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Road Map for Retail

ADVERTISING SALES Kerry Moyer 978.645.6457 • kerrym@mobile-electronics.com

EDITORIAL Solomon Daniels Editor-in-Chief 978.645.6463 • solomond@mobile-electronics.com Rosa Sophia Managing Editor 978.645.6466 • rosas@mobile-electronics.com Creative Layout and Design: Manny DeJesus Contributing Editors: Jamie Sorcher, Joey Knapp and Laura Kemmerer.

Published by TM

mobile electronics association

Retailers share how they’ve learned from their mistakes: Joe Cassity stated that planning ahead will minimize problems, ensuring everyone’s on the same page, while Tomas Keenan demonstrates that sharing proven techniques will help the industry as a whole. “It’s this time of year that I begin looking toward next year. I map out our store close dates, sales/promotion dates and advertising. We look at previous year’s sales data/budgeting and add events and promos throughout the year. Through planning, everyone’s on the same page. We buy products based on our calendar and schedule vacations/time off and staffing. Failing to plan is planning to fail. The more planning you do, the less thinking has to be done on the fly.” Joe Cassity, Tunes-N-Tint, Lakeland, Fla. “I’ve made all the mistakes twice. I love helping others succeed in business, and I have created a private Facebook group specifically for the GPS Tracking industry. In this group, I openly share with members the systems and processes that I have leveraged to take my business from a two-man show to 15 employees with over $1.4 million in revenue.” Tomas Keenan, Top Class Installations, Hicksville, NY “I’ve learned to offer products with a top down approach. Many customers are willing to spend more money on features if they know the total cost for all the ‘bells and whistles,’ and then decide what they are willing to give up, opposed to starting at the least expensive option then attempting to up-sell features. The customer typically feels like they are in control of the experience, and it also allows them to know what is available if they decide to add on later.” Darren Crosby, Best Buy, Cincinnati, Ohio

8  Mobile Electronics April 2019

Chris Cook, President 978.645.6434 • chrisc@mobile-electronics.com Kerry Moyer, VP Strategic Partnerships 978.645.6457 • kerrym@mobile-electronics.com Solomon Daniels, Dir. Media and Communications 978.645.6463 • solomond@mobile-electronics.com Richard Basler, Dir. Technology Solutions 978.645.6449 • richb@mobile-electronics.com Tony Frangiosa, Chairman of the Board, MEA 1) Title of publication: Mobile Electronics. 2) Publication No.: 957-170 6. (ISSN# 1523-763X) 3) Copyright © 2018 by the Mobile Electronics 4) Date of filing: Oct. 1, 2018. 5) Frequency of issue: Monthly. 6) No. of issues published annually: 12 7) Annual subscription price: $35.00. 8) Periodical postage paid at Lawrence MA and additional mailing offices. 9) Complete mailing address of known office of publication: 85 Flagship Drive, Ste F, North Andover, MA 01845. 10) Complete mailing address of the headquarters or general business offices of the publisher: 85 Flagship Drive, Ste F, North Andover, MA 01845. 11) Full names and complete mailing address of Publisher, Editor and Managing Editor: Publisher: Chris Cook, 85 Flagship Drive, Ste F, North Andover, MA 01845; Editor/Managing Editor: Solomon Daniels/Rosa Sophia, 85 Flagship Drive, Ste F, North Andover, MA 01845 12) Owner: MERA, Mobile Electronics Retailers Association, 85 Flagship Drive, Ste F, North Andover, MA 01845. 13) Known bondholders, mortgages, and other security holders owning or holding 1% or more of total amounts of bonds, mortgages or other securities: None. 14) Tax Status: Not applicable. 15) Name of Publication: Mobile Electronics. 16) Issue date for circulation data below: October 2018. 6. a) Total no. copies (net press run) Average: 10,237 Single Issue; 12,826. b) Paid/Requested mail subscriptions Average: 6039, Single Issue: 7346. c) Paid sales through dealers, etc.; Average: 0. Single issue; d) Requested distributed by other classes of mail: Average: 435, Single issue: 520. Total paid and/or requested circulation; Average 6039. Single issue: 7346. e) Non-requested distribution by mail; Average: 3593 Single issue: 4223. Free distribution through other classes of mail: Average: 0, Single issue: 0. f) Non-requested distribution outside the mail; Average: 267. Single issue: 750. g) Total non-requested distribution; Average 3860, Single issue: 4973. h) Total distribution; Average: 9,899. Single issue: 12,319. i) Copies not distributed; h1) Office use, leftovers; Average: 338. Single Issue; 507 j) Total; Average: 10,237. Single issue; 12.826 Percent paid and/or requested circulation; Average: 61.01%. Single issue 59.63%. 17) POSTMASTER: Please send address changes to Mobile Electronics, 85 Flagship Drive Suite F, North Andover MA 01845-9998

Profile for Mobile Electronics

Mobile Electronics Magazine April 2019