M2R Market Research Russia

Page 362

M2R CITY PROFILE

CITY TRAITS

HILLS («SOPKI»)

MUMIY TROLL

TIGERS

The city was built on the hills (in Russian called «Sopki»), most of the soviet districts - along the relief. That creates special veiws, especially during the night.

Vladivostok pop-rock band «Mumiy Troll» appeared in 1990-s, becoming cultic in Russia and abroad. After their famous song «Vladivostok-2000» this name has become narrative for the city.

If «on a Siberian street one could meet a bear», in Vladivostok it is supposed to meet a tiger :) Never-the-less Far East is really a home of Ussuri tigers, and the tiger is depicted on the emblem of the city

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