Company Profile 2013
BUSINESS IN BALANCE
Kassel, Am Friedrichsplatz
The Redevco history begins long before we were actually founded, namely in 1841 when C&A was first established. The rapid expansion of C&A’s fashion chain brought with it the acquisition of many retail properties which, for many years, were managed in-house. In 1999 the responsibility for real estate was transferred to the independently operated Redevco who manage and develop one of Europe‘s largest retail real estate portfolios.
We understand retailers’ demands and develop tailor-made real estate solutions. This is our core business
Retail runs in our blood Traditionally everything at Redevco revolves around retail. The portfolio currently comprises of over 500 properties. Internationally more than 90% of these properties are in the retail sector. They are located in prime retail locations in the UK, France, Belgium, the Netherlands, Germany, Spain, Portugal, Switzerland and Austria: high streets, historical city centres as well as shopping centres and retail parks. Since our foundation we have greatly reduced the share of rental income attributable to the principle tenant – our sister company C&A – both nationally and internationally in favour of third parties and therefore have sold numerous C&A properties. Whereas the textile chain initially represented around 95% of the portfolio in Germany, today its share is at approximately 60%.
Trade in transition As one would expect from a specialist retail real estate company with a history like ours, we have an excellent understanding of the tenants’ markets. And these are very dynamic, more so today than ever. In an age of global connectivity and virtually ubiquitous Internet availability, the process of information gathering and decision making as well as consumer shopping habits have changed greatly. Product information and reviews can be
accessed anywhere and at any time, which has significant consequences for the retail industry. Retailers who wish to remain successful in this connected consumer world must develop a clear strategy which, among other things, meets the challenges of Cross-Chanel Shopping – for example with physical stores which add tangible value.
Reflecting market dynamism This is precisely where our strength lies. We have been conversant with the requirements of the retail business for more than 150 years and believe it is our task to meet the needs of the market with the most relevant and inspiring real estate solutions where quality and sustainability are key. Like retailers we have our finger on the pulse of time. That’s why we can offer retail space which in turn is attractive to the tenants’ customers and invites return visits, in the right location, in adequate size, with high flexibility and quality. This is our core business.
ReDevCO GeRMAny – FACTS & FiGuReS value of portfolio:
number of properties: approx. 110 Strategy:
approx. € 1.2 billion
• Focus on city centre retail • enhancement of portfolio quality through active asset management, project development and redevelopment as well as selective direct and joint venture investments
We create attractive, sustainable retail spaces which consumers will want to visit again. The tenants’ success is also our success
city centres need retailers
Quality above quantity
City centres have always been magnets for creativity and are often the birthplaces of new brands and lifestyles. Their authenticity, often developed over centuries, must be preserved and fostered. We are convinced of the attractiveness of city centres and actively contribute to their enhancement. A solid, diversified retail infrastructure is of central importance to their longterm survival.
It is our mission to be the real estate partner of choice for retailers. That is why our highly experienced team of retail professionals closely works together with the tenants and helps them respond to a rapidly changing environment. With our focus on prime properties in the dominant shopping areas of Europe’s most resilient retail markets and our offices and support services in the countries where we operate, we have an extensive knowledge of local retail, consumer and real estate markets. It also allows us to promptly respond to or create opportunities ourselves. One of the key strategic objectives is to maximise the quality of the portfolio, based on current trends in demographics, consumer preferences and distribution channels. We take an active approach in continuously enhancing the value of the properties by broadening the tenant mix and intensifying the use, as well as through management, redevelopment and repositioning. Where appropriate for both parties we work together with co-investors and in such cases also assume responsibility for asset management.
Berlin, Alexanderplatz, ALEA 101
BusinEss in BalancE: LIvING SUSTAINABILITy The principle “Business in Balance” perfectly reflects our thinking: We attach great importance to a balanced and sustainable interaction of corporate social responsibility, sound ethics and business conducted with integrity as well as consideration of environmental issues over shortterm profit. This also involves a clear commitment to green building standards. As a founding member of the German Sustainable Building Council (DGNB) and member of the advisory board of the German Private Institute for Sustainable Real Estate (DIFNI), we ensure that new developments are certified according to internationally recognised ecological rating systems, so that we can be sure of best practice in sustainable design. In addition we enhance the energy efficiency of the portfolio which, for example, in Germany involves adherence to the new “BREEAM In-Use” guidelines.
One of the successful projects already completed, was the refurbishment of the 1960s C&A building in Mainz in cooperation with our sister company C&A. Using the latest building technology, the fashion house was transformed into an award-winning “ECO-Store” which became the first existing retail property in Europe to be rated “very good” under the strict international BREEAM assessment standard. For ALEA 101 in Berlin, we are striving for a dual green building certification, namely both the international BREEAM standard and the German DGNB standard. The commercial and residential development currently under construction at Alexanderplatz has already been awarded a Gold pre-certificate by the German Sustainable Building Council (DGNB).
Redevco Services Deutschland GmbH Managing Director: Arnd Leinemann BleichstraĂ&#x;e 14, 40211 DĂźsseldorf Germany T +49 211 17 93 79 0 F +49 211 17 93 79 13 E firstname.lastname@example.org www.redevco.com This brochure is printed on TOP10 Green Gloss paper 100% post-consumer FSC Recycled certified fibres and PCF (Process Chlorine Free). Realized by: MobGen, Amsterdam www.mobgen.com Schaefer Marketing & Communication, Frankfurt www.schaefer-mar.com