Tips to Protect Your eCommerce Products From Trademark Infringement
It is important to protect your products from trademark infringement when you sell them online. Anyone can list any item on sites like Amazon, eBay, Bonanza and many others and sell it to buyers all over the globe. Many businesses now see counterfeits of their products sold on third-party websites. This can cause market saturation and damage to your brand reputation. Here are some ways you can protect your product against trademark infringement.
Monitor Third-Party Online Marketplaces Monitor online marketplaces to find third-party sellers selling your brand. This includes Etsy, Amazon, Bonanza and eBay. While sellers might not know that they are infringing on your trademark if the products they sell are yours, some sellers may be selling counterfeit versions. You should search these marketplaces to see if your products are being sold by others.
Register Your Trademark To protect your e-commerce products against trademark infringement, you must apply for a USA trademark. This is done under the "use within commerce" terms. Your trademark is intellectual property and you have the exclusive right of use. No one can sell products using your trademark.