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8 - 11

Bulova Ad Campaign Trail of Tears State Park

12 - 15

Kitt Peak National Observatory

16 - 21

Elixir Ad Campaign

22 - 25

Treasure Cay Hotel Resort & Marina

26 - 27

Caps on the Water Directional Sign

28 - 31

Flexible Love Furniture

32 - 37

Big Sky Montana Resort

38 - 39

‘Spiral Tension’

40 - 41

‘Pigs at Play’

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Lion Painting

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Intercoastal Painting

44 - 45

‘Man Purse’

46 - 47

‘Natural Strength’

table of contents

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Project: Bulova Ad Campaign

Dimensions: 7.875” (w) x 10.844” (h)

Description:

bulova ad campaign

Ad Campaign aiming at sophisticated advertisements that portray the style and strength of Bulova ‘Marine Star’ watches. The clientelle are individuals looking for a classy watch to last a lifetime. Bulova watches are a Discovery amoungst your typical sports watches.

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Bulova ‘Pearl Ad’: Bulova ‘Marine Star’ Watches are a shinny pearl amoungst traditional sports watches. They provide a lasting elegant style.


Bulova ‘Pearl Ad’ Application: Above: Bulova ‘Pearl Ad’ placed within a Boating Magazine looking to target individuals looking for a sophisticated sports watch.

Below: Bulova ‘Pearl Ad’ placed in a subway station such as New York or Chicago hoping to catch the eye of business men looking for a sports watch to keep there minds focused on the things they love.

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Project: Bulova Ad Campaign

Dimensions: 7.875” (w) x 10.844” (h)

Description:

bulova ad campaign

Ad Campaign aiming at sophisticated advertisements that portray the style and strength of Bulova ‘Marine Star’ watches. The clientelle are individuals looking for a classy watch to last a lifetime. Bulova watches are a Discovery amoungst your typical sports watches.

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Bulova ‘Gemrock Ad’: Bulova ‘Marine Star’ Watches provide an enduring classy style. They have the strength to last a lifetime while still having that unique shine.


Bulova ‘Gemrock Ad’ Application: Above: Bulova ‘Gemrock Ad’ placed within an Electronic Magazine aimed at individuals who take time to pay attention to the details of a watch with enduring style.

Below: Bulova ‘Gemrock Ad’ placed in a subway station such as New York or Chicago to catch the eye of someone looking for a lasting watch with classic style.

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Project: Trail of Tears State Park

Location: Jackson, Missouri

Description:

state park

trail of tears

Identity for Trail of Tears State Park and Sign Application

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Trail of Tears State Park Logo: Logo Identity for Trail of Tears State Park. It incorporates the patterns used in Cherokee head bands, and symbolizes their handcrafted use of beads.


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Trail of Tears State Park Engraved Rock Sign: Rock Sign that will be used throughout the parks trails and directional markers. Combines the use of the logo as well as intricate patterns taken from Cherokee clothing and jewelry.

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Bushyhead Memorial Sign: Sign designed to be fabricated as a directional sign to Busyhead Memorial. Cheif Bushyhead was one of the many thousands of Cherokee Indians that tried relocating west after being forced from their lands. Cheif Bushyhead was buried within the boundaries of the park while trying to navigate the Trail of Tears. The gravesite serves as a tribute to this day, of all those who died on the Trail of Tears.

Lake Boutin Sign: Lake Boutin is over 20-acres stocked with bass, bluegill and catfish. Popular lake activities, such as boating (electric motors only), canoeing and swimming, and 36 scattered picnic sites make Trail of Tears State Park an excellent place to come for a day of relaxation.

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Project: Kitt Peak National Observatory

Location: Tucson, Arizona

Description:

kitt peak

national observatory

Identity for Kitt Peak National Observatory, Kitt Peak Welcome Sign, and Kitt Peak postcards

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Kitt Peak National Observatory logo: Logo design for Kitt Peak National Observatory. Wanted to create a fun entertaining logo catered towards kids. Want families to feel welcome and excited about visiting the observatory.


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Kitt Peak National Observatory Welcome Sign: Welcome sign sticks to the same color scheme as the logo design, and is informative and well structured. The list of member universities is aimed towards furthering the education of children in hopes that they find an interest in college through memories that they have from Kitt Peak National Observatory.

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Kitt Peak Gift Shop Postcards: Above: View of the images used on the one side of the postcards sold in the Kitt Peak gift shop. The full bleed images with the logo in the top corner allows for a maximum display of the visual experience that individual had at Kitt Peak.

Below: A close-up of the front and back of the postcards. The type choice will stick with a traditional layout and sophisticated design to further portray an openness to fun. Every kid can then take a little peice of Kitt Peak home with them and remember memories they created there.

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Campaign recently received a Gold ADDY Award in the 2009 Student ADDY’s Project: Elixir Ad Campaign

Dimensions: 7.475” (w) x 10.194” (h)

Description:

elixir ad campaign

Ad Campaign aiming at unique visual ads that capture the lasting sound of inspiration Elixir Strings create. The clientelle are individuals that have been playing music for many years or those looking to get started with the right equipment. Elxir Strings keep you inspried to play and fulfill the promise of music.

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Elixir ‘Bridge Ad’: Elixir Strings fulfill the promise of music. The bridge compliments the neck of a guitar and leaves you to imagine the strings across the frets.


Elixir ‘Bridge Ad’ Magazine Application: This is the Elixir ‘Bridge Ad’ placed in Risen a magazine that stands alone in the entertainment media in seeking out the artistry, spirituality, creativity and tales of redemption of the stars.

Elixir ‘Bridge Ad’ Application: This is the Elixir ‘Bridge Ad’ used as a sidewalk ad in which the veiwer will be walking towards the sign and see themself walking across the bridge. This contributes to the concept of the ad, in which the viewer puts themselves in the location of the visual.

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Campaign recently received a Gold ADDY Award in the 2009 Student ADDY’s Project: Elixir Ad Campaign

Dimensions: 7.475” (w) x 10.194” (h)

Description:

elixir ad campaign

Ad Campaign aiming at unique visual ads that capture the lasting sound of inspiration Elixir Strings create. The clientelle are individuals that have been playing music for many years or those looking to get started with the right equipment. Elixir Strings keep you inspried to play and fulfill the promise of music.

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Elixir ‘Stairs Ad’:

Elixir Strings fulfill the promise of music. The stairs portray the frets on the neck of a guitar and allows you to visualize the strings.


Elixir ‘Stairs Ad’ Magazine Application: This is the Elixir ‘Stairs Ad’ placed in Risen a magazine that stands alone in the entertainment media in seeking out the artistry, spirituality, creativity and tales of redemption of the stars.

Elixir ‘Stairs Ad’ Application: This is the Elixir ‘Stairs Ad’ used as a sidewalk ad in which the veiwer will be walking towards the sign and see themself walking down the stairs. This contributes to the concept of the ad, in which the viewer puts themselves in the location of the visual.

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Campaign recently received a Gold ADDY Award in the 2009 Student ADDY’s Project: Elixir Ad Campaign

Dimensions: 7.475” (w) x 10.194” (h)

Description:

elixir ad campaign

Ad Campaign aiming at unique visual ads that capture the lasting sound of inspiration Elixir Strings create. The clientelle are individuals that have been playing music for many years or those looking to get started with the right equipment. Elixir Strings keep you inspried to play and fulfill the promise of music.

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Elixir ‘Tracks Ad’:

Elixir Strings fulfill the promise of music. The train track ties mimic the frets of a guitar and your mind is left to imagine the strings laying across them.


Elixir ‘Track Ad’ Magazine Application: This is the Elixir ‘Track Ad’ placed in Risen a magazine that stands alone in the entertainment media in seeking out the artistry, spirituality, creativity and tales of redemption of the stars.

Elixir ‘Track Ad’ Application: This is the Elixir ‘Track Ad’ used as a sidewalk ad in which the veiwer will be walking towards the sign and see themself walking down the tracks. This contributes to the concept of the ad, in which the viewer puts themselves in the location of the visual.

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Project: Treasure Cay Hotel Resort & Marina

Location: Abaco, Bahamas

Description:

treasure cay

hotel resort & marina

Identity for Treasure Cay Hotel Resort & Marina, Directional Sign, and Marina signage

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Treasure Cay Hotel Resort & Marina Logo: Logo Identity for Treasure Cay Hotel Resort & Marina. The logo portrays the treasure chest of Treasure Cay and the many andventures you are likely to experience there. The lock on the chest is displayed as opened to signify that the marina and resort is an open door to the wonderful experiences you will have in Abaco, Bahamas.


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Treasure Cay Directional Sign: This sign is designed as a directional peice for visitors and new arrivals to Treasure Cay. The sign will help easily guide them to the areas they want to partake in, as well as steer them to the Hotel and Marina’s fine amenities.

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Treasure Cay Marina Signage: Treasure Cay Marina Sign: Sign designed to be fabricated as marker and logo brand for the marina. The sign sticks to the color scheme of Treasure Cay, and aims to brand Treasure Cay towards the visitors to the hotel resort and marina.

Treasure Cay Public Boat Ramp at the Marina: This is a boat ramp open to the public at the Marina, where staff will be glad to assist you in dropping your vessel in the water. The path on the dock will associate the care-free help of our staff with Treasure Cay Hotel Resort & Marina.

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Project: Caps on the Water Directional Signage

Location: Saint Augustine, Florida

Description:

caps on the water

Caps on the Water is a local restaurant north of Vilano Beach in St. Augustine. The restaurant focuses on maintaining an “Old Florida� environment, and creating a peaceful natural environment for its guests. Directional signs call for a natural wooden texture in order to portray the use of live oaks as a canopy and structure throughout the dining areas.

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Caps on the Water Sign off A1A: This is a directional sign used to invite guests traveling on A1A to dine at Caps. The wooden post and sign structure displays the backwoods feel of the restaurant, and creates an intriguing fresh way to lure guests to the all natural environment of the restaurant.


Caps on the Water Welcome Sign: Caps on the Water makes it their goal as a restaurant to keep a warm welcoming environment for their guests. The appeal to an “Old Florida� look is encorporated throughout their signage and intrigues guests as they arrive to the restaurant.

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Project: Flexible Love Furniture

Location: Taiwan, Pinzaan Inc. branching Nationwide

Description:

furniture

flexible love

Identity for Flexible Love Furniture, Store front design, and Pamphlet to be used at trade shows

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Flexible Love Furniture Logo: Logo Identity for Flexible Love. Uses the structure of corrugated cardboard and has the fluid movement of the furniture incorporated in the mark of the logo. The colors stem from the natural browns that are seen in cardboard.


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Flexible Love Store Front: Design of the store front for Flexible Love furniture. The building has a very warm and inviting feeling, in which shoppers will feel welcomed into the store, and easily navigate and test out the furniture of Flexible Love.

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Flexible Love Furniture Trade Show Pamphlet: Front Cover: The front cover of the pamphlet displays the mark of the Flexible Love logo, as well as there website address. The book will be printed using only black ink to save on cost and waste of extra ink and paper.

Inside Spread: The spread on the inside center of the pamphlet will contain the information on each of Flexible Love’s products. The format allows for the interested buyer to see what they are getting for their money. The binding will be just three staples through the brown recycable paper.

Close up of Product Information: The typography of the pamphlet will allow for a lot of breathing room on the pages, and be easily read by the interested buyer. The type layout is very informative and has a sophisticated look to portray the genuineness of the product.

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Project: Big Sky Montana Resort

Location: Big Sky, Montana

Description:

big sky resort

Identity for Big Sky Montana Resort, Poster, Welcome sign for the resort, and VIP Products

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Big Sky Montana Ski Resort Logo: Logo Identity for Big Sky Montana Ski Resort. The logo makes use of positive and negative space to encapsulate the vast open mountain and skies of Big Sky Montana. The colors keep to the enourmous presence of the mountain and portray a traditional look as the Biggest Skiing in America.


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Big Sky Montana Resort Sign Application: This sign keeps the natural feeling and look of the Big Sky logo, and allows visitors to be greeted with the face of the mountain the moment they arrive.

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Big Sky Montana Poster: Poster Illustration, Logo application, and Type treatment. Poster will attract guests in neighboring cities and towns to visit and enjoy the “Biggest Skiing in America”.

Dimensions: 10.813” (w) x 16.5” (h)

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Big Sky Montana Resort VIP Prodcuts: VIP Products will be handed out to all guests that buy the package deals as soon as they arrive. The VIP guests will in turn be able to be treated as such by the employees of the resort. These products will allow VIP guests to go home feeling welcomed back the Big Sky Montana year after year, and give them something along with found memories to take home.

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Project: ‘Spiral Tension’

Dimensions: 16” (w) x 22” (h) approximately

Description:

fabricated works

A fabricated work using sheet metal and flat iron. Used the cutting torch and forged the shapes to create a three point structure to perch a light bulb upon. Used the points to create tension between the points and the thin light bulb, in order to portray the possibilty of any amounts of pressure breaking the light bulb.

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Above: Captures the overall view of the base of the work and the interesting shadows the metal shapes cast on the floor.

Below: A close-up of the shadows created off of the individual metal spiral peices. Shows the exploration in creating organic form out of geometric material.

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Project: ‘Pigs at Play’

Dimensions: 3’ (w) x 4’ (h) x 3.5’ (l) approximately

Description:

fabricated works

A fabricated work with the concept of combining the three little pigs houses into one. A classic combination of sticks, straw, and brick materials. If only those pigs would have worked together at the start they wouldn’t have to worry about the ‘big bad wolf’.

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Above: A close-up view of brick construction to form a strong base for the house. Also, a build-up of straw and stick materials to develop the sides of the structure.

Below: A close-up view of the construction of the roof on the building. The thick layered roof, as well as the chimney, keeps the three little pigs well insulated and warm for the winter.

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Paintings 42

Project: Lion Painting

Dimensions: 24� (w) 32� (h)

Description: This watercolor painting shows vibrance in color and delicate meaningful strokes of the paint brush. The red and orange colors of the painting capture a feeling of compassion. Lions are a symbol of courage and nobilty, and portray strength by nature.


Project: Intercoastal Painting

Dimensions: 22� (w) 18� (h)

Description: This is a plein air watercolor painting of the view from my dock at home in Jacksonville. The visual portrays the afternoon sea breeze blowing through the trees, the smells of the outgoing tide, and the sound of crickets as the sunsets to the west. Colors become an encapsulating presence to get lost within.

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Project: ‘Man Purse’

Dimensions: 16” (w) x 14” (h) x 4” (l) approximately

Description:

fabricated works

A fabricated work using only wire materials for the construction. Wanted to show an ability to contruct complicated structure with a simple wire frame. The overlapping layers creates a space within the object, and can actually be used if you desire.

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Above: A view of the piece to give the perspective of space and demonstrate versatility of the work.

Below: A close-up of the wire structure in order to demonstrate the construction of the work. As seen, wire was the only material used to create the space of the piece, and give it complicated structure through simple constrruction.

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Project: ‘Natural Strength’

Dimensions: 10” (w) x 14” (h) approximately

Description:

fabricated works

A fabricated work using sheet metal and a prefabricated saw blade. Show the use of flat shapes to create the form of the tree trunk and give the piece an overall mass. The natural texture of the metal welds portrays the natural appearance of bark, and the rust of the metal contrasts the single bright green leaves of the rising tree.

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Above: Water is vital in this little plants growth in order for it to grow into a large tree one day. Rain water and sprinklers will give this plant all the support it needs by cascading down the blade and into the roots of the tree.

Below: A close-up of the afternoon sunlight the plant will catch to sustain life. The light from the left captures the plant reaching forward in hopes to grow healthy.

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Matt McCoy Graphic Design Portfolio