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Show Report: PASIC 2011 Roundtable: e-Books
Guitar Row: Six-String Glory on the Sunset Strip
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Contents JANUARY 2012 VOL.171 NO. 1
26 Spotlight: Guitar Row – Six-String Glory on the Sunset Strip
In the ‘80s, you’d have been hard-pressed to find a storefront that wasn’t a MI store on the 7,000 block of L.A.’s Sunset Boulevard. “Guitar Row,” as it came to be known, was the place to check out new gear, as well as to rub shoulders with rock stars and aspiring guitar gods. Today, there are somewhat fewer guitar storefronts, but those which remain still represent a considerable draw for musicians of all skill levels, as well as tourists and anyone hoping to catch a glimpse of their favorite guitarist shopping for a new axe…
Cover design: Laurie Chesna
18 Show Report: PASIC 2011
The Percussive Arts Society celebrated its 50th Anniversary at the PASIC gathering this past November. MMR reports from Indianapolis, where attendance was strong, exhibitor-count steady, and both attitudes and expectations for the coming year positive.
40 Roundtable: The Digital Print Revolution Marches On
We check in with key music publishers to get their take on the emerging – and rapidly expanding – realm of digital distribution of sheet music and “e-Books.”
48 Bryndon Bay:
52 Buyer’s Guide to New Gear at NAMM – Part 1
New and notable gear to check out in Anaheim this January…
72 Rock House Method: Get With the Program
76 Band & Orchestra: Double Time with P. Mauriat
Developing Taiwanese horn manufacturer P. Mauriat has achieved global recognition in just eight years – and has no plans to stop now…
In every issue: 4 6 14 16 82 89 96
Editorial Upfront People Letters Supplier Scene Classifieds Advertisers’ Index
80 Open to Suggestion: Palmer Guitars USA and Prolok Look to the Future
The Future of Print
Mel Bay’s president discusses recent developments at the company and the radical changes facing the world of print music.
www.mmrmagazine.com MMR Musical Merchandise Review® (ISSN 0027-4615) founded in 1879, is published monthly by Symphony Publishing, LLC, 21 Highland Circle, Suite 1, Needham, MA 02494 (781)453-9310, publisher of School Band and Orchestra, Choral Director, Music Parents America and JazzEd. All titles are federally registered trademarks and/or trademarks of Symphony Publishing, LLC. Subscription Rates: U.S.A., US possessions, one year $32; two years $40. Canada one year $80; all other countries one year $159. Single issues $5 each. May Supplier Directory $35. Periodical-Rate Postage Paid at Boston, MA and additional mailing offices. POSTMASTER/SUBSCRIBERS: Send address change to Musical Merchandise Review, P.O. Box 8548, Lowell, MA 01853. Periodicals circulation is directed to music dealers and retailers, wholesalers and distributors, importers and exporters and manufacturers of all types of musical instruments and their accessories, related electronic sound equipment, general musical accessories, musical publications and teaching aides. The publishers of this magazine do not accept responsibility for statements made by their advertisers in business competion. No portion of this issue may be reproduced without the written permission of the publisher. Copyright ©2012 by Symphony Publishing, LLC, all rights reserved. Printed in USA.
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THE H2n HANDY RECORDER. “Recording everything I play allows me to reﬂect on my music. And with the H2n, the sound is superb.”
Grammy ® Award winning pianist and composer.
Check out Ruslan Sirota’s new release, “Ruslan” available now.
See us at NAMM Booth 6848
Editorial Sidney Davis
Volume 171 Number 1 January 2012
Harvard Beats Yale 29-29
PUBLISHER Sidney L. Davis email@example.com
In what has been described, “the most famous football game in Ivy league history,” undefeated rivals Harvard and Yale met on November 23,1968 at Harvard Stadium. With two minutes remaining on the game clock the heavily favored Yale contingent led by a score of 29-13. Thousands of Crimson faithful headed to the exits, seeking solace at one of Harvard Square’s many watering holes. As the seconds ticked down, the men of Harvard scored 16 points in the final 42 seconds, tying the game and providing The Crimson with a famous headline, “Harvard Beats Yale 29-29.” The event came to mind in preparing for this winter’s annual Anaheim pilgrimage. Much like the proverbial game plan, an inordinate amount of time and effort is placed in the anticipation and preparation, and when the curtain is opened there is a countdown mentality of, “How soon can we get out of Dodge?” In truth, the “last day of the trade show” mentality is not exclusive to NAMM. Whether the field is electronics, clothing, or automobiles, many of the upper echelon personnel – exhibitors and attendees – have followed Elvis and “left the building” before the convention is over. Both supplier and dealer might consider the final hours as a time for exploration on the show floor, rather than seeking out the solitude of the airport’s fast food pavilion. More than one acquisition or distribution deal has been the result of a casual conversation while passing through an aisle. According to trade show statistics, new exhibitors constitute ten to twenty percent of space, and, if we are to believe conventional wisdom, new products are the lifeblood of an industry and opportunities await. To cite one example: Paul Fireman, a sporting goods dealer from the Boston area, attended a trade show in London during the early ‘80s, purchased an obscure brand of running shoes from J.W. Foster & Sons, and developed the Reebok brand into one of the fastest growing companies of all time. Before Walmart, there were Gibson discount stores, a chain of some 500 outlets in 29 states with revenues of $1.6 billion in 1971. Much like Sam Walton, Herbert Gibson started in the retail franchise business and ultimately developed a formidable business model based on employee involvement. Gibson promoted his own trade show to service franchise and company owned stores. He made the trade show mandatory attendance for franchise owners and store and department managers, insisting they become part of the buying decision, reasoning that their emotional involvement in the selection process would result in increases sales of the selected products. Dealers might well take a page from the Gibson playbook, measuring the cost of trade show attendance for store managers and key personnel in terms of product knowledge and commitment. Unfortunately for Mr. Gibson, his trade show subsidiary found itself clashing with the Federal Trade Commission and ultimately becoming a contributing factor to the company’s demise. However, that tale is best left for another day… Bringing NAMM sharply into focus, Sunday is more than a day to behold the red hair-streaked, navel-exposed denizens who prowl the halls for celebrity autographs. There are fourteen hundred booths – one of them may well house the Reebok of the future for the music industry. And now, in the interest of full disclosure, this observer plans to depart Sunday afternoon, the only connecting Jet Blue Long Beach flight to Boston is a red-eye; been there, done that! Lastly, MMR has a new location on the 4600 aisle this year and we welcome your visit!
ASSOCIATE PUBLISHER Rick Kessel firstname.lastname@example.org EDITOR Christian Wissmuller email@example.com ASSOCIATE EDITORS Eliahu Sussman firstname.lastname@example.org Matt Parish email@example.com CONTRIBUTING WRITERS Chaim Burstein, Dennis Carver, Kevin Mitchell, Dick Weissman ADVERTISING MANAGER Iris Fox firstname.lastname@example.org SALES & MARKETING MANAGER Jason LaChapelle email@example.com CLASSIFIED & DISPLAY AD SALES Maureen Johan firstname.lastname@example.org PRODUCTION MANAGER Laurie Guptill email@example.com GRAPHIC DESIGNERS Laurie Chesna firstname.lastname@example.org Andrew P. Ross email@example.com CIRCULATION MANAGER Melanie A. Prescott firstname.lastname@example.org ADMINISTRATIVE ASSISTANT Popi Galileos email@example.com SYMPHONY PUBLISHING, LLC Chairman Xen Zapis President Lee Zapis firstname.lastname@example.org Chief Financial Officer Rich Bongorno email@example.com Corporate Headquarters 26202 Detroit Road, Suite 300, Westlake, Ohio 44145 440-871-1300 www.symphonypublishing.com PUBLISHING, SALES & EDITORIAL OFFICE: 21 Highland Circle, Suite 1, Needham, MA 02494 (781) 453-9310 Fax: (781) 453-9389 www.mmrmagazine.com
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See us at NAMM Booth 207A - 2nd Floor Meeting Room
Upfront Gibson Acquires Stanton Group, Launches Gibson Pro Audio Gibson Guitar has moved into pro audio with the creation of the Gibson Pro Audio division. The new division will offer professional grade equipment, including loudspeakers, headphones, monitors, DJ gear, mixers, accessories and more. The Gibson Pro Audio division is the result of Gibson having acquired the Stanton Group, which in-
cludes Cerwin Vega!, KRK Systems and Stanton DJ. Henry Juszkiewicz, chairman and CEO of Gibson Guitar, said, “This new division is perfectly aligned with our core. It expands our reach to fellow music lovers and allows us access to 20 in 20 consumers instead of the one in 20 we currently hit. Stanton produces some of
Hal Leonard and Blue Microphones Reach Distribution Deal Hal Leonard Corporation has announced an agreement with Blue Microphones to distribute select mics and accessories to the U.S. market. Doug Lady, Hal Leonard senior vice president of sales, and Blue Microphones CEO John Maier reached the deal, which went into effect on December 1, 2011. Headquartered in Westlake Village, Calif, Blue Microphones (www.bluemic.com) is one of the nation’s fastest growing private companies, recently honored as such for the second consecutive year by Inc. magazine. Over the past three years, the company has experienced a 267 percent increase in sales.
Hal Leonard will distribute specific Blue Microphones lines. These include the Essential series (Spark, Bluebird, Baby Bottle and Reactor models), the enCORE live performance series, a full range of desktop USB mics, and a variety of accessories. Blue will continue to offer support to its retailers directly through their Technical Sales Regionals (TSRs), product support team and service center. For more information or to place an order for Blue Microphones from Hal Leonard, call (800) 554-0626, email firstname.lastname@example.org or visit www.halleonard.com.
Korg’s Cecchini Named CFO of the Year Korg USA’s Diana Cecchini was recently presented with a Lifetime Achievement Award and inducted into the Class of 2011 in the inaugural CFO of the Year Awards program. The program was presented by Long Island Business News (LIBN), a business news source serving the Long Island regional area for over 50 years. It highlights the growing importance of the contributions, outstanding performance and accomplishments of Long Island’s financial executives and the critical role they play in the success of a company. The inaugural awards gala took place earlier this fall at the Crest Hol6 MMR
low Country Club in Woodbury, New York. Awards were presented to recipients in six general categories, as well as a special category — Lifetime Achievement — of which Cecchini was the sole recipient. As described on the LIBN website, it was presented to “honor her for a life filled with achievement, acknowledge the years of exemplary performance, leadership and integrity dedicated to her career while bettering the financial profession overall.” Cecchini has been with Korg USA for over 20 years, currently serving as CFO/ vice president of finance. A congratula-
the best pro audio equipment in the world and we’re incredibly excited to be working with the very talented team at Stanton as we take Gibson into the future.”
Dean Markley Returns
Celebrating the 40th anniversary of Dean Markley Strings Inc., the company has welcomed back its founder and president, Dean Markley. Markley began his career as a music storeowner and then made his name in the music industry by developing and selling his cryogenically frozen Blue Steel strings, which became the largest-selling strings in the world. He also created the Voice Box effects pedal made famous by the likes of Peter Frampton, Aerosmith’s Joe Perry, and Slash. Dean Markley Strings Inc., based in Santa Clara, California, quickly became an international success, thanks to Markley’s innovative designs and unique advancements for fretted instruments. Markley left the company in 2002. In October 2007, San Jose Rocks honored him for his many contributions to the history and growth of the Silicon Valley music scene. During his time away, his passion for music and creativity remained strong, ultimately leading to his return to helm the company he founded.
tory article written by LIBN offered insight into Cecchini’s work ethic, growth and achievements over the years, which serve as the basis of the award. JANUARY 2012
M O R E T H A N A T O U C H O F I N N O VAT I O N .
C D J - 7 0 0 P R O F E S S I O N A L M E D I A P L AY E R Featuring the first color touch screen for DJs, the CDJ-700 represents a brand new dimension of control. Select your tracks, or execute effects with the same intuitive touch found on popular smart phones and tablets. Playback options include CDs, SD cards and USB memory devices in all popular file formats. And the CDJ-700 delivers full MIDI capability, DSP effects and an adjustable, touch-sensitive jog wheel. Scratch, Reverse and Slip Mode provide maximum creativity. Professional features and innovative design are all at your fingertips with the CDJ-700. To learn more go to geminidj.com/cdj-700 See us at NAMM Booth 5700
G C I Te c h n o l o g i e s C o r p .
G e m i n i i s a r e g i s t e r e d t r a d e m a r k o f G C I Te c h n o l o g i e s C o r p . P h o t o g r a p h y C r e d i t : To n y C o r d o z a P h o t o g r a p h y
Upfront Sabian Celebrates 30th “It’s been quite a ride!” says Sabian president Andy Zildjian about the company’s 30th anniversary. “Having been here from the very beginning to watch our growth firsthand, I can say that our spirit of innovation, the quality of our products and the relevance of our brand have consistently been our focus from day one. And I can confirm that will never change.” Sabian’s products have come to be endorsed by many of the world’s premier drummers: atists as diverse as Jojo Mayer, Neil Peart, Jack DeJohnette, Chad Smith and Dave Weckl. To honor
the tight bond between the manufacturer and its endorsers, Sabian recently launched “Obsessed,” a new advertising and brand campaign that celebrates 30 years of the finest drummers, and the cymbals that inspire them. Sabian founder Robert Zildjian reflects, “30 years. Been there, done that – twice. But the last 30 years at SABIAN have passed by like 30 days. In the last 30 years, everything in music has changed. The only thing that hasn’t changed is our devotion to making the best cymbals in the world even better.”
Stacey Montgomery-Clark (VP of Marketing), Andy Zildjian (president), Nort Hargrove (VP of Manufacturing), Robert Zildjian, Willi Zildjian, and Peter Stairs (VP of Sales).
Osiamo LLC Distributing Taurus Pedals in U.S. Osiamo LLC recently announced that Taurus effect pedals are now available in the U.S. Osiamo, LLC has become the exclusive importer of Taurus effect pedals, which are used by artists as diverse as jazz legend Marcus Miller to Sam Rivers of Limp Bizkit. All Taurus pedals feature hand-wired, point-to-point connections and true bypass. The Silver Line consists of 5 pedals: a
Pulse of the MI Nation Compared to last month, sales are now...
Compressor-Limiter, a Multi-drive a Reverb-Delay, a Multi-Chorus, and a Bass Pre-amp. All the Silver Line pedals have additional features over the Black Line pedals that are available via a 3-way selector switch. The Black Line consists of 4 pedals: an Overdrive, a Compressor, a Chorus and a Boost. The Black Line pedals are sonically identical to the Silver Line, but
Orange Amp’s Cooper Awarded Living Legend Award Cliff Cooper, “the man behind the brand of Orange Amplification,” was recently awarded the Music Industry Association (MIA) Living Legend Award 2011 in a ceremony at the Marriot Grosvenor Square Hotel in London. Cliff Cooper (founder of Orange Management, Publishing, Records, Amplification and the legendary Orange Shop), has always been at the cutting edge of music amplifier design and technology. Since
Down 25% Compiled from replies to MMR’s ongoing online survey of MI retailers. Visit www.mmrmagazine.com to participate... 8 MMR
have fewer features putting them at a lower price point. All Taurus products are handcrafted in Poland and every product, before reaching its final version, is tested multiple times by musicians and brand specialists. Taurus pedals are available from Osiamo LLC, 2753 Broadway, Ste 333, New York, N.Y. 10025. For dealer information contact Rawn Randall at (917) 464-3772 or email email@example.com.
Jon Gold, Cliff Cooper, Clive Roberts, Betty Heywood.
launching the Orange brand in the ‘60s he has been a prominent figure in the music business and has been at the forefront of developing the Orange picture frame cabinets and helping create the distinctive Orange amplifiers sound. From the early days where BB King, Marc Bolan, Eric Clapton, Jimmy Page and Stevie Wonder all came to embrace Orange sound, Cliff has been instrumental in working closely with the best musicians on the planet and today the brand continues to be the first choice of many of the biggest bands in the world. Cooper said on receiving the award, “I am very honored to have been presented this prestigious award and while I feel very humbled at receiving this, I could not have achieved what I have today without the fantastic team behind me and I would also like to dedicate this award to everyone at Orange Amplification as well.” JANUARY 2012
Stop by booth 4618 to see hundreds of new releases. From songbooks to software, recording gear to band accessories, Hal Leonard is your source for what will sell in your store!
Easy Jazz Play-Along: an exciting new follow-up to our best-selling Jazz Play-Along series!
Easy Guitar Play-Along: everyone’s favorite guitar series is now simpliﬁed for beginners!
Hal Leonard Guitar Tab Method: the revolutionary new method for TODAY’s teachers!
The Real Book: now including folios of individual artists like Charlie Parker!
Ukulele! We have tons of new ukulele instructional titles and songbooks!
Dozens of new percussion titles including The Beginner’s Guide to Electronic Drums
Guitar Cheat Sheets: just what you need for a successful gig!
FastTrack Songbooks: play classic songs while working on the method books
The Worship Piano Method and many other praise and worship titles
Personality folios from Coldplay to Lady Gaga we’ve got who’s hot!
Guitar tab folios: see the latest from the Chili Peppers, Wilco, Avenged Sevenfold and more!
Bass folios: check out the most recent songbooks for your rhythm section!
See us at NAMM Booth 4618
Upfront Zildjian to Honor Krupa at Company HQ The Avedis Zildjian Company announced that it will honor the memory of the great jazz legend, Gene Krupa, with a conference room and display named for the drummer and dedicated to showcasing his drums, cymbals, sticks, and other personal items. Among the items on display are his bass drum, tom, snare, drummer’s throne, drumsticks, crash, splash, hi-hats, and an engraved cigarette lighter, all dating back to the 1930s and ‘40s. “It was Gene who suggested that my grandfather make the cymbals thinner,” said Craigie Zildjian, CEO. “The
Burkart’s New Website
Burkart Flutes and Piccolos recently debuted an entirely new website geared towards engaging flute and piccolo players around the world. The new site www.burkhart.com boasts some added features, along with a modern and more interactive design. Among the features are vivid pop-outs and descriptions as you scroll over a page. A visitor can study the G# facilitator of a piccolo, view options for the flute in detail and get an up close view of key engravings. This pop-out feature is found throughout the new website when scrolling over certain highlighted items and pictures. Other sections include fingering tips, suggestions on how to choose a headjoint, an artists section profiling some of Burkhart’s well-known players, and a news and information section. You can order Jim Phelan and Lillian Burkart’s book The Complete Guide to Flute and Piccolo, or look over different financing options. Jim and Lillian also post articles on flute making, wood for instruments, new developments and more. 10 MMR
historical significance of this innovation marks an important turning point in the evolution of cymbal making. The thinner cymbals were very appealing to American drummers and, as a result, Zildjian cymbals gained wide-spread acceptance in the U.S.” The special exhibition is made possible by the Stamm Family of Chicago, close friends of the late drummer who preserved these items for over 50 years. Interested in honoring their friend, the Stamm family graciously offered to make some of Krupa’s personal possessions available to the Zildjian Company
Gene Krupa with Avedis Zildjian.
so they could be shared with contemporary and future generations of drummers.
New Martin Distribution Center Martin Guitar has announced the opening of a new distribution center in Easton, Pa., just 15 minutes from the company’s Nazareth, Pa. headquarters. This newly renovated facility features increased storage and material handling capabilities. The decision to open the new Martin Guitar Distribution Center resulted from, “increased demand for Martin Guitar products worldwide,” according to a company statement. The new facility was explicitly designed to consolidate goods
from several manufacturing sources and redistribute them around the world with increased speed and efficiency. Another focus of the newly designed Martin Guitar Distribution Center was energy conservation. The facility features highly efficient lighting controlled by motion detectors, increased insulation, bicycle racks in its parking area, and a walking path; all of which allow Martin to apply for Bronze Level LEED (Leadership in Energy and Environmental) Certification.
Debut Album from D’Addario’s Drumm, Portion of Proceeds Going to Charity Rick Drumm, an accomplished drummer for over 40 years, and a music products industry veteran for 30-years including his current position as president of D’Addario & Company, released his debut CD with his own band Fatty Necroses. The CD, Return from the Unknown, features Drumm on drums, Fred Hamilton and Corey Christiansen on guitar, John Benitez on bass, Axel Tosca Laugart on piano, Frank Catalano on saxophone, and Mike Brumbaugh and Pete Grimaldi on trombone. Return from the Unknown is Drumm’s autobiographical musical journey of his personal battle with cancer.
According to Drumm, “My 2009 cancer diagnoses brought this band and my friends together to help me fight the disease. A planned one-time performance to lift my spirits created a band and the following year this album. One of my lifetime dreams of recording with my favorite musicians was realized due to the cancer. You never know where the opportunity will come from. It’s just important to recognize it and execute to take advantage of it.” Drumm has committed to donating 25 percent of all proceeds from the sales of his album to Strike a Chord for Children, a registered tax-deductible 501(c) 3 JANUARY 2012
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Upfront non-profit charity, whose purpose is to provide the gift of music to seriously ill or disadvantaged children, providing hope and aspiration at a time when they need it most. For more information on how to apply for a grant or to make a tax deductible donation, go to www.strikeachordforchildren.org. To obtain your copy of Rick Drumm and Fatty Necroses’ Return from the Unknown, visit CD Baby at www.cdbaby. com/Artist/RickDrummAndFattyNecroses.
Celestion Speakers’ Deacy Competition
In the early 1970s, electronics student John Deacon found an old electronic circuit in a trash can on the way to rehearsing as bass player of Queen – soon to be one of the biggest rock bands of all time.
Financial: Hohner Group Grows in Fiscal Year 2010/2011 The Hohner Group reports for fiscal year 2010/2011 that its consolidated sales increased by 10.2% from € 58.0 million to € 63.9 million ($86.2 million). The company attributes sales increases to the introduction of new products, improvements in its marketing efforts and stronger sales channel partners. The increase in global sales was driven by growth in South and Central America (+36.1%), North America (+28.7%) and Asia (+22.5%). Currently, 84% of the company’s products are exported outside of Germany. While sales increased, cost management strategies were able to maintain the company’s cost structure which resulted in a consolidated net profit of 1.5 million Euro compared to 0.8 million Euro ($1.1 million) for the previous year. As a result of the company’s improved profitability, the Supervisory Management Boards have proposed a dividend payment for the fiscal year 2010/2011. The proposal has been confirmed in this year’s shareholders’ meeting. For the current fiscal year 2011/2012 (April to March), the Hohner Group remains optimistic. Sales orders have remained higher than the previous year with notable improvements in wind and stringed instruments which gives rise to a positive sales outlook. However, factory cost increases coupled with exchange rate fluctuations create uncertainty regarding profitability. Notwithstanding these risks, the company remains optimistic that it will achieve positive earnings for the current fiscal year. The 98th Shareholder Meeting of Matth. Hohner AG took place on 29 November 2011 in the Dr.-Ernst-Hohner Concert Hall in Trossingen, Germany. Bain Sells LinkedIn Shares Guitar Center owner Bain Capital will record a more than a $200 million profit when they cash in their 4.3 percent stake in LinkedIn Corporation. Bain was one of several investment groups to bankroll the social networking site. Reportedly they plan to sell all of their 3.7 million shares in the company for approximately $277 million. Bain’s initial investment was $53 million.
Trade Regrets: Intrigued by his bandmate’s find, this became the heart of the Deacy, a homemade amp that would be used by Brian May on countless Queen hits. To enter Celestion’s Deacy Competition, visit the company’s facebook page (www.facebook.com/Celestion), “like” the page and then upload a video of you playing your favorite Brian May/Queen riff to YouTube and send Celestion the link. Your performance will be judged by Brian’s guitar technician Pete Malandrone and Nigel Knight of Knight Technologies – maker of the Deacy. The winner will receive a Deacy Replica Amp signed by Brian May. 12 MMR
Ruth Isabelle Billings died peacefully surrounded by family on November 3, 2011. Ruth came from a musical family and studied piano at the Milwaukee Conservatory of Music. She taught the organ for over 20 years at the Zeb Billings Piano and Organ Company. Later, she was a sales representative with the Hal Leonard Music Publishing Company for 14 years. Ruth sang soprano in church and many singing groups, including the Harmony Singers Chorale Group. “Aunt Ruth was a wonderful person who taught organ at Dad’s store, before going to work for Zeb Billings Publishing as a writer/arranger,” says Greg Billings, owner of Steinway Piano Gallery of Bonita Springs, Fla. “There she worked with Keith Mardak, and followed him to Hal Leonard when Keith went to work for them.” (Mardak is president of Hal Leonard today.) Memorials may be made to Falls Baptist Church, N69W12703 Appleton Avenue in Menomonee Falls, Wis.
“Yes doctor, it’s been at least four hours!” Eddy Finn has that effect.
* May cause sleeplessness, time loss and overwhelming joy. Can lead to positive mood change without warning. Consult a professional before attempting jazz chords. See us at NAMM Booth 1648
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People Yamaha Corporation of America (YCA) has announced several personnel realignments, finishing the company’s medium term plan to position the company for growth following the most recent recession. The changes include the following: Jay Schreiber, former Band & Orchestral (B&O) division general manager, will now serve as general manager of the Pro Audio & Combo (PAC) division. He will report to Rick Schreiber Young, YCA senior vice president. Garth Gilman, recently assistant general manager of PAC division, is promoted to general manager of the B&O division and will report to Rick Young. John Shalhoup is moving from his position as national sales director of the PAC division to director of administration for the B&O division. He will reShalhoup port to Mr. Gilman. Eric Aparicio shifts from director of administration of the B&O division to director of administration of the PAC division. He will report to Mr. SchAparicio reiber. Shoji Mita leaves his position as planning director of the YCA Customer Sales and Marketing Group to accept a new assignment with Yamaha Corporation, Japan, a move expected to take place after January 1, 2012. Orange Amplification recently appointed Derek Carvotta as an inside sales representative. Carvotta will be providing additional support for Orange Amplification growing its USA dealer Carvotta base.
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Carvotta was previously manager of Atlanta Music Brokers and is a semi professional guitarist with over 20 years teaching and playing the instrument. Korg USA has named Brian Piccolo as Korg tuner product manager. Piccolo, who currently holds a position as U.S. product manager for Lâg guitars, will now also focus on the Korg line of handheld, pedal, and clip-on Piccolo tuner and metronome products. He will play an integral part in Korg USA’s sales, marketing and product training efforts, as well as supporting dealer needs in the field. In addition, he will maintain the brand’s presence online and at trade shows. Latin Percussion and Toca Percussion, both divisions of KMC, have promoted Andy Krol from the position of project designer to project engineer. Krol will be responsible Krol for the design of products for both LP and Toca. He will oversee the creation of products from their initial inception and mechanical conception, through their manufacturing, testing and release. Krol will also ensure that new products meet marketing requirements and exceed quality standards. Additionally Krol will work closely with manufacturing to maximize efficiencies and provide technical support to products already in production. Andy Krol is a 14-year veteran of LP and has played a key role in the development of many compelling products including the LP Compact Conga and Compact Bongos, the One-Handed Triangle, the Multi-Stem Gajate Bracket, and, most recently, the LP Fusheki.
Breaking News! Find it in the Hot News section of MMR’s Web site, www.mmrmagazine.com
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Letters CLOSE YOUR EYES
Larry Briodo’s letter in the November issue of MMR raises a legitimate issue about quality control. Too many instruments just do not come up to standard. I would widen his net and include many American made instruments as well. It is an issue I hope the industry takes seriously and goes to work on ASAP! Thanks to Mr. Briodo for voicing his opinion on this and thanks to MMR for the courage to print it! John A Wilcox Publisher www.progsheet.com
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(Also in response to Mr. Briodo’s Letter to the Editor) I too have been in the guitar industry for many years… about 36 years now, playing all my life as well. The industry years include working for manufacturers and distributors and currently as owner of Bob’s Guitar Hospital in Red Bank N.J. Let’s just say that I agree with everything you said in your letter. I can’t remember a worse time in the guitar industry. The new guitars are horrible to say the least. And just because a new guitar might play well when you get it home, that doesn’t mean it will play that way in a few months. I used to think that some of my customers were making things up until it actually happened to me. I purchased a brand-new major brand import $600 guitar and, man, did it play great. Of course I had to make it play great, with an hour on my bench, leveling frets, and working on the bridge. Low and behold, six months later the top started to pull and the strings are a mile off of the fingerboard. Now the bridge saddle is all the way down and it plays like a $69 wholesale club guitar made in a factory where they are making guitars in the morning and soccer balls in the afternoon. It is truly sad what has happened to the currently produced guitars. How much do you have to spend to get a good one? Well, at least one that won’t make you quit as a young beginner? The answer is: more than a young beginner can afford. Many of my young customers think they stink, when in fact it’s the guitar, not them. I remember in 1975 when I started in the guitar retail environment. We never had any problems with any major brand guitars. Heck, very few problems with the imports, too. The term “neck reset” wasn’t even in our vocabulary. These guitars were indestructible. Now the guitars are disposable. Now we are instructed to cut off the head stock and send that piece back for credit. They say to throw away the rest of the guitar or strip it for parts. I am speechless. All we can do as a repair shop is to shave down the bridge saddle as far as possible and hope for the best. After that, we have to start talking neck resets. Very sad indeed, even on the more expensive American made guitars. Plus, it is very disheartening to have to explain to a customer who just spent over $1,000 on a new American guitar that the neck has to come off. Not fun. I don’t see it getting any better. I don’t see them playing any better. And I don’t see the manufacturers caring or listening. Let’s just make as many as possible, as fast as possible, as cheaply as possible. Yeah, that’s the ticket.
Bob Pinto Bob’s Guitar Hospital Red Bank, N.J.
www.myspace.com/bariwoodwind Bari Woodwind Supplies, LLC A Division of the Cavanaugh Company
MADE IN THE USA 16 MMR
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© 2012 CASIO AMERICA, INC. All rights reserved.
PASIC 2011: Reading the Pulse of the Percussion Market
PASIC 2011 took place November 10-12 in Indianapolis, Indiana, celebrating the 50th anniversary of the Percussive Arts Society with innumerable flourishes and bangs. The festivities included the standard array of clinics, master classes, performances, and roundtables, in addition to the incessantly cacophonous exhibit hall. Although there appeared to be slightly fewer exhibitors on the showroom floor than in years past (official tally was 114, identical to 2010), attendance was visibly strong (PASIC’s estimates were in the range of 5,100). More importantly, according to exhibitors who chatted with MMR, sales generally surpassed expectations. “You can see that there are fewer people exhibiting, but it seems well attended,” noted Alan Vater of Vater Percussion on the second day of the convention. “It’s all been positive for us.”
Between those participating in the various events at PASIC, as well as the Bands of America Grand National Championship high school marching competition, which took place concurrently in the adjacent Lucas Oil Stadium, the attendees largely hailed from an extremely targeted demographic for the percussion market, providing a unique opportunity for exhibitors to showcase products to an informed audience. “We opened the show with gangbusters – the kids were already lined up to see our stuff,” reports Debbie Zildjian of Zildjian. “We like to feature prototypes at PASIC. We bring in a lot of new ideas direct to the consumer, as well as the educators who are here, so it’s a great test market for us. We usually sell out of all our prototypes, and we get great feedback about what we should consider turning into a regular item in our catalogue.” “Everyone who’s here is really dedicated and serious,” adds Mike Balter of Mike Balter Mallets. “These people really want to explore and see what’s out there. [PASIC] is a great place to take your blinders off and open your eyes to the world of percussion.” Among the highlights of the convention were a PAS Hall of Fame induction ceremony for honorees Jimmy Cobb, Dick Schory and Tom Siwe, the PAS Marching Percussion Festival, which featured over 80 high school and collegiate ensembles, and a host of outstanding performances and clinics from the likes of Simon Phillips, John Riley, and Claus Hessler. Back in the exhibit hall, MMR caught up with a number of manufacturers for their thoughts on the year in review for the percussion market, emerging trends, and some predictions about what to expect in 2012. Garwood Whaley of Meredith Music, also past-president of PAS, perhaps best expressed the overall sentiment at the show: “It has been a tough year for the industry, but we’re still kicking and we’re hopeful that things will pick up.” Dave Clark, Dynasty Percussion, overall, is doing very well for us, actually. We’re kind of bucking the trend of the 2008 economy drop-off. It seems that some of the schools and other organizations are more willing to purchase new percussion JANUARY 2012
1. John Yost of PAS leads an open drum circle outside of the exhibit hall. 2. Chris Wood of the Percussion Source. 3. Karl Dustman of Professional Percussion Products. 4. California Percussion’s Ryder Shelley. 5. Chris Long of Innovative Percussion. 6. Dream Cymbals and Gongs’ Craig Snowden. 7. Peter Bush and Charles Pike of Rosebush Marimbas. 8. Brian Dougherty and Erich Barto of Samson. 9. Chris Brooks and Chris Cockerell of RowLoff Productions. 10. Terry Loose of Power Wristbuilders. 11. Rich Curtis of Numark/Alesis. 12. Victor Filonovich of KMC Music. 13. Vic Firth of Vic Firth. 14. Mike Berg of Humes & Berg. 15. Karissa Reed, Rich Lackowski, Dave Black, Michael Finklestein of Alfred Music Publications 16. Encore Mallets: Sarah Pottenger, Dan Lidster (owner), Brice Johnson, Tim Perry, John Gotsis, and Thomas Kimball.
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1. Agnes Widmann, Jacqueline Dumont, and Michele Parker of MusicTime, Inc. 2. Garwood Whaley of Meredith Music Publications. 3. Wes Kreitz and Travis Goodwin of Yamaha. 4. Hal Leonard’s Brian Swinehart, Derek Byrne, and David Cywinski. 5. Steve Lobmeier of D’Addario. 6. Woodwind & Brasswind’s Jerry Opdycke and Bobby Wantuch. 7. Steve Armstrong and Shawn Lafrenz of Pearl Corporation. 8. Pearl’s Armstrong talks drum sets with a young percussionist.
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equipment for their groups. Also, our line of signature equipment that is geared toward high end consumers is growing and we are introducing new products, so that’s helping boost our sales. We’re hoping for steady growth, just like everybody else. We’re not exactly aiming for the stars right now, but as long as we are maintaining our sales and customer service, that’s what we’re looking for. As far as trends go, we’re seeing a lot of drum lines and marching groups wanting to have a certain look that’s unique and special. We’re expanding our custom finishes and we’re able to offer a lot of different options with good delivery. That’s definitely a trend we’re seeing. Also, other manufacturers are offering more new finishes and new options for customers. Generally, the drums themselves are pretty much the same as they’ve been over the last few years, and changing the finish is really where it’s been going. Dick Markus, D’Addario/ Pro-Mark/Evans/PureSound I expect that next year will be as challenging as this one, overall. What’s been strong for us is that we’re an accessory company, and we’re growing. This actually has been a good year, and that’s probably due to changes we’ve made internally, in areas like efficiency. By getting our efficiency up, we’re generating fewer back orders. We know that dealers are stocking less, so if we can focus on keeping our back orders minimized, it fits in with their purchasing plan, so they can still turn stuff over to the customer at a reasonable rate. We are assuming so much of our own distribution now, and that’s really helping because the dealer can fine-tune it. There will be more of that internally. There are a number of exciting announcements we have from the factory that will be coming in the next quarter – both heads and new strings that will make the consumers very happy. We’re expanding our target products and we’re looking at a lot of different things in a number of markets: educational, OEM, rock and roll, jazz, general playing, and orchestral. We’re meeting with a lot of players and educators and bringing them into the conversation.
With the purchase of Pro-Mark, that brand is obviously going through a big transition. We are literally investing millions of dollars in new machinery – from backline stuff like pipes and hoses to lighting, paint, information technology, just everything. All of this is going to mean more consistent quality and fewer seconds, which will be good and bad because the market for seconds has always been strong. We’re doing a major review of the product line. We’ve been polling consumers and dealers about what we need, and there are some surprises. We are mainly focusing on the factory, though. We have been asked if we’ll be staying in Houston, and the answer is yes, we will be. Houston works very well for us and we aren’t leaving. We may even end up doing more stuff down there as we evolve. For the dealers, it’ll be important to know that we will be moving standing inventory to New York, so they won’t be getting a shipment from point A and point B – it will all be coming from one location. The space that move will give us will allow us to do more R&D. The end result for the consumer is that there will be more consistency and less clutter in the brand, which will allow us to bring more interesting products to the street. Whether it’s us or in general, the key to survival in a tough market is just having the right stock. I’ve seen dealers who aren’t carrying inventory and they’re killing themselves because if a consumer goes in there and doesn’t see what they want, they will automatically go to the Web. That’s a big challenge for everyone, but mainly retailers. We’re embracing the new technology because it’s a reality, but the brick and mortar is what keeps us alive. If we don’t stock properly, we’re going to lose people. We’re extremely cognizant of that. We know that customer service is king; it always has been and it’s so much more so in this tough economy. There’s so much good product, and so much competition out there, that it’s critical to provide good service and have a good inventory. Taking care of the customer is the number one priority. Customer first, period. Debbie Zildjian, Zildjian The percussion market has been up and down for us, the way it has been for everyone. That being said, we just came JANUARY 2012
off of a really good selling month. We have a lot of new products that are really exciting for the market place, as well as our Gen16, which is our venture into the acousticelectronic market. That has some very exciting potential for us. In this difficult market, everyone is looking for value. Zildjian, being the premier cymbal brand, always offers value. That’s why you want to go with the topselling brands, as well as the breadth of the line that we offer, and the artist lineup that we have, which is a testimony to our brand. We just have to keep doing everything we can in this difficult economy. Bob Berheide, Mapex The percussion market has been good for us this year. Between sales in drum sets, snare drums, and our new line of kick pedals – with the Falcon, the Raptor and the 710 pedals – we’ve had a very good year. Our voyager, fully loaded entrylevel kit has done extremely well. Our horizon ACB has done really well for us at the midlevel, and our pro lines of Saturn and Black Panthers have both done really well for us, too, so we’ve had strength at all levels of the market. It’s been a great year, and we’re thankful. I hear from dealers and my reps that the percussion market overall is kind of tough. They tell me that accessories are doing really well, that hardware, sticks, heads, cymbals are all doing well, but kits are a challenge somewhere in the market. It’s one of those things where people aren’t buying a new instrument so much as fixing up the old one. There seems to be a lot of that going on with consumers. I hope things will continue to pick up. We have some exciting tricks up our sleeve that we’ll be showing next year. I can’t get into it just yet, but I think it’s really going to help pick some of the drum set business up out of the doldrums. Mike Balter, Balter Mallets The last year has been very good. It’s been great for us because we’re an accessory item, so the people that can’t afford a new instrument will go out and get a new accessory that will help them JANUARY 2012
sound like they have new instruments. There have been two major changes in mallet percussion over the last five years or so: marimbas have gotten longer, so now they need an implement that will allow them to cover the whole range of the instrument without switching; the other change is that there is now a lot of crossover – people are now incorporating vibes and marimba in the same setting and don’t want
to switch mallets. And on the orchestral side, there are a lot of players who are looking for new tone colors, so we’ve developed a new line of glockenspiel mallets and xylophone mallets that are debuting at this show, with an array of tonal colors. Ken Fuente, Gator Cases One of the great things about our company is we set the benchmark in hard shell percussion cases. I just got an update on the numbers, and it looks like business is up and going to continue to grow. We
1. Nadine Fiume and Heidi Linsalata of Latin Percussion. 2. Art Harvey and Rusty Membreno of Onboard Research. 3. John Norris and Chris Labriola of Peterson Electro-Musical Products. 4. Matt Lunsford and Marilyn Lester of Marching USA. 5. Bruce Schneider and Ken Fuente of Gator Cases. 6. Drum Workshop’s Andrew Meskin and Thomas Mitchell. 7. Remo’s Chalo Eduardo and Remo Belli. 8. Zildjian’s Jerry Smith and Debbie Zildjian. 9. Dick Markus and Bruce Salyers of D’Addario. 10. Billy Martin of Modeski Martin and Wood performs during a clinic. 11. Vater Percussion’s Corey Powell, James Harrison, Ken Murphy, and Alan Vater. 12. Sabian’s Dr. Nick Patrella. 13. Mark Schafer and Jamey LeFevers, Dynasty. 14. Corey Gillen and Joel Steward, Columbus Percussion.
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have some new carriers that are going to come onto the market, and there’s a lot of excitement and anticipation in the percussion market for our products. Business is very good and going to be increasing. As far as trends go, lightweight is what I’m hearing: lightweight carriers, padded bags – it’s all about mobility. Alan Vater, Vater Percussion Since 2008, things have been trying for a lot of companies. We’ve actually had growth right through since then, so we are in a very good position right now. Accessory items are still sought after by consumers, and we do a lot of promotions and advertising, and we have a lot of great artists using our sticks. Our brand recognition is actually growing, so that’s helping our business quite a bit. Over the last year, we’ve seen growth, and we’re fortunate about that. Things are going to continue to be a bit of a struggle – flat – for the percussion market at as a whole through the next year. After the election period, and hopefully there will be some changes and a new administration, and then things will start to turn around. People in general are not feeling like they’re getting a lot of backing as business people, and I feel like that’s inhibiting hiring and growth. As far as Vater goes, we have some new products coming out at NAMM, and we have a great attitude so we’re just looking to sustain our growth and continue on a good track. The thing to keep in mind in tough times is that service is number one. You do see a trend towards online buying right now. Our business with online sales has grown dramatically over the past two or three years. People are getting good service, convenience and a good price on the Internet. Dealers need to not only get involved with that but also recognize that service is a big part of what they offer. They need to focus on providing services like lessons or whatever else they can do to draw in the buying public.
“The CFX piano is a beautiful and powerful instrument. The action is sensitive, the sound brilliant. I know I can create exciting performances with this piano.”
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Note from Joe NAMMâ€™s New Vision, Mission and Objectives provide focus and clarity for greater impact. Your association is made up of nearly 9,000 companies making and selling every imaginable product and service in more than 100 countries around the globe. As you can imagine, Member wants and needs vary widely. And, most are not shy about expressing their ideas. Or, to put it another way, ask six NAMM Members their opinion on any industry subject and youâ€™ll likely get seven answers!
That is why the outcome of our new Vision, Mission and Objectives project, the blueprint of all NAMMâ€™s efforts on behalf of the industry, was so important. Thanks to the input of thousands of NAMM Members, the NAMM Board of Directors and many other organizations that we work with on a daily business, our objectives are clear: produce world-class trade shows, make NAMM Membership a real return on investment for your annual dues, offer education that can lead to business success, promote music education and music making for all ages, represent our Members on Capitol Hill and make a positive impact in an increasingly global market. The results of this renewed focus and clarity will serve our Members and the industry for years to come. We welcome your feedback on the continually shifting priorities within these ďŹ ve Objectives and look forward to working closely with our Members to serve this great industry that brings music to the world. Sincerely,
*OE ,AMOND s .!-- 0RESIDENT#%/
vision, mission and objectives
We envision a world in which the joy of making music is a precious element of daily living for everyone; a world in which every child has a deep desire to learn music and a recognized right to be taught; and in which every adult is a passionate champion and defender of that right.
NAMMâ€™s mission is to strengthen the music products industry and promote the pleasures and beneďŹ ts of making music.
objectives Trade Show s
0RODUCE SUCCESSFUL TRADE SHOWS THAT SERVE OUR -EMBERS AND THE INDUSTRY THUS ENSURING THE GROWTH OF .!--S #IRCLE OF "ENElTS MODEL
2ECRUIT AND RETAIN -EMBERS BY MAKING .!-- SERVICES AN INVALUABLE TOOL FOR SUCCESS
#ONVENE STAKEHOLDERS AROUND INDUSTRY ISSUES TO PROVIDE TOOLS AND STRATEGIES TO HELP -EMBERS ADDRESS