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One Of A Kind iNNovative Concepts demonstrates excellence and continues to flourish as a one-man operation owned by Top 50 Installer Nicholas Frazier. WORDS BY ROSA SOPHIA

Nicholas Frazier, owner of iNNovative Concepts

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n West Springfield, Mass., iNNovative Concepts has grown into a thriving business. The shop does pretty much everything, according to sole proprietor Nicholas Frazier who recently moved into a new location after only being in business for one year. The current location is small, but just right for now—with a bay of about 2,000 square feet and a showroom of 1,000. “I

16  Mobile Electronics  July 2016

do a range of electronics, radar detectors, full-on audio builds, remote starts, everything in between,” he said. “I’m an all-purpose mobile electronics installation shop. Jack of all trades and pretty good at all of them.” Frazier is busy with remote starts during the winter and audio picks up in March and April. “Most recently, there’s been an influx in radar detectors. I’m a K40 dealer. Been doing those, and more long-term audio builds.” At 29, Frazier has been in the industry for roughly a decade, working at big-box retailers as well as mom-and-pop operations. In 2015, he was named one of the Top 50 Installers and he is a MECP certified Master technician. “One of the things that’s been the most challenging in any location was having a congruity between sales and installs,” he said. “One reason I started my own business was to set my own standards and do my own work with a high level of detail, but also to maintain

that same congruity from sale to install.” Frazier wanted to ensure the customer was receiving exactly what they wanted. “One of the reasons why I don’t have any employees at this juncture is that I’m still growing and I really want to be able to control the sales aspect of it. So it’s a more intimate—for lack of a better word—relationship with the client. We go through everything they’re looking to accomplish and do what we can to realize their goals within their budget.” Car audio is Frazier’s passion. “What got me started was when I got my first car,” he said. “It was a Pontiac Grand Am. I wanted audio so I brought it to big box retailer but when I got the car back there were broken panels, left channel was right, right was left. I didn’t have that car for much longer.” When he took his second car to a custom shop, thinking they’d do a better job, he was again disappointed by the workmanship. “That

Mobile Electronics Magazine July 2016  

Mobile Electronics Industry Trade Magazine - July 2016

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