Mobile Electronics Magazine November 2017

Page 28

real world retail

True Grit It took Sound Connection, Inc. 22 years and countless mistakes to learn, grow and conquer all obstacles on its way to becoming Mobile Electronics Retailer of the Year. WORDS BY TED GOSLIN

It was the middle of winter. The temperature was 10 degrees below zero. Two men were outside in a dirt parking lot, working on a remote start install with a blanket draped across the door to keep out the snow. An electric heater was pumping warmth into

28  Mobile Electronics November 2017

their makeshift cave to offer the only sliver of comfort they’d get on this cold, cold day. The two men had no experience with remote starters, their only guide being a printed installation manual. Nineteen years later, those two men—owner Ben Larson and his

brother John—would see their store, Sound Connection, Inc., become Mobile Electronics Retailer of the Year, Store Chain. “The moral of the story is that every day I come to work and I feel blessed and grateful for all that we