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Note from Joe Clarity and Focus Pythagorean Theorem: 24 Words Lord’s Prayer: 66 Words Archimedes’ Principle: 67 Words Ten Commandments: 179 Words Gettysburg Address: 286 Words U.S. Declaration of Independence: 1,300 Words EU Regulations on the Sale of Cabbage: 26,911 Words (Europe’s Problems Summed Up) - Grant Williams In my opinion, one of the most important ingredients for success today is having a clear vision and being focused on what you and your company do best. With the recent news of Steve Jobs passing, perhaps Apple is a great example of this. Jobs focused on providing clear solutions that his customers could understand, and in doing so, made his company the most valuable in the world. After the tectonic shifts in our industry over the past decade, many NAMM Members have had to ask themselves what it is that they do best, what their unique value proposition is to their customers and whether they had succumbed to the temptation to be “all things to all people.”
Here at NAMM, we have the same challenge. Our Membership is diverse, representing the entire spectrum of music and sound manufacturing, distribution and retailing here in the United States and around the globe. Much has changed since NAMM’s mission and objectives were created back in the early 90s and, because of this, the Board and Executive Committee approved a year-long strategic planning project. The last step was to convene a diverse group of NAMM Member companies representing all categories of Membership to create a new Vision, Mission and set of Strategic Objectives. Their task was clear: In a world full of challenges, they had to determine the most important things NAMM could do—especially within the legal boundaries of our not-for-profit status—to serve the industry. Everything was on the table and I can tell you there were a wide range of opinions, but a theme quickly developed. The key to NAMM’s future success would be clarity and focus, doing fewer things but doing them better and having real impact on the things that mattered most to our Members. The results of these meetings were brought before the NAMM Board and unanimously approved. In many ways, it was a confirmation and refinement of what we were already doing based on NAMM’s “Circle of Benefits” model below. We are grateful for the opportunity to serve this great industry through our renewed focus on Trade Shows, Membership Services, Professional Development, Market Development and Global Impact. We welcome your feedback and look forward to seeing everyone in January! To learn more about the Vision, Mission and Objectives, visit www.namm.org/about.
Joe Lamond NAMM President/CEO P.S. By the way, we cut NAMM’s Vision, Mission and Objectives from its previous eight pages and 2,242 words to one page and 205 words—that’s clarity and focus!
TRADE SHOW INCOME
Strategic Planning Team
Pictured, left to right: Joel Menchey, Joe Lamond, Ken Wilson, Henry Lee, Mark Goff, Tom Schmitt, Kevin Cranley, Mary Luehrsen, Robin Walenta, Yoshi Doi, Michael Canning, Gordy Wilcher, Rick Young, Larry Morton, Chris Martin, Michael MacDonald and Dana Messina
NAMM News
December 2011
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