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Threading the way to beauty

n nine years, House of Beauty has grown from one 780-square-foot store in Riverside to 13 locations across the Inland Empire. The newest House of Beauty is next to the Rainforest Cafe at Ontario Mills. “As soon as we opened in Riverside, the response was tremendous, there was always a line out the door, and we decided to open other locations,� said co-owner Zafar Riasat. “We were close to UC Riverside, and a new generation came to try the services.� Co-owner Sadia Zafar is a cosmetologist who offers everything from eyebrow threading to body waxing to facials to piercings. She has more than 15 years of experience and has worked with foreign dignitaries, models, actors and executives. Eyebrow threading is the House of Beauty’s prime service. Taking just five to seven minutes, it is done with a piece

of thread that is knotted and creates a trap to remove hair by the roots. It removes even the finest of hairs. There are no side effects, according to Riasat. With eyebrow threading, the skin isn’t burned or pulled off, it doesn’t itch, and there is no rash. The business has grown thanks to referrals, especially from those who are pleased with the results of their eyebrow threading. “They come in and try it for the first time, and are happy with the shape and cleanness of their eyebrows,� Riasat said. “Some even say that this is the first time that they have been happy with their eyebrows.� Facials also are a popular service, with deep cleansing of the skin. Many people have congestion on their face, and break out, Riasat says, and don’t realize that their skin needs to have a break. Not only does a

facial help the skin look better, but there are very few side effects. Henna tattoos are another specialty. The paste used for henna tattoos is made from henna powder (from the leaves of a henna plant), strained lemon juice, coffee or tea and eucalyptus oil. In the summer, clients come in for the special henna tattoos, which last for about one week to 10 days, to show off at the beach. Throughout the year, other customers come in for henna in order to see how they like having a tattoo before doing anything permanent. “People say it will be good for them to see if they fall in love with it,� Riasat said. “If they don’t like it, it fades away, and they aren’t stuck with it.� Gift certificates are always available at the House of Beauty, and are valid at any of the 13 locations. They may be used for any service provided, in any denomination.

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Riverside Magazine  

Abraham and Vanover took an idea, improved it and turned it into a wonderful gift to the community. Their engagement and buy-in is just the...

Riverside Magazine  

Abraham and Vanover took an idea, improved it and turned it into a wonderful gift to the community. Their engagement and buy-in is just the...

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