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CEDIA NEWS Residential Electronic Systems Contractors’ #1 RESOURCE

CEDIA EXPO 2009 Comes to the Georgia World Congress Center Tips for attendees from the Chairman and CEO The first group of CEDIA Fellows Manufacturers’ Awards Finalists Plus: A CEDIA Member pitches in on one “Extreme” project

Volume 15, Issue 3 Fall 2009


CEDIA Leadership & Staff 2008–2009 Executive Committee:

Volume 15, Issue 3 | Fall 2009


Chairman Ken Erdmann, Erdmann Electric, Inc., Springville, UT


Vice Chairman Randy Vaughan, AE Systems Home Automation & Entertainment, Portsmouth, VA Treasurer Randy Stearns, Engineered Environments, Alameda, CA Secretary Rich Green, Rich Green, Ink, Palo Alto, CA IMMEDIATE PAST CHAIRMAN Ken Smith, Custom Electronics, Inc., South Portland, ME

2008–2009 Board of Directors:

CEDIA Fellows


Federico Bausone, Multisistemas BVC S.A. de C.V., Garza Garcia, N.L., Mexico Jared Blackford, NuSystems, Inc., Gardnerville, NV Buzz Delano, Delano Associates, San Clemente, CA Eric Lee, Integrated Control Experts, Inc., Westmont, IL Bill Skaer, Eric Grundelman’s Cool AV ~FM~, Mesquite, TX Randy Wilson, Wilson Home Theater Systems ~FM~, Sherman Oaks, CA Gordon van Zuiden, cyberManor, Los Gatos, CA Jeff Zemanek, Lutron Electronics Co., Inc., Coopersburg, PA

CEDIA Staff (by department) Utz Baldwin, Chief Executive Officer

Cover photo: Building C of the Georgia World Congress Center, home of CEDIA EXPO 2009. Courtesy Kevin Rose Studios. CEDIA EXPO 2009 Preview

Extreme Collaboration


3 Message from the Chairman

3 Message from the Chief Executive Officer


8 20th Anniversary Celebration

9 Extreme Collaboration

13 CEDIA University’s Learning Culture

16 Maximize Your CEDIA Membership Investment


4 Navigating EXPO

5 Map Your Show

6 Retrofit Super Session and CEO Summit

7 EXPO Sponsors

Keeping Connected

10 CEDIA Announces First Group of CEDIA Fellows

11 Finalists for Manufacturers’ Excellence Awards Revealed

12 How does the ESPA Certified-EST® Differ from CEDIA’s EST II Certification?

14 Technology Council Offerings Help Keep You Current

15 Registered Outreach Instructor (ROI) Program Ranks High as Valuable CEDIA Member Benefit

17 Legislative Update

18 CEDIA’s Marketing & PR Team Works for You

19 News from the CEDIA Globe

OPERATIONS: Donald Gilpin, Chief Operating Officer Tabatha O’Connor, Senior Director of Office Administration Ronda Brager, Finance Manager Erica Shonkwiler, Executive & Volunteer Programs Manager Tom Bewsey, Sponsorship Sales Coordinator Rachel Brown, Finance Assistant Andrea Watson, Executive Assistant Renee Martin, Receptionist INDUSTRY EVENTS & OUTREACH: Dave Chic, Director of Industry Outreach Peggy Ward, Industry Outreach Education Manager Allison Ross, Industry Outreach Coordinator International Programs & Exhibits Department: Tom Owens, Director of International Programs & Exhibits Branden Camp, Latin America Development Manager Margaux DeMoss, International Programs & Exhibits Assistant TRADESHOW: Debbie Antrim, Director of Tradeshows Jennifer Roth, Tradeshow Manager Ashley Sorenson, Tradeshow Assistant EDUCATION: Margaret Sheehan, Senior Director of Professional Development Jeff Gardner, Director of Technical Training Casey Keller, Director of Curriculum & Learning Laura Pfleger, Director of Certification Christine Sharp, Director of Education Events Nicole Zafian, Education Events Manager Monica Abbott, Certification Coordinator Ileah Baier, Technical Training Assistant Amanda Hoover, Education Events Assistant Kelly Scholtes, Training & Curriculum Development Assistant Sarah Smith, Education Events Assistant TECHNOLOGY: Dave Pedigo, Senior Director of Technology Cameron Lee, Technology Council Coordinator MARKETING & PUBLIC RELATIONS: Jamie Antcliff, Director of Marketing & Public Relations Kathryn Schenk, Marketing & Public Relations Manager Holly Maenhout, Marketing & Public Relations Coordinator Bailey Bertram, Marketing & Public Relations Assistant GOVERNMENT AFFAIRS & PUBLIC POLICY: Darren Reaman, Director of Public Policy MEMBERSHIP: Cathy Lane, Director of Membership Development Jessica Nelson, Manager of Concierge Services Kristin Winter, Member Concierge Amanda Cannon, Membership Development Coordinator REGISTRATION & EVENT SERVICES: Jody Larsen, Director of Registration & Event Services Mwila Mejia, Registration & Event Services Coordinator Tanisha Bibbs, Registration & Events Assistant CEDIA CANADIAN LIAISON: Laura Moorhouse INTERNATIONAL OFFICES: Stephen Miller, Executive Director CEDIA Asia Pacific Unit 2, 10-18 Ocean Street Botany NSW 2019 Australia Phone: +61 (0) 2 9666 1677 Fax: +61 (0) 2 9666 9623

Wendy Griffiths, Executive Director CEDIA Region 1 Unit 2, Phoenix Park St Neots, Cambridgeshire PE19 8EP, UK Phone: +44 (0) 1480 213744 Fax: +44 (0) 1480 213469

by Ken Erdmann, CEDIA Chairman

This fall, CEDIA EXPO will give businesses the opportunity to thrive once again with the biggest one-stop source for training, networking, and product knowledge in the industry. The tradeshow floor will be packed with the latest technologies, including HDMI 1.4 and 3D, as well as new media servers and new integration products. CEDIA is also keeping attendees current with a suite of four new panel discussions: How to Make Money and a Difference in the Green Building Industry, 3D: What You Must Know, the HDMI Hot Seat, and Watch This Space.

On the education side, we have expanded our roster of free courses for members to support our members in this challenging economy. This year’s world-class CEDIA University curriculum will include 50 hours worth of education free to members. Attendees will also have access to CEDIA’s Certification offerings, including the launch of the new Electronic Systems Technician (EST) II exam (more on page 12). EXPO will also continue to host hundreds of hours in free manufacturer product training. And if all that isn’t enough, here’s something that is worth the trip to Atlanta by itself: CEDIA EXPO attendees will have the opportunity to experience a speech by Dr. Buzz Aldrin, a genuine hero and the second man by just a few

minutes to walk on the moon. Dr. Aldrin will deliver the keynote at the Annual Meeting & Membership Breakfast in the 40th anniversary year of the Apollo 11 lunar landing. As always, CEDIA and many of the manufacturers will host parties, networking events and receptions to allow you to relax and spend time enjoying the company of your peers and making new friends. We look forward to seeing you there. Learn more at


CEDIA EXPO: Your Chance to Thrive

Ken Erdmann CEDIA Chairman

CEDIA EXPO: Return on Your Investment by Utz Baldwin, CEDIA Chief Executive Officer Your involvement will keep the courses relevant. 3. Create a calendar. A calendar will provide a snapshot of the event. It will reveal duplicate courses, travel time, hotel stays, and cost per attendee. Use the calendar to tweak the courses, dates, and hotels to stay efficient. 4. Travel smart. Consider staggering or overlapping the people you send. Book a room for the entire show and rotate people. Send project managers for the first two days and technicians for the second two. Take advantage of CEDIA’s travel discounts and hotel bookings. 5. Create a show “passport.” Include the employee’s schedule, itinerary, flight and hotel info, per diem, receipt pocket, and tasks or goals. Assign three or four must-see exhibits. Assign some initiatives, either self-directed or specific. Adding a “treasure hunt” can be surprisingly fun: charge them with finding the silliest

Volume 15, Issue 3 | Fall 2009

Sponsored by

product at the show or getting a picture with Sam Runco. 6. Engage at the show. Now more than ever, you need to plan your time and make the most of it. Manufacturers are looking for feedback and ideas. Building a stronger relationship with them will expose new opportunities. 7. Post-show review. Schedule a post-show company wrap-up. Set the expectation that employees will present their passport results and discuss what they learned. Offer a prize for the employee that made the most of EXPO. The most important thing to remember is that EXPO is THE event for your industry, and planning will result in a bigger return.

MESSAGE FROM THE Chief Executive Officer

With CEDIA EXPO just a month away, it is time to begin planning for yourself and your staff. In a year where time and money is on everyone’s mind, planning is key to a successful EXPO. So commit yourself to a few hours of preparation and consider these tips to getting the best return on your investment: 1. Read the registration brochure. This guide will get you up to speed on new features, curriculum, special events, and exhibitors. There are a lot of changes this year: free education for members that fills up fast, expanded Learning Labs (sponsored by ADI), and a CEO Summit that will let you network with fellow business owners. 2. Create a needs assessment and a wish list. Have employees submit a list of courses they want to attend and compare that to a list you create for them. By being involved, they will be more enthusiastic, and you will get an idea of their interests.

Utz Baldwin CEDIA Chief Executive Officer 3



Navigating CEDIA EXPO Hotels

Free Airport Shuttles Sunday

CEDIA has negotiated with dozens of Atlanta hotels to secure the best room rates for attendees, exhibitors, and members of the press. To see the list of hotels, room rates, and locations, or to reserve rooms, visit and select Hotel/Transportation/City Information.

On Sunday only, CEDIA will provide FREE shuttles to the airport directly from the GWCC from 12:00 p.m. – 5:00 p.m. Free shuttles will pick attendees up at Building C every 30 minutes and go directly to the Hartsfield-Jackson Atlanta International Airport.

Hotel Shuttles

Remote Airline Check-In Service

Shuttle service to and from the Georgia World Congress Center will be provided for most hotels within CEDIA’s block. Find out which hotels will have this service at

Bypass the airport lines! Check your bags and receive your boarding pass at the GWCC. Check in at any time on the day of departure. Luggage must be checked a minimum of three hours before scheduled flight departure. See complete details at Participating airlines only.

Airport Shuttles The Atlanta Link is CEDIA’s preferred airport shuttle company. Receive a special CEDIA discount when you book online and buy a round trip ticket from the airport to your hotel. Learn more at


MARTA (Metropolitan Atlanta Rapid Transit Authority) MARTA, Atlanta’s public transportation system, offers rapid rail and bus service that is easy to navigate. MARTA is also available directly from Hartsfield-Jackson International Airport. Learn more at

CEDIA NEWS | Residential Electronic Systems Contractors’ #1 Resource

PMS - 368 Cool Gray 8

GREEN: 48, 0, 100, 0 GRAY: 43, 35, 35, 1

** Icon only


** Primary Logo

GREEN: 146, 200, 62 GRAY: 152, 152, 152

powered b

Map Your Show

Map Your Show Helps Exhibitors Stand Out and M a p Generates Traffic Leads

New for CEDIA EXPO 2009: CEDIA has partnered with award-winning Map YourLogo Show to provide an interactive online ** Secondary floor plan designed to bring exhibitors and attendees together before, during, and after the show. Start mapping your show at

The Map Your Show Agenda Planner Helps CEDIA Attendees Plan their Show

Y o u r

Interested in attracting more attendees to your booth and generating leads? CEDIA will offer three levels of Enhanced Showrooms on this year’s interactive floor plans. Visit ** Taglinetoonly learn how you can become a featured exhibitor with your logo, web address, company information, and more on display. Want to truly stand out? Include a graphics panel or multimedia Flash video. Your company will stand out, and you will have access to qualified sales leads of attendees who opt to share their contact you. ** Faxinformation / Black & with White What you can expect: • Enhanced Showrooms containing a photo and text result in a 2-to-1 increase in overall sales leads for an exhibitor over a basic listing

Map Your Show’s agenda-planning tool helps you make the • Multimedia Advertisements increase direct sales leads most of your investment in this year’s event. With more than 400 activity by a 4-to-1 margin over basic listings exhibitors, plus educational sessions, workshops, and networking events packed into five days at the Georgia World Congress For more information, contact Alyssa M. Rosinski, Advertising Center, this resource makes it easy to focus on what you need Sales Associate, Map Your Show (207) 363-5634 phone, to meet your show goals! Map Your Show’s interactive floor plans allow attendees to build a custom route along with a floor plan showing just the exhibitors you are most interested in. The search functionality allows you to focus on the companies and products you need to see at the show and create an efficient plan for your visit to this year’s event. View the interactive floor plans online at ** Icon only You can choose to allow the exhibitors you add on your My Show Planner to see your contact information, allowing them to start a dialogue with you in advance of the event. You can also print or email your agenda and map to colleagues to make certain you are all on the same page about what you want to see.

** Tagline only

Volume 15, Issue 3 | Fall 2009

Sponsored by




Sunday Only: Retrofit Super Session and Workin’ Wheels Giveaway Planning to stick around until Sunday at CEDIA EXPO 2009? Sunday-only events and education are planned for attendees staying through the end of the week. Important and timely industry issues will be discussed on Sunday. Make a point to check out the Retrofit Super Session, being held Sunday only from 10:00 a.m. to 3:00 pm. This class combines a variety of activities designed to help you realize retrofit opportunities, learn about manufacturers leading the way in products for the retrofit market, and find out how new federal regulations may affect you. A panel of retrofit experts will moderate a discussion about their experiences and successes in the retrofit world, and then lead groups onto the tradeshow floor to visit some key manufacturers. This course will also include important information on lead-based paint procedures and newly enacted government rules and regulations (learn more on page 17). Also Sunday: Need a new work truck for your company? CEDIA is excited to give away a 2009 Dodge Sprinter Cargo Van this year at EXPO. How to participate: Contestants must visit all exhibitors’ booths listed on the game card provided at the Workin’ Wheels Giveaway station in Lobby C. Collect all 10 stamps for a chance to win. The drawing will take place in Lobby C on Sunday, September 13 at 1:00 p.m. Must be present to win. View additional details, including terms and conditions, at

Panel Discussions on Current Key Topics CEDIA will host four all-new discussion panels at EXPO, each designed to help attendees shed light on a current hot topic in the electronic systems industry. The panel discussions, developed by CEDIA’s Technology Council and moderated by industry veteran Michael Heiss, will feature a combination of top-level industry executives and experienced electronic systems contractors. How to Make Money and a Difference in the Green Building Industry, 1:00 p.m. – 4:00 p.m. Thursday, September 10, will discuss the opportunities and threats associated with environmentally conscious projects. 3D: What You Must Know, 2:00 p.m. – 3:30 p.m. Thursday, September 10, will cover format issues and design considerations surrounding 3D technology. HDMI Hot Seat, 10:00 a.m. – 11:30 a.m. Friday, September 11, will cover the features of HDMI, current issues, future options and possible alternatives. The fourth panel discussion, tentatively titled Watch This Space, will be held at 9:00 a.m. Sunday, September 13. In this rapidly changing industry, unforeseen issues often arise in the weeks just before the show. Watch This Space is reserved for an in-depth discussion on the one issue organizers were unable to predict in advance. The topic will be announced mid-August. Details about these sessions and other CEDIA EXPO offerings can be found in the registration brochure at

EXPO Green Exhibitor Designation CEDIA is committed to becoming a more environmentally friendly organization while supporting more sustainable practices in the residential electronic systems industry. With that in mind, we are now making it easier for CEDIA EXPO attendees to find green products and companies on the tradeshow floor. At this year’s EXPO, attendees interested in purchasing green products or learning more about green business practices can now find companies that consider themselves environmentally responsible, or green, by looking for a special Green Exhibitor logo on the show directory, show pocket map, and onsite signage.


CEDIA NEWS | Residential Electronic Systems Contractors’ #1 Resource


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Elegant shading solutions: easy integration with all home automation and lighting-control systems • solar and room-darkening shades • roman shades and woven woods • drapery and fabric-panel systems • skylight and greenhouse solutions • and the latest in green technology

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Visit us at CEDIA EXPO Atlanta, Ga., booth no. 411 September 10-13, 2009

MechoShade Home Systems Division of MechoShade Systems, Inc. T: +1 (718) 729-2020, ext. 1229 F: +1 (800) 899-8081 © 2009 MechoShade Systems, Inc. All rights reserved.

Volume 15, Issue 3 | Fall 2009

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CEDIA Celebrates 20 Years

CEDIA Celebrates 20 Years

This year marks the 20th anniversary of the historic first meeting of the founders of CEDIA to discuss the future of the residential electronic systems industry. In those 20 years, CEDIA has seen tremendous growth and success. We are proud and excited to have come this far. In 20 years, CEDIA EXPO has grown from a humble crowd of 500 to a staggering 25,000 at the show in 2008. Over 20 years, we have seen the development of CEDIA University from small regional education gatherings, and multiple international zones have sprung from a small U.S.-based association. CEDIA continues to grow and thrive with each passing year. Now is a time to look back and celebrate the success of the organization and realize just how far CEDIA and the industry have come. Visit to view photos and memories from the past two decades and post your own thoughts on the milestone.

There is much to celebrate as CEDIA turns 20, so at the 2009 CEDIA Electronic Lifestyles® Awards Banquet at EXPO, we’ll not only recognize the achievements of members over the last year, but we’ll also celebrate the past 20 years of the association. CEDIA has achieved much through the years, and we want to remember and celebrate the success we’ve experienced as an industry, a trade association, and as individual members. CEDIA’s 20th anniversary celebration will feature showstopping entertainment and a look back at the last 20 years. We will also recognize those members who have stood out from the rest this year with Electronic Lifestyles® Awards in the following categories: • Designer Awards: Large Home Theater, Integrated Home, Media Room, Hidden Installation, Special Project, Showroom, Green Business Practices Recognition, Theme, Documentation, and Dressed System • Manufacturers’ Excellence Awards: Best New Products, Best New Technology, and Product Hall of Fame inductees • Electronic Systems Contractor of the Year and Electronic Systems Technician of the Year • Residential Electronic Systems Volunteer of the Year, Manufacturer Volunteer of the Year, and Sales Representative of the Year • Lifetime Achievement Award

The Electronic Lifestyles® Awards Banquet & 20th Anniversary Celebration will include entertainment from Cirque Magnifique.

In Memoriam: Chuck Kittelson The electronic systems industry remembers Chuck Kittelson, who passed away in July at the age of 64. Kittelson retired from his position as VP of sales and marketing at Atlantic Technology last summer and had previously worked with Audio Design Associates (ADA), Parasound, and a/d/s/. He was a wellChuck Kittelson, right, shown with Bob Archer of EH Publishing at Electronic House Expo (EHX)


known figure in the audio industry and will be missed.

CEDIA NEWS | Residential Electronic Systems Contractors’ #1 Resource

A CEDIA Member company gives back as part of ABC’s hit home-makeover show The work done by Carmel, IN-based TriPhase Technologies on the home of Bernard McFarland and family called for adaptability, improvisation and what one TriPhase representative called “organized chaos.” Chaos, maybe – but not without a purpose. McFarland was the Indianapolis homeowner chosen for the season-finale episode of ABC’s popular Extreme Makeover: Home Edition that aired in May 2009. The show is famous for creating homes that deliver the best of everything, and the breakneck TV pace requires round-the-clock workdays and extensive collaboration. The McFarland family build was no different. In just one week, the team assembled by ABC demolished the existing house and replaced it with a 2,500-sq.-ft. home and a 900-sq.-ft. library and resource center. TriPhase was tapped to deliver a system that included TV and multi-room audio as well as security monitoring capabilities at every door and a dedicated projection system. Little was known about the project at the outset. Groundbreaking was just two weeks away when TriPhase was invited on board, and though the plans were available, the client and location remained undisclosed until the day before the build week. A single face-to-face meeting a week prior had established the basic expectations, but TriPhase Project Manager Adam Fair says the ABC design team had a very fluid working style and would tweak the scope of the project in the midst of execution. Some final details were worked out during a walk-through an hour before the team started wiring the home. Bernard McFarland, who works as a computer specialist at an area school, is a single father of three teenage boys. He was chosen for the Extreme Makeover: Home Edition build in light of his mentoring work with area children. McFarland established the Pack House 2000 program, which organizes reading groups and visits to libraries, museums and cultural events for neighborhood youth.

With three teens in the house, TriPhase wanted to create a pleasant atmosphere for recreation, entertaining, and relaxing. They selected five rooms in the house to receive audio capabilities, including the back patio, which leads to a yard outfitted with a putting green and basketball court, and the fitness center on the home’s upper landing. For a home that was featured prominently on network TV, security was another important consideration. TriPhase Technologies worked with sister company TriPhase Custom Security to install full perimeter alarm and video surveillance systems. The surveillance system captures and records activity at entranceways 24/7. “The family also has the ability to view the cameras located around their property on their TVs and computers,” said Fair, “which provides peace of mind.” The adjacent resource building, which is used as a library and mentoring center for the Pack House 2000 program, also received the high-end integration treatment. TriPhase installed an LCD TV recessed into the tile above the fireplace and a projection system with a drop-down screen. Both the projection system and the TV are connected to HD cable and gaming systems and are capable of displaying computer presentations. Not content to walk away without contributing to the surrounding community, the homebuilder, the ABC team, 200 partner companies, and an estimated 5,000 volunteers collaborated to expand the project into a neighborhood restoration. The beautification project included the planting of 1,000 trees and touch-up work on 22 area homes. Between install duties, TriPhase employees joined in on other tasks. “Company-wide, everyone loved working on the project,” said Fair. The TriPhase team was onsite a total of about 12 hours over the course of three days, but only three of those hours were spent specifically on system installation. The rest of the time, said Fair, “it was everyone helping everyone else.”

Extreme Collaboration

Extreme Collaboration

The home of Bernard McFarland and family, custom-built by the ABC Extreme Makeover: Home Edition team

Volume 15, Issue 3 | Fall 2009

Sponsored by


CEDIA Announces First Group of CEDIA Fellows 10

CEDIA Announces First Group of CEDIA Fellows Group of longtime volunteers to be honored at CEDIA EXPO event in September CEDIA has announced the first group of individuals to be inducted into the association’s Fellows program. CEDIA’s Fellows program honors longtime CEDIA volunteers and members who have contributed to the association’s success. “We’re proud to honor these ten individuals’ longtime commitment to the growth and betterment of their industry association,” said CEDIA CEO Utz Baldwin. “The contributions made by the CEDIA Fellows have helped shape CEDIA into the organization it is today.” The first 10 CEDIA Fellows will receive special recognition at the Electronic Lifestyles® Awards Banquet & 20th Anniversary Celebration Saturday, September 12 during CEDIA EXPO 2009.

The first 10 individuals to be named as CEDIA Fellows are:

Eric Bodley

Ray Lepper

PPC East Syracuse, NY

Home Media Stores, L.C. Midlothian, VA

Tom Doherty

Marilyn Sanford

Doherty Design Group, LLC Carmel, IN

La Scala Vancouver, BC

Michael Heiss

Chris Stevens

M. Heiss Consulting Sherman Oaks, CA

Phoenix Systems Palo Alto, CA

Mitchell Klein

Richard Stoerger

Universal Remote Control, Inc. Harrison, NY

Audio Design Associates, Inc White Plains, NY

Jeff Kussard

Frank White

Capitol Sales Company Eagan, MN

StayTuned Brea, CA

CEDIA NEWS | Residential Electronic Systems Contractors’ #1 Resource

CEDIA has announced the finalists in the running for the annual Best New Technology award and Best New Product awards. Ten Best New Product winners and one Best New Technology winner will be announced at the Electronic Lifestyles® Awards Banquet and 20th Anniversary Celebration during CEDIA EXPO 2009. Additional product details can be found at

The finalists for Best New Technology are:

VisionMount® VLT1-B1 Super Slim Tilting Mount


KP-4000 Network Keypad and MRX-1 Network Base Station

The finalists for Best New Product are:

Anthem Statement D2v with Anthem Room Correction

Monster iTV PowerCenter 2000 & Monster Wireless Digital Express HD

APC AV G Type Network Manageable Rack Power Filter (G50NETBLK)

NuVo Renovia Multi-Room Audio System

Masterpiece In-Wall LCR (M LCR IW)

U2 Weather Resistant Universal System Controller

The Director Model D3200 - Sixteen Channel Amplifier with Digital Signal Processing

Collage Powerline Media and Intercom System

BG Radia BGX-4850

ROSIE Home Automation Application & ROSIE Surface & ROSIE Touch TV


Schlage LiNK

Manufacturers’ excellence awards

Finalists for Manufacturers’ Excellence Awards Revealed

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PowerCore™ Isolation Transformer System

Model 5500HD All-Weather Outdoor LCD Television

Innovolt HEM-X1000


Kaleidescape Mini System


55” Slim Wireless LED Backlight HDTV (model 55LHX)

PSX-2 Personal Server

Sivoia® QS Wireless & RadioRA-SR

Energy Management Solution

WD-82837, 82” Home Theater Television

Sage Series L150i Reference Line Source In-Wall Loudspeaker

Volume 15, Issue 3 | Fall 2009

Sponsored by


ESPA Certified-ESTÂŽ

The ESPA Certified-EST exam is owned and managed by the Electronic Systems Professional Alliance (ESPA).


PMS 158 PMS 151 PMS Black

How does the ESPA Certified-ESTŽ Differ from CEDIA’s EST II Certification?

This exam is designed for entry-level electronic systems technicians. It covers five key areas at the knowledge of* level: s Electrical basics s Wiring and installation practices s Tools s Standards, codes, and safety practices s Construction methods and materials

The ESPA Certified-ESTÂŽ online Pre-test Assessment and review course are recommended as preparation for this certification.

The ESPA Certified-ESTÂŽ

This certification is for the individual who does not yet know what technology career path they are interested in pursuing: residential A/V, commercial A/V, computers, lighting, automation controls, security, alarm, telecom, cable, or satellite. ESPA The ESPA Certified-ESTÂŽ exam is owned and managed by the Electronic Systems Professional Alliance (ESPA). Certified-ESTÂŽ does not fulfill the CEDIA full member certification requirement. This exam is designed for entry-level electronic systems technicians. It covers five key areas at the knowledge of* level:

Visit for more details. • Electrical basics • Tools

• Construction methods and materials • Wiring and installation practices

• Standards, codes, and safety practices

The ESPA Certified-ESTÂŽ online Pre-test Assessment and review course are recommended as preparation for this certification. This

The CEDIA II exam is owned certification is for the individual who does not yet know what technology careerCertified path theyProfessional are interested EST in pursuing: residential A/V,and managed by CEDIA. commercial A/V, computers, lighting, automation controls, security, alarm, telecom, cable, or satellite. ESPA Certified-ESTÂŽ does not fulfill the CEDIA full member certification requirement. Visit for more details.


This exam is designed for electronic systems technicians with 12–36 months of residential-specific low-voltage experience. It covers seven key areas at the application of* level: CEDIA II s Technician’s roles andEST responsibilities s Communications (telephony & data) Certified EST II s Infrastructure s Integrated control systems s Equipment mountingProfessional EST II exam is owned s and System verification The CEDIA Certified managed by CEDIA.& testing s Audio/video systems This exam is designed for electronic systems technicians with 12–36 months of residential-specific low-voltage experience. It covers seven key areas at the application of** level:

The EST II •online Pre-test Assessment, CEDIA University•EST 200 level courseware (or equivalent),• Integrated and CEDIA Basic and Technician’s roles and responsibilities Equipment mounting control systems Advanced •Residential Boot Camps are strongly recommended as preparation for this certification. Infrastructure • Audio/video systems • System verification & testing • Communications (telephony & data)

This certification is for the individual who is interested in advancing their residential-specific low-voltage career. Current CEDIA The EST II online Pre-test Assessment, CEDIA University EST 200 level courseware equivalent), and CEDIA Basic and Advanced Certified Professional Level I Installers are automatically grandfathered into the CEDIA (or Certified Professional EST II credential. Residential Boot Camps are strongly recommended as preparation for this certification. This certification is for the individual who is

CEDIAinterested Certified in Professional ESTresidential-specific II does fulfill thelow-voltage CEDIA fullcareer. member certification requirement. advancing their Current CEDIA Certified Professional Level I Installers are automatically grandfathered into the CEDIA Certified Professional EST II credential. CEDIA Certified Professional EST II does fulfill the CEDIA full member certification requirement. Visit for more details.

Visit for more details.


*Level 100: Knowledge The Act of Comprehending s%30!#ERTIlED %34ÂŽ s%30! ,EVEL#OURSES s#%$)! ,EVEL#OURSES

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CEDIA has released its CEDIA University Resource Guide, an in-depth brochure that outlines the association’s full range of educational offerings. The guide, which is available now at, is designed to help industry professionals select the education that best suits their level of experience, learning style, and career goals. Profit Focused. Knowledge Based. The CEDIA University Resource Guide begins with an overview of the five CEDIA University colleges – Electronic Systems Business, Customer Relations, Designer, Project Management, and Technician – and the progression of courses from 100-level de to 400-level within each college. The guide continues with an outline of CEDIA University’s education and training products, from Gui ce our CEDIA University Res Boot Camp to e-Learning to CEDIA EXPO, and concludes with full descriptions for every course offered by CEDIA University. In addition to posting the guide online, CEDIA will distribute it to all members by mail and make it available at CEDIA EXPO. To request a free copy, visit the CEDIA Marketplace at or contact CEDIA at (800) 669-5329. More information about CEDIA University is available at The full calendar of CEDIA events can be viewed at 12

CEDIA NEWS | Residential Electronic Systems Contractors’ #1 Resource

“Learning culture” is more than just the latest buzzword. Don’t be surprised if lately you have heard CEDIA Members talking about the “learning culture” of CEDIA University. When jobs are scarce, money is tight, and the economy is uncertain, a strong foundation of education will see any business through. There are three components to a learning culture. Simply stated, a learning culture is a group of people who know how to learn, share what they learn freely, and change willingly based on the acquisition of new knowledge. Maybe you have a learning culture where you work. Here’s what is key about these three simple components: Know how to learn. When a group of like-minded people are working toward the same goal (think CEDIA members), being on the same page helps. This is where education comes into play. Having access to industry standards, best practices, and expertise will keep you competitive. CEDIA University strives to provide this competitive advantage to our students. Knowing what courses to take is one part of the equation, and providing financial resources for an employee’s higher learning only scratches the surface of being invested in his or her future. Knowing how to learn will make the difference. If you are making an investment in your employee’s education, don’t forget to let your employee help make the education decisions. Only students know how they learn best, so it only makes sense to afford them the opportunity to select the courses that will help them grow professionally and personally. Share what they learn freely. It is not enough to attend the class, takes notes, and earn CEUs. The strength of a learning culture depends on the free sharing of information. What is learned in the classroom should leave with the student

Volume 15, Issue 3 | Fall 2009

and be shared with fellow co-workers. A quick and simple way of encouraging the sharing of knowledge is to provide a forum for employees to teach what they have learned. Additionally, sharing resources can be beneficial. Does your office have a resources library? Build a library out of the resources, courseware, handouts, and presentations that your employees received during education. It’s not how many courses are available or are taken; it’s the quality of the courses being offered that inspires the learning to be shared. Change willingly based on that acquisition of knowledge. Possibly the most difficult component of the three, change can bring about unrealized potential, success, and sustainability for your employees and your company. Without change, CEDIA University would not have been built, let alone have become an industry staple. Think about your company. What has changed because of employees gaining and sharing knowledge? Imagine a company where everyone was contributing to that change. With its members, their knowledge, and willingness to share and change, CEDIA as an organization and CEDIA University continue to grow and contribute to members’ prosperity. The CEDIA University learning culture becomes savvier with each new student. Join the educated force today by making an investment in education. If you are interested in assessing whether or not your company promotes a learning culture, contact CEDIA’s Director of Curriculum and Learning, Casey Keller, at

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technology council

Technology Council Offerings Help Keep You Current The CEDIA Technology Council was created to gather and distill valuable information about current and future trends in electronic systems industry technology. As a part of this mission, the Technology Council continues to offer tools to help ESCs remain competitive in this ever-changing industry.

Call for Volunteers Want to be part of the team that’s leading the charge in assessing industry trends? CEDIA’s Technology Council is looking for volunteers to participate in the development of a series of White Papers and recommended practice documents: • Dimming LEDs White Paper

Technology Council Papers The Technology Council has begun the process of writing a series of Best Practices and industry White Papers, the first of which cover the topics of audio design for home theater and dimming screw-in compact florescent bulbs. CEA/CEDIA CEB-22: Home Theater Recommended Practices: Audio Design outlines recommendations for the audio design of high-performance home theaters. This paper provides a baseline for the design and installation of residential spaces to be used for home theater or multi-channel music playback. While the focus of these two applications is home theater audio design, many of the practices are applicable to multi-purpose, two-channel and other acoustic spaces. This paper can be purchased at in the CEDIA Publications area. White Paper: Dimming Screw-in Compact Fluorescent Lamps Residential Applications was written with the objective of educating the reader regarding the benefits, performance, correct use, and limitations of screw-in compact fluorescent lamps (siCFLs). This is often achieved by comparing the siCFL to halogen and incandescent lamps. Pin-based CFL and linear fluorescent (FL) lamps are referenced occasionally but not thoroughly covered. To download your free copy of this White Paper, visit

• R10 WG3 Home Theater Recommended Practice: Video Design • R10 WG4 Home Theater Recommended Practice: Lighting • R10 WG5 Home Theater Recommended Practice: HVAC • R10 WG6 Home Theater Recommended Practice: Systems Integration • R10 WG7 System Documentation Volunteers will work with CEDIA’s Technology Council and/or the CEA/CEDIA R10 Committee via conference call to develop the documents. Anyone interested in participating should contact Catrina Akers of CEA at or Dave Pedigo of CEDIA at

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CEDIA Crosspoint is a networking website dedicated to CEDIA and its membership. Crosspoint features blogs, polls, CEDIA is library your answer to all things technica member groups, andCrosspoint an audio/video full of videos members. It is asystems powerful resource that allows CE relevant to other the residential electronic industry. keeping CEDIA members at the forefront Members are encouraged to use Crosspoint as a means of of the electro communication and networking, where issues can be debated s (IGH 0ROlLE"LOGS and questions can be answered by industry peers. Check out s &ORUMS and see and all of thesbenefits6IDEOAND!UDIO,I features it has to offer!

CEDIA NEWS | Residential Electronic Systems Contractors’ #1 Resource

The Registered Outreach Instructor (ROI) Program continues to be one of CEDIA’s most soughtafter member benefits. Developed to raise awareness of CEDIA within residential building channels, the program enables members to deliver education to industry partners for professional development. The ROI Program is a great networking opportunity that allows members to increase their revenue while providing continuing education credit to architects, building designers, builders, and interior designers within their local geographic

Other benefits of the ROI program include 4.0 CEUs for CEDIA Certified Professionals who complete and pass the ROI “Train the Trainer” course. Additionally, ROIs receive unique opportunities, such as representing CEDIA as a speaker at regional industry partner events. To learn more about the ROI Program and how beneficial it can be for your business, contact Peggy Ward at or (317) 328-4336 ext. 164. You can also visit for more information on this and other Industry Outreach initiatives.

regions. Ray Lepper of Home Media Stores in Midlothian, VA is just one of more than 100 members who have taken advantage of this great opportunity. “The CEDIA ROI program lets me get in front of top architects to demonstrate the seriousness and professionalism of my company,” said Lepper. “Being able to offer learning units brings instant credibility to my presentation—and a much bigger audience.” ROIs are able to author articles for CEDIA publications and other related industry publications such as the Home Technology Alliance (HTA) newsletter. CEDIA is the Founding Sponsor of the HTA, a collaborative partnership with the National Association of Home Builders (NAHB). The HTA newsletter is distributed to a staggering 60,000 NAHB members each quarter and offers contributing authors a great opportunity to gain national recognition as an expert in their field. CEDIA’s Industry Outreach team is dedicated to getting you better connected with your design and build partners. Becoming an ROI should be your first step in taking advantage of this opportunity. Matt Carter, incoming Industry Outreach Council Chair and co-instructor for the “Train the Trainer” course, knows the importance of the ROI Program. “The ROI program vision is one of the most important CEDIA initiatives since the University concept,” said Carter. “ROI takes an educational initiative into the market and continues in the best tradition of the best organizations – to provide value to its membership.”

ROI Program

Registered Outreach Instructor (ROI) Program Ranks High as Valuable CEDIA Member Benefit

Industry Outreach Continues to Develop Education for Industry Partners The Industry Outreach department continues in its development of specific and relevant education for CEDIA’s industry partners. Through the work of dedicated volunteers, the Industry Outreach Education Action Team has identified six new Registered Outreach Instructor (ROI) courses slated for development in 2009. These courses, along with four preapproved NAHB courses, will be available to ROIs to deliver in early 2010. Tentative titles for these courses include “Systems Design and Installation Process” and “Media and Game Room Design.” These courses are sure to provide an even better understanding of residential electronics and the expertise CEDIA Members provide. With 11 courses currently available, the ROI program is THE tool for helping CEDIA Members get better connected with their local builder, building designer, architect, remodeler, and interior designer industry partners. Currently, CEDIA is a continuing education provider to AIA, AIBD, NAHB, ASID, IIDA, IDEC, NARI, and IDC. To find out more about the ROI program or Industry Outreach education, contact Peggy Ward at, or by phone at (317) 328-4336 ext. 164.

Become an ROI and reap the benefits! To find out more about the ROI program or Industry Outreach education, contacting Peggy Ward at, or by phone at (317) 328-4336 ext. 164.

Volume 15, Issue 3 | Fall 2009

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CEDIAwire: Free Media Opportunities for CEDIA Members

Guerrilla Marketing Guide: Get Tips on Marketing & PR

The CEDIAwire connects you with journalists, analysts, and others in the media who are writing stories about the electronic systems industry. When a journalist contacts us with an inquiry, we’ll contact you if the request matches up with your expertise. To sign up, visit, click on “Industry Professionals,” roll over Marketing/Public Relations Tools, and click on CEDIAwire. Sign up today and let CEDIA help you get your name in print!

CEDIA created its Guerrilla Marketing & PR guide specifically for CEDIA Members. This idea book is designed to help electronic systems contractor member companies looking to build structure into their marketing and public relations efforts. The booklet contains everything from key terms to help the novice navigate the marketing landscape to unconventional ideas for targeting new leads. To view a PDF of the brochure, visit

Idea Bank: Learn From Your Peers Don’t struggle to recreate the wheel. Make CEDIA’s Idea Bank your resource for industry-specific documents that will benefit your company and save you time and money. The Idea Bank contains proven business plans, detailed employee manuals, and first-rate system design guides. Use one credit each time you download a document; upload a document to gain two credits. Get started now: visit





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Why Buy Insurance from Benefit Resourcing, Inc. • We guarantee that we provide the very best insurance options available on the market.

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• We compare your current insurance policies to the options available through the association. We give you an apples-toapples comparison to show you how the association plans offer better coverage at lower cost.

• General Liability & Workers Comp Insurance A 25% Discount to all members

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EMBER ADVANTA GE PROGRAM CEDIA’s Member Advantage Program is now open to all electronic systems contractor members. Visit to see special discounts just for CEDIA Members from more than 20 leading manufacturers. Manufacturers: Contact Cathy Lane at to participate.

CEDIA NEWS | Residential Electronic Systems Contractors’ #1 Resource

The CEDIA Government Affairs and Public Policy Action Team continues to have a positive impact on legislative issues related to the residential electronic systems industry. During the 2009 state legislative sessions, the government affairs team tracked over 300 bills in 44 states. The majority of legislation CEDIA has been engaged in deals with statewide electrical licensing and also electronic waste (e-waste).

NCSL Legislative Summit

More information for CEDIA Members

CEDIA attended and exhibited at the National Conference of State Legislatures (NCSL) Legislative Summit July 21–23 in Philadelphia, PA. Each summer, NCSL brings thousands of legislators and staff together for the largest and most substantive meeting of its kind in the nation. The NCSL Legislative Summit provides CEDIA the opportunity to raise awareness about the association and meet with legislators and staff on legislation and issues directly related to the residential electronic systems industry.

• State Legislation Tool

Legislative Update

Legislative Update

Things to do at EXPO • Visit the CEDIA Government Affairs Station at EXPO

CEDIA has developed a state legislation tool to better communicate with CEDIA Members the legislative issues CEDIA is working on or monitoring. CEDIA has developed a U.S. Map tool, in which CEDIA Members will be able to click on a selected state and read a short description of the legislative activities CEDIA is involved with in the selected state. This information will be updated throughout the year. While at EXPO, take time to visit the CEDIA Government Affairs Station and learn about key legislation in your state and its impact on your business. While at the Government Affairs Station, you can also sign up for the CEDIA Grassroots Legislative Network and pick up a copy of the 2009 CEDIA Electronic Systems Contractor State Licensing and Regulatory Reference Directory. The CEDIA Government Affairs Station will be located in Lobby C across from the Membership Information Kiosk. • Attend the Retrofit Super Session On Sunday, September 13 learn more about retrofit opportunities for your residential electronic systems business. A part of the day-long session is a seminar covering the new EPA Renovation, Repair, and Painting rule and how it will affect your retrofit business. To attend this informative session, register for the EST040 Retrofit Super Session. For more information on the EPA’s Renovation, Repair, and Painting rule, visit

Volume 15, Issue 3 | Fall 2009

• Electronic Waste Information available on CEDIA Crosspoint

CEDIA has completed a project of reviewing existing state statutes and administrative code for electronic waste regulations for all 50 states and the District of Columbia. The information on the electronic waste regulations is posted to CEDIA Crosspoint in a summary format along with the actual state statute. The information presented for each state includes the type of electronic waste regulation, the effective date, who is regulated, a description of the requirements, the definition of “electronic waste,” and agency contact information.

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Media Familiarization Trip to Atlanta In May, the Atlanta Convention & Visitors Bureau hosted three of CEDIA’s top media partners, as well as two CEDIA representatives, for a three-day introduction to the city that will host CEDIA EXPO for the next three years. Residential Systems Editorial Director Jeremy Glowacki, CustomRetailer Editor-in-Chief Maureen Jenson, and CE Pro Editor Jason Knott joined members of CEDIA’s Marketing & PR team for the May 6–8 Atlanta “Media Familiarization” trip. Participants were greeted by a thriving downtown and midtown area filled with numerous options for dining, entertainment, and nightlife. The guests were also introduced to some of the top sights to see in Atlanta, including tours of the Georgia Aquarium (the world’s largest), the World of Coca-Cola, and the CNN Studio. The trip included a preview of the many conveniences and amenities offered by the Georgia World Congress Center (GWCC), home to CEDIA EXPO 2009, 2010, and 2011. For a preview of the GWCC, as well as hotel and travel information and additional Atlanta details, visit and roll over Hotel/ Transportation/City Information.

The redesigned version of CEDIA’s website, launched in April, is designed to help CEDIA better communicate with a variety of audiences. The site’s new interface features segmented content to target electronic systems industry professionals, design and build industry professionals, homeowners, and media. The homepage features quick and easy access to the site’s most essential features, including the Electronic Lifestyles® Finder Service, popular events and offerings, and international CEDIA offices. The new CEDIA website also includes a page devoted to money-saving offers on CEDIA education and events. Visit to see the latest promotions. In addition to redesigning its primary website, CEDIA has also launched a micro-site designed to celebrate 20 years since the founding of the association. The 20th anniversary site features a photo gallery, a forum where members can share their thoughts on the milestone and a look at the industry’s future through CEDIA Crosspoint. The site also looks ahead to the special anniversary celebration that will take place during the Electronic Lifestyles® Awards Banquet at CEDIA EXPO in Atlanta September 9–13. The 20th anniversary website is available at

Follow Us! Social networking is a huge component of communication and interaction in the 21st century. CEDIA is stepping up its efforts in this department and now has a presence on Twitter, LinkedIn, and Facebook. Follow CEDIA on Twitter @CEDIAnameric and as a fan on Facebook or join the CEDIA group on LinkedIn. Connect with industry peers and leaders in real-time on these sites. Following CEDIA on any of these social networking sites will allow you to stay up-to-date with important news, trends, and happenings in the industry. Follow CEDIA today!

Coming September 2009: Electronic Lifestyles® Magazine Fall Issue Electronic Lifestyles® is the official magazine of CEDIA. Handsomely produced with striking photography, the magazine inspires the audience of architects, builders, and interior designers to embrace technology in the home. The magazine addresses the benefits of working with a CEDIA Member electronic systems contractor to provide the highest level of customer satisfaction. The Fall 2009 edition of Electronic Lifestyles® will be mailed to each CEDIA Member and will be available in the CEDIA Marketplace at EXPO. Order your copy now at 18

CEDIA NEWS | Residential Electronic Systems Contractors’ #1 Resource

Latin America

CEDIA continues to offer more events in Latin America in 2009. CEDIA participated in the Home:TECH show in Mexico City in late June. The event

REGION 4 (ASIA PACIFIC) CEDIA Asia Pacific visited China and Japan recently to establish membership in both countries. For the first time in China, CEDIA presented Installer Level 1 Review and Certification. Many members, from Beijing to Guangeng, came to Shanghai to sit their Installer Level 1 examination.

Canada CEDIA will once again partner with ADI at the Montreal ADI Customer Appreciation Event September 24, and will return to Montreal October 7 to deliver the Installer Level I Review and Exam. CEDIA has been working in Canada to form partnerships with industry representatives. These partnerships will

Region 1 The biggest single market in European residential custom installation came out strongly in support of the CEDIA UK Expo 2009 June 22–25 at ExCeL London. “In challenging circumstances, the backing we have received from visitors and exhibitors for this year’s CEDIA UK Expo has been, quite simply, incredible” says CEDIA Region 1 Chairman, Robert Hallam. Against the backdrop of a global

featured free education and welcomed a mix of architects, designers, and electronic systems contractors. CEDIA will host other outreach events in Mexico starting in August. In South America, CEDIA will host shows in mid-August in Argentina, Brazil,

and Colombia. These events will feature CEDIA education and manufacturer product training for electronic systems contractors. For more information regarding events in Latin America, please contact Branden Camp at

The Installer Level 1 examination was the same as the CEDIA international certification except for 5% of the questions, which reflected local codes and standards. The results showed that the average level of competency is high, with more than 99% passing the exam. CEDIA in Japan is now established with 13 membership applications complete and awaiting approval. Akihiro from

Linc Systems must be congratulated for all his continued efforts in a difficult and challenging environment. CEDIA Asia Pacific announced the co-location of the CEDIA Asia Pacific Expo with Designbuild June 24–26, 2010 in Melbourne. Increased collaboration with the two events is the key to reaching out and building relationships with over 10,000 Industry Partners.

help to continue building the CEDIA name in Canada and, along with a strong membership presence, will ultimately be the foundation for the success of CEDIA in Canada. CEDIA is currently recruiting volunteers to sit on the Canadian Action Team to help guide and develop the direction of the association in Canada. All levels of membership are encouraged to consider the valuable experience of

becoming a CEDIA volunteer. If interested, contact CEDIA Canadian Liaison Laura Moorhouse at The CEDIA University On the Road schedule for 2010 is currently being established. Companies interested in partnering with CEDIA to host a CEDIA University event should contact Laura Moorhouse at

recession, more than 150 CI brands supported the show with an array of new product launches. Attendance for this year’s CEDIA Expo totaled 5,082. Amongst the attractions which had the show floor buzzing was the popular Show Floor Seminar Theatre. Headlined by entrepreneur Richard Farleigh from the popular TV business show, Dragon’s Den, the Theatre also featured experts from BERR (UK Department for Business, Enterprise and Regulatory Reform), Cisco Systems, the BBC, BIDA (the British Interior Design Association) and BRE

(the Building Research Establishment). Another huge hit was the dedicated half-day CEDIA Expo conference run for design professionals which attracted more than 110 architects and interior designers. The conference provided an invaluable introduction to the technologies that delegates could later see on guided tours of the exhibition. In total, the CEDIA education programme provided over 100 hours of quality training for delegates on and off the show floor.

Volume 15, Issue 3 | Fall 2009

Sponsored by

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CEDIA Headquarters 7150 Winton Drive, Suite 300 Indianapolis, IN 46268 Toll-free: (800) 669-5329 Phone: (317) 328-4336 Fax: (317) 735-4012 E-mail: Web:



All-New CEDIA Electronic Systems Technical Reference Manual


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