Clan Project #4 5. Market Research •
Define your likely market and target audience o What are their characteristicso
Geography (location, distribution feasibility) Physical characteristics (age, gender, education level, etc.)
Are there other markets that you have not tapped yet but could?
Are there other niches or market segments to focus on? o
What are the characteristics of these niches?
9. Evaluation •
There is a need to regularly evaluate marketing performance to assess your strategies. How will you track? Positive indicators include: o Increased sales o
Customer satisfaction surveys
Product visibility Tracking systems
Client database: address/zip
Evaluation will include constant website updates with a news letter that includes the areas of new ideas, profits, sales, customer feedback and information and tracking systems