Issuu on Google+

IDENTITY     &     URBAN  AND  RURAL  


Social  Iden5ty  

Brainwash   Influences  made  by  media   Logos   Slogans  

Companies  

Media  

Culture  

Genes   Fingerprints  

People  

Branding  

BRAINSTORM.   Iden5ty    

Science   DNA  


Heritage  

Trends  

Accents   Landscapes   Legends  

Appearance   Countryside  

Fashion  

Urban  Myths  

Clothes  

Architecture    

Technology    

Ci5es    

BRAINSTORM.   Urban  and  Rural    


IDENTITY  –  Science   DNA    


Deoxyribonucleic  acid  (DNA)  –  Science  behind   human  iden5ty.       DNA  is  the  complex  chemical  that  carries   gene5c  informa5on  and  is  the  unit  of   inheritance  and  iden5ty.  DNA  is  contained  in   chromosomes,  which  are  found  in  the  nucleus   of  most  cells.  Chromosomes  are  X-­‐shaped   objects  found  in  the  nucleus  of  most  cells.   They  consist  of  long  strands  of  a  substance   called  deoxyribonucleic  acid,  commonly  known   as  DNA,  which  is  structured  in  a  double  helix   shape.  The  informa5on  in  DNA  is  stored  as  a   code  made  up  of  four  chemical  bases:  and   nearly  every  cell  in  a  person’s  body  has  the   same  DNA.  Human  DNA  consists  of  about  3   billion  bases,  and  more  than  99  percent  of   those  bases  are  the  same  in  all  people.  


IDENTITY  –  Science   Fingerprints    


Fingerprint  –  Impression  le[  by  a  human  finger     A  fingerprint  in  its  narrow  sense  is  an   impression  le[  by  the  fric5on  ridges  of  a   human  finger.  A  print  from  the  foot  can  also   leave  an  impression  of  fric5on  ridges.  To   understand  how  prints  vary  among  individuals,   let’s  look  at  how  fingerprints  develop.  There   are  three  main  fingerprint  pa]erns:  arches,   loops  and  whorls.  Arches  are  found  in  about   5%  of  fingerprint  pa]erns  encountered.  The   ridges  run  from  one  side  to  the  other  of  the   pa]ern,  making  no  backward  turn.          


IDENTITY  –  Media   Iconography  


Media  iconography  -­‐  i·∙co·∙nog·∙ra·∙phy       Is  the  symbolic  representa5on  of  a  par5cular   subject  that  iden5fies  with  people  in  the   depic5on  of  iconic  features  that  they  would   relate  to  the  subject  e.g.  images,  music,  phrase   etc.  Iconography  in  rela5on  to  media  is  a   important  aspect  of  genre  for  example  within   an  ac5on  film  a  lot  of  the  5me  you’ll  see  a  lot   of  car  chases,  5me  5cking  down,  blood.  When   you  hear  the  Superman  theme  or  see  a  big  red   ‘S‘,  you  know  exactly  what  it  means.    Media  makes  use  think  a  certain  way  about   how  certain  events  should  transpire  in  life,  if   you  were  to  see  a  certain  place  in  media  and   plan  to  travel  there,  you’d  subconsciously  be   thinking  of  the  way  you’ve  seen  in  it.  


URBAN  AND  RURAL   Iden5fying  Places  


Rural  and  Urban     Rural  and  urban  places  are  very  different  in   comparison  they  are  unique  and   contemporary  .  Rural  places  are  located   outside  the  cites  and  town  and  don’t   contribute  to  the  technology  living  of  the  21st   century.  The  word  rural  means  all   popula5on  ,housing  ,  and  territory  not   included  within  an  urban  area.  Most  people   have  a  clear  impression  of  what  the  ci5es  ,   towns  and  countryside  look  like  in  the  uk  ,both   physically  and  in  terms  of  the  people  who  live   there.  Sta5s5cs  show  that  most  people  who   live  in  a  urban  area  are  most  likely  to  be  in   poverty  and  living  in  a  working  class  area.   Whereas  people  who  live  in  rural  places  are   very  kept  in  the  work  and  in  a  middle  or  upper   class  area.    


Fin.  

Jordan  Abankwah,  Martynas  Kasiulevicius,  Sumitra  Sundaram,  James  Robinson  and  Chris  Nkoua          


A2 HSFC Graphics Presentation