Mobile Electronics Magazine July 2021

Page 20

 retail news “We were in the middle of building a new installation facility onto our business, and we have transitioned into the new area, and it has definitely made a very positive impact on our business. We were honored with Retailer of the Year last year,” she said. Customers are willing to travel some distance to leave their vehicles, including boats and motorcycles, with the shop for an extended period in order to get the work done. Trainer also noted that Car-Tunes is booked out at least two months. Other than the appeal of having everything customers need under one roof, Car-Tunes is also likely to experience organic growth in its customer base. Trainer emphasized that she believes the business is also creating a new generation of customers. “We still have something we want to do, always,” she said, adding, “but in our new installation facility, we now have a vehicle lift to make installs easier, quicker and more efficient—when we’re doing lighting installs, for example.” In already-existing bays, Trainer said the staff is beginning a new addition, which will become a permanent fabrication room, “so everything can be contained in one area.” She noted that consistency has been key for Car-Tunes’ success. “I think a lot of people feel the world is changing in all these different ways, but we have tried to stay as consistent as possible throughout the pandemic and continue to grow and respond with new ideas and new ways of doing business,” she said, noting that these methods encourage customers to do business with them.

WHO’S WHO?

Retail Roster

Brian Muenter Shop: Auburn Car Tunes Location: Auburn, Calif. Years of Industry Experience: 27 What Your Really Good At: “DSP tuning.”

James P. Smith Shop: A.C.T. Audio Location: Vernon, Conn. Years of Industry Experience: 18 Hobbies: “Riding motorcycles, camping and CrossFit.” What Your Really Good At: “I’ve become really good at being a leader and creating a culture here. Putting emphasis on this vision has created a likeminded team that has propelled my store forward.”

Keith Selby

20  Mobile Electronics July 2021

Shop: Cardinal Sales Location: Indianapolis, Ind. Years of Industry Experience: 38 Hobbies: “Attending live concerts.” What Your Really Good At: “Fixing broken turntables.”