reach out that segment. For instance, before launching a smart phone, the vendor should have clear information in terms of his target segment, the demand in that segment, the state of competition, demographics, the future projections, etc before taking decisions. Mr N.K. Goel: Yes. If we compare GST to a soup, the dif-

ferent entities, like central government, state governments, the industry and the last and the most important entity—the end consumer--who often bears the effects of the policies but cannot directly make policies, all have different interests and different expectations of this soup. Now, the GST, before it is finalized has to accommodate the opinions of 32 state governments and union territories. At last now the GST taking a shape, but we cannot know exactly how this soup will taste and how we are going to digest until it finally comes out, seen in implementation and experienced in practice. The government has been struggling for the last 2 years to accommodate the opinions and interests of different entities with new hindrances coming up at different stages. Now the soup is ready and it will be served soon hopefully by July 2017. Each of us has to taste and tell finally how he feels about the taste as different people have different tastes. Though everyone will not appreciate it, let us hope it will taste well to the majority.

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Mr Syed Tajuddin: As Goel ji said, the soup or GST is already prepared; now we should just wait and taste it, try to digest it and tell how we feel. We are still waiting for the clarifications as there are many concepts not yet clear. Let us wait and watch and hope the best. In my opinion, Make in India concept at present is more a wishful thinking than a practically beneficial concept, because there is a long way before our Indian ecosystem evolves to the state where Make in India becomes a reality. Now it is just ‘Assemble in India.’ Make in India is just a label we put on it. Many of the components are not available at present in India. And on the other side, it is not clear how this ‘Assemble in India’ well generate employment, prevent flight of foreign currency and make the national economy strong before it evolves into real Make in India. Government is giving tax exemptions that will benefit the manufacturers (or assemblers) but the government is losing tax there at the same time. Then this will affect the common man or the end user indirectly, because the government has to generate that lost tax from somewhere else which in turn will increase the cost of their precuts and services. So the government should focus more on how well the components can be made available locally to make the Make in India successful. Otherwise, it will be an experiment without a clear direction. Government should focus on development of the ecosystem from the ground level, to make the initiative successful. w Moderator Mr. Arvind Passey: Mr Tajuddin ji, please tell us how we can Make in India successful, rather than simply a grandiose plan? Mr Syed Tajuddin: First, the government should invite and

attract the component manufacturers from abroad to India. Next, the government should instill confidence in those manufacturers by developing the necessary infrastructure. And third the government should define the right tax regime that makes India an attractive destination to the component manufacturers. Right now conditions are not conducive enough to attract foreign manufacturers and there is no ease of performing business operations in India. There are a lot of variations from one state to another in India in terms of ease of operation. Also, there is a lot of data available in India—internal and also external—but which is not being used to take objective and results-oriented decisions. People still follow traditional methods, and Indian business ecosystem still advance to the levels to properly analyze and evaluate the available data, and then use to get the best possible results.

Mr. Kumar Deep: Vodafone has rapidly expanded its

4G footprint in Haryana and continues to invest in order to deliver a superior network experience to customers. Our 4G services are now available across 440 towns in Haryana, which is a strong leadership market for Vodafone India. We understand and support our customers changing behaviour and our vision is to provide them with the best digital experience by continuously expanding our 4G network.

Mr. Rajesh: “Indian economy is expected to become a $5

trillion economy by 2025 and to achieve this India needs to strengthen SMEs as it is a back-bone of the nation’s growth. As per the Ministry for Micro, Small and Medium Enterprises, 45% of the country’s industrial output is produced by SME sector for national and international demand. Over 30 million SMEs of India is the next big thing that central government will have to take care for. SME sector contributes a lot in terms of its GDP share, Employment, Innovation etc. Touted as the biggest tax reform of independent India, the new indirect tax regime is on its way to become a reality starting 1st April 2017. The final rollout of the GSTbill will have a significant impact on every business and consumer, in the new, unified national common market that India is poised to become. In this regard. GST being a destination based tax is widely expected to smooth conduct of business in the country with faster movement of goods, easy and unified compliance by reducing classification hassles, and avoid distortions due to multiplicity of levies and exemptions. It will increase market buoyancy and help to expand the organized sector. “The microSD card has been an integral part of the digital revolution by providing more options for high performance, high capacity storage for smartphones,” Since the popular memory card format launched more than a decade ago, microSD cards have been instrumental in driving new segments in digital imaging like action cameras, drones, dashboard cameras and surveillance systems, and have significantly impacted the evolution of the smartphone. Today, approximately 75 percent of smartphone models on the market contain microSD slots, according to data from Strategy Analytics 2 . Mobility APRIL 2017

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obility, the India’s leading mobile technology magazine, held its 3rd edition of Mobility Excellence Awards Night on 17th March 2017, at Hotel Suryaa, New Friends Colony, in New Delhi, to felicitate the achievers of mobility industry for their outstanding performances in 2016 in different segments of mobility industry - broadly covering mobile handsets, apps, accessories and other services. The 1st and 2nd Mobility Excellence Awards Nights held in 2015 and 2016 were a great success with representatives from top brands, top distributors, partners, etc attending and participating in the event. After receiving an overwhelming support and encouragement from the mobility industry, Mobility has decided to continue with the annual awards ceremony this year too by holding 3rd Awards Night.

Panel Discussion was engaging activity added to this year’s event

This year, we introduced Panel Discussion as opening session, which was not part of our earlier Mobility Awards Nights, where some eminent people from the industry shared their views about the government’s initiatives like GST and Make in India. They discussed at length how these policies can define better to be more beneficial to the industry and also to the government. Mobility APRIL 2017

3rd mOBILITY EXCELLENCE aWARDS 2017 Different awards and categories The Mobility Excellence Awards ceremony has been intended to provide all the leading and upcoming telecom vendors and channel partners an interactive and informative platform to cement their old relationships and form new associations with different telecom industry players. The 3rd Mobility Excellence Awards 2017 event attracted a record congregation of more than 500 guests and representatives cutting across the verticals of the telecom industry, including Vendors, Corporate, Distributors and Re-sellers from India. This year’s award categories were Mobility Excellence Awards, Special Category Awards and Editor’s Choice Awards. Speaking at the event, Swapan Roy, Publisher and Editor, Roy Mediative (and Mobility Magazine), said, “This

Mobility Excellence Awards ceremony is specially designed to recognize the achievers including individuals, brands, vendors, distributors and re-sellers, in the telecom industry for their immense and game-changing contributions. This event has emerged as one of the promising platforms for the players of Mobility industry to network, share and exchange valuable knowledge and ideas with the eminent guests. Being in the media industry since 1999, we, at Mobility magazine, felt it is our moral responsibility to recognize the achievers in the Mobility industry and contribute our part to encourage the outstanding players and drive the industry forward. We have already been successfully conducting NCN Awards Nights for the past 9 years, on behalf of our NCN, the IT magazine.” The selection criterion for the awards has been designed to be rigorous and comprehensive. The products are selected on the basis of nominations and online polling. Then the selection panel comprising eminent personalities from the industry evaluates each product on the basis of different parameters to ensure that the best brands, models, etc will be selected for the awards and also to ensure utmost transparency and credibility of the awards function.

“Going mobile, which was a luxury earlier, has now become a daily necessity. Now India is a frontrunner, as the 2nd biggest smartphone users market, after overtaking USA, offering immense opportunities for those who want to make their mark. I thank the nominees and online voters, who took their time to vote for the brands and models, to recommend them for awards. In this event, we are excited to see some big brands like Coolpad, Fitbit, Panasonic, Zopo, Intex and itel, among others, actively participating in the event. This year’s Mobility Excellence Awards event is another milestone in the journey of India’s Mobile industry,” added Swapan Roy. Mobility team specially acknowledges the support and encouragement given by the Presenting Partner zopo; Platinum Partner: Intex; Gold Partners: itel and Doel International; Silver Partners: Panasonic and Lapcare; Associate Partner: Coolpad; Fitness Partner: fitbit; Smartphone Partner: ZEN; Feature Phone Partner: Champion; Supporting Partners: Ziox, Astrum, jivi; Accessories Partner: essot; Association Partner: CMAI. Mobility team also thanks all the Guests of Honor and all the beloved guests who attended the event to make it grand and successful. Manoj Jha, Editor-in-Chief, Mobility magazine, mentioned, “I, on behalf of Mobility magazine, thank you all for sparing your valuable time for attending and making this 3rd Mobility Excellence Awards event a memorable and motivating occasion. I particularly thank our Partners have been the driving force behind this event who gave their staunch support and morale boosting encouragement to make this event a grand success. Last year, we conducted our 2nd Mobility Excellence Awards ceremony here in a grand manner with the support of our partners and wellwishers. And today’s 3rd Awards Night has been Grander than the last year’s event. The credit goes to our esteemed industry partners who supported and energized this event. I congratulate all the winners of the awards and thank the nominees and online voters. I wish the winners will be motivated to perform better to drive the mobility industry further. We wish to make the next event even more exciting with your support and blessings.”

The 3rd Mobility Awards Night as the Trend-Driver Today, India is the 2nd largest smartphone users market after overtaking USA. Easy availability, decreasing prices & operational costs, and increasing number of features and functionalities, all are driving this mobile revolution. Today mobile phones are replacing PCs for several activities. With Bring Your Own Device (also known as BOYD) gaining increasing acceptance among corporates, there is an exponential growth of mobile phones and tablets even in the official activities. Everyone is waiting for the final version of GST that is expected to come into force with effect from July 1, 2017. Industry high hopes for GST. And the Make in India is another phenomenon the moved a step ahead during the last one year with many mobile handset and accessory providers starting their production units in India. In the Panel Discussion, that preceded the 3rd Mobility Awards Night event, deliberated at length about the different aspects, both positive and negative, of GST and Make in India. The discussion was very lively, engaging and informative. With the increasing purchases via mobiles, e-tailing is shifting towards m-tailing. A considerable portion of the Indian population has already shifted from the use of feature phones to smart phones. Of the 6 billion mobile phone users in the world, over 30% reside only in China and India. With many people are about to move to smart phones, from feature phones, in the coming years, India is on the verge of a vast business upheaval in mobiles segment.

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Today, even in rural areas, where basic amenities find it hard to pave their way, mobile phones are pervading. Of the 200 million present Internet connections in India, over 50% are mobile Internet connections. Undoubtedly, mobile phone has become the easiest way to connect with all kinds of audience, belonging to all age-groups, demographic areas, cultural backgrounds, etc and 3G and 4G are further accelerating the process.


India, being in the initial stages of this mobile revolution, gives a huge window of opportunities where you can take your business to unimaginable heights.

About Roy Mediative and Mobility Magazine Roy Mediative Group, founded in 1999, is a reputed publishing company based in New Delhi. The Group publishes three established trade magazines, namely, Mobility (to promote the info related to mobile gadgets and accessories), NCN (to promote the info related to IT industry) and Imaging Solution (to promote the info related to printing & imaging industry). Roy Mediative has been successfully conducting NCN Awards Nights for the past 9 years and Imaging Solution

Awards Nights for the past 6 years. This year, in line with the Roy Mediative’s tradition, the 3rd Mobility Excellence Award Night has been conducted to recognize and reward top performers of the Mobility industry and act as a driver of the industry. With over 500 attendees, including Guests of Honor, Company and Brand representatives who came to receive the awards, other Vendors, Distributors, Retailers, the event was exciting and trend-setting. The whole program had been interspersed with enchanting entertainment breaks to excite the guests and was followed by Dinner & Cocktail.

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Mr. N.K. Goyal, President, CMAI Association of India, Telecom Equipment & Service Export Promotion council, Govt. of India


Mr Syed Tajuddin: CEO Coolpad India

Mr. Sahib Bhatia, Operations Head, zopo

Rajesh Gupta: Country Manager of San Disk India

Kumar Deep: COR Vodafone India

Zoppo There were attention-grabbing PPT and Vidteo presentations from the representatives of the following brands:



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Best Flagship Smartphone of the Year: iPhone Apple iPhone 7:

option to expand the storage up to 128GB. This value for money product emerged as a winner in the budget category.

Best Mid Range Smartphone of the Year: Coolpad Cool 1

Apple’s dual camera, with gorgeous water resistant design makes it a winner in the flagship category.

Best Budget Smartphone of the Year: Panasonic ELUGA A2

Coolpad Cool 1 features 3 cameras in total with extra monochrome sensor. There is no doubt that the camera capabilities of this phone are one of the finest.

Best Camera Phone of the Year: Google Pixel

Panasonic is a powerful device that survives over a day of usage. It offers you dual SIM VoLTE support and has an

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The sensor on the rear of the Nexus 5X and Nexus 6P was one of the best smartphone snappers and it’s great to see it’s been improved even further on Google’s new Pixel phones. Most Gorgeous smartphone of the Year: Honor

wrist gadgets around.The Gear S2 Apps story in India has appealed to its users with the innovative and comprehensive solutions around Health, fitness, Connectivity and Style. This has been further enriched with the introduction of a new set of Apps and Dial Faces. Uber for Gear app allows users to locate, request and confirm cabs conveniently right from their wrist.

Best Fitness Band of the Year: Fitbit Charge 2

Honor has overhauled its design completely, and the new model looks striking. Looks incredibly premium. The Honor 8 looks drop-dead gorgeous both outside and in.

Best Selfie Phone of the Year: Vivo V5

If you don’t need water resistance and GPS, the Fitbit Charge 2 is the best overall fitness tracker you can buy.

Best Action Camera of the year: Astrum (SC-170)

For low-light conditions, the V5 offers a ‘Moonlight Glow’ flash. Unlike traditional flash filling the subject with light, Moonlight Glow lights up the face naturally. With a whopping 20-megapixel front camera, this is a well-rounded smartphone with a beautiful metallic chassis, gorgeous display, and smooth performance.

Best Smart-watch of the Year: Samsung Gear S2

It is backed by a 900mAh battery, which is good enough for one and a half hour of continuous video recording on a single charge.

Best Power Bank of the Year: Ambrane P-1122

Samsung’s newest smartwatch reinvents itself with a whole new look and feel to create one of the best-designed

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Ambrane P-1122 is a superior & exclusive power bank that is itself very unique in its looks. This stylish power bank not only looks standard but has a good charging performance as well.

Best innovative mobile Accessories of the Year: TPLink (HA 100)

OPPO is a China-based global electronics and technology service provider that delivers the latest and most exquisite mobile electronic devices in over 20 countries. OPPO is dedicated to deliver customers with the most extraordinary mobile experience through meticulous designs and smart technology. OPPO strives to bring its users the best smartphone experience thru beautiful products-inside and out, the latest technology and the highest hardware quality standards. As OPPO continues to expand into new markets, the brand aims at making their products more accessible around the globe without compromising on product service and quality.

Best Consumer Durable Brand of the Year: Intex

Brings speed and reliability technology increases the speed and reliability of data transfers between devices to Hi-Fi or speaker system wirelessly.

Best Indian Smartphone Brand of the Year: ZEN

Intex, the leading provider of mobile handsets, consumer durables and IT accessories, exhibits an exhaustive portfolio of more than 15 product categories ranging from mobile handsets, multimedia speakers, LED TVs to washing machines. Intex Technologies, with over 2000 employees, is a trusted name in the industry and is one of the fastest growing brands. The company has a state-of-the-art R&D and manufacturing facilities in India and China which are well-equipped with the latest infrastructure headed by highly qualified and experienced professionals. Intex is one of frontrunners among the Indian brands under Make in India program with their own production facilities near New Delhi. Founded in 2009, Zen Mobile is a pioneer in bringing the affordable mobile handsets equipped with advanced technology to the Indian users. Zen Mobile is a brand of Teleecare Group which has expertise in managing and distributing the best mobile brands in India for over 15 years now. In a short span, Zen Mobile has attained and built a distinct identity for itself among the consumers.

Best Emerging Feature Phone Brand of the Year: Jivi

Best Chinese Smartphone Brand of the Year Oppo

Magicon Impex Pvt. Ltd., founded in 2004, is an implied manufacturer, importer & distributor of innovative products & services. JIVI Mobiles, the company’s own brand was launched in 2011 with an aim to offer “Rich on Features, Value for Money” mobile phones to the Indian populace.

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mOBILITY EXCELLENCE aWARDS 2017 JIVI Mobiles has a network of more than 550 service centers Pan India. Jivi Mobiles has a world class service support for customer query about product features and service support, facilitated by the toll free number. Having more than 20 branch offices, 25,000 dealers & 533 distributors under its umbrella, JIVI Mobiles represents the robust growth of a Smart Developing India.

Best Bluetooth Speaker of the Year: Zebronics

Best Distributor of the Year (Mobility): Ingram-Micro

Ingram Micro is the world’s largest technology distributor, providing sales, marketing and logistics services for the IT industry worldwide. Ranked at number 62 in the 2015 Fortune 500, the company operates in 160 countries. Ingram Micro is also a service powerhouse delivering logistics and supply chain management services to increase value and drive efficiency for companies at all levels of the IT supply chain.

Established in 1997 and headquartered at Chennai, Zebronics has one of the industry’s widest line-up of products including computer and mobile phone peripherals, consumer electronics and surveillance products. Zebronics has received more than 52 industry awards for its excellence. The company has 31 branch offices and over 126 service centres covering all major cities. The Company employs over 1000 people and operates through a network of about 12,000 channel partners throughout the country.

Best Sales Service Provider of the Year: RV Solution

RV Solutions is an NCR-based company offering a range of services and solutions related to IT infrastructure. RV Solutions through its efficient technical resources provides remarkable services for telecom and IT set-ups with the help of their esteemed and experienced teams manned by dedicated and committed engineers, IT professionals, business analysts and production managers. Their teams are specialized in developing solutions tailor-made to the clients’ needs.

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Special aWARDS 2017

Most Popular Smartwatch of the Year: ASTRUM (SW 130)

The watch has a 1.48 inch touch display with resolution of 128 x 128 pixels. The device is powered by an MTK6260-D processor with 32 MB.

Women Icon of the Year: Ms. Nidhi Markanday, Director & Business Head, Intex Technologies.

Intex is a leading provider of mobile handsets, consumer durables and IT accessories with an exhaustive portfolio of more than 15 product categories ranging from mobile handsets, multimedia speakers, LED TVs to washing machines.

Emerging Brand of the Year: Doel International

DOEL INTERNATIONAL is a domestic Brand Consultancy

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& Business Company for ICT and Mobility products and services. With the changing industry demands, DOEL is supporting brands in branding and marketing activities. DOEL offers a synergized combination of sales, marketing, logistics, channel media and service support. Recently DOEL also launched its own brand feature phones, smart phones and mobile accessories.

Emerging 4G Handset Manufacturer of the Year: Zen

Founded in the year 2009, Zen Mobile are the pioneers in bringing the affordable mobile handsets to the Indian shores equipped with the advanced technology. Zen Mobile is a brand of Teleecare Group which has expertise in managing and distributing the best mobile brands in India for over 15 years now. In a short span of 6 years, Zen Mobile

Special aWARDS 2017

has attained and build a distinct identity among the consumers. It is the only brand in the handset industry to have shown a rapid growth of 100 percent year on year.

system integrators across several states in India.

Best Technical Innovative Mobile brand: ZTE

Young Personality of the Year: Mr. Sahib Bhatia, Operations Head, ZOPO India.

ZOPO is one of the major global mobile phone brands from China-based ZOPO Communications-equipment Limited. The mission of ZOPO is to bring customers a great delight thru intelligent technology and its core values of innovation, dream and credibility. Continuous innovation in products will answer customers’ higher demands.

ZTE Mobile Devices, based in China, is one of the global leaders in the mobile handset manufacturing industry in the world, offering a complete range of mobile devices, including mobile phones, tablets, mobile broadband modems and hotspots and family desktop integration terminals. ZTE has strategic partnerships with 47 of the world’s top 50 carriers.

Power of Innovation Brand: ERD

Best Innovative Lifestyle brand: Essot

Essot started in 2013, under the umbrella of Bel Esprit Technologies Pvt Ltd, to reach, touch and rekindle the lives of millions. Essot’s diverse and far reaching products include top-notch innovations for easy-to-use solutions and technologies that are designed around human abilities to see, hear, touch and comprehend. Essot’s unlimited passion for technology and relentless pursuit for innovation drives us to deliver products that not only enhance lives, but also positively impact the world around them.

ERD Group, established in 1997, manufactures various products under the brand name ERD. The various Power Electronic products provided by ERD include Mobile Phone Batteries, Travel Chargers, Car Chargers, LED Lights and CCTV Power Supplies, to mention a few. The Company is having a state-of-the-art facility to manufacture products under strict quality control standards. Every manufacturing process is well institutionalized and equipped with highly precise testing instruments to control the production and product quality.

Best Innovative Mobile Accessories Brand of the Year: STK Accessories

Best innovative mobile brand: Ziox

Ziox Mobiles, a provider of smartphones and feature phones, has been incepted with a motto of offering technologically superior products without compromising on quality. Headquartered in New Delhi, Ziox Mobiles has built up an impressive product portfolio of more than 40 distinguished products, and constantly innovating to make superior products. Ziox has established its presence across India through its wide network comprising of its various branch offices and

STK Accessories is a pioneer in mobile accessories with a wide range of products designed, manufactured and distributed globally. Major investments in the latest technology ensure that STK Accessories remains the market leader in R&D, design and manufacturing. STK Accessories has been dominating the mobile accessory sector for over 20 years and currently operates in 12 countries.

Make in India Brand: Champion

Champion Computers is a New Delhi-based, 25-year old company that provides a wide range of IT and telecom prod-

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Special aWARDS 2017

ucts under the brand name ‘Champion.’ Champion’s product portfolio includes smartphones, feature phones, tablets, PC peripherals, monitors, motherboards and wireless products, among others. Champion has a strong nationwide distribution network. Champion has its own manufacturing plant in India working under the aegis of Prime Minister’s Make In India program.

in China. The Group provides its products and services to enterprises, government organizations and mobile operators as well as individual consumers in China.

Best Consumer Mobile Storage Brand: SanDisk

Make in India Brand: Videocon

Videocon Mobile Phones is steered by ideas and led by innovation, comes up with products that not just meet the customers’ needs but exceeds their expectations, be it a cutting-edge smart phone or a feature-loaded multimedia phone. Videocon Mobile’s range of Tablets & Smartphones are a perfect combination of technology & style which give users the access to thousands of apps, runs on superfast processors, latest Android technology. Videocon’s innovative and world class range of phones is backed by 500 plus service centres with consumer-centric approach.

SanDisk, a Western Digital Corporation (NASDAQ: WDC) brand, provides trusted and innovative flash storage products that have transformed the electronics industry. SanDisk’s quality, state-of- the-art solutions are at the heart of many of the world's largest data centers, and embedded in advanced smartphones, tablets and PCs. SanDisk’s consumer products are available at hundreds of thousands ofretail stores worldwide.

Best Emerging Mobile phone brand of the year: Itel

Strong presence in India: Vodafone

The Vodafone Foundation in India recognizes the power of mobile technology to address some of India’s most pressing challenges relating to education, health, equality and access. Vodafone is committed to enable people and technology to drive innovation, disseminate knowledge, and create shared value to improve lives. All Vodafone’s programs focus on harnessing relevant technology solutions for greater productivity and impact.

Best Chinese Smartphone Brand of the Year: Coolpad

Coolpad Group Limited was founded in 1993, and was listed on the Main Board of the Stock Exchange of Hong Kong in December 2004. The Group is a leading developer and provider of integrated solutions for smartphones, mobile data platform systems and value-added business operations

Mobility APRIL 2017

Born based on the understanding of people’s desire to connect, itel was launched by its parent company – Transsion Holdings – with a focus on delivering cost effective and high-specification mobile devices. As a result of this unique integration of an understanding of the consumer requirement, affordability and quality, itel is already widely accepted in the vast markets of China and Africa. The company has sold over 120 million itel devices since its inception and the brand has prominent presence in over 46 international markets all over the world. itel has a total of five factories outfitted with top-of-the-line manufacturing equipment. The company also has more than 1000 service centres across the globe under the brand of Carlcare Service Centre to ensure customer satisfaction throughout their journey through advanced technologies and powerful equipment. Having established its brand proposition across the globe, the brand has entered the lucrative Indian rural market to deliver value-driven offerings for the Indian consumer and quench their aspiration at competitive price point.


Editor’s choice aWARDS 2017

Quality Driven Power Bank of the Year – Astrum (PB150)

Ultimate rapid charge power bank for smart mobiles and tablets, 2A input high speed charging quickly boost devices. Sleek & stylish easy to carry around.

Innovative Bluetooth Speaker of the Year – Astrum (ST150)

The ST150 uses Bluetooth v4.0, which is the latest version and delivers the best audio quality possible with Bluetooth. The ST150 has a Bluetooth wireless range of 33 feet.

Best Versatile Smartphone Brand: Panasonic

Panasonic Corporation is a worldwide leader in the development of diverse electronics technologies and

Mobility APRIL 2017

solutions for customers in the consumer electronics, housing, automotive, enterprise solutions and device industries. Since its founding in 1918, the company has expanded globally and now operates 474 subsidiaries and 94 associated companies worldwide, recording consolidated net sales of US $ 62.947billion for the year ended March 31, 2016. Committed to pursuing new value through innovation across divisional lines, the company uses its technologies to create a better life and a better world for its customers.

Most Affordable Accessories Brand: Lapcare

LAPCARE is a specialized brand in laptop peripherals and accessories for all premium brands of laptops. Lapcare in partnership with Rx Infotech Pvt Limited is committed for delivering quality products at highly affordable pricing. Lapcare’s product offering includes various compatible laptop spares to all major laptop brands, accessories and mobility solutions backed with high quality standards and warranty at much affordable prices. With a dealership network of over 6000 across India, Lapcare is currently present in almost all major cities of India.

Editor’s choice aWARDS 2017 Value for Money feature phone brand: Jivi

Magicon Impex, founded in 2004, is an implied manufacturer, importer & distributor of innovative products & services. JIVI Mobiles, the company’s own brand was launched in 2011 with an aim to offer “Rich on Features, Value for Money” mobile phones to the Indian populace. JIVI Mobiles has a network of more than 550 service centers Pan India. Jivi Mobiles has a world class service support for customer query about product features and service support, facilitated by the toll free number. Having more than 20 branch offices, 25,000 dealers & 533 distributors under its umbrella, JIVI Mobiles represents the robust growth of a Smart Developing India.

product lines: Speed, Flash and Color series and is launching F series with metallic looks in champagne gold and rose gold colours.

Best User Interactive Device: nubia Z11

Budget Smartphone of the Year: Coolpad Note 5

The Z11 is a solid flagship offering from Nubia with some interesting camera features, great build quality, and a stunning bezel-less display.

Most Innovative Product Range brand: ASUS

Great Battery life, build quality and even the display has been done right in this device. A great budget performer.

Affordable Quality Chinese brand: Zopo

Shenzhen ZOPO Communication Equipment Co., Ltd., headquartered in Shenzhen (P.R.C.) and established in 2008, is a hi-tech enterprise engaged in the design, manufacture and marketing of mobile intelligent terminal products. With clients spread across 135 countries, ZOPO is an internationalized enterprise in the communications industry, with a design team in Europe, and sales location teams in Europe, Southeast Asia, Middle East and South America. ZOPO Europe Operations Center has been established on April 1st 2015 to support the marketing and after-sales service in the European market. Currently ZOPO is engaged in three main

ASUS is a worldwide top-three consumer notebook vendor and maker of the world’s best-selling, most awardwinning motherboards. A leading enterprise in the new digital era, ASUS designs and manufactures products that

Mobility APRIL 2017



Editor’s choice aWARDS 2017

perfectly meet the needs of today’s digital home and office, with a broad portfolio that includes displays, desktops and all-in-one PCs, notebooks, servers, wireless solutions, networking devices, tablets and smartphones, to mention a few. Driven by innovation and committed to quality, ASUS is widely credited for its cutting-edge technology and innovations.

Best Mobile Battery Manufacturer: Adit Infratel

I Kall brings innovative smartphones, power banks, tablets and speakers with the latest technology that have become an extension of the Indian youth’s lifestyle and dynamism. The company has many firsts to its credit when it comes to the mobile handset market. The brand’s product portfolio embraces more than 100 models and sells around 6 million mobility devices every year, with a presence in all the leading e-tailors and strong dealer/distributor across country.

Versatile Feature Phone of the Year : SG Corporates : Edge - E90

Aditi Infratel is an NCR-based company which has been a supplier of mobile batteries to various brands since the last two decades under their brand name E-BAK. With their production plant in Himachal Pradesh, today E-BAK provides high quality power products and various accessories for the mobiles market which at affordable prices offer maximum satisfaction to the customers. E-BAK strives to be in the forefront by offering products with premium quality and latest models. In future, Roy Mediative and Mobility will continue to celebrate the Mobility Awards Nights every year with the invaluable support and blessings of our esteemed partners and well-wishers. We aim the each awards event would be better than the previous one in terms of presentations, brand participation and support to the channel.

Best visible brand in TV channel: I Kall

Mobility APRIL 2017

“We are glad that our Edge - E90 has won the ‘Versatile Feature Phone of the Year’ at this event. We thank Mobility team for recognizing our brand and products. Mobility Awards Nights have been always among our most beloved platforms to the get the recognition for our products, to promote our brand and to connect with the best partners across India. We are looking forward to more such events in future from Mobility,” Shankar Sharma, SG Corporate.

Best Selfie Innovation: Gionee (S6s)

Editor’s choice aWARDS 2017 The device sports a 13MP rear camera with f/2.0 aperture and phase detection autofocus camera to shoot pictures along with LED-flash with an 8MP camera module with f/2.2 aperture and LED-Flash at the front.

Versatile Memory Brand: PhotoFast

duration of 3 years, Pebble has emerged as a leader and has set new benchmarks in quality and functionality in the India’s mobile accessories market, which is otherwise cluttered with many unbranded and low-quality products.

PhotoFast, a premium smart accessory company based in Taiwan, offers exquisite products available around the world. With the tagline ‘Fast Innovation,’ PhotoFast provides storage solutions and mobile accessories that are praised for their innovation, design and convenience. PhotoFast continues to produce exceptional quality gadgets crossing new milestones in the technology industry.

Upcoming Mobile Feature Phone brand of the Year: Mido

Most comprehensive mobile Accessories brand : blue i

Established In 2011 as an Importer And Trader In Mobile Accessories. “Mobility is one of our important media to reach out to our partners and end users. We are glad to win the ‘Most Comprehensive Mobile Accessories Brand Award for our blue i. Awards like this boost our confidence and motivate us to work harder to always bring better products in future.”

This was my first experience at the 3rd Mobility Award Night. And i am very happy and honored to be part of it. This is a great platform for a brand like us to get recognized and got a chance to promote. Overall it was a great experience and I thank Mobility Magazine for their support” ONCE AGAIN MOBILITY MAGAZINE CONVEYS ITS HEARTIEST THANKS AND BEST WISHES TO ALL THE PARTNERS AND ATTENDEES OF THE EVENT.

Most ultra slim power bank of the year: Pebble (PPC100BUC)P

Pebble, founded in 2013 and based out of New Delhi, is a prominent mobile accessories brand in India. Within a short

Mobility APRIL 2017


Date of Pub: 10th April, 2017 | Postal Dt.: 16th & 17th of same Month/ Posted at NDPSO

R.N.I. No. DELENG/2004/14198

Postal Reg. No.: DL(S)-01/3442/2016-18

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