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Story Comments Tags: booksellers Eerik Sare Estonia Jack Izakson Mania Izakson Siim Pari Southwestern Company Ulari Teder ction • Summer camp guide • Jobs: The Road Ahead • Prep sports • News quiz Tags: booksellers Eerik Sare Estonia Jack Izakson Mania Izakson Siim Pari Southwestern Company Ulari Teder
Quick links: 4, Idaho primary • Summer guidecommuters • Jobs: Theon Road Ahead • Prep sports it• could News quiz Tocamp morning busy Division Street, look M August 2011 inelection Washington Voices unt Subscriber Services ments To morning commuters on busy Division Street, it could look About Estonia like a tribal dance complete with jumps, hoots and hollers About Estonia like a tribal dance complete with jumps, hoots and hollers Ditto's P The official of Story name is The Republic Comments and rhythmic clapping. Three handsome young men dance in The official name is The Republic of Center and rhythmic clapping. Three handsome young men dance in Estonia andVoices the capital is Tallinn. ashington 66° Estonia and the capital is Tallinn. a circle in the Perkins parking lot to loud music blasting from a circle in the Perkins parking lot to loud music blasting Find from Estonia is part of the Baltic Region Spokane forecast ›feet more Estonia is2011 part of the Baltic Region August 4, in Washington Voices a car – they do the “crazy chicken” arms flapping and BizFinderN andTimes is located east of Sweden and the a car – they doMedia the “crazy chicken” arms flapping and feet and is located east of SwedenPlaces and the scratching, and the their BalticBaltic Sea Sea and northnorth of Latvia. TheThe summer Estonian college guys spend days working scratching, and the“Arnold “ArnoldSchwarzenegger,” Schwarzenegger,” flexing flexing their and of Latvia. Deal of the Day country’s mostmost recent occupation by by biceps and yelling, the • Restau country’s recent occupation biceps and yelling,“Hasta “Hastalalavista, vista,Baby!” Baby!” They They do do the Pia The Spokesman-Review theHallenberg Soviet Union ended in 1991, when Pizza Rita STA Plaza Pizz leaping pointed, arms the Soviet Union ended in 1991, when “ballerina” “ballerina” leapinghigh highininthe theair, air,toes toes pointed, arms enditssummer days independence wasworking restored on on Share 90 Print Email and clap. Tweet 40 its independence was restored extended, while extended, whilethey theylaugh laugh and clap. P
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Tags: booksellers Eerik Sare Estonia Jack Izakson Mania Izakson Siim Pari Southwestern Company Ulari Teder Share 90 they Just before into listening 40 breaking Just before breaking intodance dance theystood stood intently intently listening Tweet Comments a chapter being read loud from Og Mandino’s book, “Theon Greatest Salesman to a to chapter being read outout loud from Og Mandino’s book, “The Greatest Salesman inShare theit World.” World.” 90 look 40 To morning busy Division Street, could Print commuters Email Tweet
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stonia Jack Izakson Mania Izakson Siim Pari Southwestern Company Ulari Teder
like a tribal dance complete with jumps, hoots and hollers The official name is The Republicare of theseand What kind crazy preachers men? Theyit are door-to-door booksellers for dance in rhythmic clapping. Three young men To of morning commuters on busyyoung Division Street, could look handsome Co., an educational book distributor basedininNashville, Nashville,Tenn., Tenn., and and they they are are working 11Southwestern inSouthwestern Washington Voices Estonia and theCo., capital iseducational Tallinn. an book distributor based working like a tribal dance complete with jumps,inhoots and hollers circle the Perkins lot to loud music blasting Toamorning commuters onparking busy Division Street, it could look from Estonia is part of the Baltic Region in Spokane, Cheney and Coeur d’Alene all summer. About Estonia ic ofin Spokane, Cheney and CoeurThree d’Alene summer. and rhythmic clapping. handsome young men dance in aall – they do complete the “crazy chicken” arms and feet like acar tribal dance with jumps, hootsflapping and hollers and is located east of Sweden and the n. The official name is The Republic of a circle in the Perkins lot to loud music blasting and rhythmic clapping. Threefrom handsome young menflexing dancetheir in scratching, and the “Arnold Schwarzenegger,” Baltic Sea and north of Latvia. Theparking ion Estonia Yet they are not from Tennessee: Ulari Teder, 25, Eerik Sare, 21, and Siim Pari, 22, all call Tartu, and the capital is Tallinn. Yet theyaare fromdo Tennessee: Ulari Teder, 25, Eerik Sare, 21, Pari, 22, all callfrom Tartu, carnot –recent they the “crazy chicken” arms and feetand a circle in and theflapping Perkins parking lot toSiim loudBaby!” music blasting country’s most yelling, “Hasta la they vista, They do the and the Estonia, Itoccupation was on thebycampusbiceps of the University of Tartu that heard about Southwestern Estonia is parthome. of the Baltic Region Estonia, home. Itended was onthe the“Arnold campusSchwarzenegger,” the– University Tartuchicken” that theyarms heard about and Southwestern aofcar they do theofflexing “crazy flapping feet scratching, and their the Soviet Union in 1991, The and “ballerina” leaping high in work the air, pointed, arms is located east of an Sweden and when the to come Company, and opportunity to the United States and for toes the summer. Company, and and an opportunity to the United States work for the summer. its independence was restored onto come and the they “Arnold Schwarzenegger,” flexing their n by biceps “Hasta la scratching, vista, Baby!” They do and the Baltic Sea and north ofyelling, Latvia. The extended, while laugh and clap. Aug. 21. country’s most recent occupation bydays andpointed, yelling, “Hasta e, when guys spend summer working “ballerina” leaping high in thebiceps air, toes arms la vista, Baby!” They do the All they needed was a letter signed by their parents and a visa sponsored by Global Educational on All thethey Soviet Union ended in letter 1991, when needed was a signed their parents andhigh a visa sponsored by Global Educational “ballerina” leaping in the air, toes pointed, arms extended, while they laugh by and clap. Concepts, a subsidiary of Southwestern Company, and money the plane ticket and otherlistening Just before breaking into for dance they stood intently its independence was restored on Spokesman-Review Concepts, a subsidiary of Southwestern Company, money plane ticket and other extended, whileand they laugh for andthe clap. adding up out to close $3,000. And now they have the Greatest rest of theSalesman summer toinsell toAug. a expenses chapter being read loudtofrom Og Mandino’s book, “The theenough World.” 21. expenses adding upbreaking to close to $3,000. And now they have the rest of the summer to sell enough Find us on Facebook Just before into dance they stood intently listening Share 90 books to cover their investment. Print Tweet 40 Email F Just before breaking into dance they stood intently listening to cover their investment. oudbooks from Og Mandino’s book, “The Greatest Salesman in the World.” What kind of crazy preachers are these young men? They are door-to-door booksellers for The Spokesman to a chapter being read out loud from Og Mandino’s book, “The Greatest Salesman in the World.” erik Sare Estonia Jack Izakson Mania Izakson Siim Pari Southwestern Company Ulari Ted “Southwestern Company is very well-known on campus,” said Teder, in pretty much Southwestern Co., an educational book distributor based in Nashville, Tenn., and they Like are working “Southwestern Company is very well-known on campus,” said s are these young men? They are door-to-door booksellers for Teder, in pretty much flawless English. in Spokane, Cheney and Coeur d’Alene all summer. What kindEnglish. of crazy preachers these young men? booksellers for flawless tional book distributor based inare Nashville, Tenn., andThey they are aredoor-to-door working 8,265 peopleitlike The Spokes To morning commuters on busy Division Street, could look Southwestern Co., an educational book distributor based in Nashville, Tenn., and they are working 8 eur d’Alene all summer. Pari quickly adds that it’s one of the biggest employers on campus. niainYetSpokane, they areCheney not from Tennessee: Ulariall Teder, 25, Eerik Sare, 21, jumps, and Siim hoots Pari, 22,and all call Tartu, and Coeur d’Alene summer. like a tribal dance complete with hollers Pari quickly adds that it’s one of the biggest employers on campus. The Republic of It was onand Estonia, home. the campus of the UniversityThree of Tartuhandsome that they heard about Southwestern rhythmic clapping. young mentour dance i ssee: Ulari 25,a Eerik Sare, 21, Pari,I went,” 22, all said call Tartu, “My Teder, mom was little skeptical theand firstSiim summer Teder, who did one bookselling in Tags:What booksellers Sare Estonia are Jackthese Izakson Mania Izakson Siim Pari Southwestern Company Ulari kind ofEerik crazy preachers young men? They are door-to-door booksellers for Teder
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flawless English. Pari quickly adds that it’s one of the biggest employers on campus. “My mom was a little skeptical the first summer I went,” said Teder, who did one bookselling tour in
Indiana last year. “But then she saw that I was OK and made some money. Now I don’t have to ask her for money.” The trio laughs. Pari is also on his second tour, but Sare is on his first. He said he began training back in Estonia last fall, and so far he’s doing well. Students selling educational books - Spokesman.com - Aug. 4, 2011 “We areearn verymoney committed to work,” said Sare.
Once the three landed in Nashville, they participated in a weeklong sales training seminar put on by Southwestern Company. http://www.spokesman.com/stories/2011/aug/04/students-earn-money-selling-educational-b “We provide them with training and a range of products, but it’s the student’s own business,” said Trey Campbell, director of communications for Southwestern. “It’s a direct sales business just like Avon or Mary Kay. They are independent contractors.” Campbell said this summer there are close to 350 Estonians working in Southwestern’s program. Their training completed, these three Estonians got on a plane to Spokane, where they landed a few weeks ago, with a street map in hand and no place to live. Because students are considered independent contractors they are responsible for their own housing, food, transportation and any other expenses during the 10 to 12 weeks they are selling books. Immediately, Teder, Sare and Pari, began going door-to-door selling books and simultaneously asking for a place to stay for the summer. But not just any place would do. “We have very high standards for our host family,” said Teder. “It can’t be too noisy. It should be central. We want a nice host family.” They knocked on a few doors and checked out a few places that didn’t quite match their standards, but the fourth door was opened by Mania Izakson, the wife of Rabbi Jack Izakson. “I had purchased the books for my own daughter seven years ago, so I knew about the books,” said Izakson. “But I was surprised by the request for a place to stay.” It didn’t take her long to make up her mind to take in the traveling Estonians, and that’s how the Izakson’s South Hill home became the book sellers’ home for the summer.
“I had purchased the books for my own daughter seven years ago, so I knew about the books,” said Izakson. “But “But II was was surprised surprised by by the the request request for for aa place place to to stay.” stay.” Izakson.
didn’t take take her her long long to to make make up up her her mind mind to to take take in in the the traveling traveling Estonians, Estonians, and and that’s that’s how how the the ItIt didn’t Izakson’s South South Hill Hill home home became became the the book book sellers’ sellers’ home home for for the the summer. summer. Izakson’s am aa mom mom –– II couldn’t couldn’t imagine imagine what what itit was was like like for for their their moms moms so so far far away,” away,” said said Izakson, Izakson, “I“I took took “I“I am them in. in. And And no, no, II didn’t didn’t worry worry much much about about it.” it.” The The Estonians Estonians are are staying staying until until September, September, but but them there’s little little chance chance they’ll they’ll bother bother the the Izakson’s Izakson’s much. much. there’s Why? Because Because they they go go door-to-door door-to-door selling, selling, every every day day from from 66 a.m. a.m. to to dark, dark, except except Sundays, Sundays, when when Why? they have have meetings meetings in in the the morning morning and and aa few few hours hours off off in in the the afternoon. afternoon. They They must must make make 30 30 they contacts every every day, day, and and they they keep keep going going until until they they have have filled filled at at least least eight eight book book orders. orders. By By most most contacts American American standards standards that that is is not not aa work work schedule, schedule, that’s that’s indebted indebted servitude. servitude. “Door-to-door “Door-to-door sales sales is is very very difficult difficult and and tough, tough, but but for for the the students students it’s it’s aa means means to to an an end,” end,” said said Southwestern’s Southwestern’s Campbell. Campbell. “Students “Students have have aa vision vision as as to to how how the the skills skills they they gain gain through through our our program program can can help help them. them. For For the the foreign foreign students students it’s it’s often often to to travel travel and and to to improve improve their their English.” English.” And And it’s it’s to to make make money. money. Teder, Teder, Sare Sare and and Pari Pari will will not not talk talk about about money. money. Southwestern Southwestern will will not not talk talk about about money. money. Teder, Teder, who’s who’s by by far far the the most most talkative talkative of of the the three three Estonians, Estonians, will will only only say say that that the the books books are are affordable. affordable. “Everyone “Everyone in in my my area area is is getting getting them,” them,” he he said, said, smiling, smiling, adding adding that that he’s he’s selling selling in in the the Mead Mead area. area. Campbell Campbell said said the the books books run run from from $40 $40 for for young young children’s children’s books books to to $1,200 $1,200 for for the the whole whole set. set. The The books books are are for for reference reference and and homework homework help, help, and and they they cover cover topics topics like like math, math, English English and and social social studies studies from from the the lowest lowest grades grades through through high high school. school. Southwestern Southwestern also also publishes publishes CDs CDs and and DVDs DVDs and and hosts hosts an an online online reference reference service service based based on on the the books’ books’ content. content. Customers Customers pay pay half half up up front front directly directly to to the the student, student, and and get get the the books books delivered delivered in in September. September. The The student student deposits deposits the the money money in in aa bank bank account account and and immediately immediately sends sends part part of of itit to to Southwestern Southwestern to start paying off the books the student will need to fill his or her orders by September. to start paying off the books the student will need to fill his or her orders by September. When all the orders have been delivered locally, the student returns to Nashville “to settle his
to start paying off the books the student will need to fill his or her orders by September. When all the orders have been delivered locally, the student returns to Nashville “to settle his account” Campbell said. Whatever is left after paying Southwestern for the books and covering all Students earn money money selling selling educational educational books - Spokesman.com Spokesman.com - Aug. Aug. 4, 4, 2011 2011 Students earn books other expenses is the student’s profit for the summer.
There are are countless countless cheerful cheerful testimonials testimonials posted posted by by alumni alumni on on the the video-sharing video-sharing website website YouTube YouTube There http://www.spokesman.com/stories/2011/aug/04/students-earn-money-selling-educational-bo and Southwestern’s Southwestern’s website website featuring featuring young young people people who who say say they’ve they’ve made made anywhere anywhere from from $6,000 $6,000 and to more more than than $20,000 $20,000 in in a a summer. summer. to There are are also also at at least least two two websites websites and and some some YouTube YouTube videos videos that that call call Southwestern Southwestern aa scam scam and and There a pyramid pyramid scheme. scheme. Student Student contractors contractors report report to to a a student student manager manager while while they they are are in in the the field. field. The The a student manager manager gets gets a a cut cut of of the the sales sales made made by by the the students students he he supervises. supervises. student But Teder, Teder, Sare Sare and and Pari Pari are are adamant adamant that that nobody nobody is is their their boss. boss. But “We work together – we’re not the boss of anyone,” said Teder. Campbell said the harsh criticism is bound to happen when you run a big business. “We have had more than 100,000 alumni in our program since the ’70s – not everyone has a good experience, just like not everybody likes Wal-Mart,” said Campbell, adding that it’s completely up to the students how hard they work. “There are no company quotas they have to meet. The training is based on what the most successful students in the program do, and here’s the schedule they keep.” Southwestern is Better Business Bureau accredited in Texas, with the highest rating, and holds a master business license with the state of Washington covering the students who go door-todoor here.
Between 10 and 20 percent of the students who work for Southwestern come from abroad; the rest are American. Izakson has nothing but good things to say about her visitors. “They are so polite and respectful, and they work so hard,” she said. “They don’t watch TV and they make their own lunches and their own food.” Izakson worries about the long hours the trio spends on the road, and all the strangers they encounter every day. “They are something like 9,000 miles away from home and they just go out every day and do this,”
make their own lunches and their own food.” Izakson worries about the long hours the trio spends on the road, and all the strangers they encounter every day.
“They are something like 9,000 miles away from home and they just go out every day and do this,” she said, shaking her head. Teder and Pari have cars – one rented and one bought very cheaply – and Sare rides an older Raleigh road bike. During their morning meeting at Perkins they copy street maps and plan the day’s routes, while Teder spends a lot of time on the phone with other Estonians working in the Inland Northwest. Staff at Perkins dotes on the young men and bring them their favorite breakfast meals as soon as they arrive at 6:30 a.m. By 7:15 they are ready to go. “Yes, we work hard. Remember we are not professional sales people,” said Pari. “We are just college students trying to make some money.” And after a few high-fives and chest-bumps, off they ride into the morning sunrise.
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