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Trinity Business Association (TBA)


Supporting Our Local Businesses


Realtor 727.709.9541 Fax 727.947.4199 Email

Website http://www/

Premiere Issue-September 2010 Volume 1, Issue 1 We value the opinion of our readers & our advertisers. PLEASE FEEL FREE TO CONTACT US WITH ANY COMMENTS, SUGGESTIONS OR INQUIRIES. Publisher/Editor Debbie Dawson Art Director Tom Cristello Website Design/Digital Media Rich Scherch and Len Wasnock Contributing Writers Alecia Pollina, Debbie Dawson, Debra Taylor, Dr. Gerard Cappiello, Scott Neal, Mike Miller Media Marketing Consultants Debra Taylor Heather Satchwell Traci Summers Donna Owens Alecia Pollina

Mailing Address: 2326 Mountain Ash Way Trinity, FL 34655 727-709-9541 727-947-4199 Fax To request a media kit: IT’S YOURHOME is a bi-monthly publication with news and advertising designed exclusively for the upscale reader. Copies are distributed at advertiser locations, direct mail, and throughout the community in Pasco and Pinellas Counties. No recommendation regarding the quality of goods and services is expressed or implied. No reproduction or transmission of ads, editorials, pictorials, advertorials, digital or print advertising and/or design content in any form of this publication is allowed without publisher consent. IT’S YOURHOME is a publication of TOPAZ Marketing Group, Inc. All rights reserved © 2010


It’s Your Home


Letter From Editor/Publisher

It is with great pleasure that I bring to you, our local community magazine, IT’s YOUR HOME. I decided to focus on the Trinity/Odessa and surrounding areas because this is where I work, play and also call home! Each issue will be filled with information about our community and the people and businesses that make it so wonderful! Supporting our local business owners is so crucial in the future development of our community that we so lovingly refer to as “Home”. While many of us are experiencing unprecedented economic times, remember, it is the small business owners that are going to get our community back on track. Let’s all make a conscientious effort to support our local business owners right here in our own backyard. Local business owners have invested most of their life savings in their businesses and have a special interest in the long-term health of our community. These are the businesses that are essential in giving back to our community as well, whether it is charitable events, serving on local boards, or supporting a variety of causes close to our hearts. These are the folks who raise funds and support our local non-profits and help pay our taxes. One of the many things that I love about the Trinity area is the many friends and families I have come to know so well, personally and professionally. Our hometown is filled with so many amazing people that truly care. This is what empowers me to give back and help my fellow local business owners and families. Building lasting relationships and working together as a team is the key to what makes our community strong! I would like to thank my family, friends, business associates and my hardworking staff for assisting me in creating your local community magazine, IT’s YOUR HOME. Remember, IT’s YOUR HOME is… All About You! Thank you, Debbie Dawson

Table Of


07 12 15 20

Kitchen Dreams Come True

The Cleaning Angel

Grillin’ & Chillin’

Our Hometown Story Meet the Stoddard’s

26 28 33 34

Believe In The Beauty In You

Take a Good Look

Funniest Pet Photo Contest

Focus On Trinity Business Association


Add Excitement To Your Website

WHERE WISHES & DREAMS COME TRUE SINCE 1977 a prominent and active member of a number of important industry associations including the National Kitchen and Bath Association, the elite Bath & Kitchen Buying Group, and the Home Builders Association of Central Florida. The founders, the late Joseph and Marguerite Steenbeke and Roger Whitcher, opened S&W Kitchens in 1977 to offer the master craftsmanship, personalized service and custom designs that create functional yet aesthetically beautiful rooms for all tastes and budgets. S&W offers kitchen remodeling, bathroom remodeling, cabinet refacing, construction and renovation services. S&W kitchens offer innovative product lines and new trends in kitchen and bath designs. Every remodeling project combines the

highest quality professional design and construction services. They follow through and work side by side with the customer in a process. They start with complimentary visits to your home to discuss their client’s needs. Project manager and design teams from S&W Kitchens will continuously keep you informed, and handle everything. A client of S&W says “We were thrilled to show off our new and improved kitchen and will gladly refer our family and friends to your company. Please extend our thanks to the installers who worked so diligently,” Patrice Beraldi-Chessa. Stop by their beautiful showroom and meet Design Consultant Glenn Rumer, Sales Manager Adam Vinson along with their experienced staff of design specialists, remodel experts and renovation professionals.

Need a wet bar, outdoor kitchen, entertainment center, custom work?

NOT A PROBLEM! If your home needs some remodeling or renovations, S&W is the place to call.


It’s Your Home


SUMMER SPECIAL Only $40 for professional Inspection Get your A/C system ready for the hot summer!

FREE PHONE CONSULTATION WITH TECHNICIAN Best Selection All Makes & Models Best Pricing No Surprises! FLAT RATE pricing Best Financing Zero Down Financing available Best Customer Service Free Estimates, 2nd Opinions, Extended Warranties, Preventative Maintenance Agreement


It’s Your Home


$50 OFF ENTIRE SERVICE CALL WITH THIS ARTICLE *Cannot be combined with any other offer/Present at time of service *Expires 10/31/10

• Salt delivery service available - call for details • Family owned & operated since 1951 • Custom built water treatment solutions for every budget • Factory certified technicians servicing ALL makes and models of water sofeners, reverse osmosis systems and well treatment equipment

727.736.2747 • 1398 Main St. • Dunedin

FLORIDAWATERTREATMENT If you have concerns about the quality of your water if you’re worried about why it tastes, or smells so bad or if you’re just tired of paying more for bottled water than gasoline... FWT the solution that will suit your needs.

They offer service in all makes and models of water softening, water conditioning and water treatment systems for both municipal water and well water. They also offer drinking water filtration systems.

Florida Water Treatment has been providing quality water treatment since 1951. The longevity is its own testimonial to their business. Matt and Jori Zarra are the owners of the only location on Main Street. They build and manufacture their equipment based on each clients watering needs. Customers always come first and service is second to none including 24/7/365 emergency service where the client will always be able to reach a person. FWT stands behind their equipment; it has longevity, that is what gives them the edge.

FWT is all about the customer and giving them the best service and the highest quality at the best price. For Matt and Jori their favorite part ofhaving their business is being able to interact with their customers, and being able to provide a product that makes a difference in their lives. “Choosing a water treatment system can be a daunting task. Trusting the business you buy it from can make it so much easier.” Florida Water Treatment provides “custom” solutions; not the One-SizeFits-All approach of national vendors.

It’s Your Home


“AT TRINITY TILE & STONE, FLOORS ARE THEIR PASSION” When it comes to all your flooring needs, whether it be floors in your home to your kitchen and bathroom Trinity Tile and Stone has got everything that you need. Trinity Tile & Stone is both a family owned and operated business in Trinity. Andrew Tsiouklas brought Trinity Tile & Stone to the scene in 1991 and it has been around ever since. Trinity Tile & Stone is your one-stop-shop for flooring kitchen and bath needs. They carry an elegant European and Brazilian Tiles, Travertine, Wood, Granite, Marble, Glass Tiles, Laminates and Carpet. There is nothing that you could want that Trinity Tile & Stone doesn’t have. Trinity Tile & Stone made its name by putting its customers satisfaction first and making sure its quality work. Andrew has a dedicated staff of professionals that are there to ensure that their customer is satisfied. When it comes to Trinity Tile & Stone there are no sub-contractors involved. They deal with each client personally to see the job through from start to finish. There is no such thing as a job too small or a job that cannot be done, these guys can handle anything. Trinity Tile & Stone is a community oriented business and has made their name through just that, being involved in the

community in any way that they can. They have worked with builders in the area as well. If you want to take a look at their work check out their showroom. When you walk in there are floors everywhere, each as exquisite as the next. They are very detail oriented and the floors they have done are concrete proof. This family owned business takes care of you as if you are just that. They help you through the flooring process in any way and every way possible to make sure that the customer is thrilled with the results. At Trinity Tile & Stone floors are their passion, not just their work. And they love what they do, it shows in their flooring. Trinity Tile & Stone offer complementary in home design consultations with all installations and will even bring samples to your home or place of business. It is all about the customer at Trinity Tile & Stone and they will do everything they can to make sure that your flooring needs are abundantly satisfied. Trinity Tile & Stone also specializes in bath and kitchen remodels, entryways, fireplaces, outdoor kitchens and even pool decks. There isn’t any floor that they can’t handle. So the next time you look at your floor and think it could use a little re-vamp make sure it’s Trinity Tile & Stone on your mind... or on your floor.

RESIDENT SPECIALS! Specializing In All your Flooring Needs Plus Kitchen & Bathroom Remodels

10% OFF All Flooring Materials 5% OFF Granite, Quartz & Silestone Installations $2.50 Sq. Ft. Std. Porcelain & Ceramic Tile Installations $2.50 Sq. Ft. Std. Wood Floor Installations $1.99 Sq. Ft. Std. Laminate Floor Installations Backsplash Installs Starting at $499.99


Licensed, Insured & Bonded • Over 15 Years Experience


S A L E S & I N S TA L L AT I O N Tile • Travertine • Marble • Wood • Laminate • Bamboo • Carpet Granite • Quartz • Silstone • Cultured Stone Cabinets • Vanities • Refaces Grout Cleaning

F R E E E S T I M AT E S IC ES R T C C LA 99 E P . ELRE 99 5 FI $



Bathroom & Kitchen Remodel Specials Paver Installation Specials Electric Fireplace Unit w/Heater on Sale $599.99

10% OFF

Your Flooring Needs

Website: Email: Where Your Dreams Become Reality 11140 Cargo Court Circle (Off SR 54) Odessa, Florida 33556 (Next to Berg Hoff)

With This Ad

Store Hours: Mon. - Fri. 9 am - 6 pm Saturday 9 am - 5 pm


It’s Your Home

Energy Saving Windows At Factory Direct Savings!



Free Estimates On New Systems • Servicing All Makes & Models Family Owned & Operated • 24 Hour Service • State Lic. # CACO58463 Credit Cards Accepted & Financing Available

727-372-9722 We honor all manufacture warranties.

727.943.7800 • 1730 N. Pinellas Ave. Tarpon Springs • License #CGCO55194



Sunshine Upholstery is a family owned and operated business located in the Tarpon Springs area with over forty years experience in the business. The owners Joseph and Dino Pagano are father and son master upholsterers. Joseph was a master upholsterer in New York and taught his son when he was a young man. Anything that you need upholstered can be done, these two can handle any of your upholstering needs. Sunshine Upholstery prides themselves on being a business of quality workmanship and the best customer service. They offer a multitude of quality fabrics for all upholstering needs. If you have a piece of furniture that you just can’t seem to say goodbye to, Sunshine Upholstery can bring it back to life. They can make it look new again. Sunshine Upholstery offers all of their clients a shop at home experience in which Sunshine Upholstery will bring fabric samples and swatches right to your home or office. If you have your own fabric they can work with that too at no additional charge. Free pick up and delivery is available. Joseph and Dino are truly a hands on father-son duo, they love their business and it shows. For furniture that needs to be re-done or furniture that you just want changes to liven up a room, Sunshine Upholstery has everything you need.

It’s Your Home


CLEANING ANGEL By: Donna Ferrante My name is Donna Ferrante, and I own The Cleaning Angels. We are a cleaning service located in Pasco County, and we also service Pinellas and Hernando counties. I am originally from Gorham, a small town in the white mountains of New Hampshire where hard work, honesty and dependability are part of our everyday routine. Being half Italian and half French Canadian makes for perfection in every way! After fourteen years of cleaning on my own, I now have a team of great girls that I refer to as “My Cleaning Angels”. Move over Charlie, Donna has angels too! The Cleaning Angels ensures that each staff member is thoroughly trained for up to 6 weeks. Most of these “Angels” have been with her for many years, demonstrating their ability of satisfaction on the job. We are not the everyday cleaning service, as many of my competitors are. The Cleaning Angels are set apart from the rest by their attention to detail. We are an extremely detailed cleaning service. From top to bottom, corner to corner, and everywhere in between. It’s not just a one time in depth cleaning. These angels are thorough every time. As owner of this business, I know what my customers are looking for and what they expect from a cleaning service. They want a detailed cleaning, but also one that is affordable. I make sure that my “Angels” have enough time to spend in each and every home. We go the extra mile such as removing the knobs from your stove, cleaning the light bulbs on your vanity, getting in between the tight space of your washer and dryer, the dust that accumulates about your medicine cabinet, and even the tracks of your sliding glass doors. The Cleaning Angel guarantees that each customer will beam over their


immaculate home. The Cleaning Angel goes the extra mile with random quality checks on homes to ensure customer satisfaction. There is nothing that the Cleaning Angel cannot handle. They will do everything in their power to make your home spotless. If you would like a FREE estimate, allow us to make your life easier by giving us a call today. We offer weekly, bi-weekly, monthly, move ins, move outs, and commercial cleaning. We have many clients in the East Lake/ Trinity /Odessa area and are expanding to more areas. If you’re unhappy with your current service or if you are looking for the best...


727-942-8289 Everyone should have an “Angel”

“We Will Clean Up the Mess They Have Left behind” Tired of paying high prices the big companies charge switch to a company that is family owned and operated. A small cleaning service with BIG, BIG, results!

It’s Your Home

Magnolia Estates

with Access to the Gulf

Four bedroom plus study awaits you in the beautiful gated community of Magnolia Estates of Trinity. The spacious floor plan includes a chef’s dream island kitchen with two pantries. The four way split plan makes room for everyone! Master suite includes an enormous walk- in closet and luxury bath area. Includes an in-law or teen section and a study with tall French doors which can be used as a home office or fifth bedroom. Custom detail throughout. Move into today and enjoy the pool with extended lanai, three bath, three car garage and community boat launch. Listed at only $249,900, short sale with 3rd party approval. Close quickly! Contact James Tuten or Debbie Dawson, 727-709-9541.

It’s Your Home


The Wine Loft


The Wine loft is an exciting unity between upbeat wine bar & elegant boutique. Conceived as an exciting urban destination to experience & explore the fascinating world of wine & artisanal beers & light fare, with wine selections offered by the glass as well as the bottle, all in an inviting casual environment. Our boutique focuses on smaller producers & harder to find wines, as well as amazing everyday values.

Weekly Complimentary Wine Tasting: Fri-Sat 5:30pm - 8pm Please Call For Hours & Special Events 727.375.9424 • 7813 Mitchell Blvd., Ste 102, Trinity, FL 34655 With over 1200 wine selections, 45 beer selections, live music, private in house tastings, off premise tastings, business events, fundraising events and special deliveries there is no doubt that Dan Clark, owner of The Wine Loft is there to guide you through your wine experience. The Wine Loft is in the Trinity Commons Plaza just south of the Trinity YMCA. The Wine Loft offers a completely unique experience to each and every customer by providing guests with jovial, personalized service. Plain and simple, Dan Clark really knows his wine, which sets him apart from all the rest. The Wine Loft does not sell 100 different things; their main interest is discovering what’s new in the world of wine and then sharing it with its guests. Dan the Wine Man, as he is affectionately known as in Trinity, makes it a delicious experience for each and every customer. He takes the time to explain how the wine will taste when it is first opened to the last sip in the bottle. He is more than happy to answer any questions you may have and is able to help you select the best wine for every special occasion or for the dinner you are having that very evening. The Wine Loft has grown since 2006, they are now in the process of adding on a wine bar so that you can stop by for a little week end wine tasting, or open a bottle of your favorite wine Tuesday thru Saturday in the company of other guests from our community. Whether it be good conversation or listening to a local band,

The Wine Loft’s atmosphere makes you feel welcome and right at home. No need to drive to Tampa, The Wine Loft has it all here. Dan’s motto is “Treat your guests as you would want to be treated.” “My favorite part of my job starts by selecting the “Right” wine, whether it be wine for dinner or your friend who is celebrating a birthday that LOVES wine, I love picking out the wine for them and then hearing on their next visit how much they enjoyed it. I also love seeing the next generation of Wine Loft friends, as the children turn into young adults. It’s giving a client that special birthday setting for them and helping them celebrate festival occasions. It is even having clients/friends go on a vacation and during their stay The Wine Loft came to mind and they brought back a little treat for us. There is NO price you can put on that. It has been totally our pleasure to serve our community.” Dan believes that the people in our community are just amazing in so many ways. He is so delighted to have chosen Trinity for his wine boutique and bar location. Many new events will be happening at The Wine Loft that you won’t want to miss including music Friday and Saturday evenings, a tapas menu and so much more. To keep abreast of what’s going on at The Wine Loft, check out


the more you have, the more you need! No haggling…always priced below suggested retail

De Luca’s F i n e

J e w e l r y

727.375.2992 3104 Town Ave., Trinity Longleaf Town Center

Joanna & Larry DeLuca, the owners of DeLuca’s Fine Jewelry are located in the downtown section of Longleaf in Trinity. Joanna has been in the beauty industry for 29 years and also owns Style Makers Salon conveniently located right next to the jewelry store. Larry has always owned his own businesses, so when they got together, the salon and jewelry store combo was born. The idea began when Joanna and Larry went on a cruise, they bought some loose stones on an island and brought them back. They were shocked when they found out how expensive it was to have them set. Larry, the entrepreneur that he is, did some research and decided that he needed to fill the void, long story short, along came DeLuca’s Fine Jewelry.

Beauty and the Bling – the two shops complement each other really well. The DeLuca’s believe that when people look good, they feel good. “What a happy job I have! Our store is unique. We believe jewelry is like art. Some people are attracted to abstract and some like landscapes. Some go for sculpture and others are happy with a simple flower photo. Have you ever said, “There’s something about that…”? Whether it be the color or style that speaks to you, it makes you feel good when you look at it or wear it. Is your taste classic and traditional or fun and funky? We’ve probably got it and in all budgets. Sometimes our taste and our wallets don’t agree, but we’ll work with you to find a solution. We’re here to help you.” Economic times are tough right now and luxuries are not on the top of everyone’s list. The DeLuca’s understand that and have less expensive alternatives, such as silver and stainless steel in stock to satisfy all tastes and budgets. Gold, diamonds, gemstones, etc… are timeless and usually heirlooms so they have a wonderful master jeweler that does repair work on your treasured pieces of jewelry. They can have most repairs back within a week. DeLuca’s Fine Jewelry also gives you the best price on your gold. They believe that it is your investment, not theirs. They just help you get the most for your gold. They encourage you to call them for a free quote before you sell to another jeweler. Joanna and Larry DeLuca invite you to stop by and say hello. They want you to look around and see what they have, they know you’ll like what you see. You will feel right at home as soon as you walk through the door and they will help you find exactly what you are looking for. If they don’t have it in stock, they will order it or make a custom piece just for you. Your hometown jeweler, DeLuca’s Fine Jewelry!


De Luca’s Fin Jewlery • (727) 375-2992

Quality & Distinctive Framing with a Creative Touch

o ! D h s e re WIt F


e gem

n rra A s tom asion s u c c lC ifu r All O t u Fo Bea

Designer Bouquets • Plants Centerpieces • Roses Orchids & Exotics • Lilies • Weddings

727.375.5668 2340 Seven Springs Blvd. • Trinity

It’s Your Home

Uniquely Framed Art Where Your Memories Become Timeless Creations

Picture Perfect 727.375.0699



1314 Seven Springs Blvd. • Trinity (Located in Chelsea Place)


Picture Perfect Framing & Gallery

Located at Chelsea Plaza in Trinity offers you a complete showroom of uniquely designed and framed art as well as décor accessories, accent furniture and the latest selection in accent and table lamps. Ranging from classic impressionism to the latest modern pieces of art, Joe Carlucci, owner of Picture Perfect has over 20 years of experience in every aspect of design and framing. Joe’s customer service and quality of workmanship is unsurpassed. He will hand select each piece of art to design your picture perfect framing, always keeping you in mind. Your picture perfect framing is designed using a choice of many unique frames, interesting choices of mats and the most unique moldings designed and manufactured from all over the world. They offer gold and silver moldings, including very simple designs, gold leaf and embossed designs that come in all textures and styles, and the most beautiful ornate moldings with very intricate carvings, inlays, and details. Choose mats to compliment your frame from simple to marble, fabric and faux, each mat comes in a variety of colors to complete all of your design needs.

“Where Your Memories Become Timeless Creations”.


IT’S ALL ABOUT YOU Let the Experts at Cabello Create Memories of a Lifetime

Hair • Skin • Nails • Massage Appointments and Walk-ins Welcome Hours: Mon-Thurs 9-8 • Fri-Sat 9-5



10720 State Road 54 • Suite 100 • Trinity

(Located behind Bonefish)

It’s Your Home

Jewelry Restoration • Expert W Watch Repair

FREE RING CLEANING WITH THIS AD 16540 Pointe Village Dr. # 106 Lutz, FL 33558 • Next to Carrabba’s


It’s Your Home



Meet The


When thinking of the ultimate family in Trinity, this family comes to mind. Meet the Stoddard’s; Melissa and Michael and their children Logan and Mykel. The Stoddard’s love the community and all the people in it. For the Stoddard’s the best part about living and working in Trinity is the friends and the relationships they have built. Trinity is more than the community that the Stoddard’s live in, it is the community that they work in.


It’s Your Home

Imagine Your Financial Picture This Organized.

Our financial representatives can help you get some of the most important things in life in order. Things like education and retirement funding. Call for a free, no obligation personal needs analysis, and just imagine how good it will feel to get things under control.

Melissa Stoddard

Financial Representative (813) 230-1863 05-2853 The Northwestern Mutual Life Insurance Company, Milwaukee, WI (Northwestern Mutual). Melissa J. Stoddard is an Insurance Agent of Northwestern Mutual (life and disability insurance, annuities).

Melissa Stoddard is a Financial Representative for Northwestern Mutual Financial Network. The company, along with Melissa has been helping families and businesses get their financial affairs back on track. Melissa has a personal touch that makes you feel comfortable talking about your financial future and goal setting to achieve it. She helps you plan for education and financial retirement goals as well as all insurance products. Her favorite part of her business is having the freedom to help all clients and not limited to just one product. She can put an entire financial program together. She loves the people in our community. She loves the interaction that her community has and how we

It’s Your Home

all care about each other and our community. Michael Stoddard is the owner of He sells high end bedding by Sealy, Serta and Sterns and Foster at discount pricing. He is uniquely different because he has mobile show rooms. Because of his low overhead he can pass the savings on to you. The thing that sets him apart from his competition is that he is able to buy in volume and sells wholesale direct to his clients. The reason his business keeps growing is because of his price, selection, comfort and guarantee. His favorite part of his business is the relationships he has built with his clients. He loves our community

because of how much his kids, Logan and Mykel have enjoyed their schools and their friends in the neighborhood of Champions Club in Trinity. The Stoddard’s are a great asset to our community. They are a beautiful family that is involved in every aspect of the community, from business to organizations to family fun. They are personable and friendly. They are always volunteering and truly care about Trinity. They take their careers very seriously and always try to help others. The Stoddard’s are true role models in the community and we are glad that they are a part of it in so many ways.



DO YOU KNOW YOUR OPTIONS IF YOU ARE FACING A FINANCIAL DIFFICULTY? Short Sale • Deed in Lieu • Loan Modification • Foreclosure Certified by the National Association of Realtors for Short Sales and Foreclosure Resource. Trained to explain your options so that you can make the best decision for your future.

Charles Rutenberg, Inc.


James E. Tuten, Realtor, SER


Debbie Dawson, Realtor

It’s Your Home

results and reliable customer service. Services such as credit consulting, credit restoration, credit reestablishment and debt settlement are what Interactive Credit does best. The process is fast, effective and efficient and there is a 100% money back guarantee. “Helping clients build credit, helps lead to jobs, better insurance rates, home ownership and vehicle purchases,” says Interactive Credit. “It is all about the families in this community and working together to make families lives better.” Interactive Credits idea of free confidential credit analysis’ is nothing shy of great. They are here to help the community get a better handle on their credit.

CREDIT SCORE NEED A BOOST? Is your credit score holding you back from a major purchase? Are you paying higher rates because of your credit? Owners, Dexter Leonard and Mark Taglieri opened the Trinity branch of Interactive Credit for just that in 2008. We know that in this economy credit is always something on peoples’ minds and Interactive Credit is here to help. Leonard and Taglieri pride themselves on making no false promises. Combined they have over thirty years of experience in the banking industry. Since 2005 this business has grown to be very successful supplying customers with strong

It’s Your Home

Interactive Credit is credit repair that really works. Between thirty to seventy-five days things like charge offs, late payments, students loans, foreclosures, medical payments, bankruptcy could be removed and credit scores could be raised fifty to 150 points. Interactive credit is not here to make any promises that they cannot keep, they offer realistic goals and solutions to credit problems. Interactive credit has grown since 2005 to turn into an amazing business with nothing but the greatest service to the community. 23



DR. NATALIE LAMA MONTICCIOLO CLINICAL TREATMENTS Skin Cancer • IPL Skin Treatment • Warts • Acne • Psoriasis • Eczema Vitiligo • Sclerotherapy • Mole & Cyst Removal • Nail Disorders COSMETIC TREATMENTS Restylane • Peels & Glytone • Botox • Pulsed Light

     Need more income?         Like to help others?  Want control of your time?    Like a challenge?  CALL FOR INFORMATION! 

Spanish Speaking Welcome • Se Habla Espanol (727) 849-1447 • 4546 Grand Blvd., New Port Richey

Free Gift For All New Patients ($35.00 Value) Not Valid With Any Other Offer.

727.842.8314 Or visit Healthy & Refreshing Summertime Treat Stress Reliever Strawberry Smoothie Strawberries are a good source of vitamins and nutritional value. These are things that stress can deprive us of and drinking fruit smoothies containing strawberries can help replenish us and keep us healthy.


Henry W. Hanff, M.D. Hip, Knee, General Orthopaedics

Sang H. Choi, M.D. Ankle, Elbow, Hand, Hip, Knee, Wrist, General Orthopaedics

Jennifer L.

Steven C.

Mirabello, M.D. :SIGNATURE Cook, M.D.

Hip, Knee, Shoulder Sports Medicine Knee, Shoulder, Sports Medicine General Orthopaedics, General Physician to Toronto Orthopaedics Blue Jays, Consult to Philidelphia Phillies.

Please join Florida Joint Replacement and Sports Medicine Center in welcoming Stephen A. Hanff M.D. • General Orthopaedics


5243 Hanff Lane New Port Richey

Ingredients 2 1/2 cups strawberries 1/2 cup strawberry nectar 1 pitted peach 1 cup low-fat plain yogurt or strawberry yogurt if you don’t have the nectar. 2 cups of ice Wash the strawberries and freeze them or buy frozen strawberries. Mix all the ingredients in a blender.


The name,

Advanced Chiropractic Associates, is an accurate description of

Dr. Joseph Ferrantelli’s

practice in New Port Richey. For more than

ten years,

Dr. Ferrantelli has applied

Chiropractic Biophysics® methods and specific rehabilitation techniques to effect changes in spinal alignment, achieving the

most positive results for his patients. It’s Your Home

After a series of car accidents when she was young, Sue recalls those traumas, “In a two-year period of time, I was hit four times, and hit hard. It was like I was wearing a sign that said, ‘Hit Me’.” Sue developed severe headaches as a result of the crashes, which significantly affected her life in her thirties and forties. “The doctors told me I had nerve damage, but there wasn’t much they could do about it,” she said. “They would give me anti-inflammatory medication and pain pills,but I’m not a person to take medication. I really don’t like to, unless I have to. It was very debilitating,” she added. “If I tried to pick up my grandson, it would trigger a headache immediately.” Sue had used traditional chiropractic methods while living in New York, and had success. However, after moving from Long Island to New Port Richey, she consulted with Dr. Joe, as he is affectionately known by his patients. “We began Sue’s treatment with traditional chiropractic adjustments and therapy. Then we promoted her into full spinal rehabilitation. In her case, she had a loss of the normal neck curve. The type of traction used was able to apply gentle, yet prolonged cervical extension, restoring her neck

curve, thereby relieving her pain and chronic headaches,” explains Dr. Joe. Dr. Ferrantelli received his Bachelor of Science degree in Biological Sciences from Florida State University in 1995, and earned his Doctorate in Chiropractic, graduating Magna Cum Laude from Life University School of Chiropractic in 1999. He is a distinguished Fellow of Clinical Biomechanics of Posture and a Chiropractic Biophysics® instructor for Chiropractic Biophysics® Technique throughout the United States and internationally. Dr Ferrantelli was named the “2002 CBP Chiropractor of the Year” at the Clinical Biomechanics of Posture® Annual Convention. He has been published in numerous medical journals, including the prestigious orthopedic medical journal, Spine, and the European Spine Journal. His area of expertise involves whiplash traumatology and rehabilitative treatment, and has been trained in Auto Crash Reconstruction through the Spine Research Institute of San Diego. Dr. Ferrantelli runs one of the largest chiropractic technique websites [for CBP®], in the world:, and can be reached through his clinic website:








TUMMY TUCK Painless! Quick Recovery! No Drains! Small Scar! TRANSFER YOUR FAT & STEM CELLS For Breast Augmentation, Facial Wrinkles or Face Lift

For more information call: Gerard Cappiello MD, FACOG, FACS 4933 Mile Stretch Drive • Holiday • 727.942.7000 / 1840 Mease Drive • Suite 401 • Safety Harbor • 727.724.1966


It’s Your Home



It is very common these days for doctors or clinics to name “their own facelift” and  give it a catchy name. The fact is that doctors have been doing facelifts for over 100  years. Improvements have been made, but there are no face lifts that have no downtime, no bandages, no swelling, no bruising or no scars. Minor face procedures are  wonderful  but  only  on  patients  that  have  minor  aging  and  little  laxity  of  the  skin.  These conservative lifts have a place in cosmetic surgery but only for younger patients with minimal aging. Doing a minor procedure on a patient who needs a regular facelift is a big mistake and can cause disappointment. The conservative facelifts  will be as rejuvenating but may not last as long.  Facelifts are like individual faces and each facelift is tailored to the individual  face. Each individual is different and when the aging processes is taken into ac count, each face lift is personally planned. Certainly, the face of a 30-year-old is very  different than the face of a 60 year old. The face, brow, upper and lower eyelids and  the neck are all to be considered when planning a facelift. The best way to understand facelift options is to realize that facelifts come in three sizes; small, medium  and large. Patients with minor aging need small lifts, patients with moderate aging  need a medium lift and patients with advanced aging need a larger lift. Dr. Cappiello  candidly helps you choose what is appropriate for you.         Patients that come to discuss facelift surgery are usually anxious about the procedure because of the required anaesthesia and incision. These concerns are understandable but are usually based on misconceptions. Facelift surgery  surgery  is much simpler than it was a generation ago. Dr. Cappiello’s patients patients are relieved to know that their facelifts can be performed with light IV  are relieved to know that their facelifts can be performed with light IV anaesthesia and the incisions are small and hidden. Dr. Cappiello goes  anaesthesia and the incisions are small and hidden. Dr. Cappiello goes to great lengths to use the smallest incision techniques possible and they  they  are hidden.  Dr.  Cappiello,  along  with  other  face  lift  procedures,  also  offers  the  new  and  affordable  Silhouette  Suture,  which is very popular in Europe. This procedure takes a  little over an hour to complete under local anaesthesia.  anaesthesia.  It  is  very  affordable  and  depending  on  the  patient  can  last up to three years. Because of the ease and excellent  excellent  results, silhouette sutures can give beautiful and longer rereary suture is also used for lifting soft tissues in the face,  face,  neck, breast and buttock and with only a day or two of  o of  down time. 

Please Come & Discuss Your Options  our Options  With Dr. Cappiello    It’s Your Home


comprehensive care for all of her patients. There are many pathologies that can be diagnosed from a comprehensive eye examination.


The Opticians at Elegant Eyewear have 10-30 years of experience each. They advise the patients on the best lenses for their eye prescription and they stay on top of the most recent technology available in their industry. Most people can immediately tell the difference in high tech progressive multifocal lenses versus the older technology lenses.

Varilux Comfort Contact Lenses $


Medicare, flex spending accounts and most insurance plans are accepted. Elegant Eyewear also carries nutraceutical products and dietary supplements that studies have shown to prevent the progression of Macular Degeneration. For longer, fuller eyelashes, ask about the new pharmaceutical, Latisse. Elegant Eyewear has two locations to serve you. 2024 Little Road in Trinity at Mitchell Ranch Plaza and 41272 US Hwy. 19 at the corner of Tarpon Ave. Dr. Stroud and her friendly staff invite you to stop by and take a good look!

STOP BY & TAKE A GOOD LOOK! Stop by and take a look at the great selection of eyeglasses and sunglasses at Elegant Eyewear. So many styles to choose from, you’ll truly leave feeling elegant! You will find that the frames they carry in their Optical department are good quality and affordably priced to service all of their patient’s optical needs and budgets. Elegant Eyewear focuses on comprehensive eye and contact lens exams. Dr. Sandra Stroud, O.D., owner of Elegant Eyewear has practiced as an Optometrist since 1995 in Pasco and Pinellas County. Dr. Stroud performs eye health examinations at both of her locations in Trinity and Tarpon Springs. She diagnoses and treats ocular pathologies, prescribes eyeglasses and contact lenses as well as interacting with other health care practitioners to provide



American Family&Cosmetic  Dentistry L A S E R   D E N T I S T RY Financing Available

Lit tle R oad

SR 54

Mitchell Ranch Plaza


Veneers • Bondings • Extractions • Root Canals • Drilless Dentistry• Crowns & Bridges  Dentures & Partials • Digital X-Rays • Implant Restoration • Invisalign (Invisable Braces) Take Home Bleaching Kits • Nitrous Oxide One of the most effective ways to brighten our smile and take years off our appearance is by professionally whitening our teeth. Contrary to popular belief, brushing your teeth harder with an abrasive toothpaste will not make them whiter. The color of our teeth is related to the color and thickness of the enamel and underlying dentin. Certain foods and liquids such as coffee, tea, or red wine, can cause teeth to darken. Smoking is another staining power that can add years to our smile. Cracks that are commonly found in the enamel of our teeth may also provide a pathway for stain contributors to reach the underlying dentin. The whitening process does not damage teeth and has a ninety-seven percent success rate among patients, although results do vary. Teeth with tetracycline discolorations will probably need multiple whitening treatments. No drilling or anesthesia is required for whitening. However, the cleaner your teeth are, the better the results, so make sure you are up to date with

your professional cleaning. There are two types of whitening procedures available. The first is an in-office treatment and the second is an at-home. The procedures can be done separately or in conjunction with each other. The at-home technique involves using a soft, thin tray. An impression is made of your teeth, and custom whitening trays are fabricated. Whitening gel is then placed in the trays and following product instruction, they may be worn any where from 15 minutes to overnight. The in -office whitening treatment requires a 1-2 hour visit. A stronger whitening solution is applied, activated and monitored by the dentist for faster results. Possible side effects include temporary white discoloration of the gum tissue, teeth may become slightly sensitive to temperature changes, which is also temporary. There is no damage to the enamel, dentin or pulp from the whitening process.

3144 Little Road 3144 Little Road• Trinity • 727.376.9696 • Trinity • 727.376.9696 It’s Your Home


Your Dining Guide To Brick Oven Pizzeria Ristorante 9945 Trinity Blvd, Trinity 727.372.1302

Rusty Bellies Waterfront Grill Tarpon Springs 727.934.4047

Lonzalo’s Pizzeria & Ristorante 3104 Town Ave, Trinity 727.494.7615

Dimitri’s on the Water 698 Dodecanese Blvd, Tarpon Springs 727.945.9400

Mr. Greek To Go 4903 State Road 54, New Port Richey 727.494-7602

Crabby Bill’s Seafood 900 Pinellas Ave, Tarpon Springs 727.934.7484

Town Ground Espresso Café 3104 Town Ave, Trinity 727.645.6962

Paul’s Shrimp House 80 W Live Oak, Tarpon Springs 727.937.1239

Brick Oven


Pizza, Pasta, Wings, & More! Mon.-Thurs. $2.00 Pitcher w/16” Pizza Purchase Tuesday-KIDS EAT FREE

(1 child per Adult Entree Purchase - 12 & Under)


OPEN FOR LUNCH • FRIDAY - SUNDAY 727.372.1302 • 727.372.1319 9945 Trinity Blvd. • Trinity Oaks Plaza

Mention It’s Your Home Magazine & Receive $3.00 Off Any Purchase of $25 or more


OLD WORLD FLAVOR, NEW WORLD EXPERIENCE Baked in a Brick Oven, that’s what makes The Brick Oven’s pizza so delicious! The Brick Oven Pizzeria Ristorante located at 9945 Trinity Blvd. in Trinity serves delicious Italian dishes. Not only are they famous for their gourmet pizzas, they also serve Calzones, Stromboli, Lasagna and many more scrumptious pasta dishes. Taste the Chicken Marsala or the Veal Parmigiana, I promise you’ll go back for more. The menu also includes Appetizers, Soups, Salads, Seafood, Subs and Homemade Desserts. Owners Mark Taglieri and Jack Levake, local residents of Trinity, take pride in cooking up the best Italian food in the Tampa Bay area. Mark was raised in his family restaurant business in Massachusetts. He quickly learned the secret recipes that were handed down from generation to generation. Jack is known for his famous Chicken Wings, and of course, his witty and charming personality. Both Mark and Jack make sure you leave full and your dining experience wonderful. One of the most popular pizzas that you must try is called “The Brick”, loaded with pepperoni, bacon, sausage, ham, fresh tomato, onion and mushrooms. Indoor and outdoor seating is available. Let Brick Oven cater your next party or event. Bring in the family or stop by to watch a game, sing karaoke, or enjoy a cold beer or a glass of wine in a warm and cozy atmosphere. Find out how you can join the Trinity Brick Oven VIP Club. You will be glad you did!

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DELICIOUS DELIGHTS Carmelita’s Mexican Restaurant 8526 Old County Road 54, Trinity 727.376.4800

Mr. Souvlaki 802 Pinellas Ave, Tarpon Springs 727.937.2795

Ichiban Sushi Asian Bistro 10710 State Road 54 Ste 104, Trinity 727.372.5888

Currents 200 E Tarpon Ave, Tarpon Springs 727.940.5377

Thai Samurai 3150 Little Road, Trinity 727.376.5200

Snookers 606 N Pinellas Ave, Tarpon Springs 727.937.6665

Zen Forrest 4148 Rowan Rd, New Port Richey, 727.372.9545

All We Ask Is That You Try Us Just Once...

You'll Be Back For More

• Relax This Holiday Season, And Let Lonzalo's Do the Cooking • Authentic Italian Homemade Food • Holiday Parties & Catering

"Good Food, Good Friends, Good Times." (Located in Longleaf Town Center)

727.494.7615 It’s Your Home

Town Ave.

Alachua Pl.

Starkey Blvd.

3104 Town Avenue - Trinity



Trinity’s Ultimate Music Store & Music Lessons! Music Lessons Guitar • Piano • Vocals • Drums Bass • Guitar • Banjo • Harmonica Trumpet and more!

“RAMBLIN RASCALS” Pre-school Music Classes for 2-5 years old

PERFORMING ARTS CENTER “Rock Band Academy” and “Live Performances” created by: JOE RHODES: Nashville Studios Musician & National Performing Artist.

Ramblin Rhodes Music


10720 S.R. 54, Suite 105 • Trinity (located behind Bonefish)



has graced the Trinity community with its presence with the sound of music for all age groups and all varieties of music lovers. Ramblin Rhodes has established such a great business through their love from music and their involvement with music throughout their lives. Joe Rhodes, his wife Laurene, their son Jason and their daughter-in-law Christine have been surrounded by music their entire lives, why not make a business out of what you know best? That is exactly what they have done. Ramblin Rhodes Music carries a multitude of guitar lines including; Dean and Lena, Gibson’s and Fenders, and also electric guitars. Joe Rhodes hold classes on Wednesdays called “Tricky Little Moves”, a class for organ and keyboard enthusiasts. There are many other music classes offered to provide music lessons for many instruments. It is their expertise and enthusiasm for music that has made Ramblin Rhodes what it is today. There are new and used instruments for sale, music lessons, and band rentals and not to mention “Ramblin Rascals”, teaching the basics of music to children ages 2-6. Ramblin Rhodes gets the community on their feet with live shoes, that even include locals to sing and be seen. This is a true family business from being family operated to making their customers feel like family. All of your music needs can be found here, so if you are picking up a guitar for the first time, or wanting to get your musical talents out there for the community to see, Rhamblin Rhodes is your one stop shop for all your musical necessities.


727•375•0123 It’s Your Home

LOOKING FOR THE FUNNIEST PET PHOTO! Tell us why you think your pet will keep us laughing and we will make your furry friend a star! You will also win a gift certificate from Paw Wash of Trinity for a professional grooming or a bath. Email your photo to contests@ or stop by Paw Wash Plus of Trinity to enter. Sponsored by Paw Wash Plus of Trinity, located at 2319 Seven Springs Blvd. One winner per issue

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FOCUS IS ON TRINITY BUSINESS ASSOCIATION Focus Spotlight introduces Cindy Petika, President of Trinity Business Association and President/ Owner of Anything Office.

Are you spending too much time on administrative projects and tasks and not enough time on things that make you money? If you are doing things that you really just don’t like to do or things that are taking up your time and could be assigned to someone else, let Anything Office help. In 1996 Cindy Petika founded An thing Office. Anything Office offers help in all types of business needs. Anything Office has a skilled team of professionals who offer support services to small businesses and busy people in general. Anything Office has been helping eliminate the burden of that nasty to-do list for about fifteen years. It can be a range of things from a one-time project or ongoing support, their services range from mailings, data entry, ad design, bookkeeping, newsletters, research and more. They can help in your office any way you need. They are available whenever clients need them, what else could you ask for? Their uniqueness is brought about because their clients only pay for what is spent on their projects and work. They can work virtually or in person, which ever the client prefers. For Petika the best part about her business is getting to meet and work with many different people and businesses each and every day. Things are

never mundane or boring. There is always a new challenge or project to complete. Having the flexibility allows Petika to be able to volunteer and serve on some of the local committees and boards in the area. It allows her to be more involved with the people in the community which she loves being a part of. Not only is Cindy Petika the owner of Anything Office, but she is the President of TBA (Trinity Business Association). “The thing I like most about being President of TBA is meeting all of the business people in the community and learning what they do. Getting companies involved in the Trinity Business Association is a benefit for all. The people that join TBA want to do business with people in our community. It is about building business relationships and friendships, which create bigger, stronger businesses all around. Not only does she balance a business of her own, but she also manages to take charge in TBA and help it benefit our community by having a Charitable Events Committee which oversees different programs that allow “us as individuals or as a group to give back”. “We support The RAP House; a local shelter designed for youth ages 10 to 17. The children who are serviced


Marilyn Wolf, BS, CPDT

Pet Trainer Behavior Consultant

Make a

Gift Certificate for Training

Part of the package with that Holiday Puppy

727.372.9825 • Certified, Licensed, Insured •


It’s Your Home

at the shelter have various reasons for being there. They are sometimes abused; run-a-ways, abandoned, or just need a time out from a tumultuous home environment. These are children from right here in our own community”. TBA also participates in a new program for the children at the RAP House called Cook 4 Kids! The Cook 4 Kids Program serves a recognized need since YFA is partially reimbursed by the Department of Education only for breakfasts and lunches served to youth at the shelter. 4-5 members once a month volunteer to provide and cook a meal for the RAP House at the shelter. It not only allows the children to realize people in the community do care about them, but also helps strengthen the relationships between members. “We have our Scholarship Program where each year for the last three years we award a minimum of four $500 scholarships to qualifying J.W. Mitchell High School graduating seniors, or qualifying home schooled candidates, who have been accepted to attend an accredited trade or business school, community college or four year college or university”. Cindy Petika strives for greatness not only

in her business but in TBA as well. She is driven by TBA and does her best to make meetings fun and enjoyable by not making them the same each time. Of course there is always and agenda of things that need to be discussed but there is also an abundance of laughing and joking. There is also brag time where we end up bragging to the group about how one of our members spoiled one of us since the last meeting - “I LOVE when that happens!” said Petika. The businesses that make up the TBA all have common goals of growing their business while making friends. Each business involved believes in working together not just in growing each of our businesses through referrals, but when there is a personal crisis in a members’ life, they come together to do what they can and pull their resources together to make things happen to better the situation. Cindy Petika not only does her best to succeed in her business, but helps the other businesses in the community to do the same. She does her best in the community by not only being a part of it, but taking charge in it.

Is your “to do” list getting longer by the minute? Let Anything Office help If you have a project and wonder if we can help, contact us today for a quote.





david d.d.s. davidw.w.dempsey, dempsey, d.d.s. and science science ofofdentistry thethe artartand dentistry

It’s Your Home



It’s Your Home

Proudly Celebrating Our 10th Anniversary! • 25+ years experience • Microsoft Small Business Specialist • Cisco SMB Select Certified • On Site Computer Sales, Services & Support • Digital Signage • Installations & Networking • New Business Startup • Remote Support


Scott Neal With summer flying by and fall fast approaching, we find ourselves reflecting on our company’s anniversary and how much we’ve grown over the last 10 years… Ten years, something almost unheard of in this industry and certainly in today’s economy. Although many of you know us very well, for those of you who don’t, we’re not your typical “computer company”. With almost 30 years experience in the industry and having earned the badges of Microsoft Small Business Specialist and Cisco SMB Select Certified, we’re proud to have become a true technology solutions leader

It’s Your Home

serving the Greater Tampa Bay area and beyond. So what does this mean to you? It means you can trust that your IT is in good hands with professionals trained to work quickly, efficiently and accurately. It means that we’ll recommend and supply the most appropriate technology for your business; and it means that although we specialize in small to midsized businesses, no business is too large or too small. While we are known for our On-Site Services, Sales and Remote Support; we are extremely excited about WorryFreeIT4Me, where your IT becomes just that – worry free! With WorryFreeIT4Me you’ll never have to worry about down time with viruses or spyware again. We can backup your data and even go as far as refreshing your computer systems every 3 years. To learn more or if you need other assistance... We Are Here To Help At


Mike Miller

Investment Consultant


As many of you are aware, the rules for Roth conversions have changed for 2010. One of these changes has opened the floodgates for those who want to convert. Everyone qualifies to convert a Traditional IRA or SEP IRA to a Roth IRA starting in 2010. There are no longer any income restrictions. The income tax owed on a conversion can be paid in 2010, or the taxable income can be spread equally in 2011 and 2012. But while the attraction of “tax free forever” can be powerful, Roth conversions can trigger unin-

tended tax traps and financial problems that are not being addressed in the mounds of 2010 Roth conversion information that currently dominates the media. In some cases, these traps may cause you to take a second look at when to convert, how much to convert, or even if you should convert at all. But unlike most situations, Roth conversions do come with a doover, or Roth recharacterization. If you have converted and later find yourself in a trap, you have until October 15th of the year after the conversion to go back and undo all or any part of the Roth conversion. So call Mike and his staff if you are wondering if a Roth conversion may be right for you. Mike has been trained by America’s IRA Expert, Ed Slott, creator of the public television special “Stay Rich for Life” and author of numerous books on IRAs and qualified pension plans. INVEST and Ed Slott are not associated.



When thinking of who should design your website, there is only one business to consider, Websitedzyn LLC. Rich Scherch and Len Wasnock established this company in January of 2010 and specialize in websites for small to medium business owners. They are a customer focused company providing service and assistance in custom web designs, customized template websites, website upgrades and website maintenance. They are set apart from all the rest because of their high quality of customer service. “We want our customers to have an outstanding experience with our company,” says Scherch. Websitedzyn is keeping their growth at an even pace to ensure that they are providing the best service possible to their customers. “We are high quality customer service. We communicate with you throughout the project ensuring your satisfaction.” Rich and Len are available anytime by phone Monday through Friday 8am-8pm. With this


business they are able to have the opportunity to be creative and produce a website that provides an internet presence with enhanced marketing strategies. Designing websites for local business can lead to more business for the company and a way to get to the company name out there for the world to see. To Rich and Len there is nothing more satisfying than knowing that they have done a great job and provided a great service to their customers.


It’s Your Home

We are a Full service, Independent Insurance Agency, with the ability to offer you a choice of insurance plans and programs that provide  you with the best combination of price, coverage and service 

Group Health • Workers Compensation • Employee  • 401K, SEP & IRA, Property & Liability   Commercial Auto


3030 Starkey Blvd.  Suite 120  Trinity


Call Now For A FREE Market Analysis. It’s Your Home


It's Your Home Magazine  

A community magazine promoting local business, its people and events. This is the first issue out of Trinity/Odessa, Florida.

It's Your Home Magazine  

A community magazine promoting local business, its people and events. This is the first issue out of Trinity/Odessa, Florida.