Page 1

Mood Board & Tool Box The mood boardchosn to represent this campaign shows images of intensity. The designer chose to focus on intensity because intensity is exceptionally great concentration, power, or force. (farlax, Inc, 2014) That is exactly how people should feel before, during, and after a workout. The designer changed the colors from pink, gray, and white to a violet purple, lime green, and black. These colors are not as gender specific, and they represent intensity on a much higher level. When you think intense energy, you think of bright, wild, fun colors, and that is exactly what they are.

Mood board2