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a green convert
Courtesy Convert
Environmentally conscious stylistas have a new destination, as fashion-forward Convert opened its doors in Berkeley in March with a unique blend of local and eco-friendly labels. Created by apparel industry veteran Randy Brewer, former style guru of Villains in San Francisco, Convert is more than just a boutique that houses sustainable style. Brewer is taking a proactive approach to green-ing the fashion world: “Many of my preferred vendors are still in the early stages of migration to more environmentally friendly practices, and I’m doing what I can to emphasize how important that is and provide a catalyst for them.” In designing the space, which is in Berkeley’s Fourth Street shopping district, Brewer incorporated work by local artists and items from the Alameda flea market. Buying local or green can often mean costly, even unattractive goods. But Brewer aims for appealing items at affordable prices, letting customers have the best of both worlds while saving the world. S – Kari Gohd 1809B Fourth St., Berkeley, 510.649.9759. 10-6 Monday through Saturday, 11-6 Sunday.
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