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The Generators Monthly District Newsletter • February 2011


Rotary Cares Day 2011

February is World Understanding Month

FEBRUARY 2011 01 Santa Monica chartered in 1922 05 Chinese New Year Parade 08 Culver City chartered in 1930 11 Westchester Comedy/Magic Night 12 Interact End Polio Bowling Night 17 South Bay Sunrise-Torrance chartered in 1987

18 Dominican Republic service projects begin

22 GSE Team leaves for one-month visit to Bangladesh

23 Chicago Club #1 chartered in 1905 World Peace and Understanding Day

24 Westchester chartered in 1950 25 President-Elects Training Seminars weekend

26 Del Amo-Torrance chartered in 1968 27 Malibu chartered in 1971 28 District Recognition Books deadline is only 15 days away

Debbie Roth, age 4, wants to use a new playground slide donated by the Rotary Club of Panorama City, but she has to wait for club president Dr. Howard L. Mark and member George Hjelte to tumble towards the bottom. Photograph by Glickman, Los Angeles Examiner, USC Digital Archives. February 6, 1958.

Who Does What? Flyers, maps, details and e-mail addresses are all on the district website.

• Governor Visits: Val Velasco and the Assistant Governor assigned to your club • Group Study Exchange: Earle Vaughan • RYLA: Elyse Beardsley and Joe Harding • New Generations: Jaimee Sul and Olivia Patterson • Speech Contest: Jim Boltinghouse • Art Contest: Diane Davis • ShelterBox: Jim Dyer • District Conference: John Colville • End Polio Now: Shirley Giltzow

Two-fisted Intern Wanted We have already received a significant number of applications but, being very selective for this highly visible and extraordinarily influential district newsletter assistant editorial position, we can’t take chances on just letting anyone into this prestigious position. Contact Marc Leeka for interview. This is your District Newsletter so don’t hesitate to send club announcements and other interesting items you want to share. Marc Leeka, Editor. Cover Photo: Gloria Dresser, who has cerebral palsy, is greeted by Westchester Rotarian Kim Williamson as she arrives at her surprise home makeover. Photo by Sean Hiller, Daily Breeze.

Governor Doug’s Message


rue story.

It happened a few years ago at one of our local clubs. Two men sat by themselves in the back of the room oblivious to their surroundings, seemingly in a world onto themselves. While the course of the regular meeting came and went before them they sat and talked. Later we learned the subject matter. Both were new to the Club, in fact, both were somewhat new to the country. One was from India, the other Pakistan. The topic of conversation between the two was about the threat of war. Both countries at that moment had weapons pointed at the other, a breakout of violence seemed imminent. And yet the conversation was not that of combatants poised to do battle. It was instead one of friendship and sincerity, each wanting to know about the safety of the other’s families. They shook their heads in wonderment knowing that world peace can happen but only by getting to know one another. And doing as only as they did; one person to another.

oly on the chance of violence. But in almost all cases of unrest, the genesis of it comes from the same sources: illiteracy, poverty and hunger. We put a dent into the source; we may also reduce the chance of the eventual outcome. If we reach out with a welcoming hand, we create friendships and understandfeel the heart of Rotary as you learn firsthand ing. About 100 of us will leave in a few days to how lives were changed, because of you! the Dominican Republic. As with any International Service trip, we are their guest, invited into their country and homes to help in areas they requested our assistance. As is the case with every International effort of every club, we’ll do our best in being ambassadors for Rotary, for our Country and our District as we “Bridge Continents” placing one more building block in world understanding.


also begin our efforts in publicizing our District Conference. It’s going to be a bit different! Each and every presentation will feature not someone who has done something in the name of Rotary, but the beneficiNo region, country or ideology has a monop- ary of that action! One after another, you will e

There also will be ample time to enjoy the world class resort, perform a community service project, lounge by the pool, play golf, attend our now famous Friday night hospitality gathering and above all have one heck of a good time. Oh, and did I mention we’ll have 9-time Grammy award winning Asleep at the Wheel in concert Saturday night? All of this and no increase in price whatsoever from last year.


Announcements | News

Rotary Cares Day A majority of clubs in District 5280 set Saturday, January 15, as Rotary Cares Day where the club performed a service project. Many districts synchronize club projects on a single day to build awareness of Rotary’s contributions in local communities. Clubs can use the day as a catalyst to create an impact in their neighborhood that publicizes the club and, perhaps, attract new members and community support. From Wilmington and San Pedro to Brentwood to downtown Los Angeles, the projects gathered hundreds of members on a perfect, sunny Saturday. Many clubs collaborated on joint projects to share expenses. Many clubs used a District Simplified Grant to fund the project. With limited time, Governor Doug toured many projects and proclaimed the day “a great success for Rotary and for Rotarians.” There is not enough space to show all photos or list all the club projects, but here are four short stories from Rotary Cares Day.

Latinos Unidos President Brenda Jaramillo helps a resident paint at the Women's Care Cottage in North Hollywood. Her club turned out in force to thoroughly refurbish the facility.

Lawndale sponsored a Graffitti Wipeout. Here PDG Jim Hamai helps Rotary Cares Day Chair Mindy Stogsdill and husband LJ scrub out gang symbols and Lions Club logos.

The Torrance Four Rotary Clubs joined together to design, organize and install a garden at Little Company of Mary Hospice. The clubs used a District Simplified Grant to pay for the project.

The Thai Town Club organized Cub Scouts and community volunteers to join them in their community clean-up. Local businesses greatly appreciated the results and the club introduced a whole new group to Rotary service.

Announcements | News

Westchester Home Makeover The premise was simple: Send Gloria Dresser, a lifelong Westchester resident who succumbed to cancer after enduring a lifetime of cerebral palsy, to Hawaii for a week, all expenses paid by the club. Then sneak into her home, repair a massive 10-year-old hole in the roof that caused extensive water damage, and turn the place into a showcase. Gloria was unable to repair the house, having left work to begin radiation treatment. President Ted Grose hopes this project will inspire other clubs to galvanize their community to make a difference. “We often forget how fortunate we are, so it is a privilege to help a fellow member of our community to be warm, safe and comfortable again. Every time a member of the Westchester Club drives past her home we will remember how our simple gifts live forever.” The club’s project received extensive press coverage in The Daily Breeze and televised coverage on Channel 9. Geoff Maleman reminds Rotarians, “It isn’t enough to make change; we have to tell others how they can join us so they, too, can share a Rotary Moment.”

District Speech Contest Event registration and contestant information forms for the 2011 District Teen Speech contest must be received by Speech Contest Chair Jim Boltinghouse by April 1. Contestants will choose a problem confronting their family, school, community, state, or nation and propose a solution using the 4-Way Test. Clubs interview and select candidates for the district competition. The District Speech Competition to choose the top three awards will be held at 10am on Saturday, April 9, at Our Lady of Perpetual Help School in Downey. The first pl125ace winner will deliver the winning speech and be presented with a $1000 check at the District Conference in Indian Wells on Saturday, May 14. All forms are on the district website.

Upon the founding of the Chicago Club on February 23, 1905, Rotary International began. In the next one hundred years, Rotary would grow to become the largest and most important international service organization in the world. To celebrate Rotary’s birthday, clubs and districts sponsor World Peace and Understanding Day on the annual anniversary of the first club charter.

World Peace and Understanding Day | February 23

Chinese New Year P

alos Verdes Sunset will host the 13th annual Chi-

nese New Year Celebration on Saturday, February 5, at the Empress Pavilion Restaurant in Chinatown. Chair Angi Ma Wong says the morning will begin with a festive meal and, in the early afternoon, Interactors will walk in the Golden Dragon Parade. February 3 ushers in the Chinese New Year, year 4708 in the continuously numbered Chinese-calendar year. Chinese customs closely resemble Rotary customs. Here is a list of comparisons. Chinese Custom

Rotary Custom

Give homes a thorough cleaning prior to the celebration

Dry clean the dusty Club banner before the next meeting

Buy a new set of clothes

Buy a new Rotary t-shirt to replace the threadbare one you should have tossed out 10 years ago

Get a new haircut

PDGs update their toupee or lighten their hair color

Thoroughly clean home altars and statues

Dust your statue of Governor Doug and replace the candle

Families plan a reunion dinner

Clubs host an Ambassadorial Scholars reunion dinner

The family dinner features a whole fish

The Rotary lunch features a piece of salmon, very well done

Red packets are distributed to the immediate family

Club treasurer passes out invoices for next quarter

A lion dance troupe ushers in the New Year

Local second grade class choir performs at holiday meeting

• There are 2 clubs totaling 135 Rotarians in the People’s Republic of China. • There are 564 clubs totaling 19,785 Rotarians in the Republic of China (Taiwan).

World Peace Day | February 23

A tribute to



arl P. Miller was a giant of a man. He owned, managed, edited, and published more than 20 newspapers. He was the executive director of the Pacific Coast edition of The Wall Street Journal, the most widely read business newspaper in the U.S. at that time. He also was president of the Los Angeles Chamber of Commerce and chairman of the Federal Home Loan Bank of San Francisco. Carl became a member of the Rotary Club of Los Angeles in 1939, Club President in 1945-46 and District Governor in 1951-52. After serving as an RI Director and third vice-president, Carl was selected as President of Rotary International for 1963-64. Carl P. Miller, President Rotary International, 1963-64

His theme was “Meeting Rotary's Challenge in the Space Age” to reflect how Rotary would move ahead in its thinking and its programs to match the challenges of the times. He strongly believed humanitarian work should be accomplished at a people-to-people level and initiated a program to encourage Rotary clubs in one part of the world to arrange for a “matched club” in another. Carl said the program “is designed to influence understanding and goodwill among peoples of the world, and thus to help create friendly, just, and peaceful relations among nations.” The pairing of clubs and districts became an essential component of Rotary’s World Community Service. Carl and his wife, Ruth, endowed the Rotary Foundation with $1 million to create the Carl P. Miller World Community Service Endowment Fund. [The Discovery Grants were subsequently replaced by Individual Grants.] In a November 1990 tribute printed in The Rotarian, Past RI President Stanley McCaffrey (1981-82) said, “Probably more than any other president, Carl set the path of Rotary toward world peace. I am convinced that he led Rotary's work for world understanding through the practical mechanism of Matched Clubs and Districts.”

Membership Young members want a smile and handshake, not a Tweet

Successful Clubs: Think Business Satisfy Clients


n June 2003, Rotary International had approximately 1.2 members in 31,551 clubs. As of December 31 last year, there were

approximately 1.2 million members in 34,069 clubs. In 7½ years Rotary has added more than 2,500 clubs but membership count remained almost identical. But smaller clubs is not the shocking statistic. This is the shocker: in this seven-year period, more than 1.1 million new members were inducted into Rotary clubs. What happened? Many Rotary Clubs are a revolving door or, worse: an old, rusted-out bucket into which new members pour in and then gush out through the cracks. Attrition dilutes the value of being a Rotarian and seriously damages the club’s public image as it undermines club’s effectiveness. For years Rotary International has offered a multitude of recruiting and retention themes yet few clubs have reversed the trend. Club presidents challenge the members with new recruiting techniques and membership contests, yet most clubs end with either the same number or fewer members than when they began the year. Although the club is populated with experienced and successful business leaders, most club leaders treat Rotary as a nonprofit service organization rather than considering it as a business with members as customers. Members join our clubs to receive benefits in exchange for their precious time and financial support. In the world of business, an unsatisfied customer leaves and takes his or her business elsewhere. There are costs of being a member of a Rotary club: time, money, energy. A strong club can provide benefits: networking, fellowship, personal and business growth. Rotary offers one more unique benefit that other organizations cannot promise: the opportunity to serve others, both locally and around the world.


ew members will not join, nor will they stay, unless benefits ex-

ceed costs. A healthy club can help younger recruits discover how satisfying it is to replace Facebook with real-face time. Young people are looking for the same connections as the members who joined and stayed with a club: they want to build relationships. They want to learn about Rotary’s commitment to strong ethical values. They want to grow as they learn.

< 1 year 9%

1-2 years 13%

> 10 years 41%

3-5 years 17% 6-10 years 20% 22% of members worldwide joined a club within the last two years. 41% of Rotarians have held membership for more than a decade. If a new member stays for at least 2 years, it is likely they will remain a Rotarian for a long time.

Clubs that attract and retain new members have a consistent identity, almost a “brand” identification in their community. They have warm, fun meetings where visitors are always welcome. They organize service projects that attract a majority of club members to participate. They also recognize when traditions and projects become “tired” and need to be updated or replaced. They keep what is successful and they are not afraid to change what has become unpopular, even when the few hold-outs complain, “Well, that’s the way we’ve always done it.”

To change the way clubs operate is by no means easy. It starts with a club taking a good hard look at what works and what does not. Rotarians have always been resourceful. To be successful today, every club needs to be honest about its strengths and weaknesses and operate more like a business. Pleasing customers is second nature to most members. Putting it into practice will stop the revolving door.

Service Projects | Local Community

Annual 5280 Wheelchair Day Connect to Your Community In some communities there is a long waiting list of people who need wheelchairs. In other communities it might require the club to make a few telephone calls because the need is not as apparent. Clubs should contact organizations that provide services to lower-income populations: • Churches, synagogues and mosques • Hospitals and convalescent homes • City, country and state agencies • Nonprofits, such as Goodwill Industries and the Salvation Army Looking for a wheelchair recipient may connect the club to a previously unrecognized and underserved need within their community.

Event will include all clubs Distribution of 55 wheelchairs will take place on Saturday, March 12, at 10am at the Hacienda Hotel. Wheelchair Project Co-Chairs President Melody St. John (Hollywood) and President Gaston Haughton (Lomita-Torrance Airport) report that all club presidents have confirmed their club’s participation in the annual service project. The wheelchairs retail for about $500 each in medical supply stores, but a consolidated purchase order with the American Wheelchair Mission lowered the delivered cost to only $150 a chair. To more comfortably fit the range of recipient sizes, the sturdy, heavy chairs come in multiple sizes. The chairs are given to recipients at no charge. Co-Chair Gaston says that it is not difficult to find a recipient who lives near a club’s meeting place. “Recipients will not know the club has a chair available unless the club makes a local announcement. That means the club needs to contact local nonprofits, service agencies and churches to identify people in need. This is a great way for clubs to reach out into their community to learn more about its needs. Finding wheelchair recipients may lead the club into discovering other important ways they can serve their community.” “A club in a less prosperous section of town will quickly find a large group of under-served people, those who slipped through the cracks and have no medical insurance and who cannot afford to purchase a nice wheelchair,” said Melody. “I am surprised when a club in a prosperous part of town reports they cannot find a recipient. Have they called local churches or service agencies? What about the lowerincome people without insurance who do lawn work, maintenance, busboys and other low-wage jobs?” If your club has not yet found its wheelchair recipient, Melody and Gaston will help.

Service Projects | International

ShelterBox’s busiest year ever 5280 Clubs Sponsored Important Relief ShelterBox celebrates its tenth anniversary this year and 2010 was their busiest year to date. From the January Haiti earthquake to the floods in Colombia in December, ShelterBox was there. One box provides emergency shelter and lifesaving supplies for 10 people. With more than 45,000 ShelterBoxes distributed to families, at least a half-million desperate people have benefited from the Rotary-organized charity.

To learn more ShelterBox was created by Rotarians in England. It has grown to become one of the largest and most successful Rotary projects and now has five offices worldwide and hundreds of volunteers.

District 5280 played an important role in supporting the massive disaster relief efforts. Half the clubs in the district sponsored more than 60 ShelterBoxes in response to the Haiti earth- To make a contribution, to schedule a proquake. Support ranged from individual contributions to clubs sponsoring multiple boxes. As an gram or to see a real ShelterBox, contact: example, Thai Town Rotary Club worked with IPTV to conduct a Haiti relief telethon while • Chair Jim Dyer (Santa Monica) Lawndale and Redondo Beach worked with their local schools to raise funds. • Bill Paul (Redondo Beach) In addition to our focus on Haiti, District 5280 sponsorships provided support for more than • Jaimee Sul (Inglewood) 20 other relief efforts in 2010. Some of those disasters impacted friends and family of local Rotarians. ShelterBox responded to an April 7.2-magnitude earthquake near Mexicali where • Don Reeves (Palos Verdes Sunset) relatives of Rita Burgueno (Carson-Gardena-Dominguez) live. In December, ShelterBox You can track your club’s Shelterbox at their teams used boats, canoes, motorcycles and 4-wheel drives to deliver 1,600 ShelterBoxes to website: some of the worst affected areas of Colombia where friends and relatives of Alejandro Castaneda (LA Colombo Americano) live. Shelterbox is an important and highly visible Rotary response. The only predictable thing about natural disasters is that they will occur and Shelterbox will be prepared to help. If your club has not yet sponsored a Shelterbox, please contact one of the program chairs.

District Conference | Jocularity

Gearing Up for the District Conference On-line registration is now open at the district website for the 2011 District Conference to take place May 12-15 at the Hyatt Grand Champions in Indian Wells. It’s only a two-hour drive from Los Angeles but a world away. Event Chair PDG John Colville promises the weekend will be fun and you will experience Rotary in a whole new way. “This year we’re going to show Rotarians how they changed lives.” John explained. “They’re going to meet the people we’ve helped and I guarantee you plenty of Rotary Moments.” The 5-star resort will meet District 5280’s strict and exacting standards by providing plenty of pool floats; additional ice will be trucked in to cool beverages to a perfect temperature; the golf course has been renovated to insure at least one hole-in-one per foursome; and fresh mud from distant Icelandic volcanoes will be delivered to the spa for facials. The legendary Friday Night Hospitality will again be everyone’s favorite activity. And 9-time Grammy Award winning Asleep At the Wheel, currently rehearsing in Governor Doug’s back yard, will cut loose and rock the place. Early birds save 35% by registering by April 15. Registration for non-Rotarian partner is a mere $20 and kids under 17 attend for free. Rooms have been discounted to $169 nightly. Everything can be done on-line at the district website.

RI President Ray gets the Last Word

Our Legacy is to EndPolio

Our Rotary DNA

There is, nonetheless, a kind of greatness in the elimination of a terrible disease. We as a civilization have few things we can accomplish of genuinely lasting significance for mankind: we have built no pyramids, no Great Walls to stand for thousands of years. It is, instead, through medicine that we may create our enduring monument. The eradication of smallpox and now, perhaps, polio will stand as our pyramids.

2011 YTD Polio Cases

Service, fellowship, integrity, diversity, and Worldwide: 2 !! leadership are our core values, which I prefer to call our Rotary DNA. Those traits are what You can track polio cases worldwide and distinguish us from other organizations. There learn how Rotary’s mission to eradicate polio Atul Gawande, “The Mop-Up”, New Yorker , is no doubt that we can help our club leaders will be successful. There were 2 cases worldJanuary 12, 2004. to reach within to embrace humanity, and to wide in January, one in Pakistan and one in make the world a better place, because we Chad, compared to 10 cases worldwide in have been doing it for more than 100 years, January last year. and we do it better than anyone else in the Who Gets Your In all of 2010 there were only 232 cases in world. Club Newsletters ? the endemic countries (Pakistan 144, India Rotary International President 42, Afghanistan 25 and Nigeria 21) and 568 Club publications should be e-mailed to these cases in the non-endemic countries. An outRay Klinginsmith four district leaders: break in Tajikistan last year, with 458 cases, accounted for the majority of 2010 cases. District Governor Doug Baker Executive Aide Joe Vasquez District Administrator Tori Hettinger & the Assistant Governor assigned to your club

The Generators February 2011  

Monthly newsletter from Rotary District 5280 (Los Angeles area)