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KANSAS CIT Y ART INSTITUTE WAYFINDING SPATIAL EXPERIENCE | MICHAEL KIDWELL MATTHEW JACOBS + IVAN ALONSO SPRING 2013


concept

Kansas City Art Institute is deserving of a signage system that conveys clarity and the sophistication of a higher-level education campus, while allowing the institution to speak for itself: culture, work, and architecture. The core idea of the wayfinding system pays homage to the “A” in the institution’s two-line signature. Just as the off-kilter “A” speaks to a moment of the unexpected, this system adopts that idea with the addition of slight bends to the form. The accomplishment of a clear and sophisticated system comes across through the typographic treatment and cleanliness of the materials while adding some flare with the three-dimensional aspect of the bend.

clarity

k ansas cit y art instit u te

way f in d ing

+

sophistication

concept


color

The system’s palette incorporates the institution’s color scheme while purposefully reducing certain elements to shades of gray and black.

PRIMARY

PMS 447

PMS 389

PMS Black C3

White

SECOND ARY

PMS 806

k ansas cit y art instit u te

PMS 804

way f in d ing

st y le g u i d e


type

Futura Medium and Light Condensed have been selected from the existing brand standards as the primary typeface for the wayfinding system. Standards include all-caps and variations of parallel and perpendicular placement.

KC

KC

FU TU RA LIGH T CON D ENSE D

FU TU RA MED IUM CON D ENSE D

abc d e f ghij k lmnop q rst u vw x y z

abcdefghijklmnopqrstuvwxyz

k ansas cit y art instit u te

way f in d ing

st y le g u i d e


material

Metal is incorporated throughout the entirety of the system. Back-lit signs work to improve function at night as well as enhance overall ambiance of the campus.

S TEEL

k ansas cit y art instit u te

ACRYLIC

LED

way f in d ing

ENAMEL

st y le g u i d e


site plan

After critical examination of the existing site plan, various additions have been implemented into the neighborhood to increase an awareness of the institute while clarifying the directional experience. A main concern for this new plan was to connect main campus with off campus buildings.

k ansas cit y art instit u te

way f in d ing

site plan


EXTERIOR ELEMENTS

k ansas cit y art instit u te

way f in d ing

e x terior elements


site identifier locations

A5

k ansas cit y art instit u te

way f in d ing

A|

site i d enti f ier


10"

site identifier

8"

These primary site identifiers are placed at various entrances to the campus. Their main function is to inform visitors that they have arrived at the vicinity of the institution.

118"

4"

side view

12"

36"

materials

metal acrylic back-lit high enamel

k ansas cit y art instit u te

way f in d ing

A5 |

site i d enti f ier


secondary site identifier locations B2

k ansas cit y art instit u te

way f in d ing

B |

site i d enti f ier


secondary site identifier

In the site plan, secondary site identifiers are placed at key outward-facing spaces of the institutions campus.

materials

metal acrylic back-lit high enamel

k ansas cit y art instit u te

way f in d ing

B2 |

site i d enti f ier


street identifier locations

F6

k ansas cit y art instit u te

way f in d ing

F |

street i d enti f ier


18" 6"

street identifier

These branded street signs allow viewers to know they are within the institutions vicinity.

materials

metal acrylic back-lit high enamel

k ansas cit y art instit u te

way f in d ing

F6 |

street i d enti f ier


traffic

+

regulatory locations

G4

k ansas cit y art instit u te

way f in d ing

G |

tra f f ic an d reg u lator y


variations

side view 14"

parking identifier

Due to the integration of the campus within a neighborhood, these signs quickly identify designated parking for the art institute.

48"

materials

metal acrylic back-lit high enamel

10"

k ansas cit y art instit u te

way f in d ing

G4 |

tra f f ic an d reg u lator y


9"

accessibility entrance

These signs inform accessibility entrance. 52"

materials

metal acrylic back-lit high enamel

1"

k ansas cit y art instit u te

way f in d ing

G3 |

tra f f ic an d reg u lator y


directional identifier locations

E1

k ansas cit y art instit u te

way f in d ing

E |

d irectional


36"

top view

directional

These are placed throughout high-traffic areas with multiple destination possibilities.

2.75" 7"

4"

48"

36"

materials

metal acrylic back-lit high enamel

k ansas cit y art instit u te

7"

way f in d ing

4"

E1 |

d irectional


directional map location

E3

k ansas cit y art instit u te

way f in d ing

E |

d irectional


54"

directional map

Placed at the center of campus, a directional map gives an areal view of the campus in its entirety.

materials

metal acrylic back-lit high enamel

120"

5"

k ansas cit y art instit u te

way f in d ing

E3 |

d irectional


building identifier locations

C5

k ansas cit y art instit u te

way f in d ing

C |

b u il d ing i d enti f ier


building identifier

These quickly label and identify each building, giving visitors indication while tying together the diverse architecture the art institute contains.

materials

metal acrylic back-lit high enamel

k ansas cit y art instit u te

way f in d ing

C5 |

b u il d ing i d enti f ier


secondary building identifier locations

D4

k ansas cit y art instit u te

way f in d ing

D |

b u il d ing i d enti f ier


side view

secondary building identifier

48"

Upon approaching each building, these secondary building identifiers give viewers further information as to what is inside such as departments or offices.

17" materials

metal acrylic back-lit high enamel

k ansas cit y art instit u te

way f in d ing

D4 |

b u il d ing i d enti f ier


INTERIOR ELEMENTS

k ansas cit y art instit u te

way f in d ing

interior elements


side view

overhead directional

This element of the system functions to guide people to destinations within a building. The signs provide general direction as well as indicate floor level and the occupied building.

1

16.5"

materials

metal acrylic high enamel

30"

k ansas cit y art instit u te

way f in d ing

1.5"

d irectional


top view

wall - mounted directional

In additional to the overhead directional, these wall-mounted signs are placed in high-traffic areas and provide direction to multiple destinations.

materials

metal acrylic high enamel

3 78"

96"

2 1 9"

54"

k ansas cit y art instit u te

way f in d ing

d irectional


0.75"

room identifier

8"

Room Identifiers specify room and function.

4.5"

materials

0.75"

metal acrylic high enamel

0.75"

5.5"

0.125"

201

k ansas cit y art instit u te

way f in d ing

room i d enti f ier


0.75" 6"

restroom identifier

Gender based signs allow viewers to identify the restroom.

top view

materials

135Ëš

metal acrylic high enamel

5.5"

0.75" 0.75"

k ansas cit y art instit u te

way f in d ing

restroom i d enti f ier



kcai Wayfinding Booklet