SPRING 2015 Executive Press Kit w w w. L E O N A N Y. c o m
TABLE OF CONTENTS:
Company Overview………………….…………………………...........1 Lauren Leonard: Designer Bio………………………………….……...2 Press Release: Spring 2015…..………………………..………….…….3 Selected Other Press…….……………………………………………4-8
COMPANY OVERVIEW Founded by Lauren Leonard in 2008, LEONA is a women’s contemporary luxury apparel Label. LEONA holds company headquarters in Nashville TN’s 12th South District and New York City’s Gramercy Park. LEONA is proudly Made in the USA by family owned and operated manufacturers with particular attention to quality and detail. PRODUCT “LEONA Luxury Essentials” is a clothing concept comprised of everything needed to build an impeccable wardrobe for the modern woman. The label focuses on easy slip-on styles with simple, chic silhouettes and a flawless fit. LEONA is constructed from the very best in luxurious fabrications, and Made in the USA. Cool, modern and classic, each piece of LEONA is built to stand the test of time in both look and quality. LEONA garments transition the wearer seamlessly from day to night, season to season, and provide endless styling options. Some key garments include the; Staple Silk Shirt, Essential Silk Blouse, Trouble Free Tee, Necessary Dress, Easy pant and Best Blouse. AVERAGE RETAIL PRICES Tops: $120-$220 Bottoms: $150-$250 Dresses: $215-$350 LOCATIONS LEONA can be found in more than 200 stores across the United States and internationally, as well as the LEONA retail store at the company’s headquarters in Nashville, TN. The complete list of retail stores can be found at www.LEONANY.com. LEONA is available to all at www.LEONANY.com/shop.
LAUREN LEONARD: DESIGNER BIO Lauren Leonard is the creative mind behind LEONA. Her entrepreneurial spirit and adoration for fashion were recognized at an early age. At 16, she began working in luxury fashion retailers and quickly became a womenâ€™s buyer. Eventually she made the move from her deep southern roots to the bustling streets of New York City. While working in New York, her confidence in her vision grew as she excelled in the world of fashion. Lauren returned to the South determined to take her experience and passion and evolve them into her very own collection of luxury wardrobe essentials for todayâ€™s woman. Cool, modern, classic and transitional, with a focus on slip-on styles, LEONA is everything the modern woman needs to build an impeccable wardrobe. Southern sensibility combines seamlessly with city chic through hand drawn prints and the very best in luxurious fabrications. Made in the USA by family owned and operated manufacturers, LEONA currently holds offices in Nashville, TN and New York, NY. Since LEONA's debut in the spring of 2008, it has quickly gained a faithful following and is sold at more than two hundred of the most discerning and renowned retailers internationally. With celebrity fans like Taylor Swift and Giuliana Rancic, and sightings in Lucky, Elle and People magazines, LEONA is one of the fastest growing contemporary labels in fashion today.
PRESS RELEASE: SPRING 2015 NEWS RELEASE FOR IMMEDIATE RELEASE
CONTACT INFORMATION: Michele Leonard LEONA Public Relations 615.383.1293
LEONA Spring 2015 Collections
Spring 2015 marks a pivotal moment for contemporary design label, LEONA, as designer Lauren Leonard sharpens her focus on effortless femininity with subtle yet memorable details. Inspiration was specifically drawn from the designer’s recent getaway to Punta de Mita, Mexico. “I was enamored with the raw landscapes, jungles, ocean, wildlife, and people. I wanted this collection to feel free, effortless, and stunning, like my experience,” Leonard said.
The Spring 2015 LEONA girl will enthusiastically dive into the unmistakably cool hues drawn from the Punta de Mita scenery. Blush coral, spring green, sky blue, lilac and papaya were specifically derived from the Pacific sunsets. “Each day, we would watch the most serene and colorful sunset over the Pacific,” Leonard said. “I hand painted our ‘watercolor print’, and ‘sunset jacquard’, and developed the custom ‘rainbow tweed’ from those stunning scenes. And the juxtaposition of the artful hues against minimal and natural stone architecture inspired the silk ‘stone print’.” The collection is filled with an uncomplicated soft and joyful spirit that embodies the free yet polished style of the modern LEONA girl.
Perfectly pragmatic, this collection offers endless merchandising and styling opportunities, as almost every piece can be mixed and matched throughout the season’s deliveries. Soon to be a staple in every closet is the swingy Edith Tie Tank, which pairs equally well with structured shorts, denim, tweed or the silk Hazel pant. Details are always the focus of every LEONA collection and the smart and softly structured Rainbow Tweed pieces are the perfect statement. The Rainbow Tweed Claire Jacket and Bryn Shorts make a perfect match paired together or styled separately. Faithful customers know the multitasking garments are a welcome and inevitable part of every LEONA season. This season the chic and comfortable Naomi top transitions seamlessly from midi skirt to strapless dress and features a fresh pleated tulip shaped hem. The Téa Tie Tunic makes for unique dress and top options. The hand drawn Watercolor print silk Wilson pant is a summer statement piece, wear it with the Matching Ava top for special head to toe print on print ensemble, or with her favorite white tee. The cross front Jude styles have a fresh, elegant neckline and the style is further elevated with the curved hem shapes. The Jude dress will be her go-to special occasion dress of the season. The highlights of the collections are the stunning Sunset Jacquard styles. The Belle bustier crop top and midi skirt combo feels classic and not overly trendy while the Marcella dress will remain in her wardrobe for years, or perhaps, a lifetime.
As LEONA debuts this exciting Spring and Summer 2015 collection, they will be developing a new ‘LEONA Luxe’ collection for early summer shipments. This will be an edited group of chic silk essentials that transition the wearer from street to sleep. Dress seamlessly in luxurious essential pieces that will work for all areas of her wardrobe, whether it is, a sumptuous silk slip dress that may also be worn as cocktail attire, or a sleek silk lounge pant that transitions easily from bedroom to boardroom. These items will be cut from LEONA's signature solid silks and archived silk prints with an accessible price range of $98-$220 retail.